Category: MAM

  • DASOS Cabinets launched in Hyderabad

    DASOS Cabinets launched in Hyderabad

    Mumbai: DASOS Cabinets, the latest venture by the Mahi Group, a renowned Manufacturer & exporter of Granites and Quartz Surfaces, launches its Home Interiors service in Hyderabad. DASOS Cabinets is set to redefine standards in design, functionality, and craftsmanship, offering a seamless blend of aesthetics and practicality for contemporary living spaces. The company has also set up a state-of-the-art experience centre it’s corporate office in Hyderabad, to help customers understand product superiority and excellence.

    DASOS Cabinets will offer comprehensive solutions for all modular and Customised furniture needs for Kitchen and living spaces. The company takes pride in its meticulous process, from design inception to flawless finishing. They have set up a manufacturing unit in Hyderabad at Toopran with an investment of Rs 40 cr to cater to the growing demands of homeowners in and around Hyderabad. The unit is equipped with state-of-the-art German Technology, Software, Equipment and machinery to provide modular furniture solutions.  Using cutting-edge technology DASOS Cabinets crafts factory-made woodwork that effortlessly merges aesthetics with functionality, heralding a substantial revolution in home furnishing.

    Anticipating a robust growth rate of over 20 per cent in the interior industry market from 2024 to 2034, DASOS Cabinets stands at the forefront of this transformative journey, ready to meet evolving Home Owner needs. With an unwavering commitment to elevated standards, DASOS Cabinets aligns seamlessly with the expected growth in the interior design market, positioning the brand as a trailblazer reshaping the landscape of home furnishings.

    Speaking on the occasion DASOS Cabinets brand ambassador Naga Chaitanya said, “I am extremely excited to be part of DASOS Group as a brand ambassador. I had the privilege to understand their business model and visit their amazing facility in Hyderabad during the shoots. The facility is a true reflection of their sound understanding and global exposure in the interior space. I am particularly impressed with DASOS’s systematic approach to design, and use of state-of-the-art German technology to execute and deliver modular furniture for kitchen and living spaces to customers in a completely transparent and time-bound manner. I am sure they will make a significant impact in the interior space.”

    Adding to this, DASOS executive director Manoj Kasyap said, “We have over three decades of experience and a global understanding of the interiors space due to our close association with architects and interior designers across the globe as a leading Manufacturer and exporter of Granites and Quartz Surfaces. In India, the Custom Built and Modular Furniture Industry category is still largely dominated by unorganized players. DASOS Cabinets is our foray into the home interior furnishing space to bring a transparent, process-driven approach to project design and execution. Our vast experience in this space equips us with a sound understanding of the global best practices and latest technologies to streamline the process. At DASOS Cabinets we would like to give our customers a perfect blend of contemporary aesthetics blended with modern design. We will execute it in our state-of-the-art facility at Toopran Hyderabad, with the highest standard of innovation, excellence and transparency in home interiors. Our commitment to quality and customer satisfaction is reflected in every piece crafted by DASOS. We are confident that DASOS Cabinets will not only meet but exceed the expectations of our valued customers.”

    DASOS Cabinets invites customers to explore this revolution in home interiors at its new store at its Corporate office at Madhapur, Hyderabad, where they can experience the perfect blend of design, functionality, and craftsmanship that defines the DASOS Cabinets ethos.

  • Hypothesis to power Togglehead’s influencer marketing campaigns with AI solutions

    Hypothesis to power Togglehead’s influencer marketing campaigns with AI solutions

    Mumbai: Hypothesis, a comprehensive one-stop AI-enabled influencer marketing platform, has partnered with Togglehead, one of India’s leading independent digital agencies. Hypothesis will bolster Togglehead’s data-driven approach to execute the agency’s robust marketing campaigns. The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving as a central platform of information, insights and tools.

