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Category: MAM

  • Yellow.ai and Infobip partner to elevate experience with Gen AI-powered customer support automation

    Yellow.ai and Infobip partner to elevate experience with Gen AI-powered customer support automation

    Mumbai: Yellow.ai, a global generative AI-powered customer service automation announced its strategic partnership with global cloud communications platform Infobip to enable enterprises with AI-powered customer support and deliver elevated customer experiences. The collaboration aims to establish a strong global synergy by leveraging combined capabilities in voice automation, CPaaS, and generative AI solutions, intending to expand market presence across North America, Europe, India, the Middle East, and Asia-Pacific markets.

    By integrating proficiencies, Yellow.ai and Infobip will engage in building an end-to-end voice solution to address the increasing demand for humanized and personalized voice conversations. As part of the partnership, Yellow.ai will power its CPaaS solutions across channels such as WhatsApp, SMS, and email through Infobip’s platform to create seamless conversational experiences. Additionally, the focus will revolve around harnessing Yellow.ai’s advanced generative AI capabilities, which have already demonstrated success by deploying over 100 gen AI-powered bots within just three months for customers such as Pelago by Singapore Airlines, Oona Insurance, leading Indian NBFC companies, and the largest US housekeeping brand .

    Yellow.ai CPO & co-founder Rashid Khan said, “At Yellow.ai, we’ve consistently aimed to leverage our partner ecosystem’s synergies to drive business outcomes for our customers. Our collaboration with Infobip will strengthen our presence in existing markets and aid in devising robust go-to-market strategies for new regions such as Europe. Infobip’s expertise in creating connected experiences, coupled with our generative AI-powered customer service automation solutions, will undoubtedly empower enterprises to offer more intuitive, and personalized experiences, creating memorable conversations with their customers.”

    Infobip VP GM Asia Harsha Solanki, said, “We are committed to empowering businesses by providing them with innovative solutions to facilitate end-to-end conversational customer journeys. This strategic partnership with Yellow.ai further aims to create value for brands. Together, we will enable them to establish reliable, secure, and swift connections with their existing and new customers across geographies over their preferred communication channels. Leveraging our combined Omni channel capabilities and Gen AI-powered technologies, we will not only enhance customer journeys but also boost conversion rates, drive sales, and improve customer loyalty.”

    The partnership will target industries including retail and consumer electronics, BFSI, telecommunications, utilities, and healthcare. By jointly coordinating go-to-market strategies and customer success initiatives, Yellow.ai and Infobip are dedicated to driving ROI impact at scale for their customers globally. While the partnership initially emphasizes expanding business through existing product suites, both companies plan to collaborate on product ideation and development in the long term.

  • French Essence partners with Kashiyatra as their official fragrance and title partner

    French Essence partners with Kashiyatra as their official fragrance and title partner

    Mumbai: French Essence a lifestyle brand known for its aromatic fragrance and luxurious accessories has left an indelible mark on the cultural landscape of Kashiyatra, a socio-cultural fest of IIT (BHU). As the Crosswindz title partner and official fragrance partner, French Essence blended the artistry of its fragrances with the enchanting festivities, creating an olfactory journey for the young audience. The brand’s partnership with Kashiyatra showcased an opportunity to connect with the vibrant and diverse young audience that the festival attracted.

    This three-day extravaganza was held on 19, 20, and 21 January 2024, and unfolded the fest with a series of enchanting literary, musical, and artistic events. The fest consisted of a various number of events including Abhinay (Theater), Bandish (Indian Music), Crosswindz (Western Music), Enquizta (Quiz), Mirage (Lifestyle), Natraj (Dance), Samwaad (Literary Arts), and Toolika (Fine Arts).

    French Essence chief marketing officer Nidhi Gupta expressed enthusiasm about the partnership, stating, “We are delighted to have collaborated with Kashiyatra, IIT BHU, as the Crosswindz Title Partner and Official Fragrance Partner. This strategic alliance allowed us to connect with a dynamic and youthful audience, aligning perfectly with our brand’s vision.”

