ITV

Category: MAM

  • Indian advertisers win four laurels at Internationalist Awards

    Indian advertisers win four laurels at Internationalist Awards

    MUMBAI: Four Indian advertisers have been rewarded at the recently held ‘Internationalist Awards‘ in New York.

    RK Swamy BBDO (for Siemens‘ Dialogue Engagement), Customer Centria (for Godrej‘s GoJiyo campaign), and HSBC (for India‘s IPL sponsorship on YouTube) won silver awards each. Lintas, on the other hand, won a bronze for Maruti Suzuki‘s ‘iSerial Stars‘ campaign. 
     
    RK Swamy media group president Chintamani Rao said, “We seek innovative, result-oriented media-neutral communication solutions for our clients. For Siemens, which is essentially a B2B business whose core TG is top decision makers, we have been implementing path breaking multimedia ‘Audience Engagement Programs‘ across Print, TV and Digital. Results for the client and recognition by the industry are a happy combination indeed.” 
     
    Customer Centria CEO CR Vinay added, “Gojiyo is a perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive and social environment.”

    HSBC said in a statement, “Instead of using conventional media like TV, we capitalised on the fact that India now ranks fourth in worldwide Internet usage and chose to advertise on this medium. The launch of an online HSBC-branded cricket game increased user interaction.”
     
    Added Maruti Suzuki India assistant GM – marketing Sunila Dhar, “Maruti has always been on the forefront in coming up with innovative and novel initiatives. We are really happy that such initiatives are getting recognised on an international front.”
     

  • Cheil ropes in Dentsu’s Naresh Gupta as national head, planning

    Cheil ropes in Dentsu’s Naresh Gupta as national head, planning

    MUMBAI: Cheil has appointed Naresh Gupta as national head, planning. This position was previously unoccupied. He will report to Cheil Worldwide South West Asia COO Agrawal.

    “Naresh‘s experience, depth of consumer knowledge and approach to planning will serve Cheil well. Naresh has many accolades under his belt. I am delighted to have him on board,” said Alok Agrawal.

    Prior to joining Cheil, Gupta was director strategic planning at Dentsu Marcon India.

    Gupta stated, “There is a new model of communication companies that is emerging in India. They are holistic in their approach and with a greater degree of integration across disciplines. Cheil is leading this change. It is a great opportunity to be in Cheil at this time and drive the change”.

    Gupta began his career with Mudra‘s research agency, Samir in 1998. With approximately 21 years of experience in the media industry, he has also worked with agencies including Publicis, Grey and Contract.

    Gupta worked with Dentsu for approximately one year, where he worked on campaigns for Honda and Tata Power among others.

  • ESS unveils plans for cricket World Cup

    ESS unveils plans for cricket World Cup

    NEW DELHI/MUMBAI: ESPN Star Sports (ESS) shared plans to make its first marquee property for next year the cricket World Cup 2011 entertaining and engaging.

    The tournament will see first of its kind initiatives such as live match coverage by 3G mobile streaming in India. The event will be shot in High-Definition (HD) format. Matches will be covered by 27 cameras including features like movable slips cameras and a new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.

    Six OB Vans will be used – four in India where a majority of the matches are being held and one each in Sri Lanka and Bangladesh – and a team of 350 crew members would be working to bring the match to the viewers‘ homes.

    ESS‘ bouquet of networks – ESPN, Star Sports and Star Cricket – will telecast all the 49 matches of the ICC World Cup, starting on 19 February, 2011. In addition, 37 matches will be simultaneously telecast in Hindi on Star Sports.

    The pre and post-match shows will be hosted by ex-players and legends of the game, while live broadcast will feature 30 commentators and studio experts.

    On the marketing front, ESS is working closely with ICC for the creative execution and media implementation of the communication campaign – ‘The Cup That Counts‘.

    “The 360 degree campaign involves key players from the three host nations and will be breaking in Indian media very soon,” ESS MD Manu Sawhney said.

    He also claimed that the response from sponsors had been good and corporates like Sony, Pepsi Cola, Maruti, Fiat, and Nokia had been finalised and others were in the process of joining in. The marketing is being done in coordination with ICC and hoardings and TV advertisements had already begun appearing.

    ICC Cricket World Cup 2011 tournament director Professor Ratnakar Shetty said, “It is a big challenge to organise an event of the magnitude of the ICC Cricket World Cup 2011 spread across thirteen venues in the three host countries, but we will ensure delivery of a world class event. It is great to have the World Cup return to the sub continent after 15 years and we would like to make it an unforgettable experience on ground and for television viewers. With 72 days to go, we are all looking forward to The Cup That Counts.”

    On the programming front, ESS has already started initiatives. There are 2,500 hours of lead up programming under various titles including ‘Versus’, ‘World Cup Upsets’, ‘Epic Encounters’, ‘Advantage Australia’, ‘Gameplan’ & ‘Road to the Final’. ESS is also showcasing highlights of all the previous editions of the World Cup.

