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Category: MAM

  • RK Swamy wins Shriram Capital media duties

    RK Swamy wins Shriram Capital media duties

    MUMBAI: RK Swamy Media Group has won the media duties of Shriram Capital, a holding company for the Shriram Group‘s financial services entities, following a multi-agency pitch.

    The size of the account is pegged at around Rs 100-150 million.

    “We perceived RK Swamy‘s strengths in the areas of understanding their clients‘ unique needs and drawing up a positioning framework that appropriately reflects these, thereby creating an excellent platform for distinctly differentiating them in their respective industries,” said Shriram Capital MD GS Sundararajan.

    Shriram Capital is seeking to enhance its brand image. RK Swamy will manage the Shriram Capital campaign across multiple media including print, airport displays, online and television.

    RK Swamy Media Group president Chintamani Rao said, “The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public.”

    RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.

  • Param Saikia quits iris to join JWT Malaysia as CEO

    Param Saikia quits iris to join JWT Malaysia as CEO

    MUMBAI: Param Saikia is replacing Subhendu Mukherjee as CEO for JWT Malaysia and will be taking charge in January 2011.

    Saikia confirmed about his new career movement to Indiantelevision.com. In his new role, he will be partnering with Edwin Leong, Deputy Chairman/ ECD.

    This will be Saikia‘s second stint with JWT as he had started his career in the industry with JWT Delhi in 1987 as an associate account director.

    Mukherjee, on the other hand, is relocating to JWT Indonesia as strategic planning director.

    Earlier Saikia was working with iris Worldwide as CEO in India. He has also been on the executive committee of Grey, McCann, Euro RSCG and Publicis. He has dealt with clients such as Nestlé, Coca-Cola, HP, Intel, MasterCard, Perfetti, Bacardi GM, Gillette, and Sheraton.

  • IDBI Federal launches new ad campaigns

    IDBI Federal launches new ad campaigns

    MUMBAI: IDBI Federal Life Insurance has rolled out new advertising campaigns for its product brands, Wealthsurance and Incomesurance.

    The campaigns break to catch up with the telecast of the current India-South Africa cricket series.

    The new campaign for IDBI Federal‘s Wealthsurance Milestone Plan talks about the effect of this multi-faceted product without going into its details. Ogilvy & Mather is the creative agency for the ads.

    Recently the company changed its name from IDBI Fortis Life Insurance to IDBI Federal Life Insurance and revamped its website.

    Says IDBI Federal Life Insurance MD and CEO G V Nageswara Rao, “Wealthsurance has been our flagship product and is power-packed with benefits and options. Trying to explain all its benefits in less than a minute doesn‘t do justice to it. So we decided to create an intrigue about the product. With Ogilvy as our partners, we were sure to get clutter-breaking commercials”.

    The campaign for Wealthsurance revolves around the strength of the products and conveys the message: Anyone who hears about it opts for it. The story board revolves around very unexpected people in the most unexpected situations, who hear about the product and opt for it.

    The second campaign for Incomesurance revolves around a plot of a suitable boy coming to a girl‘s house seeking her hand in marriage. The base line “Guaranteed Income ki Bhavishyavani” sums up the entire story of how, in most investment options, it is hard to predict the exact returns that a customer gets in the long term, but that‘s not the case with Incomesurance.

    Averred IDBI Federal Life Insurance national head – marketing and product management Amish Tripathi, “The critical objective for us is name recognition and a strong differentiator. Each of our products is designed to be unique and offer great value to our customers. Incomesurance is a unique product, now with a unique and charming proposition.”

    IDBI Federal Life Insurance already has a distribution network of over 1494 branches through their parent banks, in addition to a sizeable network of advisors and partners.

  • MRUC inks pact with Roy Morgan Research to bring Single Source research to India

    MRUC inks pact with Roy Morgan Research to bring Single Source research to India

    MUMBAI: Media Research Users Council (MRUC) has joined hands with Australia‘s oldest independent market research company, Roy Morgan Research (RMR), to launch the country‘s first national ‘Single Source‘ survey.

    The survey will enable advertisers, advertising agencies and media companies with an authoritative source of market and media measurement across media metrics, media research and consumer market information across a range of industries on a continuous basis.

    Said MRUC CEO Joseph Eapen, “The insights it (Single Source) provides will revolutionise the way we reach out to consumers. Targeting based on socio-demographics only will become history, psychographic segmentation will soon be here; overlay that with usage (brand, product and media) and lifestyles.”

    While Hansa Research Group (HRG) will continue to conduct the Indian Readership Survey (IRS) for MRUC, MRUC-RMR will roll out the ‘Single Source‘ study across the same geography. The RMR tenure as of now is perpetual but may be revisited after five years.

