Category: MAM

MUMBAI: Dabur India Ltd has appointed OgilvyAction as the activation agency for its ‘Real Activ‘ variant following a multi agency pitch. 
 
As part of its new mandate, the activation arm of Ogilvy India will launch a below-the-line campaign for the brand titled ‘Fit and Fat Brothers‘ next week in Mumbai, Delhi, Hyderabad and Bangalore.
 
Law & Kenneth Delhi is the creative agency.
 

MUMBAI: Isobar, the digital marketing agency of Aegis Media Group, has been roped in to handle the re-launch of Perfetti Van Melle India‘s corporate website – perfettivanmelle.in. 
 
As part of its new mandate, the agency will give the website a more youthful, informative and interactive outlook while managing Perfetti‘s brands on social media properties such as Facebook and Twitter.
 
Said Perfetti Van Melle India MD Sameer Suneja, “The online medium is one of the most frequent places that people go to both for seeking and sharing information. Giving appropriate information and providing a platform for conversations on our brands is important. We felt Isobar was the right partner for this very important project of creating and managing our digital identity.”
 

MUMBAI: Keeping in mind the interest in the German team following the World Cup, Neo Sports has decided to up its marketing activities for the Bundesliga league this year.

Neo Sports will be spending Rs 40-60 million in promoting the league. The channel will broadcast live action from the league from 21 August till mid-May 2011. 
 
The league offers timings that are India friendly with some matches starting at 7:30 pm and 9:30 pm.

“We are spending between Rs 40-60 million to promote the league. The peg of the campaign is that viewers can watch the giant killers in action. After all, if they want to watch the German team that did well in the World Cup, then this is the only place to do it,” said Neo Sports Broadcast VP marketing Ashish Bahl.
 
Neo‘s research showed that audiences wanted to know where they could watch the likes of Podolski again. That is where the peg of the campaign came from, Bahl added.

The channel is doing activation on print, television, Iinternet and social media in the form of Twitter, Facebook and YouTube. It is also considering on-ground activation.
 
Neo Sports is planning contests wherein fans can travel to Germany next year to watch the Bundesliga final. The channel will also run consumer promotions and dole out merchandise to winners.

“The reach of the Bundesliga league has doubled in a year‘s time,” said Bahl.
 

MUMBAI: Following a multi-agency pitch, Indiabulls Securities has appointed Onads Communications as its creative agency. 
 
According to industry sources, the size of the account is pegged at Rs 10-15 crore.
 
As part of its mandate, Onads Communications will devise a 360 degree campaign that will include television, print, outdoor and digital. The campaign is expected to break in October.
 
Meanwhile, the creative mandate for the rest of the Indiabulls Group will be handled by Dentsu Marcom.b

MUMBAI: Zee TV has signed an agreement with research company Nielsen to monitor its television ratings and trends in the US markets. Nielsen tracks viewership patterns in New York, Philadelphia, San Francisco, Los Angeles, Dallas, Washington DC and Chicago.

Earlier, Zee TV had also signed up with US-based viewership monitoring firm Rentrak Corp for its TV Essentials television measurement service. Rentrak Return Path Data technology reports viewership data on the AT&T IPTV platform from the set-top boxes, and hence available at a House Hold level.
 
“We’re excited to be the first and only South Asian network to be rated by Nielsen in the US,” says Zee TV COO International Business Bharat Ranga.

“As the dominant market leader in South Asian entertainment, this is a groundbreaking moment for Zee TV’s growth and expansion in the US and once again reinforces our research-oriented approach to high-quality programming. Nielsen’s ratings will not only enable us to deliver exceptional programming to the millions of South Asians who tune into Zee TV every day, but will also provide advertisers with deeper insight into audience behaviour and TV trends.”
 
As per Nielsen research data, Americans spend an average of five hours throughout a full day watching television across all US networks. The company said in a statement that viewers tune into Zee TV for an average of 57 minutes each day simply during primetime viewership (Monday-Friday, 7-11 pm) in New York.

Zee TV said that its advertisers span across all industries, including telecommunications, entertainment, media, health, finance and technology. These advertisers not only range in size, but also vary according to their targeted audience – from small, entrepreneurial businesses and a primarily ethnic audience to multinational corporations with consumer touch points around the world.
 
The company feels that the measurement by Nielsen will be an invaluable tool for the network’s diverse base of advertisers. While other South Asian entertainment networks sell advertising air time based upon their assumed reach and distribution, Zee provides actual viewership estimates and deliver maximum RoI to the advertisers, it said.
 

MUMBAI: Synovate voted as Hong Kong‘s number one market research agency in both Quantitative and Qualitative categories by client-side marketers.

