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Category: MAM

  • Aashirvaad Svasthi ghee adds a love aroma to Ayodhya Ram Mandir Pran Pratishtha

    Aashirvaad Svasthi ghee adds a love aroma to Ayodhya Ram Mandir Pran Pratishtha

    Mumbai: During the sacred occasion of the Pran Pratishtha ceremony at the Lord Ram Mandir in Ayodhya on this month, Aashirvaad Svasthi, ITC’s Ghee brand, is set to spread and imbue the ‘Aro-Ma of Love’ in the Temple. In a gesture of devotion, ITC will be providing Aashirvaad Svasti pure cow ghee which will illuminate thousands of Diyas (lamps) during the auspicious day marking the homecoming of Lord Ram in the newly constructed Ram Mandir.

    Also, in celebration of the Ram Mandir’s inauguration in Ayodhya, ITC’s social investment program, Mission Sunhera Kal, has strengthened its collaboration with the Ayodhya Nagar Nigam. The Swachh ‘Teerth’ campaign has been launched encompassing multi-dimensional interventions. As part of this effort, over 1,000 dustbins made from recycled plastic have been distributed to local vendors. These vendors have taken a ‘shapath’ that is committed to a pledge to ensure the effective utilisation of these bins, contributing to a cleaner and more sustainable environment in the city.

    As part of the Swachh ‘Teerth’ campaign, more than 200 Plastic Collection Boxes, constructed from recycled plastic and with a capacity of 290 litres each, have been strategically placed at various locations. A team of over 200 trained volunteers will be actively involved in overseeing the waste collection process. ITC has been associated with Ayodhya Nagar Nigam and collaborates with the Urban Local Body under the Memorandum of Understanding (MoU) with the Government of Uttar Pradesh. In the coming months, the installation of composters and bio-gas units is planned with the support of Ayodhya Nagar Nigam.

    ITC Aashirvaad Svasthi Ghee takes pride in actively participating and enhancing the celebrations of the devotees during the Ram Nadir inauguration. To become a devotion enabler, ITC has collaborated with the Shri Ram Janmbhoomi Teerth Kshetra to contribute to the momentous occasion of the Nutan Vigrah Pran Pratishtha of Shri Ram Lallaji.

    In a warm gesture to welcome all devotees visiting the sacred city of Ayodhya, ITC Aashirvaad Svasthi Ghee has adorned prominent locations with banners and signages. These welcoming displays can be found at key locations such as the airport, railway station, entrance of the Ram Mandir and other significant temples across the city.

    The Pran Pratishtha ceremony in the New Ram Mandir, is a momentous event for Hindus, signifying the establishment of the life force within a deity’s idol. This transformative ritual endows the idol with divine essence, allowing it to receive prayers and bestow blessings on devotees. Believed to be enduring, the divine presence persists for eternity after the ceremony. The Ram Mandir signifies and is revered as Lord Ram’s birthplace, holds immense spiritual importance and is poised to become a key pilgrimage site, attracting devotees from across the world. 

  • Ephemeral content and FOMO marketing: Engaging audiences in a fast-paced digital world

    Ephemeral content and FOMO marketing: Engaging audiences in a fast-paced digital world

    Mumbai: Staying ahead in the ever-evolving landscape of digital marketing, requires constant adaptation to emerging trends. Catching and holding the attention of your audience can be a challenge. A trend that has gained significant traction in recent years is the use of ephemeral content and fear of missing out (FOMO) marketing strategies. In a world where information is fleeting and attention spans are short, businesses are embracing these tools to captivate audiences and foster a sense of urgency. Ephemeral content, characterized by its short-lived nature, offers marketers a unique and engaging way to connect with their audience.

    Understanding Ephemeral Content and FOMO:

    Ephemeral content refers to short-lived, temporary pieces of multimedia, typically lasting for only a brief period. The rise of platforms like Snapchat and Instagram Stories has contributed to the popularity of this format. The temporary nature of ephemeral content aligns with the modern consumer’s preference for quick, digestible information, making it an ideal vehicle for conveying messages in a concise and engaging manner.

    Fear of Missing Out (FOMO) is a psychological phenomenon where individuals fear being excluded from valuable experiences or information. Marketers can tap into this innate human emotion to drive engagement and conversion.