    Additionally, French Essence exhibited their exquisite fragrances at Kashiyatra, allowing the attendees to experience the unique essence of French fragrances firsthand. The brand’s commitment to quality and innovation resonated with the vibrant atmosphere of Kashiyatra, creating an unforgettable experience for festival-goers. The partnership not only added a fragrant touch to the cultural festivities but also contributed to the overall success of Kashiyatra 2024. Lastly, French Essence looks forward to future collaborations that promote the fusion of arts, culture, and fragrances. 

  • BajajCapital & WebEngage enter partnership to transform customer engagement

    BajajCapital & WebEngage enter partnership to transform customer engagement

    Mumbai: BajajCapital, one of wealth management companies and WebEngage, a full-stack retention operating system entered into a strategic partnership, in a bid to transform its approach to customer engagement. This collaboration marks BajajCapital’s commitment to prioritizing meaningful and positive customer experiences at scale within the BFSI industry. This strategic alliance aims to bring about substantial improvements and innovation in how the company interacts with its customers, emphasizsing a more customer-centric approach.

    In recent years, the BFSI sector has been subject to steep transformations driven by regulatory and technological evolutions. Digitalization has been instrumental in the rise of online transactions, mobile banking, and much more, giving rise to not just new age financial institutions, but a new breed of customers – challenging the very framework of traditional institutions. Within this new world order, elevated customer experience becomes an imperative.

    BajajCapital chief digital & marketing officer said Aabhinna Suresh Khare said, in adopting WebEngage’s cutting edge marketing automation solutions, BajajCapital recognizes this transformation, and the need for seamless customer experiences, enhanced efficiency and simplicity in its communications across platforms, while also optimizing on frequency of messages. Sharing his enthusiasm about this collaboration.This collaboration with WebEngage underscores BajajCapital’s client-centric approach that aims to aid them with the necessary resilience to navigate today’s intricate business landscape”.  

    Our Digital Transformation journey, spanning four years, has navigated the evolving digital landscape, adapting and innovating to meet the ever-changing demands of the financial services industry. This transformative period has witnessed BajajCapital simplifying the intersection of physical and digital realms, creating a seamless “phygital” experience for its clients. At this juncture, our collaboration marks the next logical step in this journey of further simplifying client experiences; it is not just a convergence of technologies, but a representation of thoughtful integration of insights and experiences aimed at delivering personalised and genuine value to our customers.” Khare added further.

    WebEngage co-founder & CEO Avlesh Singh, said, “In recent years, the BFSI sector has been in the throes of a digital transformation that has resulted in a pivotal shift among legacy institutions to cater to the evolving needs of existing and prospective customers. Under such conditions, understanding the customer’s needs whilst maintaining their trust becomes paramount. With BajajCapital at the cusp of the next phase of their digital transformation journey, we are excited to partner with them as enablers. Our goal is to collaboratively curate and implement compelling data-backed customer engagement strategies, streamline complex processes, and deliver enhanced, personalized campaigns”

    Propelled by a commitment to innovation and tailored services, BajajCapital and WebEngage are setting the stage for a future where financial engagement will evolve from being transactional, to an environment where clients can expect meaningful personalized engagement that supports the pursuit of their financial goals. 

  • National Geographic explores Goa’s hidden gems in upcoming docuseries ‘Postcards from Goa’

    National Geographic explores Goa’s hidden gems in upcoming docuseries ‘Postcards from Goa’

    Mumbai: Renowned for its beaches and vibrant celebrations, Goa boasts a cultural richness encompassing delectable cuisine and thrilling adventure sports. With its authentic and immersive style of storytelling, National Geographic India is all set to explore the undiscovered facets of Goa in the upcoming docu-series titled ‘Postcards from Goa’. Guided by Nat Geo explorer, adventure sports athlete and wildlife filmmaker Malaika Vaz, viewers will embark on an awe-inspiring journey as she rediscovers and reconnects with her homeland. Premiering on National Geographic on 25 January 2024 at 8 PM, this four-part series showcases the adventure, wildlife, food havens, and diverse heritage that lie beneath the surface of Goa.

