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Category: MAM

  • Joyalukkas’ ad spend to cross Rs 500 million this fiscal

    Joyalukkas’ ad spend to cross Rs 500 million this fiscal

    BANGALORE: Jewellery brand Joyalukkas‘ will be spending over Rs 500 million towards advertisements across major mediums like television, print, outdoor and radio this fiscal, revealed an industry source.

    Giving the breakup of the spends, the source said that the brand has already spent around Rs 200 million towards TVCs in the four southern states. Spends until January on other mediums include about Rs 50 million towards radio, about Rs 90-100 million towards outdoor and about Rs 150-160 million towards print

    “With two more months left for this fiscal, and with Valentine’s Day around the corner, the ad spend figure is sure to cross Rs 500 million,” the source said.

    In India, Joyalukkas‘ has eight stores in Kerala, nine in Tamil Nadu, two in Andhra and one in Karnataka.

    Joyalukkas‘ has been beaming event based ads on television as well as radio. Some of its outdoor communication and print ads have also been event based.

    The brand has been advertising on the Sun TV in Tamil Nadu where its ad spends are in the range Rs 20 million. It has also advertised on KTV, Sun Music Kalaignar TV and Isai Aruvi TV.

    In Kerala, it has beamed TVCs on Asianet, Kairali, Surya and Kiran. In Andhra Pradesh, it was the anchor sponsor for a soap ‘Lady Boss’ on Maa TV and has taken spots on Gemini TV. In Karnataka where it has a single flagship store on M G Road, Joyalukkas‘ ads have been appearing on Udaya TV, Udaya Movies, U2 and Suvarna TV.

    Forevermark, the diamond brand from the De Beers group of companies, announced a partnership with Joyalukkas‘ in Bangalore.

    Creative duties for the brand are handled by Dubai-based Sutra Communications while media buying is handled by Kerala-based Valappila Communications.

     

  • Castrol signs Brett Lee as brand ambassador

    Castrol signs Brett Lee as brand ambassador

    BANGALORE: Castrol India today announced the signing of Australian pace bowler Brett Lee as its global brand ambassador for two years.

    The speedster’s band ‘White Shoe Theory‘ also launched Castrol’s signature tune for the Castrol Index through a live performance. The ‘White Shoe Theory‘ band comprises the duo of Mick Vawdon and Brett Lee.

    The Castrol Signature tune will be played live in all the stadiums where Castrol Index will be shown live during the International Cricket Council (ICC) one day international World Cup 2011 cricket matches that are to commence in the Indian sub-continent on the 19th of this month.

    Said Castrol India Vice President Marketing Giriraj Bagri, ”Brett’s signing on as brand ambassador completes our team of high performance cricket brand ambassadors which includes Sachin Tendulkar, the leading ICC ranked all-rounder Shakib Al Hassan and now Brett Lee.”

    Initially, Castrol plans to use Lee on digital platforms such as mobile and internet, informed Bagri while speaking with www.indiantelevision.com on the sidelines of the press conference for the above announcements.

    “We will be gradually unveiling in a phased manner the different ways that we will be using Brett Lee for brand building. This could include allowing download of the Castrol Index tune by Brett Lee’s band from websites such as youtube.com,” revealed Bagri who also said that the Castrol Index would be present on www.cricket.yahoo.com.

    Lee also announced Ashok Kumar from Delhi as the first winner of the ‘Castrol World Cup ka Hero’ consumer promotion.

    Castrol recently tied up with the ICC as its official performance partner for the next five years. The Castrol Index is a system to measure performance of players and teams in the context of winning. A one-day international (ODI) version of the Castrol Index was launched in October 2009 ahead of the Champions Trophy.

  • JWT Delhi to continue handling creative duties for Sony Vaio

    JWT Delhi to continue handling creative duties for Sony Vaio

    MUMBAI: Sony India has mandated JWT Delhi, to continue as the creative partner of its laptop computers brand, Sony Vaio. The same was confirmed by JWT CEO Colvyn Harris to Indiantelevision.com.

    The consumer electronics company took the decision following a periodic review of its creative business.

    Lintas Media Group handles the media duties of Sony India.

  • Goafest 2011 to kick off on 5 April

    Goafest 2011 to kick off on 5 April

    MUMBAI: Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) said Thursday that the sixth edition of Goafest will be extended to five days and the theme this year would be to “Spot the ideas”.
    The biggest advertising and awards festival of India will be held from 5-9 April. The event will be held at Zuri White Sands resort in Varca, South Goa.

    The Media Abby will be held on 8 April, followed by the Creative Abby on 9 April.

    The speaker‘s list at the fest includes Talenthouse creative director and founder Amos Pizzey, Engine CEO Peter Scott, Lowe & Partners Worldwide global CEO Michael Wall, TBWA Worldwide chief marketing officer Laurie Coots and LiquidThread president and MD Brian J Terkelsen.

    The creative and media Abby‘s will be managed by the nine-member Awards Governing Council (AGC) under the chairmanship of Shashi Sinha. Other members of the AGC include Arvind Sharma, Sundar Swamy, Sunil Lulla, Ajay Chandwani, Ajay Kakkar, Suman Srivastaa, AAAI president Nagesh Alai and ACB president Bhaskar Das.