    Brands can utilise ephemeral content and Fear of Missing Out (FOMO) marketing in various ways to enhance their digital presence, foster audience engagement, and drive business outcomes. Here are practical strategies for incorporating these elements into a brand’s marketing approach:

    1.   Immediacy: Ephemeral content demands immediate attention, creating a sense of urgency among consumers. The fear of missing out on time-sensitive information is a powerful motivator.

    2.   Authenticity: Short-lived content is perceived as more authentic and spontaneous, fostering a connection between brands and audiences. Behind-the-scenes glimpses and real-time updates humanize the brand, making it relatable.

    3.   Event coverage: Whether it’s a product launch, industry conference, or behind-the-scenes look at daily operations, leveraging ephemeral content to provide real-time coverage creates a FOMO effect. Audiences feel a sense of exclusion if they are not part of the live experience.

    4.   Visual appeal: Ephemeral content relies heavily on visuals, utilizing images and videos to convey messages. The visually rich nature of this format enhances engagement and resonates with the preferences of modern consumers.

    5.   Sneak peeks and teasers: Build anticipation by sharing sneak peeks or teasers of upcoming products or announcements. The fleeting nature of ephemeral content adds an element of mystery, driving curiosity and interest.

    6.   Limited-time offers: Create a sense of urgency by offering exclusive deals or promotions with a limited timeframe. Communicate the urgency through ephemeral content, compelling followers to act quickly to avoid missing out.

    Conclusion:

    In the dynamic landscape of digital marketing, embracing ephemeral content and FOMO strategies is crucial for capturing the attention of today’s audiences. The immediacy, authenticity, and visual appeal of short-lived content align seamlessly with the preferences of modern consumers. By leveraging FOMO, businesses can create a sense of urgency and exclusivity, fostering deeper connections with their audience in our fast-paced digital world. As technology continues to advance, marketers must stay attuned to these trends, adapting and innovating to maintain relevance and effectively engage their target demographic.

    The author of this article is Scenic Communication co-founder Anindita Gupta.

  • Signify lights up Ram Mandir and Ram Path with ornamental street lighting

    Signify lights up Ram Mandir and Ram Path with ornamental street lighting

    Mumbai: Taking a historical step ahead with the nation, Signify (Euronext: LIGHT), has announced the illumination of Ram Path and sections of Ram Mandir with customised ornamental and functional lights. Focused on unlocking the extraordinary potential of light, Signify takes pride in contributing to the cultural heritage of Ayodhya.

    Signify, India business head, systems and services Vikas Malhotra expressed enthusiasm for this exceptional project, stating, “Inauguration of the Ram Mandir in Ayodhya is a milestone event in the history of India and we are honored to light up Ayodhya’s landscape with our distinct range of lights. At Signify, we have always been at the forefront of the lighting industry for our technology, innovation and customisation. Our lighting designs at the Ram Mandir and Ram Path are a harmonious blend of heritage and cutting-edge technology, capturing the essence of Lord Ram’s triumph, illuminating the space to honor the divine journey and celebrating its unique heritage.”

    Ram Mandir Temple with cutting-edge lighting solutions

    For Temples’ perkota lighting, Philips Uni fixtures are strategically placed on walls, columns, and ceilings. These fixtures, discreet in size, ensure that the light source remains almost invisible to pilgrims, reducing glare yet delivering a bright and vibrant ambience. A unique proposition lies in their specific beam angle, expertly illuminating the temple’s intricate carvings. The landscape lighting of the temple transforms surroundings into a mesmerizing visual spectacle. Utilising step lights, LED strips with profiles, and a blend of decorative fixtures like post tops and inground up-lighters, we artfully illuminate ramps and sculptures. Each fixture is customized to the project specifications, creating a captivating ambiance befitting the sacred setting. Our landscape lighting on Kuber tila, further enhances the temple’s grandeur, merging seamlessly with the architectural marvel. Within the Pilgrim facility center, our indoor lighting fixtures redefined the pilgrimage experience, marrying functionality with aesthetics. As we continue to work on these endeavors, we remain committed to bringing brilliance to every corner of the Ram Mandir Temple, ensuring a divine and enlightening atmosphere for all.

