Category: MAM

  • TTT and Hershey India launch AI website for personalised Valentine’s dedications!

    TTT and Hershey India launch AI website for personalised Valentine’s dedications!

    Mumbai: Terribly Tiny Tales (TTT) has consistently woven heartwarming tales around the threads of love and cherished connections, striking a chord with its audience.  TTT’s flagship IP, ‘Butterflies’ (that captures love in various dynamics) and Valentine’s have been synonymous for years now, with colossal success and in collaboration with Hershey India for the last two seasons. This year for its much-anticipated 5th season, ‘Butterflies’ powered by Hershey India is set to scale new heights to usher in Valentine’s Day 2024 while retaining the original core of the IP. In a significant stride towards innovation and infusing a special touch into the campaign, TTT is not only expanding its creative prowess but also venturing into the tech domain by launching a custom dedication website for #YourForevers which will be live till February ‘24. With this distinct, cutting-edge portal fueled by Generative AI, TTT empowers users to craft customized SMS messages for their loved ones – adding a layer of sentiment to their storytelling. This strategic move positions TTT at the intersection of content and technology, reaffirming its commitment to pushing boundaries and delivering unique experiences to its audience.

    This season, with the help of this brand-new generative AI-focused website, TTT ‘helps you voice for every relationship of your choice’. The platform aims to create tailored dedications, celebrating all kinds of love this Valentine’s – be it the enduring love between friends and couples, the cherished family bonds the nuanced dynamics of sibling relationships or any other forms of connection. The AI process seamlessly integrates user inputs, generating personalized dedications with custom images and songs in a classic retro style, thus delivering a tailored mixed tape that captures both present love and futuristic storytelling in mere seconds.

    For example, consider a scenario where a friend desires to convey the essence of their bond. The user inputs all the key details into the generative AI platform about their friendship – shared experiences, defining moments, and the emotions he/she wishes to express. The AI weaves this data into a heartfelt poem, incorporates a customized image that resonates with the message and sets it all to a selected song that holds a special meaning. This unique creation, celebrating their friendship is then delivered directly to the recipient’s inbox.

    The entire campaign caters to a diverse audience of all age groups and revolves around the simple concept that being romantic at heart doesn’t always translate to romantic actions, and TTT addresses this challenge at scale, maintaining a personalized touch at the same time.  While creative storytelling remains at TTT’s core, the brand is adopting fresh, modern formats to narrate familiar tales in 2024.  Moreover, top dedications on the platform will stand a chance of becoming a film in Butterflies S5.

    TTT  founder and CEO Anuj Gosalia said, “With the world moving towards generative AI, we have stitched real love and Artificial Intelligence together by building the country’s largest dedication portal to help you express your love this Valentine’s. Personalization is a powerful tool for making consumers feel valued and understood. We have been working on this project since November ‘23  and, as we launch this website just ahead of the romantic season, we invite you to join us in the art of personalized storytelling. Also, stay tuned for the upcoming 5th season of ‘Butterflies,’ our flagship web series in collaboration with Hershey India – capturing diverse love dynamics with its rich storytelling which has always kept the audience enraptured. We’ve pulled out all the stops to make this season bigger and better.”

    Hershey India marketing director Ankit Desai said, “Valentine’s Day is a celebration of love in its myriad expressions, from the profound connection between spouses to the bittersweet relationship between siblings, and the everlasting ties shared with parents. Over the past three years, we have been building and strengthening the ethos of our campaign ‘YourForevers’. To bring alive this, we are thrilled to yet again associate with Terribly Tiny Tales for the upcoming season of ‘Butterflies’. As we eagerly anticipate the romantic tales and heartfelt content that will surely strike a chord with the viewers, we are equally excited about TTT’s launch of their Generative AI portal that adds another dimension to the campaign. Embodying innovation at its core, this portal is a canvas for heartfelt messages, elevating the art of expressing love in the digital age. Our strategy seamlessly integrates creativity, strategic execution and cutting-edge technology, enabling heartfelt connections across diverse relationships. Through the AI portal, we want to enable consumers to express love to their forevers while providing a truly personalized and meaningful experience.”

    Strategically slated for a pre-Valentine’s Day launch, the website launch campaign will leverage social media platforms for widespread promotion.  Additionally, TTT will be collaborating with multiple influencers, who will use the portal to dedicate original songs and express how they feel.  The brand is eyeing to generate 10K + submissions  through the portal and maintaining a dynamic buzz around the campaign. So, unleash the power of personalized storytelling, create unique dedications, and make this Valentine’s Day unforgettable for your loved ones. Just like love has no limits, so does the portal! Feel free to utilize it as many times as you want to.

  • Nanavati Max super speciality organised a bikeathon with over 200 riders

    Nanavati Max super speciality organised a bikeathon with over 200 riders

    Mumbai: On the occasion of World Cancer Day, Nanavati Max Super Speciality organised a bikeathon with over 200 riders, marking one of the largest bike rallies ever witnessed by Mumbai for a healthcare related cause.

    Max Healthcare chairman and managing director, Dr Abhay Soi and renowned actor Bobby Deol, flagged off the event.

    Actor Bobby Deol said, “I connect deeply with the cause of cancer awareness and have observed the grave impact of this disease on families and individuals,”

    He emphasised the importance of early awareness and regular screening to save lives and overcome cancer, urging for unity and action in this vital cause.

