ITV

Category: MAM

  • IPL: Consumer connect initiative ‘Godrej Power Play’ announced

    IPL: Consumer connect initiative ‘Godrej Power Play’ announced

    BANGALORE: Godrej today announced a nation-wide consumer connect initiative through the fourth season of the Indian Player League (IPL, IPL-4) – the ‘Godrej Power Play‘, an initiative that could be the largest from the Group so far since it started brand re-building three years ago.

    Says Godrej Consumer Products Executive VP Tarun Arora, “Godrej, ever since its re-launch in April 2008 under the ethos of Brighter Living, has been in the forefront of launching powerful initiatives to engage and delight our consumers. We are happy to bring in ‘Godrej Power Play‘, wherein Godrej becomes the nation‘s first brand to foray into mass multi-category loyalty cutting across all types of consumers and 90 plus product/brand lines. ‘Godrej Power Play‘ allows consumers to participate in the thrill of the IPL by creating their own cricket teams, exchanging players, winning awesome awards while creating a lifestyle of their own using Godrej products‘ in the process as they play along the duration of the IPL-4 season.”

    Consumers of over 200 Godrej products across 90 product categories (including booking amounts for select Godrej Realty projects) will be able to take part in the ‘Godrej Power Play‘.

    Arora added, “The brand equity of the master brand Godrej has been exceeding all our internal benchmarks since our re-launch. Our mass media communications plans are being worked out for the ‘Godrej Power Play initiative‘. The campaign will be across all mediums including print televisions, points of purchase, on the products, internet, social media, communities, etc. We have also tied up with two of the IPL teams – Mumbai Indians (MI) and Kolkata Knight Riders (KKR) for amplification of the ‘Godrej Power Play‘ initiative.”

    “While our television plans are being worked out, I am sure that we will be present on most GEC channels-national as well as regional and a few news channels, maybe a few lifestyle channels. The plans should be finalized by the tenth or eleventh of this month,” revealed Arora to www,indiantelevision.com.

    The creative work for this campaign is being done by JWT and the media buying is through Madison.

    Both -the ‘Godrej Power Play‘ and the mass media campaign begin with the commencement of IPL4 on 14 April. Participating in the ‘Godrej Power Play‘ is simple-when a consumer buys a Godrej product from categories ranging from soaps to furniture to white goods, he has to send an SMS or call up 09167500100 or log onto www.godrejpowerplay.com and get the name of the cricketer for every distinct product along with value assigned to the cricketer, while creating a virtual bank balance.

    Godrej has involved the Fantasy Cricket League for assigning ratings to each IPL player. The cricketer‘s value increases based on his performances during the IPL. Various prizes, including weekly prizes and a mega -prize – A trip to London to visit Lord‘s Cricket Ground along with a cricket guru for company to watch India play England.

     

  • MakeMyTrip unveils new tagline ‘Memories Unlimited’

    MakeMyTrip unveils new tagline ‘Memories Unlimited’

    MUMBAI: MakeMyTrip.com, which is an online travel agency, has unveiled a new communication strategy that looks to underline its promise of creating memorable experiences for its customers apart from offering the best holiday packages and deals.

    The new tagline, ‘Memories Unlimited‘ is being integrated in the company‘s logo and will be featured in all future communication initiatives. The launch is being supported by a TVC.

    The campaign captures MakeMyTrip‘s positioning of a complete travel solutions provider offering premium holiday experiences that are unforgettable.

    MakeMyTrip.com CMO Mohit Gupta said, “The central brand proposition for the new brand campaign is aptly captured by our new brand descriptor, ‘Memories Unlimited‘. With this campaign, MakeMyTrip will reinforce its promise to deliver unlimited deals, destinations and holidays that will create unforgettable experiences for our customers. The centre piece of this campaign is our new TV commercial. We have retained the humorous & young tonality that our ads have always carried.”

    The light-hearted TVC‘s plot revolves around a man who has lost his memory and is being coaxed by his family members and doctor to remember something from his past. While he tries to remember his past, all that flashes in his mind are memories of enjoyable trips and holidays he has taken around the world. The man does not recognise his family members but the only name that comes to his mind is – MakeMyTrip.

    Euro RSCG managing partner, chief creative officer Satbir Singh said, “The new campaign builds on MakeMyTrip reputation for best holiday packages at great prices and adds the benefit of wonderful, unforgettable memories”.
     

  • Sonear’s ad spend is Rs 150 mn; Carat gets media duties

    Sonear’s ad spend is Rs 150 mn; Carat gets media duties

    MUMBAI:Sonear, earlier known as Donear, decided to hike its annual ad spend by 50 per cent this year to over Rs 150 million.

    The company has also awarded its media planning and buying duties to Carat Media.

    Sonear is the flagship brand of Sonear Industries, apart of the Jitendra Kejriwal Group with a turnover of over Rs 1.70 billion, and is among the top three players in the premium decorative veneers segment in India.

    Sonear Industries CMD Jitendra Kejriwal said that the brand is keen to announce the name change in the marketplace and reassert itself as the supremo in the veneers, laminate and ply industry. It’s also willing to invest whatever it takes to be the No.1 player in the category.