    The survey directs all the questions to each individual; the questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities.

    Averred Roy Morgan CEO Research Michele Levine, “Roy Morgan Research is delighted to be working with the MRUC of India to create the world‘s largest Single Source Survey that will be the ‘authoritative‘ source of market and cross-media research for India. The Indian market with its large diverse population is an exciting challenge for many companies. It represents huge growth potential for many products and services, and Roy Morgan Research believes that access to solid market and
    cross-media data will facilitate this growth.”

    Roy Morgan Single Source users will soon be able to subscribe to marketing and advertising planners (MAPs) of their choice ranging from finance, automotive, telecommunications, tourism, utilities, FMCG, QSR, packaged foods and snacks, beverages, retail, media, direct marketing and sponsorship, among others.

  • ESS kicks off 3-phase marketing campaign for cricket WC

    ESS kicks off 3-phase marketing campaign for cricket WC

    MUMBAI: With the cricket World Cup kicking off on 19 February, ESPN Star Sports (ESS) has kicked off a marketing campaign with the overarching theme being ‘The Cup That Counts‘.

    The campaign is being done in three phases and will stress on the fact that the World Cup is the cricket event that matters the most.

    Says ESPN Software India senior director marketing Nirmal Dayani, “We are working closely with the ICC on various initiatives. The first phase of our campaign has started. Hoardings have gone up in the metros. One of the messages is Lords 1983 Mumbai 2011. History will repeat itself. Cricket lovers want the World Cup to come back. We will also be doing an on-ground initiative for school students. It will allow them to get involved with the World Cup in a unique way.”

    The broadcaster will also be using online and on-air mediums to educate students about the other teams and players.

    The second phase of the campaign kicks off later this month through television. Some creatives will see Kapil Dev, Imran Khan, Sir Viv Richards and Arjuna Ranatunga; they will talk about the experience of winning the World Cup and why it was the pinnacle of their careers.

    The broadacster will also use print, radio, cinema among other mediums to get the message across.

    The third phase kicks off closer to the event early in February. Various modes of activation are under discussion. It could take the form of meet and greet events with players.

     

  • American Express to acquire Loyalty Partner

    MUMBAI: In a $660 million deal, American Express Company is acquiring Loyalty Partner, a Munich-based marketing services company known for its loyalty programmes in Germany, Poland and India.


    The deal is part of the U.S. credit-card issuer‘s drive to build and diversify its fee service revenues and grow internationally. It will add more than 34 million consumers and expand the company‘s range of rewards and loyalty marketing services. 
     
    Said American Express vice chairman Ed Gilligan, “The loyalty coalition model is growing rapidly in many parts of the world. Increasingly, consumer decisions about where to shop and how to pay are based on loyalty offerings, and Loyalty Partner is a premier player in this space.”
     
    The agreement, which is subject to regulatory approval, is expected to close in the first quarter of 2011 and consists of an upfront cash purchase price of $566 million and an additional $94 million equity interest that will be held by Loyalty Partner‘s management. American Express will acquire that interest over the next five years at a value-based on business performance.


    Averred Loyalty Partner founder and chief executive officer Alexander Rittweger, “Loyalty Partner has a ten year history of success and continuous, impressive growth. Joining American Express helps us to accelerate further our expansion into new, international markets and will allow us to drive even greater value to consumers and help our coalition partners grow their businesses.”
     
    Loyalty Partner will become a subsidiary of Amex and will be part of the company‘s International Consumer and Small Business Services group, led by its president, Douglas Buckminster. Alexander Rittweger will continue as chief executive officer of Loyalty Partner.


    UBS Investment Bank acted as sole financial advisor and Cleary, Gottlieb, Steen and Hamilton LLP acted as legal advisor to American Express.

  • Kobe Bryant is Turkish Airlines global brand ambassador

    MUMBAI: Turkish Airlines has announced that basketball star Kobe Bryant has been named as global brand ambassador for the airline for the next two years.


    Turkish Airlines, the fourth biggest network carrier in Europe, has expanded its US presence in recent years and will be launching its first non-stop flight from the West Coast.
     
    A global ad campaign featuring Bryant is planned for next year. The first television advertisements with Bryant are slated to run in the US and the Middle East in the first quarter of next year, after which it will be broadcast globally to more than 80 countries.
     
    In addition to the US, the campaign will focus on the Middle East and the Far East where the basketball player has a large fan base. The campaign also will include billboards, print and online components. 
     
    Bryant is scheduled to make several appearances on behalf of Turkish Airlines in the coming year, including for the planned Los Angeles launch.

  • IMG ropes in Bobby Sharma as SVP

    IMG ropes in Bobby Sharma as SVP

    MUMBAI: Global sports and media company, IMG Worldwide, has appointed Bobby Sharma as its senior vice president for global business development of basketball.