    Says Goafest 2011 chairperson Lynn de Souza, “Goafest 2011 will provide a unique learning environment for creative, marketing and media practioners and the opportunity to recognize and award excellent work from all over the country. We hope to take this event onto newer heights and bring it on par with other international events.”

    The Festival of Media, Montreux, will specially host two of its categories – ‘best communication strategy‘ and ‘best contribution to a campaign by a media owner‘ at the Goafest at specially reduced entry fees. The winners and runners-up of these categories will be fast-tracked into to the Festival of Media finals.

    Shashi Sinha adds, “We will be coming up with the complete list of the categories in a few days. The Goafest is all about creativity and networking.”

    The five-day festival will kick off with a unique event in association with Advertising Standards Council of India (ASCI) specially featuring 100 young creative people. They will be required to conceive and execute installation art works based on the theme ‘Creativity with a conscience‘. The final pieces will be displayed in the Ad Village for the duration of the festival.

    To be held on 7 April, the topic for the Industry Advertising Conclave this year is ‘Preparing the profession for the new decade‘ and will be led by Sundar Swamy.
  • Dabur divides skin care creative biz

    Dabur divides skin care creative biz

    MUMBAI: Dabur India has divided the creative duties for its various skin brands between Law & Kenneth and Brand David. 
     
    The mandates were given following a multi-agency that Dabur had initiated in January 2011. 
     
    L&K, which earlier only had Saka, will now also handle Fem Bleaches, Fem handwash, and Uveda, while Brand David has been given the mandates of Gulabari and Fem hair remover.
     
    Grey Worldwide retains Oxybleach and Oxylife.

  • Techcom plans Rs 1 bn ad spend in 3 years

    Techcom plans Rs 1 bn ad spend in 3 years

    BANGALORE: Indian IT peripherals and consumer electronics brand Techcom plans to spend Rs 1 billion towards brand building over the next three years, of which it has slotted Rs 100 million for spends in Karnataka.

    The brand is targeting 2-3 per cent of the mobile handset market space nationally and around 5 per cent market share in South India over the next two or three years. The company expects to up revenues from Rs 1.57 billion to Rs 5 billion by 2012-13.

    Techcom plans to use print, television, radio for brand promotion. For South India and more specifically Karnataka, it plans to use regional television to promote its brand as well as all its products. Like some of the Indian mobile handset players, it may consider celebrity endorsements and brand ambassadors, reveal company sources.

    Bouyed by the 14 per cent market share in the country that Indian mobile handset brand have been able to garner over the last two to three years, Techcom today announced the launch of seven models of mobile handsets in the price range of Rs 1500-4000 for South India in Bangalore. The brand has already launched some handsets in North India last December.

    The bouquet of seven handset launches includes entry and mid-level handsets – comprising feature rich and competitively priced dual SIM GSM models. The handsets have been modeled keeping in mind the youth in urban and semi-urban cities.

    Techcom director Sandeep Kumar Kedia said, “We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We have a pan India presence in terms of our offices and distributors and will be looking at adding over 40 distributors and almost 1000 retailers in Karnataka by 2012.”

  • Lintas restructures its top rung management

    MUMBAI: Lintas Media Group (LMG) has restructured its top rung managent.
     
    While Sudha Natrajan has been made the CEO of Lintas Media Group, Hemanth Shah has been appointed as the director of Board of Aaren Initiative.


    Vivek Lakhwara will lead Arena, a dedicated unit set up to service Hindustan Unilever, as strategic business unit head. Previously he used to function as CEO of Aaren Initiative. 
     
    Natrajan, who was president and COO of LMG, will now oversee Gurgaon and Bangalore LMG operations as well as its Digital Initiative. Biju Menon, who joined as the head Digital Initiative recently, will report to Natarajan.


    Shah joined the company seven months ago as president of Out-of-Home (OOH) initiatives. As is known, some new wins in OOH for the group this year including that of Nokia and Hindustan Unilever were won under the leadership of Shah. 
     
    NP Sathyamurthy will continue to run Karishma Initiative as its CEO, while as COO, of Lintas Media Group, he would oversee the company‘s operations in Mumbai, Chennai, Cochin and Kolkata.

  • SRK fails to replicate Rakhi’s success for Imagine TV

    MUMBAI: A Bollywood actress once said that “Shah Rukh Khan and sex sells”. On television, however, the Badshah of Bollywood could not attract audiences that sex symbol Rakhi Sawant managed to collect during her Swayamvar on Imagine TV.


    The SRK hosted reality show, Zor Ka Jhatka – Total Wipeout, on Imagine TV won debut ratings of 2.61 TVR on 1 February. Produced by Endemol India, the show managed a peak TVR of 2.9 on 3 February and a low of 2.4 on 4 February.
     
     
    As per Tam, the first week average of the show was 2.6 TVR, still highest for the channel. It also helped Imagine TV add 20 GRPs to its kitty to hit a century (100 gross rating points) in the week ended 5 February.


