ITV

Category: MAM

  • IPL: Big FM Hyderabad partners Deccan Chargers

    IPL: Big FM Hyderabad partners Deccan Chargers

    BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for Deccan Chargers (DC) for the fourth season of the Indian Premier League.

    To ensure Big FM listeners get to be part of all the action happening, Big FM in association with TVS Tyres and State Bank of Hyderabad has chalked out a programming mix both on-air and on-ground. An emotional campaign – ‘Mana Chargers, Mana Radio’ – has been planned to connect with 92.7 Big FM’s Hyderabadi listeners to garners support for the DC team, get all the experience of meeting their star players, win merchandise, match tickets, etc.

    Among the initiatives by 92.7 Biog FM include: During the breakfast show hosted by RJ Shekar a listener will get three balls to play with Shekar, the winner who scores ten runs will get exclusive Deccan Chargers merchandise and opportunity to meet and greet the players of Deccan Chargers; A ‘Cheer Squad hunt’ in colleges to look out for a “Cheer squad” by which a 12 member squad comprising of enthusiastic youths who will stand chance to watch all DC matches played in Hyderabad for free, as well as squad get merchandise, etcs., for supporting the DC team.

    92.7 Big FM Radio Operations Head-South Ramesh Bhaskar said, “IPL is an extremely fast forward format with lot of actions happening in and out of the field and our association with Deccan Chargers ensures the right mix of entertainment to our listeners as they seek information which ranges from match updates to merchandise to players information to the dressing room gossip and much more”.

    As part of the on-ground activation, a specially fabricated canter will have a Big wish card taking messages of the people on the streets, the message card will be sent to the DC players.

    To create further awareness about the games played, an innovative ‘Big Chargers Telugu Class’ has also been planned with foreign DC players who will visit studios and interact with localities. Listeners will get a chance to call in and teach the players three Telugu words of their choice with the one to remember most words at the end of the hour being declared the winner. Other initiatives include sledging in the local language, ‘Cheer the chargers’ slogan contest.

     

  • Ranbir Kapoor is Tata Docomo brand ambassador

    Ranbir Kapoor is Tata Docomo brand ambassador

    BANGALORE: Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador.

    Docomo’s new campaign ‘Make it simple, silly’ featuring Kapor will kick off tomorrow and run through the 50 days of the fourth season of Indian Player League.

    Kapoor is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years, revealed sources at Docomo.

    The brand is targeting the youth segment and Kapoor is a perfect fit for this. Says Docomo Hub Head South Yatish Mehrotra, ”Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest rising Bollywood icon.”

    The ‘Make it simple, silly’ campaign created by FCB Ulka will be present across all mediums including, television, print, outdoor, retail front, social media, etc. Six 30-second ‘stand-up comedy episode’ spots as well as 20 second will hit the television screens. More episodes are likely to follow as IPL-4 progresses. Docomo’s plans include national and regional television. Media buying is through Lodestar.
     

  • Kings XI Punjab ropes in five new partners for IPL 4.0

    Kings XI Punjab ropes in five new partners for IPL 4.0

    MUMBAI: IPL franchise Kings XI Punjab has roped in five new partners.

    Pearl Group and Flying Machine are Official Team Partners, Carlsberg is the Exceptional Team Partner, Q Cinemas is the Official Multiplex Partner, Coca-Cola is the Official Beverage Partner and as the Official Team Partner.

    Kings XI Punjab co-promoter Ness Wadia said, “I am extremely delighted with the team composition that has Coach Michael Bevan and Captain Adam Gilchrist at the helm and a host of experienced and talented cricketer. We are also extremely happy about the domestic players who form the part of the squad. These young and energetic boys come from our catchment area and beyond. All of them have the potential of being mettle winners in their own right. All in all our team has the right mix of experience, youth and talent & the exhibited potential to go the distance this year.”

    Further commenting on the partners association for IPL 4, he said, “Kings XI Punjab is delighted to renew its association with our long standing partners. Emirates, again is our Title Partner and the other partners who we continue our relationship are ACC as Official Team Partner, Gulf as Performance & Protection Partner, Wrigley as Official Chewing Gum, USL as Official games for Challenge Partner and Reebok as Official Apparel Partner. We mutually remain committed to our objectives and promise to take this association to new heights. We take this opportunity to thank all our partners for trusting us and we assure them of our utmost efforts to fulfill our common objectives.”

