ITV

Category: MAM

  • JWT wins creative duties of CVC

    JWT wins creative duties of CVC

    MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years.
    The size of the account is pegged at Rs 1 billion a year.

    With plans to launch a series of anti-corruption campaigns, the CVC had called for a pitch for its creative duties last year. RK Swamy BBDO and Ogilvy India were the other agencies shortlisted.

    The Commission will adopt the Incredible India route and opt for out-of-home media for its campaigns. It will also use television and print to a certain extent.

    Based on the recommendations of the Committee on prevention of corruption, the CVC, an apex Indian government body, was formed in February 1964. An autonomous body, the Commision is free of control from any executive authority and is responsible for monitoring all vigilance activity under the Central Government of the country..

  • BBC finalises creative services roster

    BBC finalises creative services roster

    MUMBAI: Following a competitive tender, five agencies have been appointed to the BBC‘s restructured creative services roster.  

    “WInterbrand has been appointed for brand strategy work, while the brand identity roster has gone to Interbrand and Devilfish. Karmarama has been hired and RKCR/Y&R reappointed for creative services.

    Thirteen companies participated in the tender process, which began with a pre-qualification exercise in July 2010 and shortlisting in November 2010.

    The roster will be in place for two years, with the option to extend for a further two. It will start in March 2011. Suppliers will work across the BBC‘s public service portfolio including the full range of TV channels, local and national radio networks, and new media services.

  • Mumbai Indians gets Hero Honda as new team sponsor

    Mumbai Indians gets Hero Honda as new team sponsor

    MUMBAI: Hero Honda Motors, the largest two-wheeler manufacturer, has come on board as the new team sponsor for the Mumbai Indians (MI), the Mumbai franchise of the Indian Premier League (IPL).

    The company said in a statement that the agreement between Hero Honda and Mumbai Indians is the largest sponsorship agreement in the history of IPL for any franchisee.

    Beginning with the fourth edition of the IPL, Mumbai Indians team jersey will sport Hero Honda logo on the front. Additionally, Hero Honda brand will bring its saliency to the field as well as on-ground activation.

    “Mumbai Indians had an exciting journey in the past seasons of IPL and have established a distinguished brand of cricket, with the largest IPL fan base across the world. We are happy to partner with Hero Honda, one of the most iconic brands in the automobile space. With our new partner, and inspiring additions to the MI family, we look forward to recreate the magic with Desh Ki Dhadkan hum duniya hila denge,” Mumbai Indians spokesperson said in a statement.

    Hero Honda spokesperson said, “As in every other sphere of our sports-related initiatives, we keep looking for new and exciting opportunities to bring joy and cheer to the fans. In keeping with this spirit, we have joined hands with the Mumbai Indians – the most exciting IPL team with its impressive line-up of cricketing stars. It’s been home to a world class team which stands for determination, commitment, team spirit and a professional approach. We have been associated with IPL right from the beginning and we are very excited about our partnership with Mumbai Indians.”

  • MRUC appoints Hormusji N Cama as vice chairman

    MRUC appoints Hormusji N Cama as vice chairman

    MUMBAI: Media Research Users Council (MRUC) has elected Hormusji N Cama as its new vice chairman. He replaces Bharat Kapadia, who had resigned citing personal reasons.
     
    Cama, who is director of Gujarati daily Bombay Samachar, has taken over the new position from 7 March.
     
    Cama has been in the Board of Governors of MRUC since September 2007. He has been actively involved with various publishing and industry bodies and is also on the Board of Directors of Press Trust of India (PTI) and is a former president of the Indian Newspaper Society (INS).
     
    MRUC chairman Lloyd Mathias said, “Hormusji’s vast experience and knowledge will be a great asset as MRUC continues its growth and benefit to media users. Despite being a reputed publishers Hormusji is keenly interested in the development of other media.”

  • Canon to sponsor Copa America Argentina 2011

    Canon to sponsor Copa America Argentina 2011

    MUMBAI: Digital imaging company Canon is now a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be an official sponsor for Latin America‘s soccer tournament.

    Under the terms of the sponsorship agreement, Canon U.S.A. will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment for the tournament.

    This represents a major initiative into the South American marketplace as Canon aims to expand the company‘s presence in these rapidly growing markets. Also included in the sponsorship agreement, Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs, among other items.

    Organised by Conmeboli, this year‘s tournament, taking place from 1 – 24 July at eight stadiums throughout Argentina, will be the 43rd edition of Copa America, the main international soccer tournament for national teams in South America.