    The production task will involve taking more than 2000 domestic flights along with 350 international ones. More than 13,000 room nights will be consumed by the sports broadcasters’ crew while covering the mega event.

    Lorgat said though the Ashes were important, everyone looked out for the World Cup. He said it had been ensured that tickets were affordable and school and college children were also given concessions to come and watch the matches. He said that publicity had also begun by way of hoardings at all venues where test or one-dayers were being held prior to the Cup. For example, the India-South Africa series will be used for this, and the function to mark 150 years of Indian immigration to South African will be observed during this tour.

    Shetty said India had hosted the Cup last in 1987 and 1996 under the tutelage of the Board of Control for Cricket, but the ICC would be directly taking charge this time. Three stadiums – Chennai, Wankhede in Mumbai, and Eden Gardens in Kolkata had been renovated with greater facilities for the viewers, media and broadcasters, though he said the stress had not been to increase seating capacity. He expressed his gratitude to the Indian Government for not only relaxing the multi-entry visas for those coming for the Cup but also helping in the initial bid.

    Sir Vivian Richards, Kapil Dev, Imran Khan and Arjuna Ranatunga all of whom captained their countries to World Cup wins attended the media briefing.

  • Pidilite appoints Madison as its media AOR

    Pidilite appoints Madison as its media AOR

    MUMBAI: Madison Media has won the media duties of Pidilite Industries. The account size is pegged at Rs 500 million.

    Madison Media chairman and managing director Sam Balsara confirmed the news to Indiantelevision.com.

    “We have won the Pidilite account, ” he said.

    Mediaedge:cia (MEC) was the incumbent agency. There was no multi-agency pitch involved.

    The creative mandate of Pidilite Industries will still remain with Ogilvy.

    Pidilite Industries specialises in adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials and industrial adhesives. Its major brands include Fevicol, Fevikwik, Dr Fixit, M-Seal and Hobby Ideas, among others.

  • Mudra arms to handle Emirates’ media duties

    Mudra arms to handle Emirates’ media duties

    MUMBAI: Mudra West, a strategic business unit of Mudra India, has won the creative mandate for Emirates airlines.

    The digital duties of the aviation company is going to be handled by Tribal DDB India, a SBU of DDB Mudra..

    The mandate was handed out to Mudra following a multi-agency pitch.

    Mudra West president Arijit Ray said, “Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years. What is also significant is that it was a integrated pitch effort and Tribal DDB will work closely with the brand team on the digital strategy & creative”.

    Since Emirates is the official partner of the 2011 ICC Cricket World Cup, Mudra West will work with its brand team in order to develop a communication package for this event.

    Tribal DDB India president Max Hegerman said, “This effort was about as seamless as it gets. It was really about thoroughly developing an idea – and from Tribal DDB India‘s perspective, bringing it alive in the digital space. We enjoyed partnering with Mudra, and are incredibly excited to be working side-by-side with them on an account as prestigious as Emirates. Especially since digital appears to be a very important part of their marketing mix.”

    The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.

  • Vizeum wins media duties of UNI TV

    Vizeum wins media duties of UNI TV

    MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of UNI TV.

    The news provider has appointed the agency even as it is entering into the visual media business to provide content to television, radio and IPTV networks.

    Says UNI TV Editor-Verticals Anshu Sharma, “Vizeum would work with us as our marketing consultants helping us conceptualize some of our tailor made content, guiding us for the right engagements and tie-ups with broadcast partners as well as advertisers as the case may be”.

    Adds Vizeum managing director S Yesudas,, “We welcome UNI TV to the Vizeum family and thank them for placing their faith in us. This is a challenging assignment. The strategy is already in place. This business will also be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North.”

  • R K Swamy ropes in Bhupesh Upadhye as National Buying Director

    R K Swamy ropes in Bhupesh Upadhye as National Buying Director

    MUMBAI: R K Swamy Media Group has appointed Bhupesh Upadhye as its National Buying Director, Media Direction. He will report to R K Swamy Media Group president Chintamani Rao. 

    “Media Direction is a growing agency and has a lot of potential to grow faster. My role is to take buying to the next level and deliver better value to clients”, said Upadhye.

    Upadhye comes to R K Swamy from GroupM, where he worked successively in Fulcrum-Mindshare, MEC, and Motivator. Previously he has also been associated with Interactions (part of the Lintas Group), Carat and Mediacom.

    Rao said, “I am delighted to welcome Bhupesh to our team. His addition is part of our continuous endeavour to deliver ever better value to our clients.”

  • AIFF to enter into Rs 7 bn sponsorship deal with IMG-Reliance

    AIFF to enter into Rs 7 bn sponsorship deal with IMG-Reliance

    MUMBAI: In its first breakthrough deal, IMG-Reliance is set to sign a Rs 7 billion 15-year deal with the All India Football Federation (AIFF).

    The deal, expected to be inked tomorrow, will be substantially more than what Zee had bagged the 10-year rights for. IMG-Reliance got the rights after AIFF terminated its contract with Zee.

    IMG-Reliance will get the sponsorship, marketing, and media rights of football activities, including the I-League, featuring the Indian national team.