    With breath-taking cinematography, the series unfolds with Malaika immersing herself in a sequence of thrilling adventures across lesser-explored corners of Goa. Delve into the uncharted territories of this coastal paradise, from the majestic landscapes of the Western Ghats to the biodiverse mangroves of Chorão Island. Explore the region’s rich biodiversity, traversing through pristine forests in Bhagwan Mahavir Wildlife Sanctuary. The journey also explores historical ruins, and revered sites such as the Saptakoteshwar temple, the Basilica of Bom Jesus, and Namazgah.

    National Geographic spokesperson said, “At National Geographic, we strive to entertain and enlighten our viewers by pushing the boundaries of exploration. With our Postcard series, it has been our endeavour to present the most distinctive facets of a state combined with captivating visuals and compelling narratives. This series captures Goa’s unparalleled beauty, offering viewers an immersive journey into its unseen and unexplored realms. We are happy to have our explorer Malaika Vaz, who as a local, brings an authentic and enriching perspective, elevating the viewer’s experience,”

    Minister of tourism, information technology, electronics and communication and printing and stationery, Goa, Rohan A. Khaunte said, “Postcards from Goa are heartfelt. It is a personal journey of a Goan. It gives me immense joy and pride to associate with this venture even as our state embarks on a journey towards regenerative tourism. We are building Goa as a model for regenerative tourism in India and we are happy that our aspiration and ambition is seen and shown by the professional lens of National Geographic,”

    IAS, director, department of tourism and managing director, GTDC, Goa, Suneel Anchipaka said, “Goa has many unexplored dimensions to it. Goa is vibrant, youthful, and aspiring and at the same time it is immaculate, meditative, and spiritual. We are pleased to be associated with a credible brand like National Geographic, which has captured the fantastic variety of Goa’s rich culture, its biodiversity hotspots, its lesser-known adventures, and wellness experiences, in its unique lens. We invite all travellers, adventure and nature lovers, culture enthusiasts and spiritual seekers to join with us in this beautiful audio-visual journey uncovered by Postcards from Goa,”

    National Geographic explorer Malaika Vaz said, “I am Goan by birth. ‘Postcards from Goa’ is a journey of rediscovery and connection for me. Through the National Geographic lens, I showcase the hidden treasures of my home state through unexplored paths, ancient tales, and vibrant landscapes. I aim to bring Goa’s soul to life for all travellers. This experience goes beyond adventure; it’s an authentic celebration of the rich heritage, diverse wildlife, and cultural tapestry that makes Goa truly extraordinary,”

    ‘Postcards from Goa’ will premiere on 25 January 2024 at 8 PM on National Geographic Channel in India.’

  • Admatazz bags the integrated marketing mandate for Anupam Stationery

    Admatazz bags the integrated marketing mandate for Anupam Stationery

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, technology and media has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery is a prominent and established name in the paper stationery industry, recognised for its evergreen craftsmanship and commitment to quality.

    The brand, incorporated in 1973, holds a rich legacy over more than 5 decades, and till date has continued to be the preferred choice for those looking for reliable and innovative stationery products.

    As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new age technology like Gen AI.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are honored to be entrusted to enhance the digital and social presence for Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences.”

    Anupam Stationery director Vinod Manilal Gala added, “In today’s time we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship.”

  • Manpower outsourcing: Is it a business necessity?

    Manpower outsourcing: Is it a business necessity?

    Mumbai: As businesses evolve and competition increases, companies are looking for more ways to streamline their operations and stay competitive in the market. One solution that has been gaining popularity is manpower outsourcing.