    Max Healthcare chairman and managing director Dr. Abhay Soi, said, “Today’s ride is a significant stride in our fight against cancer. Special thanks to Bobby Deol for amplifying our mission to spread awareness about cancer prevention and the critical importance of early screening. This World Cancer Day bikeathon with over 200 professional riders, showcases our commitment to fight against cancer. It’s a powerful testament of the crucial role of community involvement in elevating such causes. Our heartfelt thanks to everyone for their unwavering support and commitment,”

    Nanavati Max Hospital, a pioneer in cancer treatment and technology within the Max Healthcare network, showcased its commitment to not just treating cancer, but also preventing it through such impactful events. The rally served as a potent reminder of the power of community engagement and the importance of coming together to support a common cause.

    In addition to raising awareness, the event offered an opportunity for participants to train with emergency experts in basic life support and CPR techniques. This initiative aimed to empower riders to act as ‘Emergency Relief Warriors,’ ready to provide critical support in times of need.

    Nanavati Max Hospital remains dedicated to leading the way in healthcare excellence and community engagement, reinforcing the message that early detection and awareness are key to combating cancer.

  • One in ten Indian consumers only book from airlines where they are a loyalty member

    One in ten Indian consumers only book from airlines where they are a loyalty member

    Mumbai: The latest YouGov survey research shows that more than half of urban Indians (54 per cent) are members of at least one airline loyalty program.

    About a quarter (25 per cent) are members of Air India Flying Returns – by far the most popular airline loyalty club – followed, at a distance, by Emirates
    Skywards (11 per cent).

    Foreign airline loyalty programs

    Qatar Airways Privilege Club (9 per cent) and Singapore Airlines / Scoot KrisFlyer (8 per cent) are as popular among consumers as are some domestic programs, namely Club Vistara by Vistara Airlines and SpiceClub by Spicejet (8 per cent each).

    The top three loyalty programs are notably more popular with men than women.

    Among the age groups, Air India Flying Returns appears to be more popular among the millennials (at 29 per cent) as compared to others but Emirates Skywards has
    a stronger resonance with GenZ (at 14 per cent).

    When asked about the top two benefits they most appreciate about being an airline loyalty club member, three in ten (29 per cent) highlight being able to redeem
    their miles for discounted / free flights as a top perk.

    About a quarter (26 per cent) value airport lounge access
    as a top advantage followed by additional luggage allowance, hotel deals and dedicated customer service (at 18 per cent each).

    Seat upgrades (15 per cent), cost-saving deals on retail purchases (13 per cent), and priority boarding (13 per cent) are the next most popular advantages.  

    While airport lounge access is more important to men than women (29 per cent vs 22 per cent), dedicated customer service appeals more to women than men (20 per cent vs 15 per cent).  

    Finally, when airline loyalty program members were asked how they typically decide on international flight bookings, over a third (36 per cent) said they start
    by searching for flights that fit their travel schedule and choose the most attractive option irrespective of their loyalty program membership.

    However, a fifth (20 per cent) look for airlines that fit their schedule but prioritise ones where they are loyalty members.  

    One in six (16 per cent) start by searching among airlines where they are a loyalty member – with 11 per cent saying they will typically choose between flights offered
    by such airlines only. 

  • Infobells announces the launch of a new children’s book collection in multiple Indian languages

    Infobells announces the launch of a new children’s book collection in multiple Indian languages

    Mumbai: Infobells, a leading publisher renowned for its commitment to educational excellence, is thrilled to announce the launch of its latest collection of children’s books. This new series is specially designed to cater to the educational and entertainment needs of young learners, with a diverse range of subjects including rhymes, handwriting improvement, colouring and activity, and fun storytelling.

    Founded in February 2009 by Kuber Natarajan and Jayalakshmi Kuber, Infobells has always been at the forefront of providing quality content for children. The brand name, a blend of ‘info’ and ‘bells’, reflects the company’s ethos of combining informative content with a joyful learning experience. Targeting children aged 2 to 6 years, Infobells has primarily focused on creating and producing animated video content for children and is now expanding into the print medium with this exciting new range of books.

    The newly launched book collection is now available in multiple Indian languages including Hindi, Tamil, Kannada, Telugu, and English, making it accessible to a wide audience. Parents and educators can find these books online on major platforms such as Amazon, Flipkart, and other leading stores.

    Kuber Natarajan, with his engineering background, and Jayalakshmi Kuber, with her expertise in computer science and animation, have combined their strengths to create a unique educational platform for children. The idea for Infobells was born from a Eureka moment when the founders recognised a gap in quality and culturally rich content for young children in regional languages. This led to the creation of a platform that seamlessly blends education with entertainment, particularly focusing on content in regional languages and engagingly delivering traditional values.

  • Gamepoint announces fifth edition of  ‘Corporate Badminton Championship’

    Gamepoint announces fifth edition of ‘Corporate Badminton Championship’

    Mumbai: Gamepoint, a prominent sports services provider has announced the fifth edition of its highly anticipated Corporate Badminton Championship which will take place at the high-quality sports centre in Hyderabad from 3-4 February 2024.

    The Corporate Badminton Championship is an initiative of Gamepoint that aims to promote and incorporate the numerous benefits of sports amongst the employees in the corporate world, thereby promoting improved physical health, mental well-being, and encouraging enhanced teamwork among the employees.