    AIFF had recently terminated its $70 million 10-year deal with Zee Sports, four years prior to the expiry date in 2014. The deal had a clause to review it after five years. AIFF had ended the deal allegedly because of payment issues, lack of enough publicity and bad coverage of the events.

    Reportedly, Zee Sports had demanded Rs 700 million from AIFF for terminating the deal.

  • Salman’s Dabangg scores on TV behind 3 Idiots

    Salman’s Dabangg scores on TV behind 3 Idiots

    MUMBAI: India‘s Hindi general entertainment channels are riding high on Bollywood. Salman Khan aka Chulbul Pandey, the corrupt police officer from Uttar Pradesh, has inched closer to Aamir Khan‘s 3 Idiots in performance on television, recording the second-highest ratings for a Hindi movie in recent times.

    Dabangg, the biggest blockbuster of 2010, clocked a 9.2 TVR as Colors added 64 GRPs (gross rating points) from the movie premiere on 28 November. It drew in 35 million viewers in the Hindi speaking market, as per Tam data.

    3 Idiots, a more popular film, had clocked a record 10.9 TVR on Sony Entertainment Television.

    Dabangg enabled Colors to cross 300 GRPs after a gap of 11 weeks. The Viacom18 channel closed the week ended 4 December with 345 GRPs. The channel, however, remained at its second position as the genre leader Star Plus gained 37 GRPs to end the week with 415 GRPs.
     
    Dabangg also raced past popular soaps to become the top-rated show across the GEC space for the week. The closest rival, Saathiya Saath Nibhana, on Star Plus earned 6.4 TVR, a glaring gap that is rare in today‘s highly competitive and fragmented GEC space.
     
     So will Colors be able to sustain the GRP spike?

    “Colors has got a huge spike due to the Salman Khan movie. It will, however, be interesting to see what the channel offers in the 9-10 pm slot once Bigg Boss gets over,” says a media observer.Meanwhile, Star Plus‘ growth in the week ended 4 December has come from weekday primetime (+7), weekday others (+3), weekday afternoon (+2), weekend original programming (+22), weekend others (+7), and weekend movies (+13). However, the channel saw a decline in weekend events (-17) as in the previous week, a television award show event had fetched a TVR of 4.

    Zee TV (183 GRPs) and Sony Entertainment Television (181 GRPs) slipped by 23 and 20 GRP points respectively. The two channels maintained their third and fourth positions even as the gap between them is narrowing.

  • GroupM forecasts global ad spending to surpass $500 bn in 2011

    GroupM forecasts global ad spending to surpass $500 bn in 2011

    MUMBAI: Global ad spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.

    The report also revealed that digital media outlets are challenging newspapers as the world’s number-two preferred medium (behind television) in measured advertising investment.

    The 70-country forecast predicted that worldwide ad spending in 2011 will reach almost $502 billion, a 5.8 per cent increase over 2010 spending of $474 billion. In the U.S. 2011 spending is expected to hit $147.7 billion, a 3.7 per cent increase over the $142.5 billion invested in 2010.

    The study, This Year, Next Year also forecasted that ad spending in 2010 is expected to increase by 5.9 per cent over the $448 billion spent in 2009; in the US, 2010 spending increased 1.2 per cent over 2009, when almost $141 billion in ad expenditures was reported.

    The study is part of GroupM’s media and marketing forecasting series drawn from data supplied by parent company WPP’s worldwide resources in advertising, public relations, market research, and specialist communications. It was released by GroupM Futures Director Adam Smith and GroupM Chief Investment Officer Rino Scanzoni at the UBS Global Media and Communications Conference.

    Scanzoni said, “We’ve seen a significant rebound in advertising spending in the U.S over the last six months. Television and online media have been the primary beneficiaries of the rebound in spending. In television, the growth is driven by local TV as political advertising—coupled with the resurgence in growth from the retail and auto categories—has risen from the historically depressed levels of 2009.”

    Scanzoni added that moderately accelerated growth is anticipated in 2011 as corporations with significant cash reserves deploy investment in marketing and advertising to drive top-line growth.

    Measured global advertising has recovered nearly all the dollars lost in 2009, according to the report, which also said the recovery has been broad-based with spending increases reported in categories including toiletries and cosmetics, automotive, beverages, retail, financial services, entertainment, and food among others.

    Significantly, the report said measured internet advertising is expected to contribute 37 percent of global ad growth in 2011 and is likely to reach $82 billion, a growth rate that suggests it will overtake newspaper spending (forecast at $90 billion in 2011) at some point in 2012.

    “Internet spending may indeed already have eclipsed newspapers if one allows that measured internet ad investment does not include substantial advertiser investment in content creation, search-engine optimization and analysis,” commented Smith.

    Nations expected to contribute the largest dollar amounts in 2011 ad spending growth are the U.S. and China, each with at least $5 billion, followed by Canada, Russia, Indonesia, India, Brazil and Japan, each expected to add $1 billion-plus in spending growth.