    Kings XI Punjab COO Col. Arvinder Singh said, “KXIP values its enduring relationship with the fans and this year too our aim is to keep our fans and supporters at the core so that they take pride in being associated with us. We received a stupendous response last year on our initiatives like Homecoming, an opportunity to meet and greet players in their hometowns in catchment area & Flying Catch last year. Hence we will be organizing them again this season in association with our partners i.e. with Carlsberg and Emirates respectively.

    The franchise has also announced an initiative to support the team through Paint the town Red and a contest Rocky Ranjit ki Khoj a search for the voices for our Mascots has been arranged. We have also revamped our website – www.kxip.in by adding several new features like live chats, contests, updates about KXIP cricketers. Our aim with all these initiatives is to involve cricket lovers through these interactive means and engage with them during the matches and on off days.”

    The team is currently being trained under the coach Michael Bevan who stated, “We have put together a strong team this season with some of the best cricketers in the world. At the helm we have the experienced captain Adam Gilchrist who would infuse right fervor and guide the team to play some great cricket in the upcoming season. I can just say that my boys are enthused to put the right foot forward and play some great cricket.”

    Adam Gilchrist who is the captain of the franchise said, “Kings XI Punjab has a new look but we will endeavor to play as one team where each player complements the other. The squad has great talent and with new renewed energy & teamwork we are determined to aim for a successful season. As always we cherish the unrelenting support and love of all our fans and assure them of our best efforts on the field.”

  • Linc Pen inks sponsorship deal with three IPL teams

    Linc Pen inks sponsorship deal with three IPL teams

    MUMBAI: Linc Pens, one of the leading pen brands of the country, has inked sponsorship deals with three teams for the current season of the Indian Premier League (IPL).

    Linc Pen would continue as a partner of both the Rajasthan Royals and Kolkata Knight Riders from IPL 2010. Additionally this season, they will also be the Principal Sponsor for the Deccan Chargers.

    Following the terms of the agreement, Linc Pen will have a presence on the cap and helmet of the players of Kolkata Knight Riders and on the jerseys of the players of the Deccan Chargers. They will continue to be the Official Pen Sponsor for the Rajasthan Royals following IPL 2010.

    The Kolkata IPL franchise team Kolkata Knight Riders is owned jointly by Shah Rukh Khan, Juhi Chawla and Jai Mehta, whereas the Deccan Chargers is owned by the south based leading English newspaper, The Deccan Chronicles.

    Rajasthan Royals is owned by a consortium of international investors comprising Suresh Chellaram, Manoj Badale, Lachlan Murdoch, Raj Kundra and Indian actress Shilpa Shetty.

    Linc Pen MD Deepak Jalan said, “We are extremely proud to be associated with an event such as the DLF IPL 2011. We are extremely privileged to continue our association with teams such as Rajasthan Royals and Kolkata Knight Riders given their enormous potential. Our decision to sponsor the Deccan Chargers is in keeping with our decision to expand to the markets in the south. Additionally, the Deccan Chargers have been the victors of IPL 2009 and hence it is indeed a matter of great honour to be associated with a team, which has always displayed so much promise.”

  • Mudra West appoints Priyanka Rishi as senior VP

    Mudra West appoints Priyanka Rishi as senior VP

    MUMBAI: Mudra West has roped in Priyanka Rishi as senior VP to overlook its FMCG and infrastructure verticals.

    Apart from this, Rishi will also help with new business developments of the office. She will report to Mudra West president Arijit Ray.

    The agency’s FMCG clientele list includes Godrej, HCC, Incredible India and Emami.

    Rishi joins Mudra West from Asset Care Advisory, where she was managing partner and was on the board as director.

    Rishi said, “Mudra is a large communication group with positive work culture and a sharp vision. It’s re-defining the way agencies have traditionally seen themselves, be it with such high level of capabilities they have built across communication platforms and media, to the kind of talent programs and policies they have evolved. Arijit is extremely passionate about building a positive and open work culture as well as establishing deep-rooted client partnerships. I am extremely delighted to be a part of Mudra’s growth story.”

    Rishi started her career in 1996 with Ogilvy, Delhi where she worked on clients such as Electrolux Kelvinator, Kentucky Fried Chicken and Satyam Cineplex.

