Category: MAM

MUMBAI: To promote the latest campaign launched by Madhya Pradesh Tourism, Ogilvy Mumbai has created a new TVC along with shadow artistes of Bengal.
 
‘MP ajab hai, sabse gajab hai‘ is the third campaign launched by MP and is based on the ancient art of shadowgraphy. The art form woven around an earthy and rustic musical jingle captures some of the unique and surprising facts about the state.
 
While tourism advertising typically shows visuals of tourist destinations, Madhya Pradesh Tourism has consciously focused on creating advertising which is ‘non-tourist‘ in nature, both from a strategic as well as a creative point of view. Through its ads, MP tourism has tried to present Madhya Pradesh in a true earthy and folksy way or perhaps now in a more Indian form.
 
To give the commercial a distinctive look, its entire narrative captures key landmarks of the state in a stark manner against a simple white screen.

The new commercial, created by Ogilvy Mumbai, will be supported by a 360 campaign to intensify engagement with consumers through media like radio, print and digital.
 

MUMBAI: The Loot has launched personally signed bags from cricketers Mahindra Singh Dhoni and Yuvraj Singh.
 
The products are priced from Rs 650. These bags aim to reflect the style and panache of the cricketers.
 
The Loot MD Jay Gupta said, “India being a cricket crazy nation, The Loot has tied up with these cricketers to retail their exclusive collection through its chain of stores across India. We have offered our consumer a chance to take home their favourite cricketer”.
 

MUMBAI: Dentsu India‘s flagship full service and fully integrated agency, Dentsu Marcom has won the creative mandate for the ‘Smartclass‘ brand of education company, Educomp Solutions that provides diversified education solutions. 
 
Said Educomp director k12 business and operations Abhinav Dhar, “We were looking for a passionate set of minds that could internalize our dream for the brand. Dentsu clearly demonstrated that it had the DNA to translate our vision for the brand into reality with its formidable credentials and more importantly its quick uptake of our aspirations.”
 
Smartclass is a series of interactive educative tools or courses designed for schools, covering multiple subjects as per the school curriculum and delivered through simulations, animations and videos linked together by an involving narrative. It is currently being used in over 4500 schools across India.
 
Averred Dentsu India president Rajesh Aggarwal, “We are delighted to partner Educomp, a pioneer in the education sector for over more than a decade now. It‘s an exciting opportunity for us to communicate with parents and schools how technology, ethics and vision have been brought together to make for a powerful brand that nurtures and benefits their school-going children in their day-to-day learning process.”
 

MUMBAI: Lowe + Partners confirmed today the promotion of Lowe Lintas India’s Deputy CEO, Joseph George, to chief executive officer, Lowe Lintas India. He will continue to be based in Mumbai, and he will succeed Charles Cadell effective from 3 January.
 
Says Lowe + Partners CEO Michael Wall, “During Charles’ tenure, Lowe Lintas has both grown and evolved into a modern and dynamic business. I am very thankful and appreciative of his contributions. I am certain that Joe is best placed to take on the leadership of Lowe Lintas in this exciting and important market. Joe has been an integral part of Lowe Lintas for the past 19 years. He has a rare combination of business acumen, marketing savvy and creative judgment. I look forward to partnering with him and together realizing even greater ambitions for the company and our clients.”
 
Says Lowe Lintas India chief creative officer and Chairman R Balki, “Joe’s contribution and pivotal role in having enabled the company in achieving the tremendous success it has achieved on many of its clients, most notably Unilever, uniquely qualifies him for this new role and responsibility. This promotion is demonstrative of the organization‘s appreciation of his past performance and trust in his abilities to take Lowe Lintas forward with his vision and leadership.”

Lowe Lintas is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe + Partners network. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include Public Relations, Corporate Identity and Design, Digital Solutions, Direct Marketing and CRM, Rural Marketing, Branded Content, Health Care and Film Production.
 
Lowe Lintas India‘s client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new successful partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

MUMBAI: Percept Talent has signed up with Kannada actor Sudeep as an ‘Exclusive Talent‘ for a period of 5 years.

Under the terms of the agreement, the company will be solely responsible for strategising and managing Sudeep’s brand endorsements, media activities and media rights, brand and image management, digital rights and licensing and merchandising rights as well.
 
Said Percept Talent CEO Rajnish Sahay, “Sudeep is a shining star in the world of Kannada film industry and we are extremely fortunate to have him on board Percept. We will adopt an aggressive, proactive, 360-degree strategy for an acclaimed talent like Sudeep, and ensure all avenues of reach and exposure are explored and capitalised upon.”
 
The alliance with Sudeep further consolidates Percept‘s position in the talent management space across the genres of Motion Pictures, Television, Fashion, Music, Sports and Branded Entertainment.

‘‘Percept being pioneers in the talent business and a professional organisation, it will be great to have them exclusively represent me,”says Sudeep.
 
