ITV

Category: MAM

  • Hero Honda lines up marketing activities around the World Cup

    Hero Honda lines up marketing activities around the World Cup

    MUMBAI: Two wheeler company Hero Honda Motors, which is a global partner of the International Cricket Council (ICC), has unleashed a slew of activities offering opportunities for fans to realise their cricketing dreams and get closer to their cricketing icons.

    Hero Honda has announced the “Karizma ZMR Cricket Championship” to be hosted in Colombo, Dhaka and 75 cities spread across the country prior to the World Cup.

    Spanning over two weeks, the Karizma ZMR Cricket Championship will feature cricket teams from several city colleges, who will compete to be the best in their respective cities. 28 city teams will be finally chosen for the dream-come-true opportunity to take a ‘Victory Lap’ each during a World Cup match, hosted in their city or region.

    In addition, many winners will also get another opportunity – this time to pose with the World Cup trophy, during the trophy tour being organised on the sidelines of the championship.

    Moreover, one additional team will be chosen nationally through an online contest. This team will be chosen based on their performance in a cricket-based video game which can be played on mobile phones and computers. And this team gets the Biggest Prize of all – they will get to take their Victory Lap in the final match of the ICC Cricket World Cup in Mumbai!

    Hero Honda is also organising a tour of the ICC Cricket World Cup trophy. The trophy has already been taken to Mumbai, Ahmedabad, Pune, Chennai, Hyderabad and Bangalore, and Colombo in Sri Lanka. It will now be taken to Delhi, Chandigarh and Dhaka (Bangladesh) so that fans can actually get to see the all-important trophy for themselves.

    The cricket World Cup, to be played in India, Bangladesh and Sri Lanka, takes place from 19 February – 2 April 2011.

    Hero Honda Motors senior VP marketing and sales Anil Dua said, “If big time cricket is here, you can trust Hero Honda to bring in exciting innovative concepts for cricket fans and enthusiasts. Taking a Victory Lap at an international cricket match – that too at an ICC Cricket World Cup match – is any cricketer’s dream. And Hero Honda is playing the catalyst in helping young, budding college cricketers realise that dream. Does it get bigger than this! It’s our own unique way of not just raising a cheer for the game of cricket but also for the fans – who have made cricket a religion in this part of the world.”

  • Ignitee bags social media marketing of Warner Bros

    Ignitee bags social media marketing of Warner Bros

    MUMBAI: Warner Bros. India has appointed Ignitee Digital Solutions for their social media marketing activities that will be used to promote movies under its banner.

    The digital marketing company has an annual agreement with the group to manage activities on social media platforms such as Facebook, Twitter and You Tube.

    Ignitee has already worked on social media activities for the promotion of Harry Potter and the Deathly Hallows on the Warner Bros. Pictures India Facebook fan page.

    Says Warner Bros. India director marketing George John, “Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy. It is the ideal platform to connect and engage with the young people who are such important consumers of our entertainment content.”

    Warner Bros. Pictures India is aiming to widen its social media activities in the upcoming year in support of its 2011 film line up.

    Ignitee Digital Solutions COO Shankar B said, “We are excited and proud to be working with Warner Bros and will do everything in our capacity to make make every campaign well crafted, popular and successful.”

  • Vizeum bags media duties of Lotus Herbals

    Vizeum bags media duties of Lotus Herbals

    MUMBAI: Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals.

    The natural personal care products company is getting into electronic media after a long gap and will be spending approximately Rs 200 million for the purpose.

    Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals.

    The natural personal care products company is getting into electronic media after a long gap and will be spending approximately Rs 200 million for the purpose.

    Vizeum India was recently named the media AoR by TTK Healthcare. Also last month it won media duties of UNI TV and d.light.

    Said Vizeum managing director, Indian sub-continent, “We are thrilled at this opportunity. I take pleasure in welcoming Lotus Herbals to the Vizeum family. We are acutely aware of the challenges ahead of us, considering the client’s ambitious growth plans and will do all that’s required from our end to deliver on the objectives set out by the client, working in tandem with the creative agency.”

  • LG Mobile to spend Rs 400 mn for ‘Mobile Army’ campaign for WC

    LG Mobile to spend Rs 400 mn for ‘Mobile Army’ campaign for WC

    MUMBAI: LG Mobile will spend Rs 400 million for the LG Mobile Army marketing campaign aimed at the cricket World Cup. 
     
