Category: MAM

  • Cornitos starts new year with wholesome snacking choices

    Cornitos starts new year with wholesome snacking choices

    Mumbai: As we step into a fresh year, Cornitos introduces a burst of delightful flavours and healthful options. Elevate your snacking routine with Cornitos new salted roasted pistachios, a guilt-free and nourishing indulgence that captures the essence of authentic pistachios, delivering essential nutrients like fiber, protein, and antioxidants.

    For those seeking a satisfying crunch at just Rs 10, Cornitos Crusties, featuring the adventurous Corny the Chimp on all-new packaging, promise a crispy bite filled with wholesome ingredients like beans, chickpeas, and potatoes. It’s a perfect anytime snack that’s both affordable and nutritious.

    And let’s not forget our signature Nachos – a celebration of taste and texture available in exciting variants like “Cheese and Herbs” and “Sizzlin’ Jalapeno.” Crafted for your snacking pleasure, Cornitos Nachos are an ideal companion for any occasion, adding a burst of flavour to winter season.

    This year, join Cornitos on a flavour-packed journey – where every crunch is a step towards savoury satisfaction with many options.

     

  • Hitachi Payment Services launches financial inclusion initiative

    Hitachi Payment Services launches financial inclusion initiative

    Mumbai: Hitachi Payment Services, a payments and commerce solutions provider launched its financial inclusion business to redefine access to financial services for the underbanked and unbanked sections of society. Through this strategic launch, the company has added a critical extension to its existing bouquet of services and will further drive inclusive growth.

    The list of services includes – Aadhaar Enabled Payment Services, Micro ATM Services, Domestic Money Transfers, Mobile & DTH Recharges and Bill Payments

    For the initial launch, Hitachi Payment Services has partnered with YES BANK, demonstrating its commitment to collaborative efforts for financial inclusion. The partnership leverages YES BANK’s strong banking expertise and Hitachi Payment Services’ extensive network and technology infrastructure to provide reliable and secure financial services to the underserved.

    The financial inclusion business will be operated under the brand ‘Hitachi Money Spot Plus’ through a network of retailers called Hitachi Partners and will have a strong focus in Tier 3 to Tier 6 towns across the country. Driving financial empowerment and innovation, the array of services under the financial inclusion business has been made available through its comprehensive app ‘Hitachi Money Spot Plus’ on the Google Playstore.

    The app provides a convenient one-stop platform for financial services and this digital approach complements the Hitachi Partners network, ensuring accessibility and seamless service delivery across the country.

    On the launch of the financial inclusion initiative, Hitachi Payment Services, chief executive officer – digital business Anuj Khosla said, “The remarkable growth of internet penetration and financial literacy in India, especially in our rural communities, presents an urgent call for a resilient payment infrastructure that can keep pace with this rapid expansion. Retailers and merchants are the last mile touchpoints, enabling easy access to finance for customers.

    Recognizing this, we are extending our services to include financial inclusion initiatives. In essence, we are not just building a payment infrastructure; we are building bridges to financial empowerment and contributing to the nation’s progress.’ he added.

    YES BANK chief digital officer Naveen Chaluvadi said, “YES BANK has partnered with Hitachi Payment Services to launch Hitachi Money Spot Plus as part of our commitment to promote financial inclusion. This initiative is aimed at enabling financial transactions at hinterlands, focusing on taking digital benefits to the last mile in an assisted digital mode”.

    Hitachi Payment Services business head, financial services & inclusion Anuj Saraswat stated, “At Hitachi Payment Services, innovation and financial empowerment are the guiding principles that drive everything we do. We believe that everyone should have access to the financial tools and resources that they require to progress, and we are committed to using technology to make that a reality.

    Our mission is to bridge the financial divide to empower individuals and communities to thrive. With ‘Hitachi Money Spot Plus’ we have embarked on a transformative journey to build a more inclusive financial ecosystem in India.” he added.

  • GMR Group upscale fitness landscape in Hyderabad with Yoddhas Gym

    GMR Group upscale fitness landscape in Hyderabad with Yoddhas Gym

    Mumbai: GMR Sports, the sports vertical of GMR Group announced the launch of a unique state-of-the-art gym, Yoddhas Gym, in Hyderabad. The GMR group, a pioneer in creating a sporting ecosystem in India through their various teams in Cricket, Kabaddi, and Kho-Kho along with academies have now forayed into fitness with the Yoddhas Gym. The addition of Yoddhas Gym to its portfolio stands as a testament to the infrastructure giant’s dedication to providing a mindful, holistic, and invigorating experience to all sports and fitness enthusiasts in the country. With the latest cutting-edge equipment, expert trainers, and a commitment to excellence, Yoddhas Gym promises to offer a fitness & wellness experience that transcends the boundaries of traditional fitness.

    The driving force behind Yoddhas Gym is the aspiration to democratize the training experience of world-class athletes, by allowing fitness enthusiasts and aspiring athletes to access the same level of facilities and expertise that have powered GMR’s sporting franchisees to success at the biggest platforms.

    Speaking on the launch, GMR League Games, Yoddhas Gym, CEO PKSV Sagar said, “ It gives us immense pleasure to announce the Yoddhas Gym, further showcasing our commitment to provide a 360-degree sporting ecosystem to all sports and fitness enthusiasts alike. The first ever Yoddhas Gym at Hyderabad is just the beginning to many more of them across the city and country in the months ahead, and we are hopeful that we can provide a holistic experience to athletes and fitness enthusiasts without any bias.”

    GMR group is a well-established name in the world of sports with ownership of illustrious teams such as Delhi Capitals in the Indian Premier League and Women’s Premier League, UP Yoddhas in the Pro Kabaddi League, Telugu Yoddhas in the Ultimate Kho-Kho, India Capitals in the Legends League Cricket, and Dubai Capitals in the International League T20.

    Currently, UP Yoddhas are plying trade in the PKL Season 10 and are gearing up to turn around their campaign with their next two matches scheduled to be played in the Hyderabad leg against Patna Pirates and Telugu Titans at the Gachibowli Indoor Stadium on 19 and 20 January respectively. UP Yoddhas are one of the most successful teams in the Pro Kabaddi League as they have made it to the playoffs in every season since their inception.