    Commenting on the tournament, Gamepoint co-founder Siddharth Reddy stated, “We are excited to bring together corporate professionals for the fifth edition of the Corporate Badminton Championship. This tournament is now a milestone for the corporate employees as they look forward to participate and compete. This tournament over the years have also taken a pivotal step toward integrating physical well-being and teamwork in the corporate world. Gamepoint is dedicated to creating a culture that values sports and fitness and we hope this event inspires everyone to think about its importance in a new light. We look forward to witnessing some of the biggest corporate companies engage in exciting badminton action on our state-of-the-art courts.”

    Corporate Badminton Championship will be conducted in a unique team event format along with 7 individual events. In the team event, a total of 8 companies will participate which include JP Morgan Chase and Co., Goldman Sachs, INFOSYS, Novartis India Limited, Colruyt group, FinMkt, Samrat Group, alongside last year’s winner Optum.

    More than 100 participants will be competing in seven individual events including Men’s Singles, Men’s Doubles, Women’s Singles, Women’s Doubles, Mixed Doubles, 35+ Men’s Singles, and 35+ Men’s Doubles.

    Each game in the tournament will be decided by a single game of 30 points.

    “We are thrilled to be part of Gamepoint’s Corporate Badminton Championship. Engaging in sports not only promotes a healthier lifestyle among our employees but also strengthens teamwork. We look forward to the spirited competition and the opportunity for our professionals to showcase their athletic prowess,” said participant Deepak Dixit from Novartis.

    Teams, comprising 4-6 shuttlers with a minimum of one female participant, will be formed into groups to compete in a round-robin. After the group stage, the competition will progress to two separate knockout stages: the Champions Cup and the Challengers Cup.

    “At Optum, we believe in the power of sports to enhance individual well-being and build strong, cohesive teams. We have been part of every edition of the Corporate Badminton Championship as it aligns with our commitment to promoting a healthy work-life balance and we are eager to not only participate in the tournament but to win,” expressed Srinadh Nandikolla from Optum.

  • From temples to tourist hubs: Interim budget ushers in travel renaissance

    From temples to tourist hubs: Interim budget ushers in travel renaissance

    Mumbai: Diving into the interim budget, the tourism sector emerges as a key player, echoing the government’s strategic focus on boosting growth and employment. Industry experts share insights on the budget’s impact, ranging from temple tourism subsidies to transformative infrastructure plans.

    The budget unfolds as a roadmap, signaling substantial developments in air and rail connectivity, iconic tourist spots, and initiatives to tackle over-tourism, promising a dynamic landscape for the tourism industry’s resurgence.

    The following are the quotes:

    Temple Connect and International Temple Convention and Expo ITCX founder Giresh Kulkarni

    Reflecting on the activities of the International Temples Convention and Expo over the past year, which successfully brought together thousands of temples, fostering improvements in areas such as enhancement, beautification, surveillance, coordination, and an overall enhancement of pilgrim and devotee management systems, we present a noteworthy recommendation to the esteemed office of the Finance Minister. The comprehensive engagement with the temple ecosystem, encompassing industries related to temple devotion, spirituality, and cultural aspects, underscores the necessity for increased subsidy benefits.

    As we approach the upcoming times, it becomes imperative to uplift existing temple infrastructure through diverse avenues. Notably, the influx of international travelers to India, seeking pilgrimage or visiting temple premises, significantly contributes to the local temple economy through substantial financial spending. Therefore, the current budget prominently emphasizes support for temple tourism, general tourism, and spiritual tourism. In this interim budget, we also advocate for the backing of both corridor-centric and non-corridor-centric temples through the Smart Temples Mission, initiated by Temple Connect.

    Looking ahead, the International Temples Convention and Expo anticipate the participation of over 5000 temples under one roof, marking a significant step towards the Smart Temples Mission. This concerted effort is poised to have a profound impact on local economies, fostering entrepreneurship and benefiting sectors related to devotion and spirituality. Simultaneously, this initiative aims to transition commercially active taxpayers from the current non-tax-paying category to encouraging their participation in the tax-paying category, contributing to the economic growth of the temple ecosystem.

    Thomas Cook (India) Ltd executive chairman Madhavan Menon

    The interim budget presented by the finance minister has focussed on tourism with a multipronged approach that we believe will create a multiplier effect across aviation, tourism and allied sectors, boosting growth and employment generation.

    We welcome the announcements on airport development and expansion: having already doubled to 149 airports in the last decade, the government’s plans to boost air connectivity by the addition of 517 new routes across Tier 2-3 cities, carrying 1.3 crore passengers via the UDAN scheme, will play a critical role with vibrant hub and spoke air corridors to boost accessibility-affordability for regional India.

    Implementation of major rail connectivity corridors via the PM Gati Shakti program together with port and metro/rapid transport expansion will serve to create valuable multi-modal connectivity for tourism.

    We welcome the special focus on domestic tourism which represents a vibrant growth driver via the government’s plan of long-term interest-free loans to states; development of iconic tourism centres by states along with marketing on global standards. What was noteworthy is the reference to Spiritual Tourism and projects for port connectivity, tourism infrastructure and amenities on islands including Lakshadweep – aimed at development of India’s hidden gems and employment opportunities.

    Further, the strong capex outlay of Rs 11.11 lakh cr, a significant four per cent of our GDP, will serve as a catalyst to the Country’s growth potential and job creation.