    LG Mobile will conduct roadshows across 38 cities and select 2,500 people as the LG Mobile Army, who will then get to see the matches. 15 lakh units of cricket merchandise worth $14 million will be distributed. The company expects to reach 500,000 people.
     
    LG India business head, mobile communications Vishal Chopra said, “The LG Mobile Army is an unprecedented initiative undertaken by the ICC and LG Electronics. The LG Mobile Army campaign intends to build on all the cricketing action and excitement during the World Cup. We are positive that this initiative will become an effective way to enter the spirit of local communities and bring alive the soul of sports”.
     
    At each match 50 fans will cheer for cricket live at the stadiums. Led by the cricketer Dinesh Karthik, and LG brand ambassadors Genelia D’Souza, John Abraham and Abhay Deol, this ‘mobile army’ will be selected through auditions in which the cricket fan has to showcase his/her love for the game through a ‘cricket celebration dance’, slogans/chants and for the LG Smartphone buyers who have a special wild card entry.

    TVCs have been done featuring D‘Souza and Abraham to spread awareness.
     

  • IMG ropes in Colin Montgomerie as Golfing World ambassador

    MUMBAI: Golf player Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company IMG Worldwide in February 2010.


    IMG says that Golfing World has expanded from a television programming concept to a multi-media golf offering, including a digital video player, online and mobile assets, social networking and sponsored in-flight programming.
     
    Alongside the world’s most comprehensive daily golf magazine show, Golfing World is produced five days of the week, 48 weeks of the year, to 300 million homes. The brand portfolio has grown to include the Golfing World Player, an online multi-channel golf video player, syndicated across premium golf, sports and newspaper websites in key markets globally providing professional Tour highlights.


    In addition to the Golfing World Player, IMG Worldwide has developed a brand new website, www.golfingworld.tv, to accompany the TV programme and provide an additional media platform for all Golfing World’s video rich content. The website will provide the world’s most comprehensive golf video experience available online.
     
    Golfing World also provides opportunities to engage through their YouTube channel (www.youtube.com/golfingworld), Facebook page (www.facebook.com/golfingworld) and Twitter site (www.twitter.com/golfingworldtv).


    Next month Golfing World will launch mobile apps for iPhone, iPad and android platforms – all carrying the same dynamic and original video content. Distribution continues for the specially edited 30 minute monthly in-flight version of Golfing World, sponsored by HSBC that is currently available across 14 major airline networks, including Singapore Airlines, Emirates, Cathay Pacific and Lufthansa.
     
    Montgomerie Monty holds the record as the most prolific British winner in European Tour history, having played in eight Ryder Cup Matches. He was named captain of the 2010 European team and led them to victory in the tournament. He ranked number two in the world at his height of his career.


    He said, “Golfing World has gone from strength to strength and I am very proud to be associated with such a progressive approach to communicating golf around the world. I am looking forward to working very closely with the Golfing World team in the coming months.”


    IMG Media president Michel Masquelier said, “The significant growth of Golfing World demonstrates the success, popularity and marketability of the brand. IMG’s vision when launching this concept was to create and provide interactive content on a global scale. Six months later Golfing World is distributed to 300 million households and is fast becoming a multimedia brand. IMG is confident that the golfing community – encompassing governing bodies, professional and amateur players, manufacturers, promoters, the golf tourism industry, fans and sponsors will enjoy this original and unique product.”
     

  • Raj Kumar Rish is Samsung audio visual biz head

    MUMBAI: Samsung India has appointed Raj Kumar Rishi as VP, business head for its Audio Visual (AV) business.
     
    In this role, Rishi will be responsible for managing the sales and marketing of Samsung‘s AV portfolio that comprises Flat Panel, LED, LCD TVs, Home Theatre and Digital Imaging products like Camera and Camcorders. He will be reporting directly to Samsung India deputy MD Ravinder Zutshi.


    Prior to joining Samsung India, Rishi was with Hewlett – Packard India as the Director – IWS & Consumer GTMU (printers and supplies) IPG.
     