    The Yoddhas Gym is located on the ground floor, tower 2, GMR Business Park, Aerocity Hyderabad.

     

  • Khazanah Nasional Berhad invests $42 mn into Wow! Momo

    Khazanah Nasional Berhad invests $42 mn into Wow! Momo

    Mumbai: Wow! Momo Foods, the operator of Wow! Momo, Wow! China and Wow! Chicken has raised over Rs 350 crores from Khazanah Nasional Berhad (“Khazanah”), the sovereign wealth fund of Malaysia. The investment will be made through both primary infusion and secondary purchase from early-stage investors, the Indian Angel Network (“IAN”) and Lighthouse Funds.  

    In addition, the company’s existing investor, OAKS Asset Management, has also infused INR 60 crores of additional funding into Wow! Momo Foods.

    Commenting on the announcement, Wow! Momo Foods CEO and co-founder Sagar Daryani said, “There is no greater joy for a founder than giving its initial investors (Indian Angel Network (IAN) and Lighthouse Funds) great partial exits. For us, the Bharat Story has just begun with a huge headway of growth. With Khazanah’s investment into the business and their long-term approach, we will strive to become the powerhouse of innovation and transformation in the food space while keeping a strong balance between sustainability, growth and backing breakthroughs”.  

    Khazanah MD Dato’ Amirul Feisal Wan Zahir said, “We are excited to be on the journey with Wow! Momo in their mission to build the largest QSR brand in India. We aim to encourage the growth of Wow! Momo through enhanced scalability, technological fortification, and focusing on building a strong back-end capability to support its growth.”      

    OAKS Asset Management founder and CEO Vishal Ootam said, “In our journey with investments in other F&B brands, we have realised that long-term thinking and dynamic leadership are essential. We feel that Wow! Momo has both. We feel that Wow! Momo will not only gain dominance in the domestic market but also be the first globalized QSR company from India. We are ready to scale with the brand.”

    Launched in August 2008, Wow! Momo Foods is a multi-billion-rupee quick service restaurant (QSR) chain with more than 630 outlets in over 35 cities. It has a robust expansion plan of over 200 outlets in the coming fiscal year and steadfast growth of its FMCG business.  

    The primary fund will fuel the growth and expansion of the quick service restaurant (QSR) brand and help to strengthen the distribution foothold and research and development (R&D) for the FMCG arm. The entire round is a testimony to the brand’s vision, scalability, and rigor on profitability.  

    Wow! Momo, together with Wow! China and Wow! Chicken’s aim is to enter more than 100 cities and look at a footprint of over 1500 stores in the next three years. The brand is also expanding across various touchpoints in FMCG with over 1200 retail outlet presence across more than 50 cities in modern trade and quick commerce with its ready-to-eat momos and along with new path-breaking product launches lined-up in the coming fiscal year.

    In the transaction, Investec acted as the financial advisors to Wow! Momo. With this latest round; Wow! Momo Foods has bought back Indian QSR to the map of formidable, & scalable businesses. Hunger for growth, strong muscle of right people and most importantly sustained control over unit economics is what makes Wow! Momo story a delectable portion of real growth story. Made in India; made by India.

  • WondrLab Network acquires Polish agency Webtalk, Launches European Hub

    WondrLab Network acquires Polish agency Webtalk, Launches European Hub

    Mumbai: Wondrlab digital network, announces the acquisition of WebTalk. This strategic milestone marks Wondrlab’s fifth acquisition and its first international venture since its inception in 2020. The company has also announced the appointment of Jarek Ziebinski as chairman of the Supervisory Board of its European Hub in Poland.

    Founded in 2010, WebTalk, led by Michal Dunin, is a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region. With a decade of experience, WebTalk, comprising 100 specialists, serves 40 clients including Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens among others, in Poland, CEE, and central Asia. It offers a comprehensive suite of services including digital strategy, social media management, content creation, paid media oversight, and innovative e-commerce support. Going forward Michal Dunin will be responsible for managing the newly created Wondrlab’s European Hub in Poland.

    Jarek Zielinski, a renowned figure in the global advertising market comes with over three decades of experience in marketing, media, and advertising. His illustrious career includes significant roles at Leo Burnett, where he managed the agency’s network in Central and Eastern Europe and served as CEO and chairman of Leo Burnett Asia-Pacific. Jarek’s role as Global CEO of Publicis One at Publicis Groupe further underscores his proficiency in change management and large-scale business transformation.

    With the launch of Wondrlab’s European hub, clients gain immediate access to services, products, and platforms across key pillars: Digital Video, Content & Community, Digital Media & Data, and Digital Business Transformation. This strategic move aligns with Wondrlab’s commitment to holistic solutions and global brand offshoring, integrating e-commerce, production, and content management, paving the way for expansion into hubs like Vietnam and the Middle East.

    On the acquisition and Jarek’s appointment, Wondrlab Network founder & CEO Saurabh Varma said, “Historically, we have witnessed global companies acquiring Indian companies. The moment has arrived for Indian companies to acquire global companies. This is our time. Today signifies a crucial milestone in our journey towards establishing a world-class network that sets global standards from India. This is our fifth acquisition and in 36-48 months we’ll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we’ll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also building strategic hubs based out of India, Poland, the Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organization, and we couldn’t have found a better partner in Jarek and Michal to drive our global ambition. The WebTalk team will be deploying a lot of the tech created in India to create magic for clients in Poland, CEE, and across the world. It is an absolute pleasure that Jarek has chosen to be a part of Wondrlab’s growth journey. Jarek has been my mentor, boss, and friend for more than 15

    years and I possibly could not find a better guru to supercharge our global ambition. He’s played a key role in helping us kick-start our European hub, based in Warsaw with the acquisition of WebTalk. And we will aggressively follow this with acquisitions across our key verticals – Digital Video Content & Community, Digital Media & Data and Digital Business Transformation.”

    Sharing his thoughts on joining Wondrlab, Jarek Ziebinski, said, “I am genuinely thrilled by the dynamic synergy between Poland and India, two innovation hubs that perfectly align with our vision. I am particularly eager to contribute to Saurabh’s ambitious plan of building full-funnel agencies across our pillars. What this synergy offers our clients in Europe is immediate access to an abundance of exceptional talent and readily available technology – a resource that can be utilized instantaneously. This partnership provides us with a strategic advantage, offering our clients ready-made tech solutions that would have otherwise taken us years to develop. With our new partner in India, we have access to scalable resources and expertise in crucial areas of marketing technology. We now possess ready-made products that can be swiftly deployed across our European clients, marking a significant leap forward. I look forward to being an integral part of Wondrlab’s growth story and contributing to its transformative journey in redefining the digital marketing landscape.”