    Manpower outsourcing refers to the practice of hiring external agencies to handle specific tasks or functions within an organization. This approach has a multitude of benefits which can help businesses achieve their goals.

    1.    One of the significant benefits of manpower outsourcing is per-person revenue of on-roll Employees. Manpower outsourcing enables businesses to reduce their headcount and cut down on salaries, benefits, and other employee-related expenses. By outsourcing, companies can focus on generating more revenue per employee, which can ultimately lead to higher profits. This bodes well for the leadership to present data to the investor community.

    2.    It enables organizations to have a linear HR department and minimalistic wage budget, as this outsourced manpower cost is often considered a Business Cost rather than an HR cost.

    3.    Operational flexibility is another advantage of outsourcing. Outsourcing provides businesses with the flexibility to scale operations up or down as per their requirements. This can be particularly advantageous for businesses that experience seasonal demand fluctuations or are undergoing rapid growth.

    4.    Outsourcing can also help businesses manage long-term employee overheads. By outsourcing, businesses can transfer the responsibility of long-term employee overheads such as pensions, healthcare, and other benefits to external agencies, thereby reducing their long-term liabilities.

    5.    Cost flexibility is also a significant advantage of outsourcing. Outsourcing can help businesses manage costs better by converting fixed costs into variable ones. This means that businesses do not have to invest in expensive infrastructure or equipment upfront, and can instead pay for services as and when they are required.

    6.    Outsourcing can help businesses reduce the burden of labor compliance. External agencies are responsible for ensuring compliance with labor laws and regulations, thereby reducing the risk of non-compliance for the business. This leads to lesser labor compliance for businesses.

    7.    Another benefit of outsourcing is access to multi-dimensional agile labor supply. Outsourcing provides businesses with access to a multi-dimensional and agile labor supply. This means that businesses can leverage the expertise and skills of a diverse pool of talent, without having to hire full-time employees.

    8.    By outsourcing non-core functions, businesses can focus on their core workforce. This can free up time and resources for businesses to focus on improving the skills and productivity of their core workforce, leading to better overall performance.

    9.     Another advantage of outsourcing is reduced employee turnover. External agencies are responsible for recruiting and managing staff, which can result in better retention rates and a more stable workforce.

    10.    Finally, outsourcing can help businesses manage risks better. External agencies are responsible for managing risks associated with specific functions, which can result in better risk management for the business as a whole.

    In conclusion, manpower outsourcing can provide businesses with a range of benefits, including operational and cost flexibility, access to multi-dimensional talent, better risk management, and improved per-person revenue. By outsourcing non-core functions, businesses can focus on their core workforce, improve their bottom line, and achieve long-term success.

    The author of this article is Posterity co-founder Chandra Shekhar Singh.

  • Entrepreneur Mahendra Jangir launches HEARFIT: A premium accessories brand

    Entrepreneur Mahendra Jangir launches HEARFIT: A premium accessories brand

    Mumbai: Mahendra Jangir, former founder of Hearmo, re-enters the tech scene with the unveiling of his latest venture, HEARFIT. The tagline “we connect, we thrive” signifies the brand’s commitment to delivering cutting-edge technology and sophisticated aesthetics across four distinctive product categories.

    HEARFIT introduces a diverse line-up of categories designed to meet diverse consumer needs:

    HEARBUDS: Merging design with advanced audio technology, Hearbuds promise an immersive audio experience, setting a new benchmark for ear-worn devices. Whether you’re a music aficionado or on the go, Hearbuds aim to deliver the perfect auditory companion.

    WRISTIME: Redefining high-end smartwatches, Wristime seamlessly blends aesthetics with advanced functionalities. It promises to be a comprehensive wearable that integrates into the modern lifestyle, catering to both fitness enthusiasts and tech-savvy professionals.

    EARTUNE: Providing a personalised and comfortable audio experience tailored to individual preferences, Eartune offers a revolutionary approach to personal wired audio. Whether you’re in the office, commuting, or enjoying downtime, Eartune is designed to elevate your audio journey.

