ITV

Category: MAM

  • GM partners NBC Universal for 2012 London Olympic Games

    GM partners NBC Universal for 2012 London Olympic Games

    MUMBAI: General Motors and NBC Universal have created a new media partnership related to NBC’s US coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights.

    Chevrolet and Cadillac will have an ad presence during NBC’s coverage of the Games on network and cable television from 27 July – 12 August, 2012. In addition, these brands will be featured in select NBC Olympic-related programming leading up to the Games and online at NBCOlympics.com.

    GM global CMO Joel Ewanick said, “Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers. GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world’s most significant sporting events.”

    GM has advertised within NBC’s coverage of the Games since the 2000 Olympic Games in Sydney.

    NBC Olympics president Gary Zenkel said, “Chevrolet and Cadillac are two of the world’s premier automotive brands in the midst of a remarkable resurgence, so it’s terrific to see them make a major investment in our coverage of the London Games.”

  • Beximco to sponsor Bangladesh team for cricket Worl Cup

    Beximco to sponsor Bangladesh team for cricket Worl Cup

    MUMBAI: The Beximco Group is the official sponsor of the Bangladesh cricket team for the upcoming ICC Cricket World Cup.

    Earlier Grameenphone was the sponsor but pulled out due to a conflict of interest with an ICC sponsor, Reliance Commmunications.

    Beximco was the only bidder and will pay the floor price of Taka 35 million.

    Bangladesh Cricket Board (BCB) CEO Manzur Ahmed said, “Only Beximco took part in the bidding process. There was no scope for negotiation. This is the highest amount we got from team sponsorship. This amount is for the six first round matches and the sum will be increased on a pro rata basis if Bangladesh progresses in the tournament.”

     

  • Bigg Boss 4 ends on a high note with 6.7 TVR

    Bigg Boss 4 ends on a high note with 6.7 TVR

    MUMBAI: Colors’ controversial reality show Bigg Boss has completed its fourth edition with a viewer response that may propel the channel to soon come out with yet another fresh season.

    As per Tam data, the grand finale of the show on 8 January not only fetched a whopping 6.7 TVR for over three hours of telecast time but also surpassed the ratings of all recent reality shows like Rahul Dulhaniya Le Jayega (Imagine TV), KBC (Sony), DID –Li’l Masters (Zee TV) and MasterChef (Star Plus).

    Commenting on the success of Bigg Boss, Colors programming head Ashvini Yardi said, “We are ecstatic that Bigg Boss Season 4 finale has garnered a fabulous rating of 6.7, which is the highest ever rating marked for any reality show in the year 2010-11.”

    Colors has aired three seasons of Bigg Boss, and with every season it has seen a jump in the ratings, be it opening, weekday or weekend.

     

    Tam data states that the recently concluded season with Salman Khan as host scored a TVR of 4.8 TVR. This is higher than season two‘s opening TVR of 2.5 (this is first season on Colors, hosted by Shilpa Shetty) and season three‘s (with Amitabh Bachchan as a host) TVR of 4.6.

    In fact, the finale of the three seasons has also seen a gradual progress – from 2.8 TVR (season two) to 3.6 TVR (season three) and finally 6.7 TVR.

     

    “Season 4 has been received well by the audience right from its first episode. We are humbled by the viewers amazing response. This is indeed a very big motivation for us to push the envelope further and gear up for the next season with yet another set of interesting elements,” Yardi added.

    As per Tam data for different demographics, Bigg Boss finale attracted higher SEC (AB) as the segment clocked 8.1 TVR, while lower SEC (C/D/E) notched up 5.6 TVR.

    While among female audiences the rating stood at 7.8, the show got a TVR of 5.9 from male audiences.

  • Colors ropes in 6 sponsors for Chak Dhoom Dhoom

    Colors ropes in 6 sponsors for Chak Dhoom Dhoom

    MUMBAI: Colors has once again roped in Rin as the presenting sponsor for the second season of its upcoming dance reality show Chak Dhoom Dhoom – Team Challenge.

    Apart from Rin, Tata Docomo has joined as the telecom sponsor while Clinic All Clear, Visa, RR Kable and Samsung Champ mobiles have joined as associate sponsors.

    Chak Dhoom Dhoom will be launched on 14 January and will be aired every Friday-Saturday at 9 pm.

    Colors has signed up Bollywood actress Mallika Sherawat along with former Dance India Dance (Zee TV) judge Terence Lewis and former Boogie Woogie (Sony Entertainment TV) judge Jaaved Jaafferi to be on the jury panel. It will be the television debut for Sherawat. 
     