    SOTC Travel Ltd MD Vishal Suri

    The interim budget presented by the finance minister has maintained status-quo on direct and indirect taxes thus keeping its impact neutral. The government has set focus on the overall travel and tourism sector via infrastructure development, green energy, sustainability and looked at diverse initiatives for domestic tourism via a strategic approach for each segment – aviation, ports (waterways) and rail to strengthen regional connectivity to tier 2 and 3 cities.

    We welcome the development on the rapid expansion of air connectivity with the addition of 517 new routes across regional India’s tier 2 and 3 cities via the UDAN scheme – this will play a key role in strengthening accessibility.

    The special focus on strengthening domestic tourism via implementation of rail connectivity corridors under the PM Gati Shakti initiative and upgrading 40,000 regular train boogies into high-speed Vande Bharat trains will definitely strengthen surface transportation.

    The government’s plan on focus on spiritual tourism, development of iconic tourist spots and island destinations of India including Lakshadweep (projects for port connectivity, tourism infrastructure, and amenities) will generate employment thus boosting India’s economy. What is noteworthy, is the government’s mindful move to form a panel to tackle challenges of higher population/over-tourism, especially in destinations with sensitive ecosystems.

    E-Factor Experiences Ltd MD Samit Garg

    The focus on tourism, including the development of iconic tourist centres and the promotion of the Blue Economy, can lead to more opportunities for cultural events, festivals, and experiential tourism initiatives. This could open new avenues for event managers to explore and innovate in thematic and destination events.

     

  • Flipkart’s ‘SPOYL’ named official style partner for film ‘Fighter’

    Flipkart’s ‘SPOYL’ named official style partner for film ‘Fighter’

    Mumbai: SPOYL, the fashion destination for Gen Z on Flipkart, is the official style partner for the highly anticipated film ‘Fighter’, directed by Siddharth Anand, presented by Viacom18 Studios in association with Marflix Pictures, and starring Deepika Padukone, Hrithik Roshan, and Anil Kapoor. The limited-edition SPOYL X Fighter collection encompasses over 80 plus styles inspired by the movie, ranging from a diverse selection of jackets, t-shirts, tank tops, parachute pants, bags, and sunglasses, starting from Rs 399/-

    Since its launch, SPOYL has experienced an overwhelming surge in popularity among Gen Z fashion enthusiasts. Approximately 60 per cent users on the SPOYL platform today are aged between 16-30 years, and are seeking the latest fashion trends and styles. With many Gen Z shoppers embracing a range of styles, including playsuits, 90s grunge, Y2K, Kpop, cottage-core and gender-neutral styles to name a few, the SPOYL X Fighter collection offers more choices for self-expression through fashion.

    Speaking about the new launch and much-awaited collection drop, Flipkart Fashion Sr director Abhishek Maloo said “With SPOYL, our objective is to offer unparalleled choice and value on the latest fashion trends to every Gen Z shopper nationwide. In line with this, we are elated to unveil the Fighter collection which has been yet another special collaboration between fashion and entertainment in India. We are excited to continue this ‘Official Style Partner’ journey at SPOYL, where we will remain dedicated to exploring novel entertainment avenues. With this approach, we are unlocking new opportunities to bring the best of fashion to millions of customers across India through our growing network of sellers.”

    Viacom18 Studios COO Ajit Andhare said, “We are thrilled to witness the collaboration between Flipkart’s SPOYL and our cinematic creation. The SPOYL X ‘Fighter’ collection is a testament to the fusion of Bollywood flair and Gen Z fashion, offering over 80 limited-edition styles inspired by the movie. Directed by Siddharth Anand and starring Deepika Padukone, Hrithik Roshan, and Anil Kapoor, this collaboration transcends entertainment and fashion, creating a unique space for self-expression and individuality while taking Indians on this one-of-a-kind style journey. We’re excited to see how this partnership unlocks new avenues for style and resonates with our audience across India.”

    Director Siddharth Anand said “This film is a true combination of heart-thumping action and a patriotic fervor packed with some seriously great styles on Hrithik Roshan and Deepika Padukone. To match their iconic fashion and  energy, we partnered with Flipkart as our Style Partner which only resonates with the film and its storyboard but also inspires young Indians to explore their fashion game.”

    Curated and designed by licensing company Black White Orange, SPOYL aims to transform how young Indians express their individual style, offering an extensive array of contemporary designs and style options that empower them to embrace their distinct fashion preferences. Its unique experience is powered by stunning visuals to enable gender-agnostic browsing for styles that resonate with the values of Gen Z customers.

    Since the launch of SPOYL last year, an increasing number of Gen Z fashion shoppers are looking for influencers and celebrity-inspired styles such as corsets, utility shirts, cargos and freestyle baggy t-shirts. With Fighter clocking in more than one lakh pre-booked ticket sales for its release day, it goes to show the immense anticipation of fans for the movie. The lookbook sported by the cast Deepika Padukone and Hrithik Roshan can also be purchased on Flipkart’s SPOYL.

  • Modi ki development guarantee – Union Budget 2024

    Modi ki development guarantee – Union Budget 2024

    Mumbai: Highly speculated theories are now haywire to label it as a ‘Populist budget. In Modinomics, the last union budget session of the Modi government presented by finance minister Nirmala Sitharaman concluded her brief speech on the future aspirations of India in parliament and highlighted growth during the current government tenure.