Sudeep has not only won Karnataka State Award but also the Filmfare Award in the best actor category for three consecutive years for Huccha, Nandi and Swathi Mutthu. He recently made his debut in Bollywood with Phoonk ,Rann and Raktacharitra.

MUMBAI: Sir Martin Sorrell‘s Group M has predicted that the UK advertising market spends will be up 7.7 per cent for the full year 2010, aided by a ?100m surge in national newspaper revenues.

In the company’s “This Year Next Year” annual UK report, the group elaborated a “broad-based and better than expected” ad recovery.
 
This report comes as an upward revision by the company, since it predicted “zero growth” last December. Also, in June it expected display advertising to be flat.

WPP‘s combined media buying operation Group M predicted in its latest report that display advertising, which accounts for about 85 per cent of total national newspaper ad expenditure, will go up by 9 per cent and the national newspaper advertising to grow by 6.6 per cent to ?1.4bn in 2010.
The report said that an “excellent” recovery has been made by the national newspapers in 2010 and puts the national newspaper advertising growth for 2011 at 2 per cent.
 
According to the report the UK TV market revenue will be up by nearly 14 per cent and 4 per cent in 2010 and 2011 respectively.

“TV‘s broad-based recovery has drawn in all categories except motors, which marked time on TV between January and September while diverting new money to just about every other medium,” said Group M. “We revise our TV number up again to 14%, right at the top of even recent expectations.”
 
In Group M’s view, the expected hikes in outdoor, internet and national newspaper will be about 13.9 per cent, 9.8 per cent and 6.6 per cent respectively.

Motivated by the opportunities presented by the latest smartphones and location-based services, the mobile sector is expected to be up 46.3 per cent and 45.5 per cent in 2010 and 2011 respectively.

Although Group M has sounded a note of prudence for 2011 arguing that in spite of the advertiser confidence “there is no reason for us to think 2011 [TV] budgets will be much up or down from here”.

Group M also noted that “Our best hope for ad growth is the willingness and ability of UK plc to invest ahead of recovery.”
 

MUMBAI: Ten Cricket is targeting ad revenues in the neighbourhood of Rs 1.4 billion from the upcoming India versus South Africa series that will see 21 days of cricket.

Ten Cricket has signed up five sponsors but is not willing to disclose the names yet. “We are targeting Rs 1.2-1.4 billion. The response from the market has been good. We have signed up five sponsors. We will reveal the names once we have signed up all the sponsors,” Zee Entertainment Enterprises chief revenue officer and niche channels head Joy chakraborthy tells Indiantelevision.com.
 
Ten Cricket is looking at lining up 10 sponsors. “Each sponsor will shell out around Rs 110 million. This is a period when clients firm up their marketing budgets. So the timing of the series is good,” chakraborthy avers.

Sponsors will take up 70 per cent of the inventory. The Tests, chakraborthy says, are being sold for Rs 75,000 -110,000, the ODIs for Rs 250,000 and the Twenty20 match for Rs 400,000 a spot.
 
When asked about whether the cricket World Cup that follows this event is a threat in terms of being able to get the desired rates, chakraborthy notes that the multi-country format carries an element of risk even with the event taking place in India.

But isn‘t the distribution of the newly launched channel still an issue that could upset the advertising targets? “We have got distribution in place. The No.1 versus No.2 Test teams are playing each other. There is buzz and you can gauge this from the fact that some senior players are travelling to South Africa in advance,” chakraborthy says.
 
The India-South Africa series kicks off on 15 December and will feature three Test Matches, five ODIs and one Twenty20 International.

Speaking on the Asian Games that is being telecast on Ten Sports, chakraborthy concedes that it did not receive an enthusiastic response from advertisers. “While we got some clients like Nokia, the fact is that multi-sports events do not fare well,” he says.
 

MUMBAI: The Asian Games has attracted 32 million viewers so far from 12-20 November, according to Tam data.

While 19.6 million watched it on Ten Sports, 10.5 million watched it on DD Sports (all India 4+) and 2.7 million watched it on Ten Action+.
 
The event got an average TVR of 0.05 on Ten Sports while in DD Sports it got a TVR of 0.01.
 
The top advertisers were Hindustan Lever, Idea Cellular, Castrol, Nokia and Research In Motion. The top brands were Idea Cellular, Axe Dimension, Axe Dark Temptation, Axe Musicstar and Castrol Gtx.
 
Zee Entertainment Enterprises chief revenue officer and niche channels head Joy chakraborthy, however, concedes that the Asian Games did not receive an enthusiastic response from advertisers. “While we got some clients like Nokia, the fact is that multi sports events do not fare well. We only took spot buys at Rs 5000 for 10 seconds. We only take sponsorships when a client commits a certain outlay. At the same time we made sure that the ads were not intrusive,” he said.