ITV

Category: MAM

  • Himalaya Healthcare to use social media for ad idea for Pure Hands

    Himalaya Healthcare to use social media for ad idea for Pure Hands

    BANGALORE: Himalaya Herbal Healthcare (Himalaya) and its creative agency Meridian have decided to tap selected facebook community members for creating awareness about its hand sanitizer ‘Pure Hands’ and to create video content and/or ideation for ads through a contest (www.facebook.com/himalayapurehandsvideocontest).

    The TG is the India youth and Himalaya has roped in 15 colleges from Bangalore to take part in the competition with the winning team walking away with Rs 100,000. The first and second runners-up win Rs 50,000 and Rs 25,000 respectively. The contest began about two weeks ago and will close by the end of this month.

    The competition invites young minds to make a video for Pure Hands that will highlight the product benefits in an exciting way.

    “The objective of the contest is to generate fresh communication ideas for PureHands , to enhance brand experience for customers by giving them a platform to tell their story and to directly involve users of the product in the communication”, said Himalaya India marketing manager, Consumer Product Division, Ramakant Sista.

    Adds Sista, “We wanted to involve the user community in developing an advertisement for PureHands. Students, who are big users of the product, are better placed to narrate their experience with the product and how it plays a role in their life. If we want customers to connect with the brand and the category, we need to create communication that they can identify with. The product must seamlessly integrate into their life experiences!”

    “Crowd sourcing is a great way to access fresh, exciting ideas. Companies across the globe are looking at the internet to reach out to their consumers. We chose to run our contest on Facebook as the social networking site is most popular among youngsters. They congregate on Facebook, express their opinions, discuss, deliberate. The contest is a first for us. We are hopeful that students will participate and enjoy the experience”, concludes Sista.

    Bangalore, Mumbai, Delhi and Pune contribute to almost two thirds of the users of Himalaya’s hand sanitizers. Karnataka is a big contributor to sales of Pure Hands.

    At present the Himalaya estimates the market size in India for hand sanitizers as Rs 250 million and growing at an annual compounded rate of around 40 per cent.

    Depending upon the success of the Bangalore initiative, Himalaya may take the contest to other cities in the country.

  • Oscar ad spending reached $720 mn in 10 years

    Oscar ad spending reached $720 mn in 10 years

    MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by ad research firm Kantar Media.

    The average price of a 30-second unit was the highest, $1.69 million in 2008, and the lowest in 2002, with $1.29 million.

    For the 2011 telecast, ABC’s initial asking price for a 30-second spot is around $1.7 million, according to published reports.

    Over the past decade, the total ad spend per year reached a high of $81.1 million in 2008 and a low of $61.6 million in 2001. The total for 2010‘s telecast was $70 million.

    According to the report, for the past five years, just five companies – Coca-Cola, JC Penney, General Motors, American Express and MasterCard International – accounted for more than 50 per cent of the total ad revenue.

    However, due to recession, the number of first time advertisers has increased during the live telecast of the academy awards over the past five years, says Kantar Media.

    Forty-eight per cent of advertisers during last year‘s telecast were first-timers, up from 33 per cent the year before and up from 15 percent in 2008.

    Last year‘s newcomers included Ameriprise, Estee Lauder, Intel, Kimberly-Clark and Samsung.

  • Mango Slice launches campaign featuring Katrina Kaif

    Mango Slice launches campaign featuring Katrina Kaif

    MUMBAI: PepsiCo‘s mango drink, Slice, is launching a new campaign featuring Katrina Kaif on 19 February.

    There will be a 40-second long television commercial, which will be supported by robust outdoor and on-ground activation. Mango Slice will soon roll out its experiential activity called ‘Mango Lounge‘ across India.

    The campaign is created by JWT.

    Says JWT VP and executive creative director Soumitra Karnik JWT, “The current film builds on the already popular Slice Aamsutra campaign. Aamsutra was designed as a brand idea to give the consumer a differentiated and superior mango experience. In the current TVC, the importance of ‘waiting‘ is highlighted as one of the ways by which one can truly enhance the pleasure of enjoying the real taste of mango. The insight is true to the mango fruit which is seasonal, and we eagerly await rest of the months for it to arrive.”

    Shot in Thailand, the new TV commercial also coincides with the launch of new Mango Slice Handy Pack.

