ITV

Category: MAM

  • Creativeland Asia selects Roy Menezes as creative director

    MUMBAI: Creativeland Asia has roped in Roy Menezes as creative director of its digital operations.


    Menezes moves in from Rediffusion–Wunderman, the digital and direct communications arm of Rediffusion India, where he worked for more than a year as creative director.


    According to an official statement, this appointment is a step further towards bringing together technology and creativity.


    Menezes comes on board with an experience of nearly 13 years.


    Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “In the last few years, we have reinforced our hold of the digital media and have successfully executed some very brilliant campaigns in the digital space which have been applauded and awarded world over. While I met several people, Roy’s mastery over the medium and his passion for creativity made me finally bring him on board. I’m sure his judgment, drive and experience will take us much further.”
     
    Menezes has been associated with RMG Connect and Tribal DDB in the recent past, where he led teams to win awards for campaigns such as the Idea Cellular “Idea Mobile Roadie Challenge” and the Reliance Mobile “Go for it”.
     
    Stated Menezes, “I am all geared up to work as part of one of the hottest creative and strategic solutions companies in Asia. What drew me towards Creativeland is the high culture and creativity; while all the work has been very distinct from each other, they all carry the same appeal. The campaigns have been unique in approach, uncompromising in delivery and most relevant and effective for brands. It excites me to see how I can put my experience to create.”


    Apart for being a specialist in digital, Menezes also has print and television work experience.

  • Cadbury to launch its first TVC for Tang

    Cadbury to launch its first TVC for Tang

    MUMBAI: Cadbury India, a part of Kraft Foods, has launched its first marketing campaign in India for its global power brand, Tang.

    The spot is developed by Bates 141.

    According to the company, the Tang television commercial showcases the innate creativity, talent and enthusiasm in every child.

    The launch of this TVC will be supported by a robust marketing campaign, including activations and sampling in urban and semi-urban cities across India. The communications campaign will be also leveraged through digital media.

    Said Cadbury India powdered beverages, gum and candy director Narayan Sundararaman, “Findings from our research with mothers and children reveal that a child‘s day is no different from that of an adult, with the level of activities that they perform during the day in school and through other extracurricular activities. Our campaign focuses on a mother‘s continuous effort to create a fun and exciting atmosphere to bring out the best in her child.”

  • Windchimes Communications bags Yardley’s social media account

    Windchimes Communications bags Yardley’s social media account

    MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media.

    Yardley is a brand of Wipro Consumer Care and Lighting.

    Windchimes will assist the brand in setting up and managing its social media presence. Yardley’s ongoing association of the brand with leading actress, Katrina Kaif, will also be used by the social media agency to create a talking point for the brand online.

    Social media will be utilised to communicate to Yardley’s online audience about the range of products available and also use it as a platform to create buzz for new launches. Yardley is also looking at encouraging trials for its products-which will be facilitated through social media.

    Said Wipro Yardley Consumer Care business head Sriram Iyer, “It makes perfect sense for a heritage brand like Yardley to embrace new media, since one of our main objectives is to connect with a younger audience – who are increasingly online. Social media provides us with the apt platforms to create and further engage with our users. We are confident, Windchimes, with its considerable experience in working with brands across categories, will provide us with the right strategic inputs and execution excellence to make our social media foray a success.”

    According to an official statement, Windchimes will leverage social media for Yardley London, with the aim to position it as a youthful brand while reinforcing the royal heritage. The agency will make use of platforms like Facebook and Twitter to reach out to existing and potential Yardley users and engage with them.

    Windchimes Communications head maven Nimesh Shah stated, “We are very excited to be working with Yardley London on its maiden foray into social media. The brand comes with a very distinguished history and one of our key roles will be to take the brand into new media without losing the royal essence of the brand. By effectively using social media, we aim to introduce and create a connection for Yardley with new customers and to meet its business objectives.”

     

  • Quadrant bags creative duties of Paranjape Schemes

    Quadrant bags creative duties of Paranjape Schemes

    MUMBAI: Quadrant Communications has bagged the creative duties of real estate developers Paranjape Schemes.

    According to market sources, the account size is pegged at Rs 40-50 million.

    The mandate was given following a multi-agency pitch.

    Two years back, the creative agency had worked on the developer’s launch project in Pune for a year.

    Paranjape Schemes have in the past developed large parts of the Mumbai suburbs. After a gap of some years, they are re- entering the Mumbai market.

    Quadrant Communications President and CEO Rajan Narayan said, “Paranjape appreciated our work in Pune and were impressed with our approach for Mumbai market as well. We are very excited about the win and looking forward to work with them again.”

    Narayan also stated that currently they are working on a project called Royal Court.

     

  • MediaCom selects Niti Kumar as national director-new biz and insights

    MediaCom selects Niti Kumar as national director-new biz and insights

    MUMBAI: MediaCom has appointed Niti Kumar as national director-new business and insights. She will be based in Delhi.

    In her last stint, Kumar was head of operations at Mudra Connext-North and East India.

    This was Kumar‘s second stint with the organisation. Earlier in 2003, she had joined Connext as business director and was with the company for five years before she took a one-year sabbatical.