    Increasingly, more brands are considering working with creators and influencers as an integral part of their overall marketing strategy. However, in this largely unorganised space, agencies often find it daunting to discover the right talent that aligns with their clients’ brands. This is where Hypothesis comes in with its cutting-edge social prediction engine that enables agencies and brands to discover the right creator with detailed creator and audience filters, conduct outreach, and automate campaign performance tracking – all on one platform.

    The partnership between Hypothesis and Togglehead represents a significant step towards constantly evolving and innovating the agency’s approach to influencer marketing by simplifying and streamlining the complex process. Hypothesis will enable Togglehead to make smarter decisions by providing actionable insights across all facets of a marketing campaign.  This includes the ability to use advanced filters such as demographics, growth rate, and interest-based targeting to identify the most suitable influencers, automate creator and content recommendations, accurately forecast creator performance, and granular tracking of each content type and format – to optimise their client’s campaign ROI most efficiently.

    Hypothesis Sr VP – product & analytics Himani Agrawal said, “We are thrilled to partner with Togglehead, a fast-paced independent agency. By leveraging decades of knowledge gathered from bringing creators and brands together, we are committed to empowering Togglehead with an innovative AI-enhanced tool that focuses on enabling influencer marketing with data driven processes in a super easy to use interface. Hypothesis is a first-of-its-kind platform that tackles the pain point of limited access to verified creator information and the challenge of navigating through ‘the many’ to find ‘the one’. This, along with automated campaign tracking, makes it well positioned to save time and drive efficiencies in the entire influencer marketing journey.”

    Togglehead co-founder & director – digital business Aatef Bham added, “We are thrilled to announce our strategic partnership with Hypothesis, a cutting-edge AI-powered influencer marketing tool. At Togglehead, we’ve always been committed to staying at the forefront of digital innovation, and this collaboration with Hypothesis exemplifies that dedication.

    In the dynamic landscape of digital marketing, leveraging artificial intelligence is crucial to stay ahead of the curve. Hypothesis brings a new dimension to our influencer marketing team and capabilities, allowing our marketers to analyse and optimise campaigns with unprecedented precision. This collaboration empowers Togglehead to offer our clients a more strategic, data-driven approach to influencer marketing.”

    Through this partnership, Hypothesis will play a significant role in bringing a paradigm shift in the overall synergy between creators and agencies.

  • Fitness Ki Chowki launches 100 Days Fitness Challenge with Muscle Gear

    Fitness Ki Chowki launches 100 Days Fitness Challenge with Muscle Gear

    Mumbai: Fitness Ki Chowki, a chain of fitness studios across Pune, has announced the launch of a transformative ‘100 Days Fitness Challenge’ in partnership with Muscle Gear, a whey protein brand. The challenge, aimed at motivating individuals to embark on a journey of physical and mental transformation, features an enticing prize pool worth 2,50,000.

    The 100 Days Fitness Challenge is not just a contest but a commitment to fostering a healthier lifestyle. Participants will undergo a comprehensive fitness program designed to achieve their body and wellness goals. The challenge not only promises personal growth but also offers a chance to win substantial cash prizes.

    This strategic collaboration with Muscle Gear serves as a smart marketing move for both brands. With a significant number of enthusiastic participants, the challenge not only propels Fitness Ki Chowki’s brand recognition and value but also amplifies Muscle Gear’s visibility in the fitness community.

    “Fitness is not just a goal; it’s a lifestyle. Our 100 Days Fitness Challenge is a testament to our commitment to helping individuals achieve their fitness aspirations. Partnering with Muscle Gear adds a valuable dimension to this journey, emphasizing the importance of nutrition in tandem with physical activity,” said Fitness Ki Chowki founder Tushar Kadam.

    The challenge presents a unique opportunity for participants to earn money while achieving their fitness goals. It’s not just a challenge; it’s an investment in a healthier and fitter future.

  • Nu Republic drops an exclusive glimpse with Farhan and Shibani

    Nu Republic drops an exclusive glimpse with Farhan and Shibani

    Mumbai: Curiosity explodes as the behind-the-scenes footage between Farhan and Shibani circulates. What lies ahead for this dynamic duo? What’s cooking in their imagination pot? As whispers of a significant revelation are making rounds on social media, anticipation is mounting.