    Bigg Boss season 3 winner and Chak Dhoom Dhoom season one host Pravesh Rana will once again host the show.

    Colors has planned various brand integrations with sponsors of the show. For the presenting sponsor Rin, the channel will incorporate their brand proposition and tagline “Chamak Dikhao” in show episodes, highlighting a winning streak which blends with a dance competition. 
     
    For the telecom sponsor Docomo, digital and online VAS and content opportunities are being explored exclusive to Docomo fan clubs and communities. Colors claims that for the associates also, there are brand values being married into the content.

    Meanwhile, talking about the show, Colors programming head Ashvini Yardi said, “The success of season one of Chak Dhoom Dhoom inspired us to launch the second season with some freshness in the format and unlike last season, this time, it‘s age no bar. We‘re looking at teams with age groups that may vary from six to sixty or even beyond. The idea to come up with a team challenge came to us while we were holding auditions for India’s Got Talent. During the auditions, we saw a lot of teams coming and performing a group dance. Since we already had a dance brand – Chak Dhoom Dhoom, we decided to provide a platform for all these dancing groups and came up with a new season with a new look and a great new panel of some very accomplished judges.”

    Colors said that after auditioning in Baroda, Lucknow, Kolkata, Delhi and Mumbai in India and Dubai, New Jersey, Dallas, Bay View and London internationally, the jury members have handpicked 30 groups. Now these groups will be judged on the basis of their choreography, timing, synchronization, team effort and appeal on the show.

    Endemol India is once again producing the show. The company‘s managing director Deepak Dhar said, “At Endemol it’s our constant endeavor to create innovative programmes that excites viewers across various sections. After a successful first season we are delighted to launch the second season of Chak Dhoom Dhoom. We are happy with the amazing dancing talent we have got on the show and some of them are making waves everywhere in the world. With the launch of Second Season, we are taking this partnership to another level and bring in talent from not just the country but globally”.
     

  • Ogilvy’s RedWorks bags creative mandate of Ampa Skywalk

    Ogilvy’s RedWorks bags creative mandate of Ampa Skywalk

    MUMBAI: Ogilvy‘s RedWorks has bagged the creative duties of Chennai‘s famous mall, Ampa Skywalk.

    The mandate was awarded following a multi-agency pitch.

    Says RedWorks Ogilvy Chennai and national head president, “Ampa Skywalk never had a creative agency before. This is the first time they have brought a creative agency on record on board. We have already started the work.”

    RedWorks is Ogilvy‘s global BTL (below the line) creative and adaptation division. Last year, it was launched in India and currently has project management and creative capabilities in Bangalore and Chennai.

    Ampa Skywalk offers brands such as Adidas, Reebok, Lee, Wrangler, Allen Solly, BIBA, Soles, Mustard and Health & Glow.

  • Niranjan Kaushik quits McCann to float Acid with Sameer Desai

    Niranjan Kaushik quits McCann to float Acid with Sameer Desai

    MUMBAI: After serving McCann, Mumbai, as senior creative director for two and half years, Niranjan Kaushik has quit the agency to launch Acid Brand Communications (ABC) with Sameer Desai, founder of DesignCode.

    Says Kaushik, “It‘s the era of entrepreneurial agencies, thanks to Mark Zuckerberg for setting a fine example. Our effort is to provide clients with top notch creative and strategic thinking minus the fanfare of a multinational set up. Our collective years of experience across industries will help us bring a lot of value to the table.”

    Kaushik and Desai have been a team since 1998 at Ogilvy, Mumbai with the duo having worked together on brands like Indian Express, Onida and Samsonite in the past.

    Having launched a brand campaign for ISTA Group of Hotels recently, they are currently working on the brand launch for ASK, a wealth management firm.

    Kaushik‘s career spans over 13 years, across agencies like Ogilvy, Batey Singapore, LHM Singapore, Contract Mumbai and McCann Mumbai. Over the years, he has worked on brands like HSBC, Asian Paints, Shoppers‘ Stop, Mercedes Singapore, Singapore Tourism Board, Singapore Airlines, Disney, Kotak Mahindra Bank and Loreal.

    Over a career spanning 17 years, Desai has worked with agencies like DaCunha, Lowe, Ogilvy, Ambience Publicis and Contract before setting up Design Code. He has worked on brands like Park Avenue, Marico Industries, HSBC, Shoppers Stop and Asian Paints.

     

  • Sterling Holidays’ creative & media biz goes to Network Advertising

    Sterling Holidays’ creative & media biz goes to Network Advertising

    MUMBAI: Leisure hospitality company Sterling Holidays has awarded its media and creative duties to Network Advertising.