    Ram Path – the main arterial path from Dharampath gate leading to Ram Mandir

    The customized ornamental pole is one-of-its-kind and features a majestic Philips Uni Urban lighting fixture and a top bracket crafted to replicate Lord Ram’s iconic bow and arrow. The newly unveiled pole enhances the city’s aesthetic appeal symbolizing the spirit of victory and success inherent in Lord Ram’s legend. The unique installation showcases an imposing lighting fixture characterised by its grand design adding a touch of regality to the ensemble. The intricacy extends to the top bracket, which has been thoroughly crafted to emulate Lord Ram’s bow and arrow. Every detail, from the precision in design to the thoughtful incorporation of cultural symbolism has been attended to with the utmost care. The bottom of the pole has beautiful images of Lord Ram and Hanuman. These innovative installations are also high energy efficient and boast state-of-the-art LED lighting.

    Dharampath gate and Surya Stambh gate

    Signify is also executing façade lighting for Dharampath Gate and Surya Stambh Gate, elevating its architectural features and enormous structure. This not only elevates the visual appeal of Ayodhya’s nightscapes but also underscores Signify’s dedication to sustainable lighting solutions.

    In the past, Signify also executed facade lighting for key landmarks like Hanuman Garhi, Kanak Bhawan, Dasarath Mahal, and Digambar Akhada, utilizing the advanced Philips Uni range of products equipped with DMX controls. Through these innovative and sustainable lighting solutions, Signify aspires to leave a lasting impact on both the visitors and local residents of Ayodhya, contributing to a well-lit and aesthetically pleasing urban environment.

  • ACHEMA and the Indo-German Chamber of Commerce announce Industry professionals session

    ACHEMA and the Indo-German Chamber of Commerce announce Industry professionals session

    Mumbai: On behalf of ACHEMA, the world forum and show for the process industries, The Indo-German Chamber of Commerce extends a special invitation to industry professionals, decision-makers, and enthusiasts to attend the thought-provoking session – “ACHEMA 2024: Catalysts of Change – Navigating Industrial Growth and Sustainable Development” in Mumbai, India.

    Organised as part of ACHEMA’s Asia-Pacific Roadshow, the pre-event presentation and networking session is scheduled for 30 January 2024.

    The two-hour session will feature distinguished speakers, including Achim Fabig, Consul General, German Consulate General, Mumbai; Andreas Konert, jead of business development and sales; and Ute Brockmann, deputy director general, Indo-German Chamber of Commerce. It will focus on the Pharma and Chemical industries in India, sharing insights on India’s pathways for industrial growth and sustainable development in process industries, and the transformative journey that the country is currently undertaking.

    As a run-up to the upcoming ACHEMA 2024 in Frankfurt, Germany, the session will emphasise their role as ideal platforms for “inspiring strong connections” between process industry experts, decision-makers, and solution providers. It aims to shed light on the critical theme of “Navigating Industrial Growth and Sustainable Development” within the Indian landscape.

    DECHEMA Ausstellungs- GmbH head of business development & Sales, Andreas Konert said, “This event is not just a presentation; it’s a platform for fostering connections, sharing knowledge, and paving the way for sustainable development. We believe that the collaboration between ACHEMA and the Indo-German Chamber of Commerce will facilitate a deeper understanding of the transformative changes occurring in the Indian Pharma and Chemical industry.”

    As India takes centre stage in innovative advancements across pharmaceuticals, biotech, chemicals, food processing, and healthcare, the discussion will delve into how these industries can contribute to welfare, well-being, and sustainability. Attendees will have the chance to engage with industry leaders, gain valuable insights, and contribute to the ongoing discourse on sustainable industrial growth.

    The session does not include any commercials for participation. For further information, check here.

    Session Details
    Date: January 30th, 2024
    City: Mumbai
    Time: 10:30 AM to 11:00 AM Registration
             11:00 AM to 12:30 PM Presentation
             12:30 PM onwards Networking Lunch

  • Spykar & Hands of Hope unite against child sexual abuse for Tata Mumbai Marathon

    Spykar & Hands of Hope unite against child sexual abuse for Tata Mumbai Marathon

    Mumbai: Spykar, the trendsetting fashion brand, is proud to announce its collaboration with the Hands of Hope Foundation for the upcoming Tata Mumbai Marathon, slated for Sunday, 21 Jan. Hands of Hope Foundation is dedicated to combating child sexual abuse, and this partnership with Spykar is poised to deliver a substantial and meaningful impact in the fight against this critical issue.