    This captivating video offers tantalising glimpses into their collaborative process at Nu Republic, leaving viewers with a myriad of unanswered questions about the nature of their remarkable partnership. Revealing a groundbreaking association, this BTS footage hints at a potential game-changer in the making for Nu Republic.

    Get ready for an imminent shake-up as Farhan and Shibani Akhtar, in collaboration with Nu Republic, raise the bar and push the creative boundaries. Stay tuned for the big announcement. What’s next for this influential pair? The answer looms on the horizon, promising an exhilarating ride!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Nu Republic (@nu.republic)

     

  • Team Pumpkin wins the marketing mandate for The Maeva Store’

    Team Pumpkin wins the marketing mandate for The Maeva Store’

    Mumbai: Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media, website, SEO, and marketplace performance.

    The Maeva Store operates as the e-commerce arm of Gala Candle India, a subsidiary of the Gala Group GmbH with its global headquarters in Bavaria, Germany. The Maeva Store’s product range includes floral, home fragrances, candles, and aromatherapy sets. Renowned for its drip-free candles and commitment to using REACH-certified oils and raw materials, the brand takes pride in its workforce, comprising over 90 per cent women. The brand actively engages in women’s advancement through various mentoring initiatives.

    Speaking about this collaboration, Gala India CEO Shashi Bhushan expressed, “In today’s dynamic landscape, having a manufacturing-based B2B business could enable us to scale our D2C business and are eager to participate in India’s growth story and therefore We sought a partner capable of expanding our online D2C brand presence, and we found that partner in Team Pumpkin. We eagerly anticipate scaling our reach.”

    Team Pumpkin CEO and co-founder Ranjeet Kumar added, “We are delighted to welcome The Maeva Store into our portfolio. Their commitment to producing aesthetically pleasing and high-quality products and their strong representation of women in leadership align perfectly with our values. We are confident that their business will reach new heights, and we are committed to making it happen.”

    The Maeva Store’s website management will be handled by Team Pumpkin’s tech agency, Tech Pepo; SEO by their SEO and performance agency – ROIsted, and its marketplace presence by the specialised direct-to-consumer marketing agency – D2C Pro.

  • How to ensure safety of women in the automobile sector

    How to ensure safety of women in the automobile sector

    Mumbai: In recent years, the automobile sector has witnessed a noteworthy surge in the number of women entering the workforce, breaking traditional gender barriers and making their mark in an industry historically dominated by men. In fact, it has become a new race among the automotive sector to hire more women workers in order to boost their workforce diversity. But with more opportunities, ensuring safety becomes an important concern.

    As the COO and co-founder of GoMechanic, a company dedicated to revolutionizing the automotive service industry, I recognize the imperative need to prioritize the safety of women in this evolving sector. Here are some multifaceted strategies and initiatives that can be implemented to ensure the safety of women in the automobile industry.

    Just like charity begins at home, a safe work environment begins at the office. Creating a safe work environment is important for the well-being of all employees, especially women in the automobile sector. This involves implementing stringent policies against harassment and discrimination and providing regular training programs on workplace safety. A zero-tolerance policy for any form of harassment or discrimination should be clearly communicated to all employees. Open channels for reporting incidents should be established, ensuring that concerns are addressed promptly and effectively. It is also essential to note that despite establishing a clear policy, regular checks must be made.

    At Go Mechanic, we believe that a safe work environment is the foundation of a thriving and inclusive workplace. We emphasize the importance of mutual respect and creating a culture where everyone feels valued and protected. This can be reflected in our HR policies as well.

    To foster an environment that ensures the safety of women in the automobile sector, equal opportunities for skill development must be provided. Training programs, workshops, and mentorship initiatives should be designed with a focus on eliminating gender biases. This enables women to acquire the necessary skills and knowledge without facing any form of discrimination. This responsibility does not lie upon companies solely but also upon the training institutes.

