ITV

Category: MAM

  • Mudra Max creates Slice Mango lounges

    Mudra Max creates Slice Mango lounges

    MUMBAI: Mudra Max has launched an on-the-ground promotional activation for Slice, PepsiCo’s mango drink. Slice Mango lounges aims to reach out over 1.5 million consumers by the end of the campaign in June 2011.

    The agency has stationed Mobile–Slice Mango lounges at multiple locations in various cities across India. According to Mudra, the key task is to make the target audience taste mango packaged in the form of Slice.

    The Slice Mango lounges have been created out of four buses, where the visitors are served Slice based mocktails.

    Mudra Max Celsius SVP Sanjay Kacker said, “Bringing the product to life’ was the objective and we were successful in doing so, thus allowing the end consumers to actually sense & feel the brand closely. This innovative use of consumer sampling will not only give the consumer a taste but will also help drive consumption via repeat purchase.”

    PepsiCo India director juices and juice drink Homi Battiwala adds, “Experiential sampling in small towns is a big priority for brand Slice this year, and the Slice Mango Lounge activation conceptualised by Mudra Max does a great job of driving this priority. The lounge has been on road for over six weeks now and we are delighted with the consumer traction and response. Look forward to Mudra continuing with their expertise in innovative activations with efficient operations and consumer insights. Keep it up team Mudra.”
     

  • Publicis Ambience appoints Paritosh Srivastava as Mumbai head

    Publicis Ambience appoints Paritosh Srivastava as Mumbai head

    MUMBAI: Publicis Ambience has appointed Paritosh Srivastava as its Mumbai head. He is expected to come on board in early May.

    Srivastava moves in from Rediffusion Y&R, where he was executive vice president south. 
     
    Publicis South Asia CEO Nakul Chopra said, “Paritosh brings a unique combination of youth and experience. I believe both his passion and entrepreneurial skills will bring the very qualities we need in PA Mumbai right now. I look forward to a very successful partnership with him.”

    Srivastava started his career with Ogilvy and Mather Mumbai as account supervisor and worked there for four years. 
     
    After O&M, Srivastava has had a long and successful innings at Rediffusion-Y&R going on to head their operations in the South across Bangalore, Chennai and Hyderabad.
     
    In a career spanning more than 10 years, Srivastava has worked with a range of clients such as ITC, Titan Xylys, Arrow, Antiquity, Indiainfo.com, Star India, Amaron Batteries and Bajaj Auto.

    Srivastava stated, “Publicis is a strong group with aggressive future plans for India. Nakul’s view of the agency business and the kind of place he’d like to create resonates with my thoughts. We have a shared sense of the future and I look forward to the experience of a network agency.”

    Meanwhile, Publicis Capital Mumbai has recently appointed Runjhun Jain as senior creative director. She moves in from Bates 141.

    Jain will partner Publicis Capital Mumbai executive creative director Vivek Nayyar in leading the creative team here.

    Besides freelancing as an independent illustrator, stylist and art director, Jain has also worked at Lowe and Ogilvy & Mather.

    Jain has worked on various brands such as Allen Solly, Clinic Plus, Fiat Linea, Gelusil, and Tanishq.

    On her appointment, Publicis Capital national creative director Emmanuel Upputuru says, “Our team in Mumbai has been doing a great job on Garnier and other brands for the last many years. Now I look forward to Runjhun to take the baton and run with it. She certainly has the hunger and the talent for it.”
     

  • Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas

    Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas

    MUMBAI: The Suzlon Group has roped in Lowe Lintas as their creative partner. Grey was the incumbent agency.

    According to industry sources, the size of the account is valued at Rs 500-600 million.

    The mandate was given following a multi-agency pitch that also involved O&M, Dentsu and Grey.

    The company‘s digital duties are handled by Dentsu Digital and Webchutney.

    Lowe executive director Anaheeta Goenka, “We at Lowe are really excited about partnering with Suzlon. It‘s an extremely challenging opportunity, to get the masses to even think about renewable energy. So while we build brand Suzlon, we will also be building a greener tomorrow for India and that‘s a great feeling.”

    Suzlon has worked in the past to create awareness for the category of wind energy and educate the audiences of its benefits. The upcoming campaign aims to take the argument to a wider audience.

    Global head of brand for the group Dharini Mishra said, “Our brand premise has been to power the world with clean renewable energy for a greener tomorrow. We have never directly pitched Suzlon or our products through our brand communications. Instead, our endeavor has been to promote the cause of renewable energy and wind within it. We at Suzlon, aim to leverage our brand to bring about a revolution of economic, ecological and social sustainable development.”