    WebTalk founder & managing director Michal Dunin said, “Becoming part of Wondrlab is an exhilarating new chapter for WebTalk. Wondrlab’s focus on platforms, product innovation, and leveraging tech provided by Wondrlab will greatly benefit our clients in the broader CEE region. Our focus remains on delivering exceptional value to our clients ensuring that they have immediate access to the fantastic platforms built by Wondrlab such as Wisr, Hector (a performance marketing tool to win on Amazon), and the Salesforce talent in Cymetrix, from the get-go. My immediate priority is enabling our clients to leverage innovative solutions right from the start, propelling their success in the dynamic digital landscape. I look forward to working with Jarek to identify and acquire companies in Poland which can help us become a compelling hub out of Warsaw.”

  • Shobiz part of Havas Creative Network expands into the exhibition industry

    Shobiz part of Havas Creative Network expands into the exhibition industry

    Mumbai: Shobiz, the agency of the Havas Creative Network India, the four-decade-old marketing agency, has expanded its line of business and has forayed into the vibrant realm of the exhibition industry. The new vertical will be called ‘Shobiz Exhibits’. With its astute and deep experience in handling countless marquee exhibitions over the years, Shobiz will now leverage its wealth of knowledge, innovation, and creativity to lead this venture.

    Shobiz has appointed Tejinder Nagi as the business head who along with Subir Majumdar the chief creative officer will steer the exhibition vertical. With over 20 years of experience, Tejinder has managed some of the leading exhibitions for global companies in India like INFORMA Exhibitions, CII, NESCO, and Hannover Messe, to name a few. He is a hands-on leader who brings a wealth of knowledge and insight into the nuances of the industry. Subir with over 25 years in the experiential world, will lend his strategic and design expertise, ensuring the company’s commitment to pushing boundaries and crafting unparalleled experiences. The duo will be led by Shobiz chief executive officer Sameer Tobaccowala. a pioneer in our Indian experiential industry who has scaled the agency to the numero uno position that it is today.

    This strategic expansion marks a significant milestone for Shobiz as it ventures into a new avenue of creative possibilities, amplifying its commitment to redefining brand experiences. The company doesn’t merely construct structures; it crafts immersive platforms that redefine brand interaction. The agency has over 100+ clients in its portfolio across several sectors including Hindustan Unilever, One Plus, Google, Hyundai Motors, Kia Motors, Siemens, and Schneider Electric, among others. This expansion into the exhibition business aligns with the agency’s unwavering commitment to providing audiences with an unparalleled experience, where brands come alive, stories unfold, and connections thrive. With a focus on innovation and customer satisfaction, Shobiz pledges to set new benchmarks in the exhibition industry.

    “In the pursuit of advancing economic growth and elevating its standing in the global business community, India recognises the instrumental role Exhibitions can play,” said, Sameer Tobaccowala. “Shobiz is poised to be a brand’s strategic partner in this journey. While the marketer or the brand leaders concentrate on refining the product, we commit to orchestrating an impactful convergence of the target audience through an immersive 360-degree experience. Together, we can unlock unparalleled opportunities and propel our client’s business to new heights,” he further adds.

    Subir Majumdar further elaborated, “Exhibitions and events are some of the critical enablers and triggers of the economy. We envision a realm where exhibitions transcend mere displays and booths. Our expertise lies not only in crafting physical structures but in curating platforms that foster connections, engage audiences, and catalyse transformation. We are storytellers, architects of emotion, and masters in using materials, light, and technology to weave enchanting experiences.”

    “Our goal will be to redefine the exhibition landscape by offering a holistic, customer-centric approach, with seamless experiences that not only meet but exceed the diverse needs of our clients, setting a new benchmark for excellence in the exhibition industry. As I take the helm of Shobiz’s dedicated Exhibition Unit, I’m excited to merge my two decades of industry insights with the team’s passion for excellence” said Tejinder Singh Nagi.

  • Acer brings esports,Filipino entertainment at Asia Pacific Predator League 2024

    Acer brings esports,Filipino entertainment at Asia Pacific Predator League 2024

    Mumbai: The Asia Pacific Predator League 2024 came to a close on Sunday at the Mall of Asia Arena, Philippines with the crowning of new DOTA 2 and VALORANT esports champions and electrifying performances from some of the Philippines’s most talented artists. This year’s edition of the Asia Pacific Predator League was a major success with sold-out arenas and online spectators tuned in via the Predator social media channels during the two-day event. From the 26 teams competing for top honours in the Dota 2 and VALORANT, Blacklist Rivalry and Team Secret emerged victorious and lifted the prestigious Predator Shield in their respective categories.

    Acer pan Asia Pacific operations Andrew Hou said, “The success of the Asia Pacific Predator League 2024 is indicative of the strength of the region’s growing esports community and the Predator brand devices’ ability to support intense gaming sessions when playing the most popular titles, I would like to extend my congratulations to the tournament winners and my heartfelt appreciation to all the players, fans, and staff who make this yearly event possible.”

    Dota 2 Highlights

    Blacklist Rivalry prevailed over fellow Filipino team execration in the Dota 2 grand finals. Abed “Abed” Yusop was in incredible form, averaging 8.5 kills and 14 assists in the series to spearhead the offense of his team. They were successful in shutting down Execration’s star Mark “Bob” Urbino, resulting in a heartbreaking defeat for team Execration and another second-place finish in the Predator League grand finals for two consecutive years.

    As this year’s DOTA 2 Champions, Blacklist Rivalry will be going home with a cash prize of Rs 65,000, while Execration will receive $20,000. Third and fourth finishers in China’s Team Aster and IHC Esports from Mongolia will also receive Rs 7,500 each for their impressive showing.