    “I am very excited to be a part of the new Slice campaign as it beautifully highlights the concept of indulgence for all mango lovers including me. Set in a magical, dream like forest, the campaign celebrates mango as the sweet fruit of patience. I also relate to the theme of ‘Sabr Ka Phal Meetha Hota Hai‘ as it holds true to my life and my journey in Bollywood”, said Katrina Kaif.

    The TVC is directed by Karina Taira and is produced in Hindi and other Hindi and other regional channels.
    Added PepsiCo India juices and juice drinks director Homi Battiwalla, “Mango Slice continues to enjoy strong growth in the juice and juice based drinks category and we are looking forward to another exciting mango season with the launch of our new campaign and the 350ml Handy Pack. The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers.”

     

  • Radio One, Chennai Live tie up for ad sales

    Radio One, Chennai Live tie up for ad sales

    MUMBAI: Radio One and Chennai Live, Chennai’s talk radio station, have joined hands for advertising sales, an arrangement that is spreading across private FM radio operators as they attempt to up revenues in a medium that has too many players.

    The two radio stations will together offer a bouquet for advertisers to reach out to audiences who love Tamil and English in Chennai.

    In a mass market where it is difficult for advertisers to focus on an upper SEC AB skew, this bouquet will ensure a ‘value driven’ approach.

    The objective of the association is to give advertisers an opportunity to leverage the positioning of both groups. While Chennai Live is the only English radio station in Chennai, Radio One has a strong presence in markets like Mumbai, Delhi, Bangalore, Ahmedabad, Pune, Kolkata apart from Chennai where it plays Tamil music.

    Radio One MD Vineet Singh Hukmani said, “We have partnered with Chennai Live because it allows us local value creation in a commoditized mass market. It is our pleasure to represent this wonderful ‘independent’ station nationally and such an alliance will be a win-win for both.”

    Added Chennai Live COO Prem Kumar, “This partnership would allow us to offer a strong value proposition to national brands looking at reaching out to a cosmopolitan Chennaite and we believe that this alliance with Radio one with its “Metro Innovation” strategy will help us achieve this common goal.”

  • Starcom wins media mandate of Oriflame

    Starcom wins media mandate of Oriflame

    MUMBAI: Starcom Worldwide has been appointed as media partner in India by Swedish beauty products company Oriflame.

    Starcom’s Delhi office will manage the account.

    Says Oriflame marketing director Sharmili Rajput, “We have partnered with Starcom as we believe they will bring value to our marketing efforts. Oriflame looks forward to a mutually beneficial relationship in building a strong marketing communications effort for the brand in India.”

    Says Oriflame marketing director Sharmili Rajput, “We have partnered with Starcom as we believe they will bring value to our marketing efforts. Oriflame looks forward to a mutually beneficial relationship in building a strong marketing communications effort for the brand in India.”
     

  • Sun TV to hike ad rates of Telugu channels from 1 April

    Sun TV to hike ad rates of Telugu channels from 1 April

    MUMBAI: Soon after the announcement of an ad hike for the Tamil channels, Kalanithi Maran-promoted Sun TV Network said Monday it has decided to up the rates for its Telugu channels effective 1 April.

    For its flagship Telugu channel Gemini TV, the media conglomerate has decided to increase the rates from six to 13 per cent.

    The ad rates for the other Telugu channels – Gemini Movies, Gemini Music, Gemini News, Gemini Comedy and Kushi – will be increased from nine to 43 per cent.

    The slot fees (broadcast fees) received from the content producer will also be increased accordingly.

    Recently, Sun TV announced the hike in ad rates for its Tamil channels – Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.

    The network will also announce ad rate hike across the other two South markets – Kannada and Malayalam.

    The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.

    Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.

  • Katrina Kaif to endorse Uni-ball pens

    MUMBAI: Japanese Mitsubishi Pencil‘s Uni-ball Pens, marketed by Linc Pen & Plastics in India, has roped in Bollywood actress Katrina Kaif as their brand ambassador.


    This is the first time that Uniball has opted for a celebrity brand ambassador to endorse its products.
     
    Linc Pen & Plastics managing director Deepak Jalan said, “The decision to take Katrina as Uni-ball brand ambassador is based on the fact that she has a great connect with the urban youth of our country, which is basically where our brand focus is. For a pen that is largely aimed at college students and young working professionals, Katrina will definitely infuse fresh energy and vivaciousness.”