    Zutshi said, “We are indeed very pleased to have Raj Rishi joining the company at a time when we have already established our leadership in Flat Panel televisions and are looking to develop the market for new technologies like 3D TVs, LED TVs, Smart TVs in India. We have some exciting convergence products lined up for introduction in 2011 and I am confident that Rishi with his strong IT background , will be able to spearhead our growth in the AV business going forward.”.
     
    Rishi has handled several strategic and leadership positions in sales and marketing functions in his career spanning over two decades. He commenced his career with Uptron India in 1988. Since then, he has worked with brands such as TVS Electronics Ltd and has had A 17-year stint with Hewlett – Packard India.

  • TME ropes in Chetan Ahuja as GM Mumbai

    TME ropes in Chetan Ahuja as GM Mumbai

    MUMBAI: The Media Edge (TME), Rediffusion Y&R‘s media planning arm, has appointed Chetan Ahuja as its general manager for Mumbai.

    This position was previously occupied by Navroze Hodiwala, who has recently joined Allied Media as its general manager, strategy.

    A reliable source in TME has informed Indiantelevision.com that Ahuja joined the agency on 17 January. Prior to this, Ahuja was with Media Directions as media director.

    In his career panning over 13 years Ahuja has worked with JWT Mumbai, Triton Communications, Lodestar Media, India Today and Dainik Bhaskar.

     

  • HUL consolidates OOH biz with Aaren Initiatives

    HUL consolidates OOH biz with Aaren Initiatives

    MUMBAI: Hindustan Unilever (HUL) has consolidated all its OOH (out-of-home) business with Lintas Media Group‘s outdoor arm Aaren Initiatives. 
     
    Until recently, Unilever’s OOH duties were together handled by Kinetic’s Portland and LMG’s Aaren Initiative.
     
    A reliable source in Aaren Initiatives has confirmed the story to Indiantelevision.com.
     
    Earlier this month Aaren Initiatives had won Nokia’s entire media planning and OOH Media Initiatives for the financial year 2011. LMG’s outdoor arm has recently also roped in Gaurav Chhibber as associate business director- North.

  • DDB India appoints Anurag Tandon as VP – account management

    DDB India appoints Anurag Tandon as VP – account management

    MUMBAI: DDB India, DDB Mudra’s strategic business unit, has appointed Anurag Tandon as VP – account management.

    Tandon joins DDB India from Rediffusion Y&R, where he worked for over two years as business head.

    Tandon will take over the responsibility of handling DDB India’s two major clients, Volkswagen and Hindustan Unilever’s Lipton (Hot and Ice Tea).

    Says DDB India president Rajiv Sabnis, “Anurag is an important addition to the senior talent of DDB India. He joins us on the back of strong growth that the agency has witnessed in 2010. Volkswagen and Unilever (Lipton) are among key clients of DDB not just in India but also globally. Anurag would be focussing his efforts and attention to partner the brand-building and communication efforts of these clients going forward. His experience across multinational clients, especially in the auto and FMCG sectors should be of immense value to our clients.”

    With over 12 years of experience, Tandon has worked with some of the well-known organisations such as TBWA, Ogilvy and Leo Burnett, Tandon and on brands such as Fiat, Bajaj Auto, Indian Oil, Colgate Palmolive, Marico, P&G, Nivea, Bajaj Allianz, Samsonite and Platinum Guild among others.

    Said DDB India, Anurag Tandon said, “Volkswagen and Lipton are big and exciting brands with a global footprint and just like DDB are in their respective growth phases in India that gives us an opportunity to do some great work and I am really looking forward to this journey with the agency and my clients.”

  • 31.8 mn viewers tune in to IPL player auction on Max

    MUMBAI: Anything that has to do with the Indian Premier League is drawing audience attention. The two-day player auction, telecast fully live on a single television channel for the first time, saw a cumulative reach of 31.8 million.


    According to Tam data, 19 million viewers tuned in for the first day on Max, the TV channel that showed the event.
    Max attracted 22 million viewers on 9 January, the second day of the auction. 
     
    The event got a TVR of 0.54, according to Tam data C&S4+.
     
    The youth watched it the most, with 37.1 per cent of the viewership coming from the 15-24 years target segment. Males accounted for 74.4 per cent of the viewership, Tam data showed.
     
    The event had an upscale skew, with 54.4 per cent of the viewership coming from SEC A & B.