    VALORANT Highlights

    Team Secret came into the Asia Pacific Predator League 2024 as the favourites and exceeded all expectations. They were in full control of the Japanese side FAV gaming during the final, with Adrian “invy” Reyes continuing to be the brightest spot for the team. Team Secret, also known as the “The Adobo Gang” among its fans, has won its first LAN trophy and Predator shield since the inception of its VALORANT team.

    Team Secret goes home with the Rs 65,000 prize pool, while FAV Gaming wins Rs 20,000 for their performance. Third and fourth placers BOOM Esports from Indonesia and Team Flash from Vietnam also receive Rs 7,500 each.

    Intel MVP Award

    Merits were given to exceptional players who stood out amongst the competition during the Asia Pacific Predator League 2024. For Dota 2, it was awarded to carry player Polo “Raven” Fausto while in VALORANT it was awarded to duelist player Jeremy “Jremy” Cabrera. Both players take home an extra Rs 10,000 prizes as well as the Intel MVP Award Trophy for their individual performances.

    Beyond the live esports action, the audience was also treated to world-class entertainment composed of the Philippines’ brightest stars, including Acer ambassadors SB19 and Sarah Geronimo. There were also meet-and-greet sessions with Predator ambassadors Cong TV and the Team Payaman boys, burg, KuyaNic, Chibiby, Maggiekarp, amaratv, Een Mercado, Kang Dupet, and cosplayer Alodia Gosiengfiao.

    Felip and Ylona Garcia were the opening acts for Day 1, exciting the crowd with their exhilarating performance. This was followed by numbers from Urbandub and Al James, and with a special appearance by TV personality Donny Pangilinan. Day 2 was just as impressive with amazing performances from Josh Cullen, Sandwich, Spongecola, Pablo, and KZ Tandingan, who sang the Predator anthem, “It Lies Within.”

    Asia Pacific Predator League 2025 Host Announced –

    The next Asia Pacific Predator League will be held in Malaysia, with the qualifiers starting in late 2024 and the grand finals to be held in early 2025.

    For more information and updates about the Predator League, visit the official website www.predator-league.com.

  • Never underestimate the significance of creativity – Gaurav Kaushik

    Never underestimate the significance of creativity – Gaurav Kaushik

    Mumbai: Currently, consumer-driven marketing campaigns take further escalation by different paths of automation and creativity. No more exceptions are using only organic strategy to build a brand successfully. Possibly the peculiar campaigning is the epitome of the right blend of marketing mix. Marketing and Technology become two vital sides of the same coin, brands dynamics have changed after Covid 19, and Brands trying to be more focused and accessible to target audiences with MarTech agencies. These agencies have become key solutions to address KPIs in recent years.

    Gaurav Kaushik is an entrepreneur and visionary serving as the founder and CEO of Technians, a marketing and technology Agency. With a career spanning nearly a decade, Gaurav has consistently demonstrated his expertise in guiding businesses toward digital success with positive perceptions of brand building. He is a passionate marketer, a tech enthusiast, a go-getter, a wildlife enthusiast, and a dedicated mentor, exhibiting a unique blend of qualities that sets him apart in the corporate landscape.

    Under Gaurav’s adept leadership, Technians has flourished into a hub of creativity and performance, dedicated to helping brands such as HPE, Hitachi, Philips, OYORooms, Housing, TataMetaliks, JindalRealty, Faces Canada, Marvel Tea, Ananda, Campus, Vivo, Limeroad, Shein, Tresmode, Maruti Suzuki, Apollo, Max Healthcare, Canara HSBC OBC life, ICICI Bank, Carrier, tell their stories through innovative digital marketing and technology solutions.

    As a marketer, he has received numerous accolades over the last many years including Martech Conclave & Awards’23 by Transformance, Excellence in MarTech Strategy: Firmenich, Best Sales Enablement Strategy: Jindal Realty, Outstanding Use of Marketing Automation: Tresmode, MarTech Leader of the Year: Technicians, MarTech CEO Award: Gaurav Kaushik. He has achieved recognition for his leadership throughout his career. Here Indiantelevision.com exclusively interacted with Gaurav Kaushik about his vision and entrepreneurial journey. Gaurav Kaushik is a seasoned professional with a proven track record of guiding businesses towards digital success.

    Here are excerpts

    On Journey of Technians

    Technians, a leading MarTech agency, emerged with a vision to redefine the landscape of digital marketing and technology solutions. Fuelled by a passion for innovation, the agency excels in brand innovation, leveraging market research, proven strategies, and cutting-edge design to transform businesses. With over 800 B2B clients, including Tata and Hitachi, and 1200+ B2C clients like OYO and Max Healthcare, Technians has earned recognition through numerous awards, showcasing its commitment to delivering impactful digital solutions.

    At the core of Technians’ success is its dedication to user experience and storytelling. The agency crafts seamless digital experiences, ensuring every interaction is memorable. Through its comprehensive range of services, including integrated marketing and digital solutions, Technians stands as a trusted partner in the dynamic digital landscape, consistently achieving excellence and setting brands apart in the crowded online marketplace.

    On differentiated USP of the Technians

    Establishing meaningful connections within the field, seeking mentorship, and engaging in communities can provide invaluable knowledge and open doors to opportunities. Furthermore, never underestimate the significance of creativity. In marketing, the ability to generate fresh ideas and think innovatively is paramount. Nurturing your creative instincts can be the key to standing out in this dynamic field, where originality often leads to success.

    On Segmentation of the services

    Within a MarTech agency, segmenting services into agencies, studios, and technology provides a strategic benefit. Agencies are responsible for client strategy and coordination, while studios are responsible for creative execution and technology is responsible for designing and implementing cutting-edge solutions. This division improves the MarTech agency’s capacity to meet a wide range of client requirements by assuring specialised experience in each subject and offering comprehensive, creative marketing technology solutions.

    On Content Management System and client’s expectations on the pitching campaign

    Although a content management system (CMS) is extensive in handling many content issues, some clients may believe that it is only designed for brand campaigns. It’s important to note, however, that a CMS isn’t only for brand campaigns; it’s a versatile tool for managing content kinds across blogs, websites, e-commerce, internal systems, and more. Client education on the CMS’s enormous potential helps to erase any stigma and demonstrates its applicability beyond marketing campaigns.