    Go Mechanic actively advocates providing comprehensive training programs accessible to both men and women. By ensuring equal access to skill development opportunities, we aim to level the playing field and empower women to excel in their roles within the industry.

    Beyond policies and training, physical security measures play a crucial role in ensuring the safety of women in the workplace. Companies should invest in state-of-the-art security technologies, including well-lit parking areas, surveillance cameras, and access control systems. These measures not only deter potential threats but also provide a sense of security for all employees, particularly during late working hours. Facilities must be equipped with advanced security measures to ensure the well-being of our workforce, with a specific focus on addressing the concerns of women who may feel vulnerable during certain times.

    Diversity and inclusion are essential components of fostering a safe and supportive environment for women in the automobile sector. Companies should actively promote diversity at all levels of the organization, ensuring that women have equal representation in leadership roles. This not only contributes to a more balanced and inclusive workplace but also encourages innovation and creativity. By actively seeking diverse perspectives, we can collectively address challenges and drive innovation within the industry.

    Ensuring the safety of women in the automobile sector requires collaboration with industry partners. By working together, companies can share best practices, develop industry-wide standards, and create a culture of accountability. Collaborative initiatives can extend beyond individual organizations to encompass the industry as a whole, fostering an environment where women can thrive without fear of discrimination or harassment. A company can ensure safety by engaging with industry partners, participating in forums, and supporting initiatives that promote the safety and well-being of women in the automotive workforce. By collaborating with other organizations, the aim must be to contribute to the development of industry-wide standards that prioritize the safety of women in the workplace.

    The automobile sector has a lot of  potential to be a pioneer in promoting gender equality. It can set up new benchmarks for all such traditionally male dominated industries. It is hence our collective responsibility to ensure that women can thrive and excel in this dynamic industry. By implementing these strategies, we can create a workplace where women feel empowered, valued, and safe, contributing to the continued growth and evolution of the automobile sector, not just one single company.  

    The author of this article is GoMechanic COO & co-founder Muskan kakkar.

  • Masters’ Union collaborates with PepsiCo

    Masters’ Union collaborates with PepsiCo

    Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on nurturing high school students’ talents. The five-day event aimed to equip young minds with practical skills, mentorship, and real-world insights.

    The Bootcamp provided a platform for students to explore diverse disciplines such as design principles, content creation, and stock market trading through hands-on activities, workshops, and discussions led by industry experts. Key workshops were led by professionals including Geetha Radhakrishnan, Franchise Commercial Director – India Beverages, PepsiCo, Susheel Lakhera, Associate Director – Franchise, PepsiCo, Neha Verma, Senior Marketing Manager, Vaango, and Rahul Puri, vice president of Information Technology, Vaango, covering innovation, marketing strategies, and the role of technology in shaping industries.

    Masters’ Union founder Pratham Mittal said, “Collaborating with PepsiCo for the Winter Week Bootcamp was an incredible opportunity to drive practical learning beyond traditional education boundaries. The event aimed to empower students with hands-on skills and insights, preparing them for the dynamic demands of the industry. Education extends far beyond textbooks, and this collaboration aligns perfectly with our vision to equip students with practical expertise that transcends theoretical knowledge.”

    PepsiCo hub lead, e-commerce DTX, data science and analytics Sourabh Agarwal said, “Partnering with the Masters’ Union for the Winter Week Bootcamp was a rewarding experience. Engaging with young minds and further fueling their enthusiasm for learning reaffirms PepsiCo India’s commitment to help foster innovation and skill development in the youth. We are glad that we could be part of this Bootcamp and engage with such young and great talent.”

    Students engaged with real-world case studies, working on tasks like crafting advertising campaigns for PepsiCo, trading stocks on platforms like StockGro, and developing apps for Vaango, bridging theoretical knowledge with practical application. The bootcamp culminated in students showcasing their growth and expertise through final projects, offering insights into their comprehensive learning experiences. The event attracted students from schools like Manthan International School, Sanskaar Valley, CS Academy, Sarvottam International, and KC High. It left a lasting impression, setting the stage for future educational collaborations.

