Category: MAM

MUMBAI: Coca-Cola India, the official beverage partner of the 2010 Commonwealth Games, launched its new Visual Identity System (VIS) and logo for the Games in Delhi.

The campaign is conceptualised on the platform of ‘Go Dilli, Let Sports Win.‘ The new VIS encourages people to participate in and support the XIX Commonwealth Games and ensure the triumph of sportsmanship.
 
The new identity and an outdoor campaign will be used to activate all competition and non-competition venues of the Commonwealth Games including the Games venues, training venues and Games village.

Coca-Cola India president and CEO Atul Singh says, “Coca-Cola has been associated with mega sporting events in its efforts to promote healthy, active living and promoting social cohesiveness. By associating with the Commonwealth Games, we will have the opportunity to refresh more than 8000 athletes and delegates and more than 30,000 volunteers who will take part in the Games.”
 
The Visual Identity System has been developed for Coca-Cola India by ‘Iconologic‘, a brand design firm in the USA. It has been inspired by the Chakra in Commonwealth Games Logo, the cultural symbol of celebration – ‘Ambi or Paisley‘ and the architecture of Lotus temple in Delhi.

The Visual Identity will be integrated extensively in packaging, point of sale materials, product delivery trucks, equipments and out of home media. The campaign for the Games has been developed by McCann Erickson.
 
 
The activation for the Games includes an outdoor campaign, activation of over 2000 outlets, partnership with Delhi Tourism for activation of key venues, consumer sampling, road shows and contests.

More than 200 Coca-Cola CWG branded product delivery vehicles will be plying across the city sporting the message Go Dilli- Let Sports Win as a part of the campaign. The company will also deploy a staff of over 1000 to oversee the venue operations.
 

BANGALORE: Sony India (Sony) today announced its plans to deliver an array of 3D Home entertainment solutions in 2010. It will leverage all its diverse business assets to create a “3D World” encompassing electronics, games and 3D content.

Sony has allocated a budget of Rs 500 million which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D. 
 
ATL activities that commence from this month onwards will include television commercial, print advertisements & billboards. Consumer promotions, shop-front activities and local trade events will be conducted as part of BTL activities.

With the launch of 3D-enabled hardware products and software content, Sony aims to promote and establish 3D culture in India and make this technology easily accessible to a wider audience. The company aims at 30 per cent revenue contribution from 3D products by 2012.
 
Sony India Managing Director Masaru Tamagawa said, “We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products & content solutions. Sony group of companies have come together with a wealth of technology and engineering resources spanning both professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market. He added, “Indian consumer is willing to experiment and hence we have high hopes from this technology.”
 
Sony says that it will be actively involved at every stage of the 3D value chain and draw on the strengths of the ‘3D World created by Sony’, which encapsulates its expertise in professional solutions, consumer electronics, movie making and gaming alike. Sony India is introducing 3D technology in 4K projector with lens, professional cameras, Bravia LCD TVs, Blu-ray disc products, digital still cameras & PlayStation. Through innovation and leadership in 3D, Sony hopes to ensure preferred partner status with its customers.

Celebrating the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some exciting software/hardware bundle opportunities for 3D Blu-ray products. Sony will show the latest 3D movie from Sony Pictures, Resident Evil, at a special promotional offer of ‘Buy 1 Get 1 Free‘ movie ticket in Delhi and Mumbai.

The activity would be followed by mall promotions for the entire 3D product range in these cities so that the Indian consumer can experience the unique 3D imaging and see the difference from the otherwise routine 2D viewing.
 

MUMBAI: After breaking all records within the multiplex circuit and later across the Hindi GEC spectrum, the Aamir Khan-starrer 3 Idiots has now added one more feather to its cap.

The movie has grossed a 5.99 TVR over a four-hour (approximately) period on Sony Entertainment Television‘s sibling movie channel Max to help it attain its highest ever rating in the last six years.

The movie pushed the channel to 196 GRPs (gross rating points) in the week ended 4 September, adding 82 GRPs to its previous week‘s tally.
 