    In a masterstroke, ‘Modi Ki Guarantee’ reflected a surprising budget for analysts. Most of the masses and even analysts expected a ‘ Populist Revadi Budget ‘ but in an unprecedented move, the Modi government decided to move further with a realistic budget. While considering the long-term plan ahead, the government is extremely focused on increasing the capex (capital expenditure) by the government to develop better infrastructure to encourage investors for sustainable development. Interestingly after the Ayodhya Ram Mandir ceremony, people anticipate a new cluster of ‘ Election Budget.’ Interestingly the government decided to not revise the tax structure which is also a game-changing factor for the government and the country. Due to a better collection of revenue, the government decided to put the same tax structure and improve the flow of the tax cycle.

    Speaking on tax announcements in the interim budget 24-25, Advantage Club CEO & founder Sourabh Deorah, said, “We welcome the government’s decision to extend tax benefits for startups until March 2025 and allocate 1 lakh crore loans for tech-savvy youth. The support provided by a fund of funds, startup India, and startup credit guarantee schemes exemplifies a comprehensive approach to fuelling growth. Overall, the budget presents a positive outlook for the future of India Inc.”

    However, the central government masterstroke paved the way for the ‘ New Indian Revolutionary Budget ‘ and went beyond vote politics. While considering all sections of society, Nirmala Sitharaman has spoken about the structural development of each and every sector of the country. Right from transgender, divyang to middle class, unprivileged community of the society.FM Nirmala Sitharaman mentioned the government’s plan to increase capex in the country. She also mentioned the government plan of’ Jai Jawan Jai Kisaan Jai Vigyan Jai Anusandhan’ in her crystal-clear speech. Her body language was merely speaking about being a populist budget without fear of any kind of general Lok Sabha election ahead. She emphasised the government’s plan to be fairly and truly ‘secular’ in terms of equal opportunity to all sections of society. Especially whether it is employment opportunities, self-employment or startup, or skill development programs for citizens. FM also explains the major government plan for infrastructure which is the first time in India. For the first time, the government announced major corridors i.e. port connectivity corridor, energy, mineral cement corridor, high high-density corridor. This categorised corridor classification is used for the concentration of improving infra development in India. 2.4 Lakh crore allocated by Modi government highest ever in India.

    In view of the union budget 2024, Careernet CEO and co-founder Anshuman Das commented, “As we witness the unprecedented pace of infrastructure development in all facets, be it digital, social, or physical, it is evident that the government’s commitment to progress is unwavering. The financial provisions outlined by the finance minister signal a paradigm shift, especially in the empowerment of women.With 300 million Mudra Yojana loans, the nation is fostering an entrepreneurial spirit, while the remarkable 28 per cent surge in female enrolment in higher education speaks volumes about the strides in education equality. Notably, our optimism is further fuelled by the impressive 43 per cent representation of girls and women in STEM courses, showcasing a commitment to diversity and inclusivity.

    At Careernet, we embrace this forward momentum, recognising the correlation between education, empowerment, and the rising participation of women in the workforce. This budget sets the stage for a more inclusive and vibrant employment landscape”. he added.

    While giving post- budget reaction on consumer durables segment, Veira Group managing director Sharan Maini, said, “As India charts its course towards ‘Viksit Bharat’ by 2047, the budget’s unwavering emphasis on ‘Atma Nirbharta’ in resource allocation holds the promise of a substantial boost for the electronics industry. The Skill, India Mission’s commitment to nurturing a skilled workforce lays a robust foundation for global competitiveness. While we acknowledge the government’s focus on technology and innovation, our concern persists regarding our dependence on semiconductor and display fab imports, which we had hoped would be specifically addressed in this budget.

    Nevertheless, the comprehensive attention given to technology and innovation is encouraging, presenting an opportunity to strengthen our manufacturing capabilities. To align the industry with national aspirations, a holistic approach that tackles import dependencies and reinforces domestic technological capabilities becomes imperative for sustained growth and competitiveness in the dynamic global electronics landscape.” he added.

    Expressing gratitude for women empowerment policies, ZebraLearn co-founder Radhika Sundarka, expressed, ‘ As we applaud the government’s pivotal strides in women empowerment, the bold measures such as reserving one-third legislative seats for women underscore a commitment to inclusivity. We strongly believe in translating policy into action, and this budget announcement aligns seamlessly with our ethos. By addressing social and legal issues, the government is paving the way for a more equitable society. Moreover, as a company, we actively promote a culture of inclusion and empowerment with a focus on providing a conducive environment for aspiring women entrepreneurs, offering mentorship, resources, and opportunities. This budget reinforces our shared vision for a progressive, gender equal future, and we are excited to contribute to the journey of women empowerment in the entrepreneurial landscape.’ she added.

    FM Nirmala Sitharaman also redefined GDP as governance, development, and performance to focus more comprehensively on developing a new Indian ecosystem. The manufacturing industry grows by 6.5 per cent in FY24 up from 1.3 per cent in FY23. As per the last data of the national statistical office, the economy is to grow 8.9 per cent compared to 16.1 per cent last financial year. agricultural, livestock, forestry, and relative business are contributing 15 per cent of GDP, unfortunately, it has come down in growth rate from 4 per cent in FY 23 to 1.8 per cent in FY 24. The technological advancements can be due to reforms in the Agricultural sector over the last few years. In this interim budget, FM announced the government would focus on new tech facilitation soon.