    The company‘s online duties, however, would continue to be handled by Chennai-based Rage Communications.
     
    Says Sterling Holiday Resorts India vice president Lata Subramanian, “We didn‘t call for a pitch, we just interviewed 2-3 agencies and chose Network Advertising. The choice was made purely on the basis of credentials. I have known Network Advertising for long, it‘s mid-size, but a very strong agency.” 
     
    Sterling Holidays hasn‘t been advertising for a long time. “But now it is coming back with Network Advertising. The OOH campaign will be rolling out this Sunday while the print will be starting from Wednesday,” Subramanian comments.
     

  • BrandHub to represent Brand Finance in Singapore

    BrandHub to represent Brand Finance in Singapore

    MUMBAI: BrandHub has been appointed as the exclusive representative of Brand Finance in Singapore.

    BrandHub founder and principal consultant Shauna Li Roolvink will become a Director of Brand Strategy for Brand Finance in Asia. She will lead the team in providing advisory services on brand and intellectual asset valuation projects.

    Brand Finance CEO David Haigh commented, “Shauna’s appointment marks a new step. The integrated service offering of Brand Strategy, Design and Brand Valuation provides our clients in the region with a more holistic solution to their strategic brand management requirements.”

    Roolvink Shauna has over 15 years of experience in brand and management consulting. She was formerly the Associate Director of Brand Strategy at Interbrand, and a consultant at AT Kearney

     

  • CII to organise retail summit in Mumbai next month

    CII to organise retail summit in Mumbai next month

    MUMBAI: The CII National Retail Summit 2011 is scheduled to be held on 2 February in Mumbai.

    This summit will serve as a springboard for ideas and allow leaders and practitioners in the sector to learn from each other to drive growth that is both inclusive and profitable at the same time. The Summit shall have keynotes, panel debates and analysis by personalities from India and abroad.
     
    Topics that will be discussed are Importance of Inclusion and the Role of Organised Retail; FDI in Retail: A Key Enabler for Retail to reach its full Potential; Driving Traffic, Conversion and Basket through Merchandising and Pricing; Achieving Profitability through Best Sourcing.

    There will also be a CEOs Power Session – FMCG and Retail.

    The speakers include Aditya Birla Retail CEO Thomas Varghese, Tata Chemicals COO Consumer Products Division Ashwini Hiran, Shoppers Stop vice chairman BS Nagesh, McKinsey partner Ireena Vittal, Future Group CEO and member executive board Raghu Pillai, Metro Cash and Carry India MD Rajeev Bakshi, ITC business head – retail Seshu Kumar and The Boston Consulting Group partner and director Abheek Singhi.
     
    One sesion looks at FDI in Retail: A Key Enabler for Retail to reach its full Potential

    Retail is an investment hungry sector where growth will be fuelled by an expansion of footprint and building of a more robust infrastructure to support this footprint. It is also a sector where several innovations from around the world can be adapted and executed to increase productivity. FDI can play a crucial role in providing the Indian retail sector with both the investment and access to know-how.

    The regulations restricting FDI in multi-brand retail have been under heavy discussion in the recent past. This panel will discuss different sides of the argument of this very contemporary. 
     
    Another session will look at Driving Traffic, Conversion and Basket through Merchandising and Pricing. A key factor in the success in organised retail is the ability to expand revenues by increasing traffic, conversion and basket-size. Other than location, merchandising and pricing are two fundamental levers available to a retailer to influence each of these factors.

    This session will provide the audience an opportunity to hear from the experts on the processes and techniques involved in achieving these goals. The panelists will share best practices on various tools available to retailers as a part of merchandising and pricing, and illustrate it with stories from their experiences.
     

  • Innocean Worldwide bags creative duties of Sleepwell

    Innocean Worldwide bags creative duties of Sleepwell

    MUMBAI: Mattress and comfort accessories brand, Sleepwell, has roped in the Korean-agency network, Innocean Worldwide, to handle its creative mandate. 
     
    Rediffusion Y&R Worldwide is the incumbent agency.

    The account size is pegged at Rs 120 to 150 million.
     
    The mandate was awarded to Innocean, following a multi-agency pitch, which involved agencies such as Mudra, Everest, Crayons, Infinity, Triton, Apple and Vermillion.

    Sleepwell is owned by Sheela Foam Industries, which is aiming to take its communication strategy to the next level.
     
    The company‘s retail presence is being ramped up nationwide and retail branding is being standardised along with a new look to the product packaging.