With the movie reach standing at 22.6 per cent, Max said that 29.1 million viewers across the Hindi speaking markets tuned in to watch the show.
With this, Max claimed the top spot among the Hindi movie channels, while Zee Cinema with 127 GRPs ( last week 130) was on second spot.
 
Max EVP and business head Sneha Rajani said, “We are delighted with the overwhelming response to our premiere of 3 Idiots. The universal appeal of the film has helped us garner the record breaking rating of 6, the highest for a film channel in recent times. Max is committed to delivering the biggest blockbusters from Hindi cinema and this showcases our strength. With our innovative wrap around content, Extraaa Shots, which was shot with the stars of the film and extensive promotion and marketing, the results, are extremely satisfying.”

The movie clocked a 6.3 TVR among the male viewers while within the female demographic it touched 5.7 TVR. In the 4-14 years age group it grossed the highest with 7.9 TVR, while for the 15-34-year-olds it got a rating of 6.1.
 
Interestingly, from the Sec AB audience segment, the rating was higher at 6.5 TVR as compared to a 5.5 TVR from Sec CDE.

Also, among metros, Pune and Mumbai audiences were glued to the movie, raking in 9 TVR and 8.5 TVR respectively, followed by Ahmedabad (6.5 TVR), Delhi (5.9 TVR), and Kolkata (4.9 TVR).

Among the other movie channels, Star Gold remained at third spot with 111 GRPs (See Table).

MUMBAI: Sony Entertainment Television‘s sibling channel Sab has reached a new peak with 134 GRPs for the week ended 4 September, outperforming its previous high of 122 GRPs that it had attained in the week ended 21 August of this year. The channel was at 104 GRPs in the previous week.

The show‘s flagship property Tarak Mehta Ka Ooltah Chashmah not only continues to remain in the top 10 list in the Hindi GEC genre but is also leading the 8.30 pm slot with a 4.47 TVR. The show is pitted against Behenein on Star Plus (3.1 TVR), Yahaaan Main Ghar Ghar Kheli on Zee TV (3.2 TVR) and Bairi Piya on Colors that closed with 2.1 TVR. Pertinent to note here that Bairi Piya will now be replaced with Laagi Tujhse Lagan that shifts from the 9.30 pm band.

Meanwhile, along with Sab‘s other popular programmes like Lapataganj and Papad Pol, properties such as F.I.R. and Sajan Re are fast climbing up the ladder. The Friday one-hour special episode of Papad Pol at 9 pm rated 2.3 TVR while F.I.R. delivered its highest ever 1.1 TVR on Tuesday.

Speaking on the performance of the channel, Sab vice president and business head Anooj Kapoor said, “We are growing consistently and this is reflecting in our ratings. Besides, Taarak Mehta other shows like Papad Pol, Sajan Re Jhoot Maat Bolo and FIR are connecting well with families and now more and more families are spending fun filled evenings together watching Sab.”

Now talking about ‘still on top‘ Star Plus, a celeb-rich blockbuster on the weekend and a one-hour special of its top-rated fiction property is what has triggered the channel to add quite a few extra muscles to its GRP grade.

The channel has registered a 57 point growth in its GRP score over the previous week and the push has primarily come from its top-rated fiction property, Pratigya, and the Sunday movie, Housefull, at 6 pm.

Pratigya (Monday-Friday 10.30 pm) has seen a 15 per cent jump in viewership to garner an average TVR of 5.7 TVR (4.9 TVR in the previous week). While the Monday to Friday average for the show is at 5.5 TVR, the Saturday one hour special has rated 6.3 TVR. Meanwhile, Housefull has rated 4 TVR, reaching out to about 23 million viewers.
 
 
Overall, the channel has witnessed growth across all day parts. The weekday primetime has added 16 GRPs to the total numbers wherein all the fiction shows have added further viewership to their already existing eyeballs.

Yeh Rishta (Mon-Fri 9.30 pm) is at 5 TVR (4.6 TVR last week) and Bidaai (Mon-Fri 9 pm) is at 4.3 TVR (3.7 TVR last week). Tere Liye (Mon-Fri 8 pm), Saathiya (Mon-Fri 7 pm) and Sasural Genda Phool (Mon-Fri 7.30 pm) have reached their highest rating since launch with a 4.2 TVR (3.8 TVR last week), 3.5 TVR (2.9 TVR last week) and 3.5 TVR (3.2 TVR last week) respectively.