    Sharing happiness over budget, Rite Knowledge Labs co-founder & CEO Zahara Kanchwalla, said, ‘ This budget continues the government’s focus on development and infrastructure as crucial growth pillars, aiming to balance inflationary trends in parallel. Congratulations to the government for emphasizing women’s empowerment, particularly the lakhpati didi scheme. Additionally, the boost to entrepreneurship through Funds of funds and Mudra loans for small businesses is encouraging. The government’s vision of making India a developed nation requires participation from all tax-paying citizens and corporations for success.’

    Commented on the agriculture industry dynamics, Aroma Agrotech CEO and director Anshul Garg, welcomed the strides made in the agriculture sector by the latest budget, as he resonated with the sentiments made by the FM, saying, “Aroma Agrotech finds enormous inspiration in the ingenious and insightful evaluation in the interim budget 2024-25. The sentiment regarding the government’s commitment to the farmers, our ‘Annadata’. The PM-Kisan Samman Yojana and PM Fasal Bima Yojana sound like the highlight of the Agricultural budget and Aroma will extend its unwavering support to implement the scheme effectively. We feel that this budget extends farmer-centric policies, support of income, risk coverage, and the encouragement of developing technologies and innovative ideas through Agritech, which aligns perfectly with our core values and we are enthusiastic about building on the sector’s fast-paced growth by assisting these policies.”

    The Reserve Bank of India also plays an important role in cutting rates due to government-revised high growth indicators. Substantially, the government achieved a target of a Fiscal deficit of 5.1 per cent from last year’s 5.8 per cent in FY 23-24. Further, the government aims to lower it to 4.0 or 4.5 per cent in the next fiscal year. FM also spoke about giving equal attention to the service industry and a continuous growth approach for the service industry including hospitality, trade, communication services, telecom, media, and other related services. Despite that fact, the growth indicator slowed down from 14 per cent to 6.3 per cent in FY 24-25. Especially after the Ram Mandir ceremony PM Modi announced a solar energy scheme which was also emphasized by FM during a budget session. Under the rooftop solar scheme, 1 crore families get 300 units of free electricity.

    Giving hand-to-hand support to MSMEs and different flagship schemes for businesses like PM Vishwakarma Yojana, and PLI scheme, Nirmala Sitharaman also announced to cut down the burden by reducing corporate tax for industries. Sitharaman also spoke about ‘ Housing for all’, focusing on the middle-class housing problem in different cities.

    While expressing a reaction to the interim budget, Malodia Business Coaching founder & CEO Rahul Malodia said, “The budget’s focus on global competitiveness for MSMEs through training is a positive step towards viksit Bharat and the commitment to sustainable economic policies and next-gen reforms, in collaboration with states and stakeholders, signals a positive trajectory.

    He further added, ‘The vision for India’s development by 2047 aligns with the positive transformation witnessed in the last decade. The dedicated emphasis on all-round, all-inclusive development resonates with our mission. The priority to train MSMEs for global competition is a crucial step. This budget sets a promising tone for the entrepreneurial ecosystem, and we eagerly contribute to India’s journey towards becoming a developed nation by 2047.”

    After basic infrastructure development, the government also decided to give importance to the service industry and manufacturing sector. The government is aiming to build infrastructure for quality upgradation and research and development for providing futuristic services. The government aims to provide less interest or nil loans, as tech-savvy people get 50 years interest free loan or nominal interest loan facilities to improve tech infra development. This move of the government aims to boost the tech ecosystem in India. Rising manufacturing demands for semiconductors can get a boost in the country. FM’s speech also mentioned marketing and branding to get support for end-to-end solutions in the country. By procuring loan term loans tech giants get increasing R & D support. AI, the generative AI sector can leverage fruit out of it.

    Speaking exclusively on possible reflection of the interim budget on brands nationally and internationally, Aroma Agrotech CEO and director Anshul Garg expressed, ‘ Aroma Agrotech finds enormous inspiration in the ingenious and insightful evaluation in the interim budget 2024-25. The sentiment regarding the government’s commitment to the farmers, our ‘Annadata’. The PM-Kisan Samman Yojana and PM Fasal Bima Yojana sound like the highlight of the Agricultural budget and Aroma will extend its unwavering support to implement the scheme effectively. We feel that this budget extends farmer-centric policies, support of income, risk coverage, and the encouragement of developing technologies and innovative ideas through Agritech, which aligns perfectly with our core values and we are enthusiastic about building on the sector’s fast-paced growth by assisting these policies.”

    While speaking of the post-interim budget, larger numbers of analysts praised the professional approach of the government for fiscal 24-25. Continuing capex and simultaneously increasing revenue cycles is a win-win formula established in this budget.

    On the balanced approach of the union interim budget 2024, Edelweiss MF president & chief investment officer- equities Trideep Bhattacharya said, “In an election year, the budget adeptly strikes a balance, prioritising sensibility over populism. It showcases India’s unwavering commitment to infrastructure development, coupled with a steadfast adherence to fiscal prudence. This paves the way for sustained growth, steering the nation along the trajectory towards achieving a developed economy by 2047.”