    On transformational campaigning of FMCG and luxury brands

    Marketing for FMCG (Fast-Moving Consumer Goods) and premium firms during times of upheaval requires a sophisticated strategy. FMCG places a premium on accessibility, value, and convenience, frequently leveraging social media, influencers, and personalized content. Luxury brands, on the other hand, emphasis exclusivity, narrative, and emotional connections via high-quality images, experiential marketing, and crafted brand experiences. Understanding the unique consumer behaviours and ambitions in each industry is critical for developing bespoke marketing plans that engage with their intended audiences in the midst of these dramatic transformations.

    On ethical campaigning and regulations

    Yes, a volunteer regulator may play an important role in guaranteeing ethical advertising and marketing campaigns. While legislative frameworks exist, a volunteer regulator offers an extra degree of monitoring, promoting industry adherence to ethical norms. This authority may set norms, monitor adherence to ethical practices, provide direction to businesses, and create a venue for resolving ethical problems, creating better responsibility and confidence in the advertising sector.

    On target audience

    Because we serve a diverse clientele, our goal for the next few years is centered on technical innovation and diversity. We want to employ new technology to build solutions that are accessible, user-friendly, and suited to specific requirements. Our vision includes a dedication to continual improvement, flexibility to changing trends, and a focus on improving user experiences.

    On demographics and ROI of the Campaign

    Setting defined KPIs that are linked with goals, using data analytics to monitor success against those targets, and modifying tactics based on real-time insights are all necessary for growing campaigns across varied populations.

    On existing cut-throat competition in creative agencies

    The artistic and creative digital services business is extremely competitive, with constant innovation and shifting trends. Due to the quick rate of technology improvements, changing customer preferences, and the continual need to offer innovative and entertaining content, cutthroat competition is common. To distinguish out in this intensely competitive world, staying ahead needs ongoing creativity, agility, and tireless pursuit of delivering outstanding value to clients.

    On upcoming plans for Technians

    Technians is extending its services and technological capabilities. To properly position our agency, we prioritise breakthrough technology solutions, client-centricity, thought leadership, brand uniqueness, and deliberate market development.

  • India celebrates National Startup Day 2024

    India celebrates National Startup Day 2024

    Mumbai: In a world that is increasingly driven by innovation and technology, startups play a pivotal role in shaping the future. Recognizing the importance of fostering entrepreneurship and supporting the growth of innovative ventures, India celebrates National Startup Day in 2024. This annual event serves as a testament to the nation’s commitment to creating a thriving ecosystem for startups, providing them with the necessary resources and encouragement to flourish.

    The inception of National Startup Day took place on 16 January 2023, as declared by prime minister Narendra Modi. The inaugural celebration of National Startup Day occurred on the same date.

    Even back then, the Indian government has been actively involved in promoting the startup ecosystem through various initiatives and policies. The introduction of Startup India, a flagship initiative launched in 2016, has played a crucial role in providing a supportive framework for startups. The program offers financial incentives, tax benefits, and simplified regulatory processes, making it easier for entrepreneurs to kickstart their ventures.

    Brace yourselves as Indiantelevision reached out to as many industry leaders from across sectors who have expressed their opinions regarding this day. Let’s see what they all got to say!

    Edited excerpts

    Social Panga co-founder Himanshu Arora

    My biggest takeaway would be to focus on 2 P’s: People & Product.

    Exceptional individuals in your team lead to outstanding products.

    In the startup realm, the concept of compounding is profoundly significant. While progress may seem incremental daily, the real MAGIC unfolds over time – day by day, week by week, month by month, and year by year.

    Focus on the long term but execute on the short term.

    The synergy between a talented team, a stellar product, and a well-managed timeframe is the formula for sustainable success in the dynamic world of startups

    The recipe for disaster, if you are starting to become a Unicorn. While achieving unicorn status is often a byproduct of consumer approval, it should not be the sole focus. The concept of consumer-centricity is frequently discussed but proves challenging to execute.

    Admatazz founder & stragetist Yash Chandiramani

    My advice to entrepreneurs who are just kicking off will be:

    To focus on building a team first. From the onset of your journey, focus on building a work culture and place where the team feels welcomed. Business, growth, expansion, and revenue will all follow if you have a strong base – the core team. The culture of a company plays a pivotal role in the long run. Cultivate resilience and prepare for a challenging yet fulfilling journey.

    Do not forget your passion and mission. If you are someone in the creative field, strengthen your skills and crafts on a daily basis.

    Zoomcar CEO & co-founder Greg Moran

    Zoomcar, a homegrown success story that is currently listed on NASDAQ, is celebrating its journey with pride on this National Startup Day. A pioneer in the car-sharing industry, Zoomcar has revolutionized mobility solutions in emerging markets. Not only has our creative approach been a game-changer for travel, but it has also greatly aided in the expansion of the sharing economy. Being listed on NASDAQ underscores our unwavering dedication to quality and openness and demonstrates investors’ faith in our mission. Zoomcar reaffirms its commitment to influencing urban mobility in the future, encouraging entrepreneurship, and bringing about positive change in the global transport system as we commemorate this occasion.

    Tresa Motors CEO & founder Rohan Shravan

    India has demonstrated tremendous entrepreneurial talent, with startups at the forefront of transformative change across industries. National Startup Day celebrates this spirit of innovation that enables ideas to become reality. We at Tresa Motors applaud India’s vibrant culture of innovation and entrepreneurship. As pioneers in the EV sector, we are proud to be part of the startup ecosystem that is propelling our nation towards a $5 trillion economy.

    Our mission aligns with the promise of this day – to revolutionize and lead India’s medium and heavy commercial EV market while also setting global benchmarks for auto sector innovation. We firmly believe startups will steer India’s journey to becoming a cardinal leader on the world stage. We hope this day serves as an inspiration to turn promising visions into tangible ventures that elevate India. Together, we can unleash the power of startups and shape the future of our nation.

    ZebPay CEO Rahul Pagidipati

    India has emerged as a global powerhouse in the startup ecosystem, showcasing phenomenal growth and fostering innovation across diverse sectors. The nation’s vibrant entrepreneurial spirit has led to a remarkable surge in the creation of startups, contributing significantly to broader economic growth.

    According to a recent report by Zinnov, India has the third-largest tech startup industry in the world with over 950 tech firms founded in 2023.  This trend highlights the nation’s dynamic and resilient entrepreneurial ecosystem, making it a focal point for innovation and investment on the global stage.