    Mishra also said that India is very integral and critical to Suzlon. It is not just the company‘s home market but also a highly dynamic renewable energy market with great potential.
     

  • ZenithOptimedia appoints Roopam Garg as COO

    ZenithOptimedia appoints Roopam Garg as COO

    MUMBAI:Publicis Groupe’s media services group, ZenithOptimedia India, has appointed Roopam Garg as chief operating officer, India.

    Until recently, Garg was managing director, PGM across ZenithOptimedia, Starcommediavest and central buying team at Zenithoptimedia in London. He will report to ZenithOptimedia India CEO Satyajit Sen.

    Said Sen, “Roopam comes with enormous network experience and will provide the necessary fillip to our ongoing success in India. His success with ZOG’s premier and blue chip clients will also go a long way in leveraging our position for critical business acquisitions.”

    Garg added, “My experience across regions has given me significant understanding on increased market share and I intend to work in tandem with Satyajit towards growing our visibility in this market place.”

  • IPL4 averages 4.2 TVR in metros in 2nd week

    IPL4 averages 4.2 TVR in metros in 2nd week

    MUMBAI: The IPL fever is on. As per data from Tam Sports for the week ended 16 April, the 12 matches that were played clocked an average TVR of 4.2 in the six metros.

    Once again, the primetime matches got better numbers when compared to the non-primetime matches.

    Five matches were played in the 4-7 pm slot while the remaining seven were at the 8-11 pm time band.

    The average TVR for primetime matches in the metros was 4.92, while the same for the non primetime was 3.08 TVR.

    Interestingly, when compared with the last season of IPL in the likewise full-week ratings, 11 matched were played in the week. The average TVR of the matches was 5.3 TVR in the six-metros.

    Meanwhile, Max, the official broadcaster, has added 146 GRPs (gross rating points) during the week to close the tally with 437 GRPs (from 290 GRPs in week before), according to Tam Sports.

     

  • IPL knocks out 60 GRPs from GECs

    IPL knocks out 60 GRPs from GECs

    MUMBAI: It seems that the cricket euphoria in India is never- ending. Just after the World Cup when experts were casting doubts on the Indian Premier League (IPL) viewership, the impact on other genres is showing.

    As per Tam data for the week ended 16 April, the Hindi general entertainment channel (GEC) genre has lost 60 GRPs (gross rating points) compared to the previous seven-day run.

    In the week under review, the GECs raked in 1149 GRPs as against 1209 GRPs in the trailing week.

    Star Plus, Colors and Zee TV, who are the top three ranking channels, lost 15, 30 and 23 GRPs respectively. However the pecking order remained unchanged with Star Plus collecting 319 GRPs, Colors 218 GRPs and Zee TV 197 GRPs respectively.

    Interestingly, during the first full week of the World Cup, the GEC genre had lost just 37 GRPs. The GECs mopped up 1181 GRPs in the week ended 26 February.

    Among the GECs, Sony Entertainment Television (Set) maintained its fourth position with 146 GRPs (last week 152) while sister channel Sab came in close with 135 GRPs (139 GRPs).

    Meanwhile, Imagine TV was the only channel which added 11 GRPs during the week to close the tally with 68 GRPs.

    Star One and Sahara One were at 33 GRPs (from 32) and 30 GRPs (from 25), according to Tam data.

     

  • Post buyout, four senior executives leave Dentsu

    Post buyout, four senior executives leave Dentsu

    MUMBAI: After Dentsu bought out its joint venture partner in India in January this year, four senior executives have resigned—the latest being Dentsu India president Rajesh Aggarwal.

    All the four leaders have resigned in the month of April.

    In the beginning of April, Dentsu India chief growth officer-media Anwesh Bose resigned after spending nearly six years at the agency. He also held the positions of general manager-media and business director. He has joined Mudra Max as its branch head for North and East.

    Dentsu India operations vice-chairman Gullu Sen followed. He had joined the agency in 2003 as executive vice-president and national creative director and in 2006 was promoted as VC.

    Next in line was Dentsu Marcom national creative director Nitin Suri.

    And finally, Aggarwal, who was one of the founding members of Dentsu India, has now resigned from the agency after a spell of nearly eight years.

    Talking to Indiantelevision.com, Aggarwal said, “The time has come to move out and explore new opportunities. Its always exciting to create something new and nourish it.”

    His association with Dentsu began in 2004 as Dentsu Marcom executive director and head. He began his career in the mid-1980s as an account executive at Edge Communications, Everest’s creative boutique. After spending nearly five years at the agency, he left as group manager and in 1991 joined Rediff.