    According to the company, Uniball has been growing steadily at about 20 per cent per annum and the association with Katrina Kaif is to boost both the brand value and its growing customer base. 
     
    Said Kaif, “I am excited about being the face of a youthful, high-quality International brand like Uni-ball which I have personally grown up with in UK; and I particularly love Uni Jetstream, which I think, is the smoothest pen in the world. I seriously believe that today‘s youth need to get back to exploring their creativity by penning their thoughts not just on the internet but by putting pen to paper.”
     
    Uni-ball, whose products range over a number of varieties ranging from Rs 30 to Rs 200, will soon be launching a multi-media campaign featuring the actress.
     

  • Kings XI Punjab renews sponsorship deal with four

    Kings XI Punjab renews sponsorship deal with four

    IPL franchise Kings XI Punjab has renewed sponsorship deals with Emirates, Reebok, USL and Wrigley ahead of the fourth season.

    Emirates, the Dubai-based global airline, continues to be the team’s Title sponsor while Reebok is the Official Apparel Partner, USL is Official Games for Challenge Partner and Wrigley is the Official Chewing Gum.

    The promoters of Kings XI Punjab said, “We are thrilled to have Emirates, Reebok, USL and Wrigley with us yet again for the upcoming season of IPL season IV. We are invigorated and look forward to a fruitful association as our sponsors have reaffirmed that they share the same passion towards cricket and our values. We as a team are eagerly waiting for the tournament to begin and assure an electrifying cricketing experience to our fans in India and overseas.”

    Emirates Airline VP – India and Nepal Orhan Abbas said, “We have been very proud of our association with the IPL over the past two seasons. The tournament has grown bigger and better and the standard of the teams has also improved in that time. The Kings XI Punjab team looks very well balanced this season and we are looking forward to a great tournament.”

    Reebok will be launching a fresh line up of merchandise soon. A Reebok India spokesperson said, “We are happy to be associated with Kings XI Punjab for the IPL Season 4. We believe the team is going strong and we wish them the best for the upcoming tournament. The apparel being designed especially for the team will be at the forefront of apparel technology and will be made available in a fresh new design for the fans as well.”

     

  • Karishma Initiative to continue handling media duties for Samsonite

    MUMBAI: Samsonite South Asia has decided to continue with Karishma Initiative as its media partner to handle their entire portfolio of brands. The luggage brand made this decision following a review of its media agency on record (AOR).
     
    Says Samsonite South Asia director marketing Sudip Ghose, “After evaluating all the presentations, we felt that it would be in our best interest to continue with Karishma Initiative. I would like to take this opportunity to thank all other agencies that participated in the review process.”
     
    In order to support its expansion plans, the group is likely to invest around Rs 500 million in mass media and below-the-line promotions.
     
    Adds Karishma Initiative CEO NP Sathyamurthy, “We have been associated with Samsonite for several years and have grown together. It is going to be very rewarding for us to collaborate with the Samsonite team and celebrate the growing success of the company‘s brands.”
     

  • Law & Kenneth appoints Lerin Zacharia as VP, to handle Renault account

    MUMBAI: Law & Kenneth has roped in Lerin Zacharia as its vice-president to specifically handle the agency‘s Renault account. Based in Mumbai, Zacharia will work closely with the company‘s Chennai branch from where the Renault business is handled.


    Law & Kenneth won the European automobile brand‘s creative duties last year.
     
    Said Zacharia, “I have been very fortunate to have worked on automobiles right from the start of my career. I am very passionate about automobiles and am very happy to have the opportunity to work for Law & Kenneth and launch Renault‘s Indian operations. I look forward to establishing Renault as a premium European automobile brand in the Indian market and making it a top contender in the coming years.”
     
    Zacharia joins the agency from Ikon Advertising & Marketing in Dubai, where he was the regional account director. He handled the agency‘s automotive business including that of Ford, Mercury, and Lincoln, followed by Mazda to launch their line-up of Sedan‘s and SUV‘s under its new zoom-zoom philosophy since 2003.
     
    With an overall experience of 16 years in the advertising sector, Zacharia started his with Clea Advertising Mumbai as an account executive, from where he moved to Rhizic, to handle the Peugeot account in India.


    He also handled the foray of Total Lubricants into the retail segment in early 2000 and worked closely on expanding its network across the regional markets.