    As an entrepreneur and investor, I strongly believe in the game-changing potential of startups to innovate and reshape industries. I’m here to back and champion pioneers who dream big and disrupt, as they are the ones leading the charge toward the next big wave of change.

    The growth of the Web 3 industry in India has also been remarkable over the past few years. India is emerging as a strong force in the Web 3 space with more than 450+ start-ups. This reinforces the fact that the potential of Indian startups and talent pool continues to be strong and is only going to grow further in the years to come.

    Simpl founder and CEO Nitya Sharma

    In the era of Unbundling of E-commerce, startups play a vital role in creating a level playing field and bringing market access to millions for small businesses led by MSMEs and D2C merchants in the country. They also help in building customers’ trust on merchants online or offline, resulting in a significant acceleration in the trade of goods and services and contributing to India’s objective of achieving a $5 trillion economy by 2028. This National Startup Day should set the tone for the growth of this ecosystem over the next 10 years where governments, industry and the academia pool their knowledge and resources together to build a truly digital first nation, powering the world’s economy.

    Perfora co-founder Jatan Bawa

    Start ups are playing a very important role in driving growth for our country. Across different domains, there is a massive opportunity for start ups to address problems for people in India. Pre pandemic, there was a lot of focus on convenience enabled by technology however post pandemic, the focus has been primarily on improving health & wellness.Over the last 3 years, our government has been proactively encouraging startups and promoting entrepreneurship. Our experience has been good while building a start up as a lot of initiatives are in favor of young companies.

    The Government of India has played a crucial role in accelerating growth in our industry. Policies promoting ease of doing business, financial incentives, and initiatives like “Startup India” have provided the necessary support.

    Looking ahead, the future of our industry in India appears promising. With a continued focus on health and wellness, there are ample opportunities for startups to innovate and address evolving needs. The government’s sustained commitment to fostering entrepreneurship, coupled with emerging technologies, positions the Indian startup ecosystem for robust growth. As we move forward, collaboration between startups, industry players, and the government will be pivotal in realizing the full potential of this dynamic landscape.

    Perfora co-founder Tushar Khurana

    A decade earlier it would have been impossible to start and build a start up in a seamless way as we are doing it now. The government has been super supportive concerning its policies related to startups and I’m quite optimistic about the future as there are so many problems to solve. This is the decade of start ups.For India, this is the decade of entrepreneurship and I would strongly suggest people think about how they can add value to our country.

    In the course of our startup journey, the evolution of India’s startup ecosystem has been truly transformative. A mere decade ago, the seamless initiation and growth we now experience with Perfora would have been deemed implausible. The government’s support, underscored by startup-friendly policies, has been instrumental in this paradigm shift. This decade unequivocally marks a flourishing era for startups, fostering a culture of entrepreneurship that is reshaping the Indian business landscape.

    As we navigate myriad challenges, startups find themselves uniquely positioned to offer innovative solutions. The prevailing trend of fostering entrepreneurship aligns seamlessly with the vast potential for creative problem-solving. Moving forward, a continued partnership between the government and startups will be pivotal, cultivating an ecosystem where ideas can germinate and contribute substantially to the nation’s trajectory. Embracing setbacks, cherishing minor victories, and valuing the entrepreneurial journey will be the linchpin for shaping success in this dynamic era of Indian entrepreneurship.

    Athena Education co-founder Poshak Agrawal

    In 2014, my co-founder Rahul Subramaniam and I set out to make a meaningful impact within the Indian education landscape. Mentors at heart, we interacted with the children of acquaintances and reflected on the gaps in their academic experiences. We discovered that they lacked structured avenues for academic and extracurricular exploration. Beyond that, we learned that there were far more Indian applicants to foreign universities than there was guidance available to them. Thus, we started Athena, a holistic education consultancy modeled after the interdisciplinary, liberal arts ethos of our alma mater, Princeton University.

    Our approach was far from conventional for the Indian market at the time–we went straight to the heart of each student’s deep driving desire to understand what makes them truly unique. We believe that every child has the innate potential to attain excellence, yet they require strategic guidance to build an outstanding profile and mindset that will make them stand out in the highly competitive admissions process. We discarded the one-size-fits-all approach, embracing tailored strategies for individual students. We believe in not just shaping scholar profiles, but also nurturing holistic development. Our team of mentors’ hail from prestigious institutions like Princeton, Williams, Michigan, and the Bhabha Atomic Research Centre, and bring unparalleled expertise to the students’ personal transformation.

    Athena’s innovation is enabled by our 360-degree experiential Academies. Our in-house robotics lab, design atelier, and state-of-the-art recording studio empower scholars to learn by doing. The future is AI, and we’re at the forefront, producing top-tier projects and research papers and exposing our students to the best. Athena’s mission is to build the scholars of today into the leaders of tomorrow. Guided by our core values of integrity, growth, synthesis, and impact, we are confident that Athena scholars will usher in a better future for us all.

    Locus CEO & founder Nishith Rastogi

    National Startup Day is a powerful testament to the boundless potential of entrepreneurship, which is instrumental in creating jobs, driving innovation, and fueling economic growth in India. As an entrepreneur, I am deeply thankful for the consistent support extended by the Government of India to our entrepreneurial landscape. The success story of the ONDC (Open Network for Digital Commerce) is particularly inspiring in the logistics field, demonstrating how innovative startups can transform entire industries. At Locus, we firmly believe that the government’s visionary initiatives, exemplified by programs like Digital India, act as ideal launch pads for Indian entrepreneurs. These initiatives encourage them to push boundaries, making a significant impact continually. We actively promote a culture that nurtures entrepreneurship and innovation for the greater good.

    Erekrut HR Automation Solution Pvt Ltd co-founder  Ravinder Goyal

    On this National Startup Day, amidst a funding winter, India’s HR tech landscape shines with resilience. Despite global headwinds, 2023 witnessed nearly 1,000 HR tech startups raising over $11 billion, underscoring the vast potential in transforming workplace operations. This success is attributed to a focus on fundamentals, with 60% of founders reporting increased revenues, validating the resilience fostered by timely innovations such as AI in recruiting and flexible work policies.