    In a career spanning nearly 15 years, Rishi has also worked with agencies such as Publicis Ambience, and JWT. She has worked on various market categories and a wide array of clients such as Pond’s Skin Care, Kotak Mahindra Bank, Maharashtra Tourism Development Corporation and Coca-Cola India.

    Ray said, “Priyanka coming on board is another step towards bringing quality talent to strengthen the senior leadership team at Mudra West. Her well rounded experience across a wide spectrum of brands and categories in the best agencies will really augment the leadership of our FMCG and infrastructure vertical. I wish her a great career with Mudra.”

  • Discovery presents Goafest 2011 ad conclave

    Discovery presents Goafest 2011 ad conclave

    MUMBAI: Discovery Channel will present the Advertising Conclave at Goafest 2011 for the third year in succession.

    The Advertising Conclave, presented by Discovery Channel, will take place at Zuri White Sands on 7 April from 3 pm to 8 pm.

    The ad industry has undergone significant changes in the past decade. Keeping the changing landscape of the industry in mind, Advertising Agencies Association of India (AAAI) presents ‘Preparing the profession for the new decade’, a conclave which will precede Goafest 2011.

    Commenting on Discovery Channel’s association with Goafest 2011, Discovery India senior VP, GM Rahul Johri said, “Goafest is the industry’s most prominent event and we are delighted to be partnering with it for the third year in succession. As in the past, we are confident that this edition of conclave will prepare the industry for the next decade through engaging discussions and in-depth interviews.”

    Presented by Discovery Channel, the Goafest 2011 Advertising Conclave is a common ground for the thought leaders to get together and discuss the larger issues of the industry.

    This year the conclave will be led by RK Swamy BBDO chairman and MD Srinivasan K Swamy. The discussions at the conclave will focus on the advertising practices in the new decade and cover four important dimensions. The first session brings in advertisers’ perspective on the issues facing the agencies and what they should do to be more relevant in the coming years.

    The second session address what can we learn from other service industries; like media/broadcasting, IT, consulting, auditing, telecom and interactive/digital. This will help gain insights on how to increase competency, be more remunerative, attract and retain talent.

    The third session is on ‘How have some advertising companies organised themselves for the new decade?‘ This will be based on an in-depth research done by IMRB on how ‘future-ready’ the agencies are with respect to agency structure, skills enhancement, and new talent acquisition.

    The last session will address the issues of improving remuneration, developing competitiveness and looking for a new cost effective agency model.

    Srinivasan K Swamy, Chairman, Goafest Advertising Conclave in his opening address will talk about the issues that the industry is facing and provide some answers.

    The Conclave will also see ASCI Ambassadors Event where senior professionals from advertisers, agencies and media will take a pledge to create advertising which is honest, truthful, decent, fair, promotes safety, and does not exploit weaker sections of society and children.

    The Conclave will be followed by Goafest 2011 from 8-9 April.

  • Colors in top position in week that ends with India’s World Cup win

    Colors in top position in week that ends with India’s World Cup win

    MUMBAI: In the week that ended with India lifting the World Cup, Colors has occupied the top spot in the Hindi general entertainment channel space amid allegations from some rival networks that it dropped ad inventory.

    The Viacom18 channel, following behind market leader Star Plus for almost a year, has added 28 GRPs (gross rating points) during the week.

    While the whole nation was gripped by the cricket World Cup fever, all the other GECs were losing viewership in a magical week that saw India triumph over Pakistan and Sri Lanka.

    Colors, on the other hand, raced up the charts to end the week with 300 GRPs, with four of its shows – Uttaran, Na Aana Is Des Laado, Balika Vadhu and Laagi Tujhse Lagan – ranking among the top 10.

    Said Colors spokesperson, “To counter the intensifying cricket World Cup mania, we adopted an aggressive approach as part of our tactical move to minimise viewership-loss to cricket. These included inventory optimisation, storyline peaks in some of our fiction shows and strong movie line-ups. The GEC space is not alien to these tactics. As the ratings suggest, this appears to have paid-off for us, as we experienced minimum viewership loss during the peak of World Cup cricket.”

    Star Plus dropped to No. 2 with 261 GRPs in its kitty (last week 291 GRPs), according to Tam data for Hindi speaking markets.

    “We refrained from dropping ad ventory to shore up our ratings. We do not believe in tactics which are ‘value-destroying‘ for the industry. For us, it is important to have a sustainable business plan,” said Star India EVP and head, marketing and communications Anupam Vasudev.