    WARGER: In the realm of chargers, Warger merges practicality with innovation. It offers a stylish solution to the common challenge of device battery life, providing users with a convenient and stylish way to stay powered up on the go.

    Each category promises something unique, reflecting HEARFIT’s commitment to pushing the boundaries of possibility in the premium accessories space.

    HEARFIT founder Mahendra Jangir states, “HEARFIT is a vision to connect and thrive in the world of premium accessories. We believe in pushing the boundaries of innovation and style to deliver products that resonate with our consumers’ diverse needs.”

    Meet the all new HEARFIT – 

  • Archies and Mondelez India unite for unforgettable moments

    Archies and Mondelez India unite for unforgettable moments

    Mumbai: Archies, the gifting brand, has joined hands with Mondelez India, makers and bakers of iconic brands like Cadbury Dairy Milk, Oreo, Bournvita, etc. Together, they are set to redefine the gifting experience, just in time for the Valentine’s season.

    Archies, with its rich legacy in the gifting industry, has always been synonymous with spreading love and joy. The partnership with Mondelez India aligns seamlessly with Archies’ commitment to offering unique and heartfelt gifting solutions for every occasion. Mondelez India, the force behind Cadbury, has been instrumental in establishing chocolates and biscuits as integral components of gifting traditions across India for several decades. This collaboration aims to enhance and expand the “Meetha” occasions in millions of households by offering a delectable range of customised Mondelez gift hampers.

    “We are excited about the possibilities this collaboration brings,” expressed Archies executive director Varun Moolchandani. “Mondelez’s reputation for crafting delightful and high-quality chocolates perfectly complements our mission to provide customers with an array of choices that symbolize affection and thoughtfulness. This Valentine’s season is just the beginning, and we look forward to creating countless sweet moments for our customers together. By coming together in this partnership, customers visiting stores, whether online or in-person, will now be able to explore Mondelez India’s thoughtfully curated collection of gift hampers. Be it for birthdays, anniversaries, Valentine’s Day, or any other special event.

    Mondelez India – VP of sales Desmond D’Souza added, “We are excited to offer our differentiated gift hampers across Archies India’s stores and website. We look forward to jointly building a compelling gifting proposition for Indian shoppers, and to entrench our products as a gift item across multiple occasions, both large and small.”

    The collaboration officially kicks off with an exclusive line-up of Mondelez India’s gift hampers will be available at Archies stores, promising a perfect blend of sweetness and sentiment. Whether it’s expressing love, celebrating milestones, or simply indulging in the joy of giving, Archies and Cadbury invite everyone to explore the art of gifting in a truly delightful way.

  • Believe has unveiled collaboration between artist Gippy Grewal and Swiggy

    Believe has unveiled collaboration between artist Gippy Grewal and Swiggy

    Mumbai: Believe, one of the digital companies, whose mission is to develop artists and labels, has unveiled collaboration between renowned artist Gippy Grewal and Swiggy. This partnership marks a fusion of music and gastronomy, bringing together the infectious beats of Gippy Grewal’s hit song “Gang Gang” with Swiggy’s extensive food-loving user base.

    Gippy Grewal, a trailblazer in the Music industry showcases a fun new side of him where he is seen jamming with a Swiggy delivery partner in this light-hearted campaign. Gippy is a prominent figure in the Punjabi film industry, with his previous hits like ‘Angrezi Beat’ and his latest film, “Carry On Jatta 3,” is the first Punjabi movie to surpass the 100-crore collection mark at the Box Office. In this campaign we see a unique blend of music and on-ground interaction that promises an unparalleled entertainment experience for his fans.

    Swiggy, with its vast network and user base exceeding 35 million, provides an ideal platform for Gippy to connect with a diverse and widespread digital audience. Created by Believe and Swiggy, the collaboration involves a strategic in-app marketing activation featuring the newly released ‘Gang Gang’ Music Video.