    Donear has been a known brand of plywood and laminates for over two decades in the country and recently changed its name to Sonear. It has about 1,800 outlets across India.

    Carat Media Sr VP Vidhu Sagar said, “We are delighted with the confidence reposed in us by Kejriwal and his team. We do look forward to partnering them in building the Sonear brand in India through our integrated communication planning process. We would be providing solutions for Sonear across all media forms through all our Aegis Media partner agencies, Isobar, Posterscope, Carat Fresh and iProspect.”

  • NBA Player Jerseys available in India at adidas stores

    NBA Player Jerseys available in India at adidas stores

    MUMBAI:For the first time, National Basketball Association (NBA) jerseys will be available to basketball fans in India at adidas stores across the country.

    The initial collection will include jerseys featuring eigningtwo-time NBA Defensive Player of the Year Dwight Howard of the Orlando Magic, five-time NBA Champion Kobe Bryant of the reigning two-time NBA Champion Los Angeles Lakers, two-time NBA Most Valuable Player LeBron James of the Miami Heat, and 2008 NBA Champion Kevin Garnett of the Boston Celtics, with additional jerseys to follow.

    In addition to jerseys, adidas, the official outfitter of the NBA, will launch the widest range of NBA performance and lifestyle merchandise ever in India.

    The first two NBA shops opened within adidas stores in India in August 2010. Following their success, as well as the slowly growing popularity of basketball in the country, 200 new adidas locations will carry the new collection of NBA merchandise as part of the adidas Spring Summer 2011 Collection.

    The new NBA collection from adidas is designed to capture the style and persona of NBA players on the court and the latest casual wear designs off the court. The line will include apparel, accessories and the latest in footwear, as well as colorful tees, large graphics and youthful designs showcasing top NBA teams such as the Los Angeles Lakers, Chicago Bulls, Orlando Magic and Boston Celtics.

    The NBA collection ranges from Rs 999 to Rs. 4,499 and will be available at all adidas Sports Performance Centers across the country.

    The launch follows visits from several NBA All-Stars who helped generate more demand for NBA merchandise in India. Nearly 15 NBA players and legends have traveled to India over the last few years to conduct a variety of basketball activities including Howard, Garnett, and two-time NBA Champion Pau Gasol of the Los Angeles Lakers.

    adidas India Director of Sales and Marketing Tushar Goculdas said, “Basketball is growing rapidly in India and the sport is already quite popular amongst high school and college kids in major metros. Being a leading sportswear brand and market leader in basketball in India, adidas‘ endeavor is to promote the game and provide our consumers innovative and exciting sportswear. We are leveraging our exclusive global partnership to bring the NBA closer to fans in India. This season, basketball enthusiasts can enjoy official licensed NBA jerseys of their favorite players and a wide and vibrant range of other NBA merchandise.

    NBA India senior director of development Akash Jain said, “The NBA and Adidas share a long-term commitment to grow basketball globally and are encouraged by the tremendous amount of untapped potential we see in India. NBA fans in India are passionate about their favorite teams and players, and through Adidas’ extensive retail network we will make available the largest selection of NBA performance and lifestyle merchandise ever in the country.”
     

     

  • Kings XI Punjab renews association with ACC for IPL 4.0

    Kings XI Punjab renews association with ACC for IPL 4.0

    MUMBAI:Indian Premier League (IPL) franchise Kings XI Punjab today renewed its association with cement manufacturer (ACC) as their Official Team Partner for the IPL season 4.

    ACC‘s renewal reposes the sponsor‘s faith in brand Kings XI Punjab.
     
    Kings XI Punjab COO Col. Arvinder Singh said, “We are pleased to continue our relationship with ACC Ltd as our Official Team Partner for the second year in a row. Both our companies share common values and we are excited about the joint initiatives that we propose to undertake in our catchment area which we shall soon announce.”

    ACC‘s association with Kings XI Punjab also marks the company‘s re-association with cricket after the last season.

    ACC will run a number of promotions during the IPL season. In
    addition, ACC also would have its brand presence in stadia in the form of Perimeter boards, ad spots on the big screen placards, etc.
     
    ACC director sales – North Joydeep Mukherjee said, “I am delighted, that our association with Kings XI Punjab continues for the second year. The format of Indian Premier League allows us to associate with the most popular sport in India and gives us a wide scope of running innovative activities around consumers, channel and employees.”
     
    ACC would be using this association to build stronger bonds with the masses of Punjab and HP and in particular, with its channel partners.
     

  • Floriana Group is Rajasthan Royals team sponsor

    Floriana Group is Rajasthan Royals team sponsor

    MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals today launched their team‘s new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the principal associate team sponsor for IPL4.

    Rajasthan Royals CMO Raghu Iyer said that the deal with Floriana is for one year, with an option to renew.

    With this, the franchise takes the number of sponsors and partners to 17.
     
    As had been reported earlier by Indiantelevision.com, the franchise is targetting revenue growth of 25 per cent.