    Leading the charge is Rajan Mittal, our esteemed group head, who will be running the entire marathon to champion the cause. In solidarity, 20 to 25 Spykar employees will also be participating, collectively running in support of the foundation’s mission.

    Child sexual abuse is a pervasive and distressing issue affecting countless lives. It encompasses various forms of non-consensual sexual activities involving children, leaving deep physical, emotional, and psychological scars. The Tata Mumbai Marathon serves as a critical platform for Spykar and Hands of Hope Foundation to spotlight this issue, fostering awareness and dialogue.

    Spykar CEO Sanjay Vakharia expressed his enthusiasm for the partnership, stating, “By openly addressing child sexual abuse, we aim to break the silence, dispel shame, and empower communities to recognize signs, provide support, and take preventive measures. Our collective goal is to create an environment where survivors are heard, believed, and supported. Through initiatives like the marathon, we strive to educate and build a culture prioritizing the well-being of children, ensuring they can grow up free from the devastating impact of sexual abuse. Every step in this marathon represents a stride toward a safer, more aware, and compassionate society.” 

  • Kalyan Jewellers unveils Ramayana inspired designs in its ‘NIMAH’ collection

    Kalyan Jewellers unveils Ramayana inspired designs in its ‘NIMAH’ collection

    Mumbai: Kalyan Jewellers’ heritage jewellery collection ‘Nimah’ unfolds a new chapter, harmoniously blending existing temple-style motifs and iconography with the venerable imagery of Lord Ram. This transformative addition effortlessly merges timeless tradition with divine inspiration.

    The Nimah line, celebrated for its exquisite Nakashi work—a signature style reminiscent of Karnataka’s temple jewellery—has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. In its latest curation, Kalyan Jewellers artfully incorporates elements from the Ramayana into Nimah’s designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.

    Nimah stands as a testament to Kalyan Jewellers’ commitment to innovation and heritage preservation, offering an extensive collection of bridal jewellery. Ideal for brides seeking classic, divinely inspired gold pieces, many may gravitate towards these designs, envisioning them as cherished bridal heirlooms to be passed down through generations.

    Commenting on the newly revamped collection, Kalyan Jewellers executive director Ramesh Kalyanaraman said, “this enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

    Historically adorned with kemp stones, rubies, garnets, emeralds, and pearls, the distinctive style of the newly updated collection now combines traditional charm with a modern aesthetic. This refreshed collection features a variety of exquisite gemstones, including Rose Quartz, Emerald Beads, Amethyst, Onyx Beads, Pearls, Morganite, Blue Sapphire, Moissanite, and Russian Melon Beads. The infusion of these new stones adds a fresh dimension to the design, creating a collection that is both timeless and on-trend.

    Customers can also avail the benefits of Kalyan’s four-level assurance certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are BIS hallmarked, the four-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country.

  • Ground Zero Consulting unveils new brand identity

    Ground Zero Consulting unveils new brand identity

    Mumbai: In a strategic move to promote Sustainability Communications, Ground Zero Consulting is excited to announce a significant transformation after being originally established in 2021 as a data research agency. The company has now dedicated itself to address the global challenges arising from the adverse effects of rampant Climate Change, thereby emerging as India’s first pure-play Climate-focussed and Sustainability Communications agency in this critical space.

    Headquartered in New Delhi, Ground Zero Consulting aspires to redefine the landscape of climate and sustainability communications. The agency will advocate pro-environment and sustainable business practices among a diverse set of clienteles, including private and public stakeholders that also comprise governmental entities.

    Ground Zero Consulting founder & managing editor Rahul Tekwani commented on the evolution, stating, “As a firm, we observed a growing awareness towards Climate Change when undertaking various research projects for both government and corporate sectors. It became evident that the issue is being taken seriously at both governmental and corporate levels. Over the past 12-15 months, we have diligently worked towards this transformation, witnessing the unfolding dynamics of Climate Change both domestically and globally.”

    “We further anticipate a significant shift towards sustainability across various industries. There is a need to emphasize and raise widespread awareness at all levels, in addition to substantial investments by the Government in initiatives like Mission LiFE as part of the Net Zero vision. This underscores the need for a comprehensive approach in addressing climate-related challenges,” Tekwani added.