    However, challenges persist, including regulatory hurdles and the need for guidance in navigating market access and scaling funds. Addressing these could solidify India’s position as a global HR tech powerhouse. The future blueprint involves the nimble evaluation of emerging work models and addressing ecosystem-specific pain points. As work paradigms and employee expectations evolve, HR tech must drive disruption while enhancing organizational health.

    At such a crucial juncture, the key to innovation lies in understanding and responding quickly to the unique needs of India’s startups. By learning from the past year’s progress and strategically investing in problem-solving for tomorrow, we can reshape global workforces.

    Creduce founder & MD Shailendra Singh Rao

    National Startup Day is an unprecedented endeavor that will significantly contribute to the promotion of entrepreneurship-related consciousness and enthusiasm. Inspiring individuals and attracting a greater quantity of talent and ideas into the ecosystem, it will also draw attention to the realm of entrepreneurship. Entrepreneurs, investors, mentors, and other stakeholders will have additional opportunities to network and collaborate as a result. This can encourage the entrepreneurial spirit and resiliency of established startups while boosting morale. In summary, it is anticipated to have a beneficial effect on society. It is imperative to exercise caution in order to avoid reducing the effort to a spectacle and oversimplification through mere commendation and demonstration of achievement.

    The Hosteller founder & CEO Pranav Dangi

    The travel and hospitality industry is expected to experience a dramatic increase in Direct-to-Consumer (D2C) startups that use cutting-edge technology in 2024. These innovative startups are changing the way the industry looks by providing services that are immersive and offer unmatched value for money. As we commemorate National Startup Day, we must acknowledge the critical role that these innovative businesses have played in transforming the travel experience. These startups, with their AI-powered personalized itineraries and seamless booking platforms, are leading the way in revolutionising the traveler experience. Let’s celebrate the creativity that is causing this significant change in the tourism industry and look forward to an unprecedented year of expansion and connectivity in the true spirit of entrepreneurship.

    WazirX VP Rajagopal Menon

    National Startup Day, celebrated on 16 January, is a tribute to India’s entrepreneurial spirit. We in the crypto space believe that startups are playing a crucial role in shaping the future of Digital India. This day provides a reminder for all of us to acknowledge the importance of entrepreneurship. One entrepreneur provides jobs to at least 5 others besides generating jobs for an entire allied eco-sytem. PM Narendra Modi announced that January 16th will be celebrated as National Startup Day. He stated that startups will be the backbone of the new India and will have an important role to play as the country completes 100 years of independence. India become the third largest startup ecosystem in the world. The Indian government has actively fostered this environment, recognizing over 98,000 startups by April 2023, eligible for benefits under the Startup India scheme. Initiatives like the Fund of Funds for Startups, Startup India Seed Fund Scheme, and Credit Guarantee Scheme provide multifaceted support.

    Prime minister Narendra Modi envisions startups as the cornerstone of India’s progress, particularly as the nation approaches its centenary of independence. This aligns with India’s emergence as the third-largest startup ecosystem globally. To nurture this growth, the government has recognized over 98,000 startups by April 2023, extending benefits under the Startup India initiative. Supportive measures like the Fund of Funds for Startups, Startup India Seed Fund Scheme, and Credit Guarantee Scheme bolster these enterprises at various developmental stages.

    We live in a time when industry is rapidly evolving and startups are at the forefront of driving this change. As entrepreneurs, we must firmly resolve to contribute to make India a five trillion dollar economy and work towards making that dream a reality.

    Green Mantis director Saahil Garg

    Celebrating National Startup Day 2024, we proudly showcase the vibrant tapestry of vegetarian Pan-Asian cuisine. Fueled by an unwavering passion for vegetarianism, our culinary journey blends traditional Asian flavours with inventive plant-based alternatives. The fusion of ancient recipes and contemporary ethics, embodying a culinary revolution that transcends boundaries. Here’s to a future where innovation meets tradition on the plate, embodying the spirit of startups and the richness of a plant-powered lifestyle, one delicious bite at a time.

    Mandakini founder Anita Katti

    As we celebrate National Startup Day 2024, let us embrace the spirit of innovation and entrepreneurship that defines our journey. Like the intricate weave of a silk saree, each startup thread contributes to the vibrant fabric of our economy. Today, we honor the visionaries who dared to dream, the risk-takers who turned ideas into reality, and the resilience that fuels their success. May this day inspire aspiring entrepreneurs to embark on their own silk saree of possibilities, weaving together passion, perseverance, and progress. Here’s to a future where every startup thread adds richness to the tapestry of our collective success.

    Rosemoore director Ridhima Kansal

    India’s startup landscape has shown tremendous resilience despite external shocks. As we mark National Startup Day, policy efforts must continue nurturing innovation. Beyond metros, building incubation channels for rural youth with contextual solutions know-how can promote inclusive entrepreneurship. Optimizing registration and tax processes alongside compliance guidance can further level the playing field for early-stage ventures. With targeted support, startups can become the job creators fueling a self-reliant India.

    Saraf Furniture founder Raghunandan Saraf

    Entrepreneurship is an ongoing evolution.National Startup Day celebrates the spirit of innovation, acknowledging the transformative power of entrepreneurship. It signifies the courage to dream big and take risks, creating opportunities for growth. While the journey is challenging, the initial vision must drive relentless hard work. Entrepreneurs, starting with a dream, navigate through difficulties, learning and evolving. The celebration emphasizes the importance of persistence, as success requires continuous dedication. Entrepreneurship is both rewarding and demanding, pushing individuals to surpass day one aspirations. In the face of obstacles, it is the unwavering commitment that propels startups forward. Starting a start-up reminds us that every challenge is an opportunity, and the pursuit of excellence is a journey worth celebrating.

    Tagglabs founder Hariom Seth

    On National Startup Day, let’s applaud the vibrant ecosystem of 112,718 startups, where visionary change-makers persevered against the odds. While the government’s initiatives have streamlined company registration, fundraising, and GST processes, there’s a call for a shift in policy mindset from regulation to fostering creative collaboration. Enhancing knowledge sharing through public-private mechanisms can empower startups to leverage technology and skills, paving the way for groundbreaking products.

