Category: MAM

MUMBAI: Kingston Technology has launched its new campaign, ‘I Can‘, in a bid to engage the youth by highlighting the power of self belief. 
 
Created by Six Inches Communication, the new campaign will be spread across outdoor, cabs and magazines. 
 
The campaign talks about the Indian youth of today who do not mince words when it comes to their aspirations. Anything that reinforces their belief and helps them achieve their goals strikes a direct chord with them.

MUMBAI: Ignitee Digital Solutions, a digital marketing company, has bagged two new businesses – Whirlpool and C.R.I. Pumps.
 
As part of its mandate, Ignitee will work upon establishing competences in online media, planning, mobile, social media, e-commerce and social movement website to take the brands forward. 
 
Said Ignitee Digital Solutions national business director Shankar B, “Since inception, we have always worked on campaigns that have added value to customers. It is this history that has helped us in gaining the trust of reputed names from the industry. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing even further-more.”
 
Some of the accounts on which Ignitee has worked upon recently are Ministry of Tourism, Tata Building India, Aircel, Reliance Life Insurance, Teach for India, Aviva life Insurance, Essar steel Hypermart ,Kidzee, UTI Bank, Warner Bros, Purvankara Projects, Thotta Tharani, ITM, Dubai-based Continental Coffee and Babyshop.
 

MUMBAI: The D&AD Awards has shortlisted four entries from India in the In-Book work category. In-Book work is considered to be the best work of the year and is equivalent to a bronze award. 
 
The entries are one each from Ogilvy & Mather, Karigari Design Inc, Kritik and Bates141.

While O&M‘s entry ‘Stamps‘ for Department of Posts in the calendars category will be featured in In-Book, it will be Karigari Design‘s ‘Soap cards‘ for The Backpacker Company in the Stationery group that will make its way in the category. 
 
The other two entries are Kritik‘s ‘Double Side‘ for Sameer Gupta in stationery category and Bates141‘s ‘Man on the Moon‘ for Staedtler (Staedtler Long Lasting Pens) in press advertising category.

The jury for the D&AD Awards has selected 560 entries to go into the finals. Of these, 135 entries are nominated for the D&AD Pencil awards. The Pencil awards are considered equivalent to a silver award.

MUMBAI: In an unprecedented development, Zee Network will conduct an exclusive theatrical trailer roadblock of UTV‘s upcoming release Raajneeti across all its channels in UK.

This is the first time that Bollywood is adopting such a marketing strategy in the UK market.
 
The channels that will show the trailer include Zee TV, Zing, Zee Punjabi and Zee Cinema. The trailer will be aired on 29 April between 7:30 pm and 8:30 pm. 
 
Directed by Prakash Jha, Raajneeti stars Ranbir Kapoor, Katrina Kaif, Ajay Devgn, Arjun Rampal and Nana Patekar. The movie is set to release in India on 4 June.
 
Earlier in December 2009, My Name is Khan had used the roadblock strategy across the Star network channels for the Indian market. Reliance Big Pictures also created a roadblock on 40 national television channels on 29 March this year for Hrithik‘s debut song Kites.

NEW DELHI: Kaya Skin Clinic has launched a new television campaign to capture the common complaint of women that whatever they do to take care of their skin, it might not be the best for them.
 
Says Kaya marketing head Suvodeep Das, “Consumer research has shown that very often people are not happy with their current skin care regimen but do not know what to do about it. They seek expert advice to take care of their skin care needs.”
 
Launched with a two pronged communication strategy, the campaign aims to guide the customers to get proper skin care advice as well as educate them about the need for having a scientific approach towards regular skin care.
 

MUMBAI: Italian lifestyle brand Diesel, in partnership with Reliance Industries Group‘s Reliance Brand, has launched two of its first India stores. While one is located at Juhu, a suburb in Mumbai, the other one is at Palladium, High Street Phoenix.

Both the stores will feature the complete Diesel lifestyle – including apparel, footwear, intimate wear, timeframes, shades, fragrances and accessories as well as limited-edition products developed in collaboration with other brands. 
 
Diesel president and founder Renzo Rosso said, “I have always admired Indian people, they have an innate fashion taste and are very passionate about what they do. India has been one of our major destination for the last five years. We worked hard in order to find out the right location, the perfect time and the right partner to expand our brand in this country.”