Meanwhile Colors, still the second in command, has fallen by 23 GRPs over last week, wherein the plunge is principally led by its primetime programming.
 
 
While Balika Vadhu remains steady at 4 TVR, both Uttaran (M-F 10 pm) and Na Aana Iss Des laado (Mon-Fri 10.30 pm) have dropped during the week to register 5 TVR (6.9 TVR last week) and 3.9 TVR (4.6 TVR last week) respectively.

Zee TV, on the other hand, has seen a jump of 11 GRPs. While Pavitra Rishta and Agle Janam remain steady at 5.1 TVR and 2.9 TVR respectively, Jhansi Ki Rani is at 3.5 TVR (3.4 TVR last week).

Largely, the genres which have grown this week are: Hindi GEC – 1428 GRPs (1329 GRPs last week), Hindi movies 553 GRPs (464 GRPs last week), Marathi GEC 172 GRPs (153 GRPs last week), kids 233 GRPs (222 last week), Bengali GEC 145 GRPs (137 last week).

The genres which have dropped are: sports 37 GRPs (151 GRPs) and Hindi news 211 GRPs (222 GRPs).

MUMBAI: As a thank you to the viewers of the soap Grey‘s Anatomy, executive producers Shonda Rhimes and Betsy Beers, along with US broadcaster ABC, are giving the series‘ Facebook fans the opportunity to select the official poster art for Season Seven.
 
Six images will be uploaded to the official Grey‘s Anatomy Facebook page (http://facebook.com/GreysAnatomy). 
 
Fans will have until 16 September to cast their votes. The poster image that receives the most Facebook “comments” and “likes” will become the official art. 
 
Select fans who participate may also be recipients of a surprise collectors‘ item from the show.

BANGALORE: Kerala-headquartered Kalyan Jewellers is planning to spend Rs 350 million in marketing this fiscal. The brand has also named Sandalwood actor Shivraj Kumar as its brand ambassador for Karnataka.

The company had spent Rs 250 million last fiscal, it informed.
 
 
Said Kalyan Jewellers executive director Rajesh Kalyanaraman, “Of the Rs 250 million that we spent last year, almost 60 per cent was towards television advertising. We are present on billboards as well on conventional print, television and radio.”

Company sources revealed that while Kalyan Jewellers advertises on the Sun and Asianet bouquets in Tamil Nadu and Kerala respectively, strategies are being worked out for its presence on Kannada channels.
 
 
The brand has been on an expansion spree and plans to open 11 stores – seven of which will be in Karnataka this year. It also plans to enter Andhra Pradesh this fiscal.

It has a store count of 19 with seven stores in Kerala, 11 in Tamil Nadu and one in Pondicherry.
 
 
Kalyan plans to have a store count of over 50 in the next two years across the four South Indian states. To increase contact points for the customer, Kalyan Jewellers has launched 50 ‘My Kalyan’ service centers in Kerala, 101 in Tamil Nadu and plans to launch 15 such centers in Bangalore. The company is targeting a 100 per cent sales growth over the next two years from Rs 25 billion to Rs 50 billion.

In-house agency Nethra handles the creative work while Group M‘s Maxus handles the media buying for Kalyan.

MUMBAI: With India taking on Australia in two Test matches and three ODIs from 1 October, Neo Cricket is pulling out all the stops to create excitement and anticipation. The theme of the campaign is ‘Championship of No.1s‘.
 
 
The sports channel will spend Rs 80 million on marketing activities, says a source in the company.

Neo will pitch the contest as a duel between India as the No. 1 Test cricket side and Australia as the No. 1 ODI team.

“It is being looked at as a grudge series. The stakes are very high. We came up with the theme for our campaign keeping this in mind,” says Neo Sports Broadcast marketing head Ashish Bahl.
 