  • India’s AI-Driven coupon code platform Zifup, goes live

    India’s AI-Driven coupon code platform Zifup, goes live

    Mumbai :The Indian e-commerce landscape is set to experience growth, estimated at a CAGR of 27 per cent and reaching $ 163 billion by 2026. The increasing use of the internet and smartphones in India has significantly reshaped the business markets, particularly with the expansion of e-commerce. In the last three years, India has seen an increase of 125 million online shoppers and another 80 million consumers can be seen by 2025. This highlights the growing popularity of online deals, coupons and special offers to save money while doing regular shopping.

    Recognising the evolving needs of consumers amidst the surge in online shopping in the country, Sellergize, a Mumbai based company introduces its B2C product – Zifup. This platform helps countless online shoppers in exploring the latest coupons, deals, and promo codes, enabling them to save money during their online shopping endeavors.

    How Zifup Works?

    Zifup’s team of data scientists selects the best deals from merchants daily, helping online shoppers save significantly. The streamlined process involves three clear steps to collect and provide coupons for customers.

    Coupon Discovery: Zifup regularly checks multiple store websites, subscribes to newsletters, and reads blogs for discounts. It follows e-commerce brands on social media, monitors SMS and app notifications for additional deals. The collected coupons and deals are carefully sorted, showcasing only the most relevant and sought-after ones in the collection. By maintaining direct communication and establishing contact with stores, Zifup ensures a swift and efficient sourcing of the best coupons and deals.

    Validation: Every day, the promo codes and deals team collects, undergoes thorough checks to ensure accuracy. Zifup tests their validity by applying them manually, visiting various stores and popular categories. Any changes in coupon terms and conditions are promptly updated, along with a list of products where the coupon can be used, helping customers save money.

    Audit: Dedicated professionals regularly review and do sampling at Zifup, providing valuable feedback on coupon collection and its process. Customers enjoy the convenience of using coupons directly on the website for groceries, clothing and other purchases, saving money with a variety of eco-friendly and cost-effective promo codes. This provides a modern alternative to printable coupons, eliminating the need for printing.

    Sellergize, CTO & Director Kamil Khan, further explains, “Zifup makes online shopping easier by providing the latest and authentic money-saving deals. The website offers a fast and user-friendly way to find promo codes, offers and digital vouchers. With a simple process, users can quickly search for store coupons by filtering the city and offering types. Each voucher is paired with an easy-to-use activation button for convenience

    Moreover, Zifup’s Gen AI is now live as of 31 January 2024, a groundbreaking feature designed to provide timely updates on upcoming E-commerce Portal Sales. This innovation aims to assist numerous consumers in making informed decisions and saving money during their online shopping experiences.

    By 2024, about 10.7 per cent of all the shopping in India is expected to happen online. And Zifup will enhance the online shopping journey, offering a delightful and cost-effective experience. While individuals aged 25 to 34 have been the primary participants in e-commerce there’s a noteworthy surge in older demographics engaging in online shopping.

    Zifup plays a pivotal role in providing satisfaction and savings, benefiting both consumers and e-commerce platforms and driving sales.
     

  • Making investments smarter for experienced women investors

    Making investments smarter for experienced women investors

    Mumbai: Women may have repeatedly shattered the glass ceiling, but some cliches refuse to leave them alone. Like the idea that women can’t manage finances! In this day and age, it sounds illogical. Especially for a country where a woman leads the Finance ministry!

    These stereotypes unfairly label women. It also hinders and limits opportunities for those already experienced in investing and wanting to explore different options.

    For women interested in further polishing their investing skills,, here are some practical tips

    1.   Reassess Risk Tolerance: Regularly evaluate your risk tolerance based on changes in life, income stability, family situations, and retirement goals. This self-assessment guides appropriate asset allocation for confident navigation of market fluctuations.