    Star Plus believes that it will retain its pole position. “India reaching the finals and winning the World Cup was a very big and good thing for the country. It has come after 28 years and is bound to impact the other genres. Viewers will come back to us, now that the World Cup is over,” explained Vasudev.

    Meanwhile, Zee TV lost 16 GRPs during the week to stay in third position with 170 GRPs.

    Sony Entertainment Television was the top loser during the week. It shed 39 GRPs and slipped one position to take the fifth spot with 120 GRPs, while sister channel Sab, even after losing 8 GRPs, stayed in the fourth position with 128 GRPs.

    Imagine TV shed 11 GRPs to end the week with 70 GRPs while Star One and Sahara One were at 28 and 22 GRPs respectively.

  • WC: Tale of record ratings and advertisers

    WC: Tale of record ratings and advertisers

    MUMBAI: When MS Dhoni hit a towering six to seal India‘s victory at the World Cup final, it was mass India watching a piece of history being created after 28 years.

    In a whole new era of India‘s superpower status in the cricketing economy, what counted was how many television viewers the game attracted and to what extent sports broadcasters could turn profitable amid high acquisition costs in a country that views a single sport with religious frenzy in constant regularity.

    The ratings created history. The ‘Men in Blue‘s‘ final battle drew in a record 135.4 million viewers and it peaked with a TVR of 35.91, demonstrating to advertisers that if there was one mass medium available it was cricket.
     
    The final contest fetched an average rating of 23.21, surpassing the classical duel between India and Pakistan that got an average TVR of 21 and peaked at 34.46 with 115 million viewers tuning in.

    The semifinal between New Zealand and Sri Lanka got a rating of 4.31 and a peak TVR of 12.87, making it the highest rated for a non Indian match. Seventy million viewers watched it, according to data from Tam Sports (C&S4+).
     
     
    The 2011 World Cup fared better than its 2007 edition. The final between Australia and Sri Lanka had earned a TVR of 4.53 and a reach of 33 million. The two semi finals had got an average of 2.55 TVR in 2007.

    Overall, the event got a TVR of 3.86 compared to 2.02 in 2007. The India versus Sri Lanka final this time around got a rating of 11.1 TVR on Star Cricket, 8.13 TVR on Star Sports and 4.35 TVR on Doordarshan.

    Maharashtra, Uttar Pradesh and West Bengal watched the World Cup tournament the most this time. India‘s nine matches delivered a TVR of 12.07 TVR. In 2007, the three India matches had got an average of 10.33 TVR. The non India matches got a TVR of 1.29 compared to a TVR of 1.43 in 2007.

    Dentsu Media CEO Sai Nagesh said that the performance of the event has been exemplary. “The amount of time that people spent viewing a game has been a revelation. It was thought that people would only watch the last couple of overs. That has not been the case. The non India games also did well. The fact that India was in a tough group which saw teams like Ireland do well boosted the event‘s performance.”

    What about the ad rate hike after India stepped into the semifinal stage? “The incremental increase in the performance of the final over the India versus Pakistan semifinal was expected. The rate of Rs 2.2 million a spot was worth it for the final for clients who came in at the last moment,” said Nagesh.

     

    Top Five India Matches Top five non-India matches
    Final India versus Sri Lanka – 23.21 TVR Semifinal New Zealand versus Sri Lanka – 4.31 TVR
    Semifinal India versus Pakistan – 21 TVR Pakistan versus Sri Lanka – 3.28 TVR
    Quarterfinal India versus Australia – 12.34 TVR Quarterfinal England versus Sri Lanka – 2.92 TVR
    India versus England – 10.97 TVR New Zealand versus Pakistan – 2.45 TVR
    India versus South Africa – 10.11 TVR Australia versus Pakistan – 2.28 TVR

    From the advertiser point of view, the series has been a rewarding one with most of them reaping a good return-on-investment. PepsiCo India executive VP – marketing, Cola Sandeep Singh Arora expressed satisfaction about the response it got for its ‘Change the Game‘ campaign which ran during the event.

    “The campaign broke the clutter and connected with the youth, which is our core audience. Innovative cricket shots such as the Helicopter Shot, Palti Hit and Upper Cut have become a part of today‘s cricketing lingo, underlining the campaign‘s success and helping brand Pepsi take ownership of everything that is unorthodox about the game of cricket. Going forward, we will continue to come up with exciting concepts and game changing campaigns that connect with Youngistaanis,” he said.