    Ground Zero Consulting’s new suite of services includes Communication Strategy development, Sustainability Audits, Sustainable Branding, Global Outreach Programs, Memberships, Collaborations with associations and industry bodies, and Research and Content Creation. The agency is particularly excited about its global outreach initiative, bringing experienced communicators from developed markets in Climate Change to India. The firm’s plans to collaborate with various academia and universities are also underway.

    Ground Zero Consulting will continue its operations from existing offices in New Delhi and Mumbai as the firm gears-up to make fresh announcements regarding its leadership team in the near-term. This strategic move positions Ground Zero Consulting at the forefront of the Climate and Sustainability Communications landscape, reflecting a commitment to a greener and more sustainable future.

  • Senco Gold & Diamonds launches ‘SiyaRam Collection’ for Ram Mandir inauguration celebration

    Senco Gold & Diamonds launches ‘SiyaRam Collection’ for Ram Mandir inauguration celebration

    Mumbai: Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special ‘SiyaRam Collection’ in honour of the Ram Mandir inauguration in Ayodha on 22 January. This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred “Pran Pratishtha” of Lord Ram.

    The contemporary and meticulously crafted ‘SiyaRam Collection’ comprising beautiful pendants; necklaces; and earrings, pays homage to Ram as the ideal leader, Sita as the ideal wife, Lakshman as the ideal brother, and Hanuman as the ideal worshipper, embodying virtues that transcend time. Its intricate designs perfectly capture the grandeur of Ram Mandir, commemorating the legendary moment of Ram and Sita’s coronation, with their devoted companions Hanuman and Lakshman by their side. This innovative collection aims to celebrate this significant occasion and spread love, peace, and happiness to all who appreciate its beauty.

    The exquisite designs SiyaRam Collection by Senco Gold & Diamonds’ skilled artisans also highlight the use of delicate nakashi craftsmanship, meenakari work, and intricately set diamonds. These features are incorporated to reflect the divine connection between Lord Ram, Sita, Lakshman, and Hanuman. Additionally, the temple designs, adorned with an antique polish, aim to add a sense of grandeur, symbolising the eternal love and strength emanating from the epic story of Ramayana.

    Expressing his excitement about unveiling this thoughtful collection,  Senco Gold & Diamonds MD & CEO Suvankar Sen said, “The atmosphere of devotion to Lord Ram is palpable everywhere in anticipation of the Ram Mandir inauguration. Drawing inspiration from the magnificence of Ram Mandir, Ram Sita coronation, and the Dus Avatars, our SiyaRam Collection captures the essence of exemplary leadership, companionship, and devotion. Our intricately detailed jewelry pieces represent a unique fusion of traditional craftsmanship and symbolism, carrying profound meaning within the allegorical narrative of Ram and Sita. We are dedicated to this majestic embodiment of peace, love, and perfection and are optimistic that our loyal consumers will warmly embrace this collection.”

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen added, “Ram Mandir paves the way for showing dedication of devotees all over the world. Our SiyaRam Collection is a perfect tribute to the personification of love, peace and perfection amongst Ram, Sita, Lakshman, and Hanuman. This collection exudes artistic brilliance and serves as a poignant reminder of the timeless values that shape our lives. We are very excited introducing it to our valued customers.”

  • RAK Ceramics now embraced by Ayodhya Project – A continuing legacy

    RAK Ceramics now embraced by Ayodhya Project – A continuing legacy

    Mumbai: RAK Ceramics has a long-standing history of partnering with prestigious projects across India, including the Kashi Vishwanath temple complex, the UP PWD project, airports of Lucknow, Chennai, Bangalore, and Delhi, prominent IITs like Kanpur, Tirupati, and Patna, medical colleges like AIIMS, and important projects like BHU, ISRO, and NTPC to name a few. However, the Ram Mandir project is considered the grandest of them all. This project strengthens the relationship between Indian consumers and RAK Ceramics, highlighting the company’s commitment to excellence and consistent quality. RAK Ceramics has a state-of-the-art manufacturing facility in Samalkot, Andhra Pradesh, with 30,000 square meters of vitrified tiles and 3000 pieces of sanitary ware production daily. The company also has two joint venture plants at Morbi, Gujarat, which have played a pivotal role in India’s story.