    Designed by Puma, which is the franchises‘ official kitting partner, this year‘s jersey is the lightest among the ones used in all the past three IPL seasons. Made with Polyester and lightweight mesh back, the jerseys are made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut and sew panels with Dazzel inserts.

    “We are proud that a company (Floriana) that has not been present in this sport, has chosen us as a platform.” Kundra said, “We are eagerly looking forward to the season ahead and would like to welcome Floriana Group and HDFC life on board with us.” 
     
    Shilpa Shetty Kundra, a co-owner of the franchise, unveiled the jersey and presented it to the sponsors Floriana chairman Sanjay Jain and HDFC life executive VP and marketing head and direct sales Sanjay Tripathi.

    Tripathi said, “The fact that we are joining hands with Rajasthan Royals for the third consecutive year provides enough evidence of our trust in the franchise. This year we will be seen in our new logo on the back of every RR player. Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high.” 
     
    Rajasthan Royals will play their first IPL match on 9 April in Hyderabad and the first home game in Jaipur on 12 April against Delhi Daredevils.
     

  • Converge I bags media duties for Zafri Pan Masala

    MUMBAI: Integrated media company Converge Integrated Media Solutions has bagged the overall media duties for Dinesh Tobacco Industries‘ Zafri Pan Masala, following a multi-agency pitch. 
     
    The account size is pegged at over Rs 100 million.


    The media duties would include ATL/ BTL space, retail and merchandising and the overall strategy for the brand. 
     
    Zafri, the flagship pan masala brand from Dinesh Tobacco Industries, is planning to extend its foray into other key states within this financial year.


    Dinesh Tobacco Industries director GK Malani says, “The size of the industry has become large enough to grow our market share through driving consumer preferences. For doing this, we need to execute significant campaigns and programmes in the ATL and BTL space. Our association with Converge I will focus on driving stronger relationships with consumers in existing markets and also help get new consumers when we launch in other markets and regions.”
     
    Converge I CEO and executive director Akash Verma added, “Zafri has been a very strong consumer brand over last 30 years and now is the time when the full potential of the brand needs to be unleashed in the consumer space and new markets. This objective was in our minds while creating a strategic roadmap for the brand and we are very excited to work with Dinesh Tobacco Industries that adds to our portfolio and builds on our business partnership approach with clients.”

  • Dinesh Malhotra joins Carat Fresh Integrated as SVP

    Dinesh Malhotra joins Carat Fresh Integrated as SVP

    MUMBAI: Aegis Media Group‘s activation company, Carat Fresh Integrated, has appointed Dinesh Malhotra as senior vice president and head of business.

    Malhotra moves in from International Development Enterprises, where he was senior marketing specialist working as marketing advisor for food security and poverty alleviation programmes in India and other International markets.

    Said chairman India and CEO South East Asia Ashish Bhasin, “With the spectacular success and growth that Carat Fresh Integrated has achieved over the last 6 months, having a head as experienced as Dinesh Malhotra will be a big help. Dinesh brings with him over 28 years of experience and with Carat Fresh Integrated‘s special thrust on activation, both rural and urban this will be a unique strength. The fast growth has encouraged us to invest in this important area of marketing communications.”

    Malhotra started his marketing career with Lintas IMAG in 1999 and after 10 years, he became the president of Linterland.

    Added Malhotra, “I am delighted to join the Aegis Media family and am excited about the great potential Carat Fresh Integrated has since there are no professional players in the market with knowledge and experience in both urban & rural activation.”

    Carat‘s clientele includes Idea Cellular, Lipton, Future Group and Mills & Boons.

  • Isobar wins digital duties for Tata Housing’s brands

    Isobar wins digital duties for Tata Housing’s brands

    MUMBAI: Aegis Media Group‘s digital marketing outfit, Isobar India, has won the digital duties for real estate developers, Tata Housing‘s La Montana and New Haven.

    Isobar has been roped in to develop and execute the brands‘ display and social media strategies. This follows Tata Housing‘s campaign for its premium housing range on the traditional media.

    Says Isobar country head Shamsuddin Jasani Isobar, ” This win and the confidence bestowed by TATA housing on Isobar is the result of some outstanding work, both across display media buying as well as social media, that we have done. Any agency would be proud to be associated with the TATA name and so are we.”

    Added Tata Housing head marketing services Rajeeb Dash, “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real Estate being an unorganised sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored.”

    Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti.

     

  • IRS has added two clients

    MUMBAI: The Media Research Users’ Council [MRUC] has said that two global consulting companies have become members and subscribers to its flagship product — the Indian Readership Survey.
     
    The two new clients are E&Y and KPMG.


    These consulting companies have been making reference to IRS data and knowledge in their reports and recommendations to their customers–and now have joined as full-fledged members.
     
    MRUC Director General Shaswati Saradar said, “It took a bit of time by them to confirm, but we are happy that finally nine leading consulting companies have decided in favour of making legal and authorised usage of the product, by paying a reasonable subscription amount.”
     
    Some other consulting companies are also in discussion with MRUC to subscribe to IRS and other MRUC research products.


    According to the marketing research body, subscription to a full usage license gives user companies all the IRS data on demand and user friendly software, required to run various types of analyses.