    Announcing the partnership, India and South Asia director artist services and development, Shilpa Sharda, said, “We are super thrilled about this association and are confident that leveraging Swiggy’s extensive marketing network will not only amplify the visibility of the “Gang Gang” video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy’s musical prowess and Swiggy’s market presence is poised to create a buzz that extends beyond traditional boundaries.”

    Commenting on the same Gippy said, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy” 

  • Classmate All-Rounder (CAR) embraces NEP’s vision in 2764 schools for holistic development

    Classmate All-Rounder (CAR) embraces NEP’s vision in 2764 schools for holistic development

    Mumbai: Classmate a notebook brand with unmatched product quality and a strong commitment to partnering with students in their journey of learning and development, today organized the annual Classmate All-Rounder National Grand Finale in Delhi. Bringing alive the Government’s New Education Policy 2020, Classmate Allrounder was conceived and designed as a multi-skill inter-school challenge and a credible accreditation platform for the holistic skill development of students.  In the 2023 edition, CAR was held over the last few months engaging 4.5 lakh students from 2764 schools, across 33 cities in the country.

    Academics, CBSE director Joseph Emmanuel, the torch bearer of the National Education Policy in schools across graced the event as the chief guest.  The occasion was also enriched by the presence of esteemed judges who have exhibited proficiency in diverse fields, such as Saina Nehwal (Former world no.1 Badminton player and currently training new talent), Swanand Kirkire (multi-faceted writer, actor, playback singer and 3 times National award winner) and Sangeeta Phogat (wrestler and dance show participant), who extended words of encouragement to all the finalists and winners.

    Aligned with the recommendations of the National Education Policy 2020, which emphasizes experiential, discussion-based, discovery-oriented, and enjoyable education, Classmate Allrounder aims to nurture students toward versatile skill development beyond academics. The CAR Platform, a novel Intellectual Property developed by Classmate, serves as a nurturing ground for school students to showcase multiple skills including general knowledge, writing, physical fitness, group discussion, public speaking, creativity and performing arts.

    The challenge consisted of competitions in these multiple skills conducted across three rounds—School, City and National Finals. After rigorous evaluation of these multiple skills, students were awarded All-rounder scores, which are national percentile-based scores. This system aims to motivate students to benchmark themselves against their peers, making the All-rounder score an aspirational achievement to include on their resumes. The program also introduces the Star School Rating, assessing schools based on overall student participation in the All-rounder event, individual student scores and school infrastructure facilities. It encourages schools to develop comprehensive infrastructure, fostering a culture of innovation, interactive learning, flexibility, and practical application.

    Speaking about CAR and the National Finale, ITC Ltd chief executive of the education and stationery products business division Vikas Gupta said, “I extend my heartfelt congratulations to all the winners of the CAR Challenge, and I wish every participant an educational journey filled with self-discovery, development of well-rounded capabilities and having a fulfilling learning experience. With a focus on these new ways of learning and recognizing students for their all-around accomplishments, along with rewarding schools that prioritize holistic development, Classmate Allrounder strives to establish an ecosystem where holistic development takes precedence. Classmate is dedicated to playing a key role in bringing the vision of the National Education Policy to fruition and fostering the comprehensive growth of students across India.”

    “The guiding motto of Classmate is “Enjoy Learning,” and we aspire to be a constant companion in the learning journey of India’s student population. Our commitment involves close collaboration with CBSE, ICSE, state and other education boards. Classmate is dedicated to celebrating students and recognizing the unique potential within each child,” Gupta added.

    Along with All Rounder, Classmate brings to life it’s motto of enjoying the learning and growth of students, through its entire range of other offerings, like Origami notebooks that encourage creativity and critical thinking, augmented reality notebooks educating students on important STEM concepts in an engaging immersive format, the Interaktiv Artscape, to let students unleash the true artist in them, and the new Myclassmate app, providing engaging games for skill development & capability-building.