    The success of the World Cup has shown that there is enough steam left in the ODI format and it won‘t get killed by the T20 invasion. “What this event has shown is that all three formats will be viable for a long time in India. There is no danger to ODIs from the Twenty20 format,” Reliance Communications group head brand and marketing Sanjay Behl said.

    Behl said the delivery of the event as a whole was 40-50 per cent more than what had been expected earlier. “It delivered more efficiency. We were the most visible brand during the World Cup. We did innovations in terms of digital boards. The future brand recall of India winning will be attributable to Reliance,” he claimed.

    Now with the Indian Premier League about to begin, will advertisers be willing to put big monies there also?

    Media experts believe more advertisers would walk into the sport over the next few months. “There will be a premium paid. However at the same time, it is not that clients will stop spending on other genres. What the World Cup has shown is that cricket is a huge platform,” a media buyer said.

    For brands involved with the World Cup, there has been a big rub off in terms of brand loyalty. “The performance has been spectacular. Companies in categories like telecom already do a lot around cricket. This will continue. In some cases, this could intensify,” a media analyst said.

    Many of the advertisers have already booked slots on IPL. LG CMO LK Gupta said, “We already have our hands full. With the IPL, we are an on-air sponsor and the aim is to have the media share of voice. With the World Cup, it was about building a consumer connect on the ground and creating engagement.”

    Gupta said that throughout the event LG brand got good exposure. “It wasn‘t just about the fact that India won the final. The respect and stature of the brand grew, thanks to our association with this event.”

    The World Cup has thrown up an iinteresting trend with FMCG companies betting their ad monies on cricket.

    “Brands will want a piece of the pie. More companies will want to ride the bandwagon. Already you are seeing some FMCG companies advertising on cricket, which they did not do earlier. This is due to the fact that increasingly women tune in to cricket. While this is due to the rise of T20, the effect has spilled over to the ODIs. You are also seeing categories like cement and inverters starting to use cricket to generate eyeballs. This activity might speed up due to the World Cup win,” Gupta said.

  • Q Cinemas is Kings XI Punjab official multiplex partner

    Q Cinemas is Kings XI Punjab official multiplex partner

    MUMBAI: The Indian Premier League (IPL) franchise Kings XI Punjab has roped in Q Cinemas as their official multiplex sponsor for the upcoming tournament.

    Under this new sponsorship partnership, the Q Cinemas will have their branding on Jersey.

    Kings XI Punjab COO Col. Arvinder Singh said, “We are extremely happy to be associated with Q Cinemas. As a multiplex chain it aims towards providing an unforgettable entertaining experience via movies. Kings XI Punjab also aims to provide memorable ‘cricketainment’ for its fans. Hence, this association is well suited and in synergy with the stated aims of the both the companies”.

    Q Cinemas CMD Syed Salim commented, “We are privileged to be associated with a team like Kings XI Punjab as we identify with its reputation of strength, superiority and consistency. We wish the team the very best in the forthcoming season and look forward to a long term association with them.”

    The existing sponsors of KXIP are Emirates as their title sponsor, Reebok as their official apparel sponsor, USL as their official games for challenge partner, ACC as Official Team Partner, Gulf as Performance & Protection Partner and Wrigley’s as their official chewing gum.

     

  • BSA & Hercules official bicycle sponsor for Chennai Super Kings

    BSA & Hercules official bicycle sponsor for Chennai Super Kings

    NEW DELHI: TI Cycles of India, one of the leading bicycle manufacturers and part of the Rs.159.07 billion Murugappa Group, today announced their tie-up with Chennai Super Kings through their brands BSA & Hercules as their official bicycle sponsor.

    At a press conference in Chennai, TI Cycles of India and BSA Motors senior VP- sales and marketing Arun Alagappan handed over a message board comprising encouraging messages from consumers from around Tamil Nadu and the employees of TI Cycles to Mahendra Singh Dhoni (captain of India and Chennai Super Kings) reiterating TI Cycles’ support towards the Chennai Super Kings.

    Commenting on the occasion, Alagappan said, “The BSA and Hercules brands have always been synonymous with the world of sports. It is to this effect that we are glad to be associated with the Chennai Super Kings and emphasize our support towards them in this year’s IPL. Dhoni has had a magnificent run in the World Cup 2011 and we are looking for him to recreate magic with the Chennai Super Kings this time as well.”