 
The campaign will be pan India across television, print and online. Four TVCs have been complete and will launch on Neo tonight while the other channels will air them within a few days.

Print activity will kick off within 10 days, adds Bahl.

The message contained in the TVCs is ‘India Apne Awaaz Bachake Rako. Aa Raha Hain Australia‘.

Neo will also be doing programme integration for two shows, Dial C For Cricket and Cricket Central. There will be vignettes shot across different locations showing how fans are gearing up for the contest.

The channel will not be using outdoor and radio, says Bahl.
 
 
Neo will run contests online on YouTube and Facebook. “Some of it will be in the form of Q&A where prizes like merchandise and match tickets will be given. It will also be running contests where people can send in videos of how they are gearing up for the series. The best ones in addition to getting prizes could also be integrated on the shows,” Bahl says.

MUMBAI: The Commonwealth Games (CWG) Organising Committee and Premier Brands have launched merchandise of the Games.

The 29 products include T-Shirts, jackets, stationery, mugs, bags, luxury products, handicraft items along with the musical instrument vuvuzela.
 
The products are being sold at the single store in the OC headquarters, as well as four mobile vans that will take the merchandise to the doorsteps. Prices range from Rs 25-300.
 
The products will also be available for online sales at premierbrands.inc. On 15 September high-end products will be launched.

The merchandise will also be available at all the competition venues and Games village as well as at the high footfall areas in the capital that includes international and domestic airport terminals, metro stations, selected railway stations and retail outlets.
 
Premier Brands is also looking for tie ups with companies interested in licensing and product sales at stadium venues.

The merchandise plan was supposed to have been launched back in May but got delayed. Premier Brands had aborted the deal but then re-considered out of national interest.

The lackadaisical approach of the OC can be seen from the fact that merchandising for the 2008 Beijing Olympics had started three years earlier. The 2012 London Olympics‘ flagship store and online sales have already started two years in advance.
 

MUMBAI: While it was devoid of close matches, the recently concluded tri series between India, Sri Lanka and New Zealand on Ten Sports and Ten Cricket still fared decently and got an average TVR of 2.27.
 
By comparison, the earlier Asia Cup on Neo Cricket got a TVR of 1.7.

According to Tam data, 89.3 million viewers watched the tri series versus 81.8 million for the Asia Cup.

In the tri series, the final between India and Sri Lanka got a TVR of 4.5 on 28 August although India lost.
 
For the Asia Cup final, the ratings stood lower at 3.8 despite India winning. This goes against conventional wisdom which says that if India wins, more people watch as the match progresses.

India‘s matches during the tri series got an average TVR of 2.94 versus 2.72 for the Asia Cup.

The numbers also make for interesting reading given that there were some cricket experts who felt that the tri series was unnecessary and lacked the flavour of close contests. 
 
The Asia Cup, on the other hand, was deemed to have been a prestigious event as it is the only tourney that pits Asian countries against each other to find out who is the best. The fact that there were a few more non India matches during the Asia Cup could also have affected the ratings.
 

MUMBAI: Kansai Nerolac Paints has announced actor Shahrukh Khan as its new brand ambassador.

This announcement comes just ahead of the festive season that will see the superstar highlight the company‘s several eco-friendly decorative paint solutions.

Kansai Nerolac has used film personalities in the past to endorse and represent its brands like Amitabh Bachchan and Mohanlal.
 
Kansai Nerolac in the recent past has increased its focus on safer, eco-friendly paints using new technology to produce low Volatile Organic Compound, lead free paints enhancing the in-home environment.

Some of the new advanced products launched by the company include Nerolac Impressions Eco-clean and Nerolac Excel Total with heat guard and now our entire range of water based products is Low VOC. 
 
Kansai Nerolac Paints MD HM Bharuka said, “We have significantly improved our product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. Shahrukh Khan was a perfect choice for us and we are extremely happy to have him.”
 
Kansai Nerolac Paints VP – marketing and sales (Decorative) Anuj Jain said, “Shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. We have planned a nationwide television campaign as well as outdoor and print in select markets across India. He will also front a series of strategic marketing initiatives of the company.”