    In his new role, Sharma will oversee the growth of IMG‘s basketball business around the world including the emerging economies of India and Brazil.

    Sharma will initially relocate to Mumbai to begin developing the company‘s exclusive commercial rights of basketball in India.

    He will be working as part of IMG Reliance (IMGR), a joint venture between IMG and Reliance Industries. Earlier this year, IMGR acquired all commercial rights of basketball in India for a 30-year period.

    Said executive vice president of IMG and executive director of IMGR, “With successful talent pyramids in place, these leagues will thrive. With his experience developing the sport of basketball for almost a decade at the NBA, Bobby is the right person at the right time to help us achieve IMG‘s goals for the game around the world, both from a player and league development perspective.”

    Sharma joins IMG from the National Basketball Association (NBA) where he served as the chief legal officer and a senior executive of the NBA Development League, the NBA‘s minor league and its various operating entities. He was also responsible for related initiatives such as expansion and international league consulting.

    Stated Sharma, “This is an enormous opportunity for me to make a lasting and meaningful contribution to the sport of basketball on a global level. There is tremendous interest in the game in India and its dynamic market in particular, where more than half of the nation‘s population is under 25 years old and just about every economic metric is headed in a positive direction. I‘m excited to join the talented team of executives that IMG Chairman Ted Forstmann has put in place to help take the company to the next level.”

    IMGR is aiming to develop a professional basketball league in which players from around the globe will compete alongside Indian players at the highest level.

    The NBA recently awarded its telecast rights to Ten Sports and Pix, after its term expired with ESPN Star Sports.

  • Satya Shetty is CIO digital at Creativeland Asia

    Satya Shetty is CIO digital at Creativeland Asia

    MUMBAI: Creativeland Asia has roped in Satya Shetty as Chief Implementation Officer (CIO) for its digital operations. He will be reporting to Creativeland Asia founder and creative chairman Sajan Raj Kurup.

    Said founder and creative chairman Creativeland Asia Sajan RaJ Kurup, “Satya reinforces our digital team, and will drive our creative passion across the digital media. Satya‘s mandate would be to ensure that we optimally implement ideas and solutions in the digital space for all our brands.”

    Earlier, Shetty was working with with Lowe Lintas (Linteractive) where he spearheaded the digital department. He has over 10 years of experience in brand communication, software management and digital media.

    Stated Shetty, “I‘m delighted to be a part of one of the hottest strategic creative solutions companies in Asia. The excitement and the passion at Creativeland to build brands on the strength of its creativity is what made me take up the challenge.”

    Shetty started his career as an independent software consultant. In the recent past, he has worked on providing digital solutions to several brands like Nestle India, Unilever, Maruti, JP Morgan Mutual Fund, HDFC Standard Life, Nabard, Bajaj Auto, Croma and Birla Mutual Fund.

  • Lakhsya Media wins promotional rights of Delhi‘s Airport Terminal 3

    Lakhsya Media wins promotional rights of Delhi‘s Airport Terminal 3

    MUMBAI: Laqshya Media has bagged promotion rights of the Delhi‘s IGI Airport Terminal 3. This will allow the advertising company to provide clients with the innovative marketing solutions giving brands new integrated marketing opportunities.

    Said Laqshya Media MD Alok Jalan, “As the new terminal marks India‘s emerging aviation and logistics hub, DIAL is keen to provide the best possible services and facilities to its customers. I am sure we, at Laqshya Airport Media, will stand together with DIAL to achieve that objective by raising the bar on quality and technology in experiential marketing and giving it a new meaning. We foresee a long and mutually beneficial association with DIAL at Delhi IGI Airport.”

    According to the advertising company, the spaces at the airport would be suitable to host a diverse range of promotions such as automobile displays, live shows, product demonstrations, and laser lighting along with audio, specially created studios for high end acoustic and visual demonstrations and so forth.

    Stated Laqshya Media CEO, Indrajit Sen, “We are delighted to be awarded the promotional rights for Delhi Airport Terminal 3. Laqshya is the specialist in understanding how flyers move through airport networks and the advertising they engage with. Having profiled distinct flyer groups to identify mood, mindset, activities, dwell time and media engagement, we will provide advertisers with highly targeted opportunities. This is a key contract in the development strategy run by Laqshya in recent years as it positions Laqshya in the largest airport Terminal in South Asia. This will be the showcase to strengthen our position as leading outdoor advertising company with focus on emerging media formats across the country.”

    The marketing campaigns will primarily target business travellers and professionals by engaging them at a time and place where they have the time to truly experience the product.

    Laqshya already owns exclusive advertising rights of the Rajiv Gandhi International Airport (Hyderabad) and the Bandaranaike International Airport (Colombo).