     2.  Embrace Technology and Research Tools: Dive into the digital realm of finance, utilizing online platforms for investment research, portfolio management, and automated investing. Virtual consultations with financial advisors and webinars keep you updated on market trends. AI is making huge waves in the finance space. Explore existing and upcoming AI tools and see if it works for you.

     3.   Leverage Gender-Lens Investing: Incorporate a gender lens into your decisions, considering companies with solid gender diversity in leadership and sustainable practices for potential higher returns.

    4   Build a Support Network: Connect with other experienced women investors through online communities, meetups, or investment clubs to share experiences, strategies, and advice. There are a lot of women leaders as well as content creators in the finance space. Identify the ones you relate to and take inspiration from them.

    5.   Prioritize Long-Term Goals: Focus on your long-term financial goals amid market noise, ensuring rational decisions during volatility. Diversify your portfolio so you don’t rely on only one asset class.

    6.   Challenge Investment Biases: Be aware of implicit biases that might influence your investment choices. Studies have shown that women underestimate their financial knowledge and overestimate risk. Actively challenge these biases, seek diverse perspectives, and base your decisions on objective research and analysis.

    7.   Invest in Yourself: Continuously invest in financial literacy through workshops, books, and online courses for informed decision-making. A lot of women shy away from investing in themselves, thinking that it’s a waste of money. But trust me, mindfully investing in yourself is the best thing you can do for your overall growth.

     8.  Don’t be Afraid to Ask for Help: Seek professional advice from a financial advisor familiar with your unique circumstances, especially for complex strategies or significant life changes.

    9.   Celebrate Your Successes: Acknowledge and celebrate achievements, boosting confidence for continued progress towards financial independence.

     10.  Advocate for Others: Mentor and inspire others by sharing knowledge and encouraging open conversations about money, empowering women to take control of their financial future.

    Remember, investing is a unique journey shaped by personal circumstances. By adopting these strategies, staying informed, and actively managing investments, experienced women investors can confidently build a brighter financial future for themselves and those around them.

    The author of this article is Finvasia Group chief growth officer Ramneek Singh Ghotra.

  • MS Dhoni backed Garuda Aerospace launches DRONI, India’s smartest personal drone

    MS Dhoni backed Garuda Aerospace launches DRONI, India’s smartest personal drone

    Mumbai: After having cemented market dominance in the Agri Drone Segment with a staggering  55 per cent share, India’s largest drone start-up Garuda Aerospace now launches Droni. Droni is the company’s first product into the consumer photography and cinematography drone sector which has been dominated by the DJI drones for several years. Currently available on Amazon for purchase in India and across the globe, Droni was also launched on the social handles of investor Mahendra Singh Dhoni and Chennai Super Kings.

    “This launch is an exciting one for us. Besides being out first B2C product in the market, it is a product that is cutting-edge, and purposefully designed for convenience and quality. Moreover, it strengthens our partnership with our brand ambassador Mahendra Singh Dhoni and offers consumers an opportunity to own a product that is created in association with him.  The product is a game-changing one in the aerial photography and videography market and we are confident that it will empower users to push creative boundaries.” said Garuda Aerospace CEO & founder Agnishwar Jayaprakash.

    Launched as India’s smartest personal drone, Droni is a compact small-sized foldable quadcopter nano drone weighing under 250 gms which can effortlessly fit into ones pocket. The drone is integrated with 11 intelligent flight modes including intelligent follow-me features, circling, fading, soaring, time-lapse, tail flicking, broad and straight forward shooting, etc. It is also integrated with target management, level 7 wind resistance and has intelligent voice somatosensory control making way for one hand control when required. Its three-axis mechanical stabilized pan tilt ensure perfect stable shots.

    Droni boasts of a high-quality 48 MP camera with wide angle lens optical flow positioning and delivers an impressive 60 minutes of flight time, thus elevating the overall user experience Despite being feature rich, Droni is easy to use, and has a seamless user interface.

    https://fb.watch/pVJFnju4SW/