    Says MediaCom India COO DebrajTripathy, “Niti’s experience and expertise will help in growing MediaCom’s client roster and will add immense value to our media product. She is definitely the kind of talent that we are looking for and her hiring is in line with our objective of having the best people in MediaCom.”

    Kumar specialises in media planning and has over 11 years of experience. She started her career with FCB Ulka Advertising in 1999 where she handled clients including Whirlpool and Tropicana. She has also worked with Universal McCann and clients such as ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux and Yatra.com.

    NitiKumar adds: “I am extremely excited about my role, here at Mediacom. I look forward to contributing towards the growth of the agency and working with their current clients and people across the country.”

    MediaCom manages businesses such as Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Edelweiss and AegonReligare.

  • MPG wins Clarks’ media account

    MUMBAI:Havas Media’s flagship brand, MPG India, has bagged the media planning and buying business of Clarks Future Footwear, following a multi-agency pitch process.


    According to market sources, the account size should be in the region of Rs 70-100 million. 
     
    MPG has been handling Clarks’ media planning in a number of markets globally including United Kingdom.


    MPG International had won the iconic British brand’s global media account from Universal McCann Manchester in July 2009. 
     
    Said Clarks Future Footwear marketing head Gautam Raheja, “We found the MPG approach thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, with an overall marketing perspective and an extremely passionate and enthusiastic team, made us choose them as our media partners. Moreover Havas Media and MPG are our global partners and association in India will help us get the global learnings and best practices.”
     
    Stated MPG and Havas Media South Asia CEO Anita Nayyar, “We are delighted to start a new relationship with Clarks Future Footwear in India. Clarks is an iconic brand with a huge fan following in many parts of the world and we are looking to partner the brand in its growth trajectory in India. The clients were impressed

  • Surf Excel engages with consumers via Vijay TV’s show ‘Little Big Film Makers’

    Surf Excel engages with consumers via Vijay TV’s show ‘Little Big Film Makers’

    BANGALORE: Unilever’s detergent brand Surf Excel has partnered with the Star Network’s Tamil offering to create a one hour television show–‘Surf Excel Little Big Film Makers’ (LBFM) that has helped the brand to engage with consumers in three cities in Tamil Nadu – Madurai, Coimbatore and Chennai. The initiative kicked off in early February this year.

    Based on the brief by the sponsors, Vijay TV gave an opportunity to children between 8 and 14 years of age in the three cities to tell a story that highlighted the concept “Dirt is good” (‘Daag aache hai). Surf Excel had started using the tag line Daag aache hai sometime towards the end of 2005 and continues to use it even today in many of its television commercials and promos. Exciting and interesting stories were identified and shortlisted by the show judges – leading director A.R. Murugadoss and actor Suhasini Maniratnam.

    Vijay TV says that it has conducted road shows in the selected cities and had hundreds of school children participate in narrating their ideas. Eight of the selected stories told by these kids were converted into ad films by three ad film makers – Roshni Chandra and Socrates
    from Primary Colours, Balaji from Reel Root and Sendil from Phoenix Films under guidance from the authors of the stories.

    LBFM went on air a few weeks ago on the Sunday morning 10 am slot and Vijay TV will be airing the tenth episode and the grand finale of LBFM on April 24 at 10 am.

    “Tamil Nadu is an important market; as a matter of fact, it is the largest market for us. This initiative was more for consumer engagement and we may have similar programmes with other channels if the opportunity arises,” explained Surf Excel brand manager Tanveer Khan.

    “Our current on-air ‘Daag aache hain’ campaign has been created by our agency Lowe. We may use the eight short films which are about 2 to 2 and a half minutes long each in cinema theatres and selectively on television,” revealed Khan.

    The eight selected stories that have been made into ad films are:Happy Birthday Patti” by Abhinaya (a short and sweet film about how a little girl whips up a surprise for her dear grandmother on her birthday); Kitchen Galatta by Evangeline (a fun film about a father and son who decide to surprise the mother with a lunch prepared by them in the kitchen); Anbulla Amma by Vasundhara (an emotional tale of a girl and her prized artwork that she presents to her parents before leaving for boarding school); My new friend by Rahul (a story of how a new boy in the class is bullied in the class and his new classmate comes to his rescue and they become friends; Thaatha’s Treasure by Raja (a story of magic and hidden treasure, little Tejas is out to seek a hidden treasure for his grandmother); Chutti Ponnu by Ziya (a story of little girl Riya, who saves her friend the waiter from an angry customer at her birthday party); Chicken Champion (the writer Arun Balaji has written the chicken story as two boys become friends over a chicken coop); and Muniyamma by Abhay (a tale of a boy who goes out of his way to help a distressed woman on the street).

    Vijay TV will be airing the eight ad films during the grand finale and present awards to the children that helped create them. As a part of the festivities, special performances by the contestants of Junior Super Stars – Lakshmi, Alsabeth, Priyanka, Balasarangan, Jayanth and Shanmugapriya and dance performance by Junior Jodis Rinson & Gabriella will be aired during the grand finale.