    In this interim budget, FM declares a corpus fund of 50 50-year loans for entrepreneurs to fulfill research development finances. Expressing joy about tech industry reforms, Almond’s AI co-founder & CEO, Abhinav Jain said, “The government’s forward-looking budget aligns remarkably well with the impetus required for the AI and technology sectors. The focus on digital infrastructure lays a robust foundation for innovation, and the commitment to skill development among youth mirrors the mission to empower the next generation with AI capabilities.

    The support for electric vehicles and clean energy initiatives resonates with the Green Loyalty Program, reinforcing belief in sustainable technological advancement. This budget not only catalyses a tech-driven economy but also heralds a golden era for companies like ours at the intersection of AI and market technology. We are eager to contribute to this transformative journey and commend the government’s vision for a tech-empowered, inclusive growth trajectory.” he added.

    The government also focused on the welfare of the marginalised community, children, women, and small farmers’ businesses, and developing education for completing the skill development mission of India and making India developed by 2047 which was also mentioned specifically by FM Nirmala Sitharaman during her interim budget speech.

    Bal Raksha Bharat CEO Sudarshan Suchi commented on embarking on welfare policies, and the ‘Bachpan Surakshit, Desh Viksit ‘ approach, stating, ‘The government is working on an all-round, all-inclusive and all-pervasive development. Catalyst of change in child welfare recognises the interconnected facets of a child’s development. Bal Raksha Bharat supports this holistic approach by the Government of India which will undoubtedly accelerate efforts sustainably towards a Viksit Bharat by 2047.

    The allocation of a higher share of resources for children in the union budget will play a vital role in shaping the country’s developmental priorities and our goal of becoming the third-largest economy. We are hopeful that the union budget’s focus on development will significantly improve the nation’s progress and the well-being of its citizens. he added.

    Here are the union budget 2024 FM speech highlights –

    • No changes in direct, or indirect tax rates
    • To formulate a program to support dairy farmers
    • Efforts to control foot-on-mouth diseases
    • To empower existing dairy plants to up productivity
    • Largest milk producer in the world but low Milch productivity
    • The bond yield fell 8 bps after gross borrowing announcement
    • The GST tax base has doubled
    • Tax receipts estimated at Rs 26.02 lakh crore in FY25
    • FY25 fiscal deficit target set at 5.1 per cent of GDP
    • FY24 fiscal deficit revised down to 5.8 per cent of GDP
    • Projects for tourism to be taken up in islands including Lakshadweep
    • Metro Rail, Namo Bharat to be expanded to more cities
    • Govt to support EV manufacturing, and charging infrastructure
    • Ayushman Bharat cover extended to all Anganwadi and Asha workers
    • The golden era for tech-savvy youth, 50-year interest-free loans to be rolled out
    • The number of airports doubled to 149 in the last 10 years
    • Govt to help in providing housing for the middle class
    • Policy priority to provide training for MSMEs to compete globally.
    • Govt to adopt economic policies that sustain growth, Sitharaman says
    • The next 5 years will be of unprecedented development.
    • ‘New world order emerging after Covid’
    • ‘Proactive inflation management has helped keep inflation within the band’
    • ‘All forms of infrastructure – digital, social, physical – are being built in record time’
    • Our prosperity depends on equipping and empowering the youth.
    • Crop insurance has been given to 4 crore farmers under the PM
    • Fasal Bima Yojana, says FM Sitharaman
    • Garib Kalyan is desh ka kalyan.
    • Expect that our government with its stupendous work will again.
    • Our young country has high aspirations.
    • The Indian economy has witnessed a positive transformation in the last 10 years.

    Lastly, apart from all Modi ki Guarantee, this time the government enforced strict government measures for ‘Amritkaal‘ and decided to cut down rewadi culture to improve the efficiency of the overall economy.

     

  • Ipsos India busts popular myths about Gen Z & Gen X

    Ipsos India busts popular myths about Gen Z & Gen X

    Mumbai: Ipsos India showcased new thinking on Generations busting myths about Generation Z and Gen X, providing a true understanding of the two key cohorts, exhorting marketers to fine tune their targeting with precise messaging. The views were shared at the Ipsos After Hours, client event.  

    Generation Z, those born between 1997 to 2012 and Generation X (born between 1965 to 1980) have been the fastest growing cohorts. Ipsos highlighted some of the misconceptions around these two groups of dynamic people.

    Ipsos India group service line leader, UU and Synthesio Ashwini Sirsikar said, “We all know that India is a young country, with 65% of its population belonging to Gen Z or Y. What may be news to some of us is that it is actually Gen X which is the faster growing population for India. While much is written, spoken and known about Gen Z, there is very little which is known about Gen X. However, what is common to both segments is the abundance of myths which exist around each of these segments. Our attempt is to bust some of these myths and leave some food for thought for marketers.”

    Generation Z

    Myth one – We all tend to have this stereotypical Gen Z image shaped by the popular media and our own exposure to various western influences. But the reality is different as shown by the data on this slide – the difference between Gen Z in India as compared to other countries.

    IPSOS

    Generation Z has regressive views on gender roles.

    Myth two – One would expect Gen Z as a cohort to be a happy bunch and someone who would lead a very carefree life where they are able to navigate the complexities of life very easily.

    In reality, Gen Z was seen to be largely bored, lonely and frustrated. And constantly under stress.

    Myth – GenZ often seen as digital natives are not just social butterflies in the virtual world but also adept at forming meaningful connections in the physical world.