Within the next few months, Diesel plans to open stores in Bangalore, Delhi and Hyderabad.
 
Averred Reliance Brands president and CEO Darshan Mehta, “To launch one of the most iconic brand in contemporary fashion in India is the culmination of a dream and many months of painstaking but enjoyable work for my team and me. Diesel has spawned a genre of fashion that is an alternate to established luxury and in India it arrives to a throng of hungry fashion enthusiasts and a growing generation of cool consumers.”

The brand that operates with the tag line ‘Be Stupid‘ worldwide, will continue to do so in India as well.

Happy is handling the brand‘s creative duties in India.
 

MUMBAI: Air Asia, the Malaysian low-cost airline, has retained Carat Media Services as its media agency for the Indian sub-continent and Taiwan.

The agency will handle the regions for Air Asia for the second straight year. 
 
Says Air Asia regional head commercial Kathleen Tan, “These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding, therefore, we had decided not to put up these markets as part of the pitch.” 
 
Carat had set up a team across all areas of specialisation including out-of-home, digital and activation, apart from traditional media, to manage the brand in India.

Says Carat India MD Kartik Iyer, “We will work to establish Air Asia as a young and dynamic brand as it is seen in other South East Asian countries.” 
 
Carat Media Services is part of Aegis Media which also has Posterscope (OOH), Isobar (digital), Carat Fresh Integrated (activation and BTL) and Vizeum as a part of the group in India.
 

MUMBAI: Market research firm IMRS Advisory has joined hands with BMI Research of Southeast Asia to simultaneously launch AZ Research Partners across India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hong Kong. 
 
AZ Research aims to go beyond traditional research and provide complete solutions to marketing information needs of companies. For this, apart from market research, it will offer a wider range of services like marketing consultancy, business category analysis, workshops on new research techniques and their applications for brand managers and other company executives.

Additionally, AZ Research will also organise brand workshops with stakeholders to analyse the current brand identity and strategise creation of the desired identity which stretch limits for brands. 
 
As a completely new activity, AZ Research will now also conceptualise and design brand identity elements for clients.

AZ Research Partners MD Sujay Misra, “With Indian companies growing beyond the Indian border, there is a need for Indian agencies providing market research consultancy across markets. BMI have traditionally had a strong presence across SE Asia while IMRS has been the fastest growing market research agency in India over the last 10 years. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”
 
AZ Research Partners now has 35 offices in the region. Apart from catering to all forms of qualitative and quantitative research, it particularly specialises in social/ psychological and communication research.
 

MUMBAI: Mudra Group has promoted Ajit Menon from president to executive director, organisational development.

Menon is a member of the executive group and works closely with Mudra Group MD & CEO Madhukar Kamath. 
 
Under his new mandate, he will be responsible for leadership, learning and change (LLC), facilities management, compensation and benefits and IT.

Kamath said, “These changes are very well deserved by Menon. He has been a key member of the group, and his new designation reflects his growing potential, stature, responsibilities, and above all, performance. It is our belief at the group that technology, infrastructure and talent management need to be harnessed seamlessly to make the group more efficient and collaborative. Menon leading the common agenda will ensure that we continue to make further progress along this path.” 
 
Menon said, “Organisations need to have a common belief, and organisation culture emanates from this belief. At the Mudra group, we firmly believe in the integrated way of working and the power of people that drives it. It is going to be my endeavour to focus all the crucial support units that report into me to drive a seamless delivery model across the group, so that the group walks the integrated delivery talk.”

MUMBAI: Playboy founder Hugh Hefner will receive the PromaxBDA Lifetime Achievement Award at the group‘s 2010 conference.

The event will take place from 22-24 June 2010 in Los Angeles.
 
Hefner will be interviewed by CNN‘s Larry King about building one of the most identifiable entertainment brands in the world over the last 50 years. Hefner also will discuss how the art and design of Playboy have influenced American culture in a session on 24 June.
 
PromaxBDA president CEO Jonathan Block-Verk says, “Hugh Hefner has inspired a generation of creativity, and there is no denying that Playboy has been one of the most iconic brands of the last century.”