Global market intelligence firm Synovate has been voted as the number one market research company in both quantitative and qualitative categories as part of Marketing Magazine‘s ‘Agency of the Year 2010‘ survey. This award represents a prominent ranking in Hong Kong and is based on selection by senior client-side marketers on which research agencies they would most likely hire to manage their business.
 
Representing the Synovate team, Synovate executive director Steve Garton said, “Synovate was also voted as the best market research agency in Hong Kong in 2009. With the continuous support from our clients, business associates and partners, we are truly honoured to be recognised with the Gold Award for a market research company in both the quantitative and qualitative categories this year.”
 
“Synovate will continue our unyielding focus in bringing innovative solutions to our clients, to decipher commercial challenges and generate insights that can directly impact our clients‘ bottom line. Our newly launched True Customer View solution is one great example. It is a revolutionary customer experience research system developed to help companies better understands the multiple factors that impact their customers‘ behaviour. It is the only customer experience research system in the marketplace that considers these multiple influences. True Customer View directly links to company market share, making the most impact to brand performance. This type of innovation is what our company and culture is about, and we will continue to bring clients the best research solutions to meet their business needs,” added Garton.
 
The annual Marketing Magazine Agency of the Year Award is based on votes by client-side marketers. In 2010, marketers from major local and international banks, FMCG and consumer products manufacturers, property developers, IT and telecommunications firms, travel and tourism companies, and government voted in the ranking.
 

MUMBAI: JWT vice-president and executive creative director Anuja Chauhan has quit the organisation to pursue a career in writing.
 
 Joining JWT in 1993, Chauhan has been instrumental in executing projects like Pepsi, Frito Lays, Nokia and Nestle. She has also been responsible for many memorable catch phrases like Dil Maange More, Mera Number kab Aayega, Nothing official about it and Oye bubbly.

Her book, ‘The Zoya Factor’, has won the Cosmopolitan Magazine’s Fun Fearless Female Award for literature as well as the India Today Woman Award for Woman as Storyteller. 
 
She is currently working on a book tentatively titled The Battle for Bittor that is expected to be released later this year. Chauhan is also toying with the idea of joining the filmmaking business.

Also quitting the agency is Elvis Sequiera, who served JWT for three years as its vice-president.
 
Sequeira, having over 19 years experience in the advertising industry, left Percept to join JWT in 2007. Prior to Percept, he was with Lowe Lintas Mumbai, where he headed the Bajaj business. Sequeira has some great campaigns to his name namely Hamara Bajaj (new), ICICI-Prudential Life Insurance (‘Retirement from work, not life’), Jet Airways (image relaunch with the yellow rose campaign) and Royal Challenge (golf in airplane) among others.
 

MUMBAI: In its desire to gear up its online presence, battery brand Amaron has roped in a Chennai-based advertising agency, Optima Advertising, to handle its online marketing activities.
 
The agency bagged the account after a multi agency pitch process.

On its part, Optima will devise a strategy to manage Amaron Batteries’ online image that is not much active on digital media as yet. Viral films will also be developed to promote the battery brand.
 
Optima would also use social media to engage users with the brand. A Facebook application will be launched and a Twitter account created to converse with the target audience. 
 
Optima Advertising operates in the field of full service advertising solutions, digital communication and technology initiatives and has been associated with leading brands like Kaya Skin Clinic, Vivel (soaps, shampoos and fairness creams), Great Lakes and Naturo among others.
 

MUMBAI: NFL CMO Mark Waller and Arsenal FC CCO Tom Fox have joined the list of speakers at the Leaders in Sponsorship event being hosted at Chelsea FC, London, on 6 October 2010.
 
Sharing their expertise in the session From thinking global to going global: From demand to reality, Waller and Fox will discuss the different strategies used at the NFL and Arsenal FC to help globalise their brands.

Bigger sponsors, better fan engagement and new commercial opportunities are the rewards of globalising ones brand.
 
Leaders in Sponsorship provides an opportunity to learn from sponsorship leaders on subjects such as activation, evaluation, negotiation and innovation and the latest trends catching the attention of the leading protagonists.
 

MUMBAI: Chezhian will report to chief executive officer and managing partner Anil Nair and will be primarily be responsible for the Renault account.
 
Said Nair, “While Chezhian‘s mandate here will be to fundamentally look after the Renault business, he will also be responsible for growing our business in the South. Chezhian is known for his deep client relationships and his ability to add value to brands. Thus, we hand-picked him to head our Chennai office.”
 
Prior to this, Nair was with Interface Communications where he handled several big accounts like The Hindu Business Line and Mahindra Holiday & Resorts.