    However, Zor Ka Jhataka, the biggest property of the channel so far as it had SRK as anchor, scored well below Rakhi Ka Swayamvar, which opened with a 4.1 TVR and averaged 2.7 TVR in its initial week.
     
     
    Zor Ka Jhataka, however, did cause some disruptions to parallel shows running on Colors and Sony Entertainment Television (Set). Colors’ shows Phulwa (9 pm) and Muktibandhan (9.30 pm) saw their average ratings fall to 2.7 and 2.2 TVR from 2.9 and 2.7 TVR respectively during the week.


    Meanwhile, for Set, Jhalak Dikhla Jaa’s average fell from a 3.2 TVR to a 2.9 TVR in the week (the show airs on Monday-Tuesday). Also, Maa Exchange (Wednesday-Thursday) saw a drop to 1 TVR, from 1.2 TVR.


    A peep into the other Hindi general entertainment channels: Colors added 26 GRPs to its kitty to end the week with 265 GRPs. The jump was greatly helped by the two-time telecast of Hindi movie Dabangg (on Sunday, 30 January, and Saturday, 5 February). The movie clocked a 4.7 and 4.8 TVR on these respective days.
     
     
    Star Plus lost 11 GRPs in the week (17 in the weekend primetime programming, but offset by increase in weekdays) to end at 327 GRPs.


    Zee TV added 24 GRPs with the help of Zee Cine Awards, which clocked a 4.5 TVR for the channel. The channel ended the week with 250 GRPs.


    Sony was the biggest loser in the week. It shed 24 GRPs, to collect 154 GRPs in total. The sister channel Sab is now breathing down its neck with a gap of just two GRPs. Sab, the family comedy channel, added 14 GRPs, aided with the launch of the new show Mrs Tendulkar (2.2 TVR), to end the week with 152 GRPs.


    Meanwhile, Star One was stable at 35 GRPs. Sahara One slipped further to close the week with 28 GRPs, down from 36 GRPs.

  • Colgate is a likely $55 billion Unilever target: UniCredit

    Colgate is a likely $55 billion Unilever target: UniCredit

    MUMBAI: The world‘s second-largest consumer-goods company should try to acquire Colgate-Palmolive Co, if it wants to increase sales growth in emerging markets and enlarge its personal-care unit, says an analyst at UniCredit SpA.

    In a note dated 7 February, Nicolas Sochovsky, a London-based analyst at UniCredit, wrote that Colgate would probably cost about $55 billion. This would be 50 per cent more than its current market value of $36 billion.

    The Colgate stock is trading at nine times earnings before interest, tax, depreciation and amortization, and as cheap as it has been in a decade, Sochovsky wrote.

    Acquisitions would be one of the quickest ways for Unilever to fulfill its target of doubling revenues, wrote Sochovsky.

    Sochovsky also wrote Unilever could raise 10 billion euros of equity that can partially finance Colgate‘s acquisition. This can lead to an estimated debt-to-equity ratio of 3.7 times in the opening year of the deal, he said.

    However Sochovsky also wrote that the debt can be reduced if Unilever is able to sell assets such as Colgate‘s Hill‘s pet food operation and Unilever‘s oral care operation.

  • Marketers eye India’s burgeoning youth population

    Marketers eye India’s burgeoning youth population

    MUMBAI: India‘s burgeoning youth population is the core attraction of every marketer. And reshaping the marketing industry is the fact that 65 per cent of the Indian population is youth, which is expected to grow by more than 47 million by 2020.

    Uninor (Unitech Wireless) corporate affairs executive vice president Rajiv Bawa affirmed that despite his company being the 13th in the Indian telecommunications market, it did well by targeting the Indian youth population.
     
    Uninor‘s slogan of “ab mera number hai” was conceived for the youth.

    “Since inception, we have used every marketing tool and strategy to attract the youth,” said Bawa, while speaking at the third Global Youth Marketing Forum.

    Future Media CEO and Future Group president – customer strategy Sandip Tarkas agreed that youth would dominate the economic scene in India for a very long time. He asserted that the youth in India is westernised but still respects Indian values.

    “Though Indians just like their Western counterparts want to be part of the sub-culture, they still respect their parents and aren‘t really rebellious,” he averred. 
     
    Tarkas also said that many retail shops are today built for the youth – at least most of them have a section for the young ones. Latest technologies, fashion and music are a part of this offering.

    Speaking on youth revolution in the mobile handset industry, BYOND Mobiles marketing and sales vice president Shripal Gandhi said the power of youth population has encouraged them to create handsets meant for the young. He said that his company‘s handsets have features like high-battery life, games and music, which is most desired by the young.

    Gandhi also emphasised the importance of North-eastern part of the country, which he referred to as a “virgin” market with lot of opportunities.
     
    BBDO / Proximity India chief executive officer Ajai Jhala explained the country‘s youth in a very philosophical manner. Before Independence Indian youth had the ambition of gaining independence for the country. Post Independence due to Socialist-styled economy, that motive was transformed into fighting the corrupt system and red tape.

    After liberalisation, this was changed forever, Jhala said. “Today‘s youth is now more self-centred and wants to know ‘what in it for me‘. Indian youth has become more practical and materialistic,” he elaborated.