    Speaking about this, RAK Ceramics India Pvt Ltd CEO Anil K Beejawat said, “While our products are used in tens of thousands of projects globally every year, this prestigious association is one of a kind. To be associated with a project embedded in the cultural, religious, and social life of the people of Bharat is a matter of great pride for RAK Ceramics.”

    As a part of the project, high-quality products are used in various key areas of the Ram Temple Complex, including the pilgrim’s facility centre, fire post, pilgrims toilet, main receiving substation, staff locker male/female, waiting hall, and UPS room, etc. These are high-footfall areas that will serve millions of visitors each year. The project demanded nothing less than the best quality of products, and that’s where RAK Ceramics prevailed.

    Furthermore, Beejawat said, “The Ram Mandir at the Ram Janmabhoomi at Ayodhya is much more than a modern architectural marvel. It is the epitome of faith of all Indians the world over. It’s symbolic of the real identity of Bharat and the re-emergence of one of the oldest civilizations on this planet. We have participated in numerous globally renowned projects such as Wembley Stadium, Atlantis – The Palm, Burj Khalifa, Burj Al Arab, Grand Hyatt Washington, and iconic airports like Heathrow and Dubai. With this opportunity to be a part of the Ram Temple Complex, we have added another unmatched accomplishment to our repertoire. We are keenly looking forward to the grand opening of the temple on 22 January.”

    RAK Ceramics is one of the largest ceramic brands in the world, with the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitaryware, 26 million pieces of porcelain tableware, and 2.6 million faucets yearly at their state-of-the-art plants across the United Arab Emirates, India, Bangladesh & Europe. The company is gearing up for more exciting projects and other important associations in the near future.

     

  • Milton, a trailblazer in home essentials announced its strategic partnership with cult.fit

    Milton, a trailblazer in home essentials announced its strategic partnership with cult.fit

    Mumbai: Milton, a trailblazer in home essentials announces its strategic partnership with cult.fit fitness and wellness powerhouse to introduce a line of dynamic colored bottles at cult.fit gyms. Elevating the wellness experience, these iconic bottles will be available at key cult.fit locations in Mumbai, Delhi/NCR, and Bangalore.

    Cult.fit, a stalwart in the fitness and wellness domain, serves as India’s premier ecosystem, embracing a diverse community of active paid fitness members. This collaboration symbolises a shared dedication to fostering a healthier lifestyle, where the legacy of Milton, a venerable brand with 50 proud years of history, aligns seamlessly with cult.fit’s ethos.

    Recognising Milton as a brand, this collaboration goes beyond products. Customers are invited to explore and acquire the vibrant collection of colored water bottles at cult.fit gyms and conveniently place orders through Milton’s website, all while enjoying exclusive discounts. This partnership transcends the transactional, aiming to weave a narrative of wellness, fitness, and fun, creating a vibrant tapestry for every individual who embraces it.

    Expressing excitement about this collaboration, Milton’s spokesperson affirms, “We are thrilled to partner with cult.fit, a brand that shares our unwavering commitment to well-being and hydration. Cult.fit’s extensive influence in the fitness industry makes it the perfect ally for introducing our colored bottle range. These innovative bottles not only ensure hydration during workouts but also empower individuals to infuse a spark of colour into their exercise routine, complementing various looks and adding a personalized touch to the fitness experience.”

    In response, cult.fit head of operations Mujtabha Magrey states, “At cult.fit, we value alliances that contribute to community well-being. Milton’s dedication to quality aligns seamlessly with our mission, and their innovative approach adds excitement to our customer’s fitness journey. We infuse fun into fitness at cult.fit, and with Milton’s colored water bottles, we aim to add not just hydration but also a touch of enjoyment to our members’ wellness journey. Cult.fit’s extensive network and loyal fitness community provide an ideal platform to showcase Milton’s latest offerings. Together, we redefine the fitness experience, ensuring it is enjoyable and rewarding for everyone.”

    This collaboration exemplifies Milton’s unwavering commitment to offering solutions for everyday wellness essentials. As the first in its category to collaborate with cult.fit, Milton reinforces its dedication to fostering holistic well-being. Cult.fit’s expansive reach and loyal fitness community provide an ideal platform to showcase Milton’s latest offerings, ushering in a new era of innovative and wellness-centric partnerships.