    SpacеMantra founder Nidhi Aggarwal

    As India celebrates National Startup Day, we should applaud the entrepreneurs driving innovation even in turbulent times. From agritech pioneers building robust supply chains to fintech disruptors making digital finance accessible – startups sit at the epicenter of transformation. This ecosystem deserves nurturing. Beyond laurels, we must channel policy efforts into seed funding access, incubation hubs, and market connectivity to empower startups to improve more lives.

    NеtSеtGo co-founder Sundeep Rana

    Startup journeys demand grit but unlock immense reward. On National Startup Day, we salute the risk-takers striking out solo, bringing unconventional ideas to fruition. For hopeful founders, solutions-focused thinking, rapid prototyping and grasping real market needs are key. With entrepreneurship contagion sweeping India’s youth, robust mentorship programs, easier credit access and governmental process assistance will empower many more trailblazing startups to emerge.

    ILAMED & Dermalyn Aesthetics founder & director Dr. Ajay Rana

    Today, on National Startup Day 2024, we celebrate the spirit of innovation and perseverance that drives entrepreneurs in every field. In the realm of healthcare, Dermatologists, Surgeons, and Aesthetic Physicians embody this ethos, blending science with artistry to enhance lives. Their commitment to pushing boundaries and embracing new technologies mirrors the essence of startup culture. As we applaud the pioneers in dermatology and surgery, we recognize that each procedure is a testament to human skill and compassion. Today, let us not only commemorate the achievements of our medical trailblazers but also inspire the next generation to embark on their entrepreneurial journeys, forging a path toward a healthier and more beautiful world.

    Vervotech CEO & co-founder Sanjay Ghare

    From chai-powered startups in Pune to unicorns in Bengaluru, India is churning out 1,000 SaaS companies a year.

    And with an annual growth rate surpassing 30%, Indian SaaS startups have attracted over $6 billion in investments, becoming second largest ecosystem. This numerical surge reflects a paradigm shift, where innovation and entrepreneurship are pushing India to the forefront of the global SaaS revolution.

    EaseMyTrip co-founder Rikant Pittie

    The world of entrepreneurship is dynamic and can certainly be challenging. Pursuing your passion requires grit, determination, and courage. The recipe for success lies in your hard work and how determined you are to achieve your goals. The journey is about putting in consistent and persistent efforts, embracing challenges, making mistakes, and willingness to learn from failures.

    When you are building a business, being agile and flexible is necessary, as changing times will require an innovative, problem-solving approach and a progressive mindset. When my brothers and I decided to establish a business of our own, we did not have any external funding or a mentor who could guide us. We take pride in being a self-made, homegrown company, and have worked over the years to build a brand that is counted among the leading online travel agencies in the country today.  

    My advice to aspiring tech entrepreneurs would be to focus on their tech infrastructure, as it will form the robust foundation of your company and will be critical to your growth. Next, I would suggest working with a sustainable approach. Environmental consciousness is no longer a trend but has emerged as the need of the hour. Brands that can operate with this model are likely to gain customers’ trust and loyalty and have greater chances of attaining success. 

    VoloFin co-founder & CEO Roshan Shah

    India stands as a beacon of entrepreneurial prowess and innovation, fostering economic and societal progress both domestically and globally. As a startup ourselves, our approach is to embrace challenges as a learning tool, fostering a culture of innovation, initiative, and nurturing. We promoted cross-functional collaboration that harnessed diverse perspectives leading us to customer-centric design thinking becoming our focus and disrupting traditional product development. By challenging the traditional methods, startups demonstrated adaptability, unparalleled creativity, innovation, and foresight. This burgeoning startup culture in India not only fuels innovation but also emerges as a catalyst for sustainable and inclusive growth, positioning the nation at the forefront of global economic and technological advancements.

    Finvasia co-founder & MD Sarvjeet Virk

    Setting up a startup comes with a host of challenges. In our case, setting up a business in a supposed ‘small town’ like Chandigarh had people doubting us. We faced challenges with limited infrastructure, networking opportunities, and partnerships. However, by hiring and nurturing local talent, we turned these challenges into strengths over time. With proper guidance and opportunities, we found that the local talent was as skilled as their counterparts in bigger cities. After COVID, with more people working remotely, we had access to a broader talent pool. Stay focused on the problem statement, with new technology and innovation as the foundation for your growth.

  • GreenCell Mobility deploys 150 electric buses in Ayodhya

    GreenCell Mobility deploys 150 electric buses in Ayodhya

    Mumbai: GreenCell Mobility, a pioneering electric mobility solutions provider, is proud to announce that the Director of Urban Transport selected Greencell Mobility as a partner to deploy 150 intra-city electric buses to Ayodhya for the momentous Ram Mandir consecration ceremony. This fleet will play a crucial role in providing intra-city transportation service to an estimated two million devotees within Ayodhya from mid-January to the end of February, including the day of the ceremony and the surrounding days, marking a significant period for pilgrims and believers.

    As a company at the forefront of sustainable transportation, GreenCell Mobility is honoured to provide its buses for hundreds of thousands of passengers in need of public transportation during this event where over 2.5 crore devotees are expected to visit the city till March’24, making Ayodhya an eco-friendly tourist hub! The use of these 150 electric buses is a testament to the commitment towards environmentally friendly solutions, significantly reducing carbon footprint by avoiding approximately over 600 tonnes of tailpipe emissions per month. These buses were flagged off in Ayodhya by Uttar Pradesh chief minister Yogi Adityanath on 14 January’24.

    GreenCell Mobility CEO & MD Devndra Chawla stated, “We are humbled and excited to be part of Ayodhya becoming an eco-friendly tourist hub, as we deploy our buses in the city. Our mission has always been to promote sustainable transportation solutions, and the government’s decision to utilize electric buses for this grand occasion aligns perfectly with our vision. It’s not just about ferrying passengers; it’s about being a part of a collective journey towards a cleaner and greener future.”

    The use of electric buses during this event is a significant step towards promoting electric mobility in India and showcasing the practicality and efficiency of electric buses in managing large-scale public transport needs, especially during such significant cultural and religious events.

    GreenCell Mobility has deployed over 700 buses in UP, saving over 22,000 tonnes of tailpipe emissions annually. With these 150 buses in Ayodhya, GreenCell Mobility is looking forward to further strengthen the brand’s partnership with the state and help to achieve its goals of electrifying public transport.