    Not only were they bored and lonely, but they were also finding it more difficult to make friends after the pandemic. They are comfortable interacting with people online but that itself could be a stressor for them – as it becomes difficult for them to form true human and personal connect in the non-online world.​

    ​They find the thought of talking to strangers difficult and struggle to open conversations.

    Myth: Gen Z is self absorbed, entitled and privileged.

    Interestingly, what we saw was a heightened sense of awareness about financial responsibilities – they did not feel as secure financially (some of them would have just started working) and worry the most about being a financial burden on the family.  ​

    ​To combat this, they were seen to often start to earn early and supplement their income through side jobs.

    Gen Z was seen to be different from how it is perceived in money matters.

    Generation X

    Myth 1: Gen X is often caught between the responsibilities of caring for parents and raising their own families coupled with the pressures of maintaining their careers, mental and physical wellbeing.

    Contrary to the popular notion, Gen X-ers actually felt way better physically and mentally when compared to Gen Z.

    Myth 2: Significant global events, economic fluctuation have resulted in Gen X being pessimistic

    We know that the Gen X has seen considerable financial fluctuation as well as big global events that have impacted their lives – which leads us to think that they are a naturally pessimistic generation.

    However, they are feeling a lot more optimistic about life in general – more well prepared, excited and optimistic and less lonely, bored and frustrated.

    Myth 3: Generation X with multiple financial responsibilities find themselves cash strapped and need to dip into savings.  

    We already know that as a Generation, they have a huge spending power. ​

    ​Despite this, it was interesting to note both Gen X and Gen Z feel similarly when it came to buying things they need. However, Gen X-ers also try to keep their life simple as far as possessions are concerned. They in fact believe in leading a simple life.

    While Gen Xers believe in simple living, it does not translate to frugal. They are in fact enthusiastic about making purchases across a very wide range of categories.

    These categories span a broad range – these not just include the obvious ones like grocery, financial services, health care etc. but also others like fashion, home décor, consumer durables, personal care, automobiles etc.

    Myth 4: Generation X often considered financially pragmatic, is known for saving for very specific goals.  

    Interestingly, Gen X was seen to be self-sufficient when it comes to money. They have a savings mindset but were not saving for anything in particular.

    Popular culture Vs reality. Does Gen X’s portrayal match up?

    Portrayal of Gen X in popular culture to see if this representation matched the reality or just carried forward the existing stereotypes showed, Gen X was a forgotten generation or a sandwiched generation. Every generation had its stereotype — millennials were seen to be whiny, Gen Z weird, and boomers were seen to be selfish. Gen X’s nobody remembered them.​

    41 per cent of them felt that their generation is not at all well-represented in the advertisements today.

    Look at some salient TV commercials – Most categories focus on either the youth or the boomers, youth – because everyone runs after them, boomers – as everyone listens when granny speaks. ​

    What was clearly evident that there were very few meaningful portrayals of Gen X or any meaningful relationships shown between Gen X and Gen Z.

    Even when Gen X were represented in ads, the depiction was stereotypical and it was in categories like health, insurance etc. – portrayed as the ignorant, tech unsavvy folks, just as provider who need to be educated either by their smarter kids or an expert.​

    Also shown as being at logger heads with Gen Z – having extreme and traditional views. And the portrayal of one generation teaching the other.

    Gen Xers also felt very under-represented in specific categories like fashion, beauty, durables, automobiles etc. – and unfortunately, these were the very categories that they were looking forward to buying in the very near future.

    A few brave attempts made to unstereotype this generation – but not enough.

    ​There was some glimmer of hope seen when it came to OTT – Many Gen X centric shows with lead actors in their  50s of late, have been coming through. Playing their age, breaking the stereotypes.

    Need for more authentic representation of both generations to avoid alienation.

    What will it take to engage them meaningfully and tap into their buying power?

    At what age do we cap survey participation?

    “The narrative of Generation X is marked by satisfaction, wealth accumulation, and unfortunately, disregard. This rapidly growing, affluent generation is often overlooked, both in terms of dedicated research and representation in studies and targeted marketing – a situation that requires introspection and change,” stated Ipsos India executive director and country service line leader, Synthesio Maitreyi Mangrati.

    While there are many misperceptions and differences between these two generations, one thing on which their views converge is the impact of climate change on the planet and the need to take necessary action.
     

  • Havmor transforms the mundane soup to a delectable ‘scoop’

    Havmor transforms the mundane soup to a delectable ‘scoop’

    Mumbai: Havmor, a part of LOTTE Wellfood Co Ltd and one of the most beloved brands, in a recent social media marketing strategy ingeniously leverages a popular trend, transforming the term ‘soup’ into ‘scoop’ to align with the current trend.

    Their creative billboard ad on SM with a ‘soup twist’ is inviting viewers to satisfy their craving with a tasty scoop by Havmor ice cream.

    Havmor cleverly engages with the spirit of the times, showcasing a witty adaptation in this brilliant moment marketing. It not only aligns with the current trend but also reinforces Havmor’s position as one of the most loved ice cream brands.

    With its irresistible charm, the imaginative billboard ad on social media has quickly gained momentum in no time on platforms like Instagram, thus reaffirming Havmor’s status as the go-to choice for ice cream enthusiasts.

    By embracing such creative strategies, Havmor ensures its presence remains vibrant and resonant, spreading the joy of their delicious ice creams across seasons.