     

     

  • India to be 5th fastest growing ad economy in the world by 2013

    India to be 5th fastest growing ad economy in the world by 2013

    MUMBAI: India will emerge as the fifth-fastest growing advertising economy in the world by 2013, as developed markets are still recovering from the tremors of a deep recession.

    India’s contribution will be $2.5 billion to the global ad spend growth, behind US, China, Russia and Brazil, according to a recent forecast by ZenithOptimedia, a firm that tracks global advertising spending.

    A significant trend is that the high-growth areas are from the developing markets. While China’s contribution to the ad spend growth story will stand at $10.8 billion by 2013, Russia will settle at $6.9 billion and Brazil at $3.3 billion.

    “Overall, we predict developing markets will contribute 62 per cent of new ad dollars over the next three years,” the report said.

    US will, however, continue to lead due to its sheer size, contributing the most new ad dollars to the global market over the next three years despite its slow growth. It will make up $14.2 billion of the ad spend growth story by 2013.

    The total global ad spend in 2013 will be $525.59 billion, up from $451.94 billion in 2010, according to the ZenithOptimedia forecast.

    India’s ad spend growth will be fuelled by television. High competition and aggressive approach amongst DTH providers will lead to more customer acquisitions, which will eventually spawn viewership. Reality shows and sports content will also lead to a spike in television viewership.

    “The growth in TV will be more than in print,” said ZenithOptimedia India CEO Satyajit Sen. He said that access to global technology and software will reduce the costs involved and consequently, the content quality will improve, which will, in turn, result in increased time spent on television.

    In a separate reaction, Leo Burnett chairman and CEO Arvind Sharma said India is a star among the emerging markets. “Emerging markets is where all the attention is. The way media is consumed is changing,” he said.
     

  • IPL opens on a strong note

    MUMBAI: Looks like the World Cup hangover does not exist for the Indian cricket fan who just wants more. The fourth edition of the Indian Premier League (IPL) has delivered an average TVR of 4.82, according to data from Tam Sports c&s4+ all India.


    By comparison, the first three matches of the World Cup had delivered an average TVR of 3.15. Two of those matches did not feature India.


    29 million viewers watched the first match this time around compared to 13 million viewers for the second match and 21 million for the third match.
     
    The opening match between Chennai Super Kings and Kolkata Knight Riders got a TVR of 7.14, an increase over the 7 TVR that the opening match between Deccan Chargers and Kolkata Knight Riders had got last year.


    Last year, the IPL had managed an average TVR of 4.6 across the event. Overall, the recently concluded World Cup had a TVR of 3.83. The nine India matches gave a TVR of 12.


    The IPL matches‘ ratings are showing a similar pattern. The second match between the Deccan chargers and Rajasthan Royals got a TVR of 2.39 as it was played early in the evening. The third match between Kochi Tuskers Kerala and Royal Challengers Bangalore got a TVR of 4.94.
     
    Meanwhile, in the Metros c&s4+, the three matches got a TVR of 5.15, a slight drop compared to 5.7 last year, 5.37 in 2009 and 6.25 in the first year.


    Interestingly in six metros c&s4+ the digital homes are showing a better TVR, although the reach is much less. The three matches have averaged 6.71 TVR compared to 5.15 otherwise. The opening match got an impressive 9.42 TVR in digital homes compared to 7.77 otherwise.
     
    A media buyer notes that the ratings are in line with what had been expected especially among males. “While one match might have delivered a lower rating, overall the rating is what had been expected. Having said that, it is too early to take a call on the IPL‘s delivery,” he said.
     

  • MTV to hike ad rates

    MUMBAI: MTV India has decided to up its advertising rates even as it beefs up its programming lineup with international format shows.


    For the new big-ticket shows, MTV will be demanding a premium.


    “We have decided to hike our ad rates. We will also be charging a premium for our power-packed lineup of shows including MTV Crunch (Indian format), True Life, and MTV Grind,” a source in the company said on condition of anonymity.
     
    MTV spokesperson refused to comment on the ad rate hike decision. MTV India channel head Aditya Swamy could not be contacted till the filing of this report.


    In its revamped position (Stay Raw), MTV plays music and non-music content for nine hours each in a day while the remaining six hours are repeats and other loop content.


    MTV is launching three new shows this month. Starting 18 April, it will launch a home grown concept, MTV Crunch. Presented by Docomo, the show will be a daily 24-hour reality show for Internet and mobile audience, while it will be a daily show on the channel.


    MTV said in a statement that the concept sports 10 crunchable rooms, 10 crunchable pairs locked in for four weeks with the walls physically closing in on them to become smaller and smaller.
     
    Meanwhile, True Life – Real People, Real Stories will be presented by Gorbatschow. It is a docu reality show. The Emmy award winning format show captures the reality and the dichotomy in the lives of 10 young people who have two sides to their personality.


    The channel is also hosting ‘MTV Age of Sinnocence’ – the youth marketing forum on 29 April. The move is to revive MTV’s iconic properties – both on ground and on air.
     
    It will also launch MTV Grind– customised to the Indian youth, starting 30 April. It will feature the hottest dancers, sexiest bodies in town at the most chilled out pool locations, the channel said.