    Canon Latin America president Taro Maruyama said, “As a premier provider of digital imaging equipment, Canon continuously seeks to leverage strategic avenues or high-profile events to help raise brand awareness and Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets.”

  • Samsung assigns creative duties of refrigerator biz to Leo Burnett

    MUMBAI: Samsung has awarded the creative duties of its refrigerator business to Leo Burnett.


    Industry sources have pegged the account size to be in the region between Rs 350 and 400 million.


    The official pitch involved Cheil and Leo Burnett.
     
    The business will be handled out of Leo Burnett‘s Delhi office. 
     
    Says Leo Burnett India chairperson and chief executive officer Arvind Sharma, “Samsung is one of the most important players in the refrigerator business and we are delighted to get this account.”
     
    Cheil Worldwide is the incumbent agency and will continue to handle the international business.
     

  • MEC wins media duties of DNA

    MUMBAI: MEC has won the media duties of the daily newspaper Daily News & Analysis (DNA), owned by Diligent Media, a joint venture company of the Dainik Bhaskar Group and the Essel Group.
     
    This is the first time that DNA has appointed a media planning agency since its launch. There was no official pitch involved.


    A part of GroupM, MEC has been handling Zee‘s media planning for more than a year now. 
     
    Talking to Indiantelevision.com DNA vice president marketing Gautam Dalal said that the account size will be pretty big. “We are one of the biggest ad spenders from the print industry. Recently, we also came up with TVCs, that has further increased our budget. That‘s where MEC comes in.”
     
    “The agency has an excellent track record. With their ‘active engagement‘ philosophy, we will be able to engage and interact with our audiences in a unique way. Their buying clout will help us do this in the most cost-efficient way,” Dalal added.


    Scarecrow handles the creative duties of the publication.
     

  • TBWA is creative AoR for GVK-led Mumbai Airport

    TBWA is creative AoR for GVK-led Mumbai Airport

    MUMBAI: The GVK-led Mumbai International Airport has appointed TBWA as its creative AoR (agency of record) for the Chhatrapati Shivaji International Airport (CSIA).
     
    GVK is currently implementing a master plan for CSIA that involves building a new integrated terminal building called T2. This will be able to handle an annual traffic of 40 million passengers.
     
    TBWA won the account after a multi-agency pitch. The agency will also be handling the media duties for the account.
     
    Said TBWA India CEO Shiv Sethuraman, “This is a once-in-a-lifetime assignment for us. To be entrusted with the task to help create a vibrant and enduring CSIA brand is a matter of huge pride and responsibility. This win has been possible, thanks to the ideas, energy, and passion of the team at TBWA Mumbai.”

  • Tyroo is exclusive partner for SlideShare India

    Tyroo is exclusive partner for SlideShare India

    BANGALORE: Yahoo’s Indian ad network joint venture Tyroo Media and SlideShare today announced an exclusive partnership in the India region.

    Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.
     
    Tyroo Media’s Business Head, Nitin Chowdhary said, “We are delighted to announce our exclusive partnership with SlideShare – the world’s largest community for sharing business presentations. SlideShare has almost 2 million unique premium users in India that consist of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We will be working with the SlideShare team and to contribute to their monetization strategy in India.”
     
    SlideShare COO and co-founder Amit Ranjan, COO said, “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In India we have experienced a growth in excess of 200 percent plus over the last year.”

    Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetize their online inventory to come together and do business.
     
    SlideShare is a presentation-sharing community that connects professionals through content. The site’s 50 million monthly users upload tens of thousands professional presentations every day. SlideShare’s Zipcast service enables viral public meetings and secure private meetings.
     

  • Dinesh Swamy is creative director of Digital Law & Kenneth

    Dinesh Swamy is creative director of Digital Law & Kenneth

    MUMBAI: Digital Law & Kenneth has appointed Dinesh Swamy as its creative director. Swamy will report to Anil K Nair, managing partner of agency. 
     
    Earlier, Swamy was the associate creative director at Tribal DDB Mumbai. In his four years stint at the agency, he worked with brands such as Reliance Mobile, Idea Cellular, LIC, MTV, Volkswagen, JW Marriott and Mercedes-Benz among others. 
     
    In his career spanning over 11 years in the web space, he has also worked with Flip Media for about a year. 
     
    Swamy has also won a Creative Abby (gold for MTV Roadies 5.0 in 2008 and silver for Reliance Mobile‘s ‘Go for it‘ campaign in 2010), and Yahoo! Big Idea Chair award for Idea Cellular‘s ‘Use Idea Save Paper‘ campaign in 2010.