    In 2000, Aggarwal joined Panasonic (earlier National Panasonic) as head of marketing. He returned to Rediff a year later as general manager and stepped down as senior vice-president in 2004 to join Dentsu.

  • Fox International Network ropes in Grey as its creative partner for India

    Fox International Network ropes in Grey as its creative partner for India

    MUMBAI: Fox International Channels (FIC) has roped in Grey Worldwide as the creative partner for its business in India.

    TapRoot India, the network‘s creative partner in key Asian markets, will continue to provide strategic and creative expertise to the Fox Network channels at Asia level.

    In February 2011, Fox International Network had announced that it is looking for an additional creative partner in India, as a result of an active expansion spell, with seven new channels added to its Indian basket.

    Says Fox International Channels vice-president marketing Debarpita Banerjee, “We are pleased to announce the appointment of Grey Worldwide as our new creative partner and look forward to working with them. We are sure that they will be able to keep pace with our growth targets and usher in innovative and refreshing brand solutions.”

    Grey COO Jishnu Sen added, “We are really excited to be chosen as the agency for the National Geographic Network. Its an iconic brand that gives fabulous opportunity to do superb work. Having this brand as a part of our stable huge testament to Grey. We are looking forward to terrific times and a long successful partnership.”

  • HDFC Life unveils campaign featuring Rajasthan Royals Players

    HDFC Life unveils campaign featuring Rajasthan Royals Players

    MUMBAI: Private life insurance company, HDFC Life, has unveiled a new campaign featuring Rajasthan Royals players such as Shane Warne, Rahul Dravid, Ross Taylor, Shaun Tait, Ashok Menaria, Faiz Fazal and Abhishek Raut.

    The two television commercials have been conceptualised and scripted by Leo Burnett and directed by Sanjay Shetty from Opticus.

    The advertising would be on air across major television channels from this week.
     
    The theme of the campaign is ‘to promote and propagate self respect, or living life with head held high’. It also attempts to blend the common values of both HDFC Life and Rajasthan Royals‘ self-pride — the youngsters redefining self-respect through conviction v/s highly experienced international players.

    HDFC Life plans several activities in the coming months along with Rajasthan Royals. Some of them include financial planning sessions for the young players in the Rajasthan Royals team and other on-ground initiatives.
     
    The promotion also attempts to capture the essence of self belief, pride, and conviction by showcasing the team spirit among the highly experienced international players with the fresh but confident young lot.

    Said marketing and direct channels EVP and head Sanjay Tripathy, “HDFC Life recently refreshed our brand look with a more youthful approach. Our association with Rajasthan Royals fits perfectly with our Brand communication to draw inspiration from the highly experienced parentage and applying this to redefine Self Respect for today’s youth… Sar Utha Ke Jeena Ka Naya Andaaz. That’s what the new HDFC Life symbolizes. The Rajasthan Royals team this year is a heady mix of youth, experience, emerging talent, innovation and professionalism.”
     
    In this association with the Rajasthan Royals, HDFC Life will reward excellence in the field with the “Sar Utha Ke Jiyo”- Most Valuable Player of the Match award.

    The Rajasthan Royals coaching staff along with the team captain, Shane Warne, will select the most valuable player of the day from the Rajasthan Royals team, who will receive this honour along with a cash incentive of $ 1000.

    HDFC Life is the principal associate sponsor of Rajasthan Royals for the third consecutive year in the Indian Premier League 2011.
     

  • Eveready ropes in Akshay Kumar as its brand ambassador

    Eveready ropes in Akshay Kumar as its brand ambassador

    MUMBAI: Marketer of dry cell batteries, Eveready Industries, has signed up Bollywood actor Akshay Kumar as its brand ambassador.

    Eveready VP Deepak Khaitan said, “We are happy to have Mr. Akshay Kumar as the brand ambassador for Eveready. He is a great youth icon who has a very power-packed persona. It is a very natural association between him and the brand and we are sure that this relationship will be mutually rewarding one.”

    In the mid-nineties, Eveready launched its first major advertisement campaign with the slogan “Give me Red”. The advertising byline of the popular Red series of batteries is symbolic of the urban lifestyle that the brand reflects.

    Kumar added, “As a child whenever I would get a toy, I would ask my dad – ‘Where is the Eveready?‘ since Eveready was equal to battery in my mind. It is a pleasure to be associated and promote a brand that is so needed and important in everybody‘s lives. I believe in it. I thank Eveready for always bringing me and my toys to life.”