ITV

Category: MAM

  • TBWA hires Manosh Mukherjee as COO & CFO for India

    TBWA hires Manosh Mukherjee as COO & CFO for India

    MUMBAI: TBWA India has appointed Manosh Mukherjee as its chief operating officer and chief financial officer.

    Mukherjee moves in after an 11-year stint at Bates141. He will take over the reins from Niraj Dadoo, who is moving out of the agency after a two-year stint.

    “TBWA is clearly poised to scale to greater heights and I am excited and happy to be a part of the agency’s ‘Disruption’ mantra,” said Mukherjee.

    Mukherjee will work with TBWA India’s CEO Shiv Sethuraman in growing Omnicom’s business at TBWA India.
     

  • Subramanian is OTS Advertising VP

    Subramanian is OTS Advertising VP

    MUMBAI: P Subramanian has joined OTS Advertising as VP strategy and planning. 
     
    Subramanian moves in from O&M Chennai, where he was head of client servicing.

    Subramanian will be based in Hyderabad and report to OTS Advertising MD Venkat Jagdish. At OTS, he will be handling clients such as Lanco Group, GVK Group and Sujana Group. 
     
    This was Subramanian’s second tenure with O&M. Earlier, he had joined the agency as director of client servicing Hyderabad in 2002, before moving to Interface Communications Chennai as the branch manager in May 2006. 
     
    In 2009, Subramanian moved back to O&M Chennai as head of client servicing.

    In a career of nearly two decades, Subramanian has also worked with agencies such as TBWA and Lintas and handled various brands including Margo from Henkel, Club Mahindra, Business Line, TAFE tractors, Apple, Reynolds and Arun Ice Creams.
     

  • Reliance Broadcast ups Bhardwaj to National sales head

    Reliance Broadcast ups Bhardwaj to National sales head

    MUMBAI: Reliance Broadcast Network Limited (RBNL) has elevated Siddharth Bhardwaj as its National Sales Head.

    As part of his new portfolio, Bhardwaj will be responsible for sales and revenue generation for the company’s 45 station radio network 92.7 Big FM and the recently launched regional television channel, Big Magic.

    Given the synergies between both businesses, he will lead the teams to market both these complementary businesses. In his position, as National Sales Head Bhardwaj will report to 92.7 Big FM Business Head Soumen Ghosh Choudhury.

    Speaking about the appointment of Siddharth Bhardwaj as National Sales Head, Big FM and Big Magic, Soumen Ghosh Choudhury, Business Head, 92.7 Big FM said, “Siddharth understands the nuances of the radio business and has already added great value to 92.7 Big FM North stations. I am extremely confident that Siddharth will add tremendous value in the national role for BIG FM and BIG Magic. His keen understanding of media sales combined with his persistence as a sales professional and team work are strong attributes that drive his success.”

    Bhardwaj has been with the Company for the last three and half years and has ably spearheaded the North operations of 92.7 Big FM as its vice president. Under his leadership, Big FM North saw a significant year-on-year growth in its revenues.

    Commenting on his appointment Bhardwaj said, “RBNL is an extremely dynamic and growth focused organization with constantly evolving opportunities. I look forward to this new responsibility and hope my knowledge and experience in the entertainment industry, will allow me to work with the very capable sales team to be able to deliver greater growth for the organization. ”

    Bhardwaj has a rich experience in varied sectors spanning 16 years. He started his career with Exide Industries Ltd. and later on moved to Elf Lubricant India Limited. He then joined Punjab circle of Bharti Airtel Limited and looked after its SME Business.

  • Marico’s ad spend drops marginally in FY’11

    Marico’s ad spend drops marginally in FY’11

    MUMBAI: FMCG major Marico has cut down its advertising spend marginally in the fiscal 2010-11 compared to the year- ago period.

    The company, which manufactures hair-oil brand Parachute, spent Rs 3.46 billion towards advertising and sales promotion in the year ended 31 March 2011.

    In the previous fiscal, Marico had an ad spend of Rs 3.51 billion.

    Marico‘s turnover rose 17 per cent, including a one-time amount of Rs 500 million it received from Cargill India for sale of edible oil brand Sweekar.

    The company posted a consolidated revenue of Rs 31.28 billion, up from Rs 26.61 billion a year ago.

    Marico cut down its ad spend by 25 per cent in the fiscal fourth-quarter, which had an overall impact in the year. The company spent just Rs 671.93 million on advertising during the three-month period ended 31 March 2011, down from Rs 892.39 million in the same period of the earlier year.

    Marico posted a 24.09 per cent jump in its revenue for the fourth quarter. Net sales during the quarter under review was Rs 7.47 billion, up from Rs 6.02 billion a year ago.

     

  • Interest in royal wedding stays high

    Interest in royal wedding stays high

    MUMBAI: The royal wedding of Prince William and Kate Middleton, now Catherine the Duchess of Cambridge, may be one of the most awaited events of the year, but couldn‘t quite beat the charm of Diana getting married to Prince Charles in 1981. 
     
    The event was watched by nearly 27 million viewers in Britain, which is way short of 28 million viewers that tuned in to see the Prince Williams‘ parents getting married.

    In the UK, BBC was the overall winner with 20 million viewers, followed by ITV with 6 million, and Sky News at 661,000. 
     
    The numbers are substantial, and just marginally ahead of Only Fools Christmas special from 1996, which raked up 24.4 million.

    Meanwhile, an average of 22.8 million total viewers in the US tuned in to the nuptials from Westminster Abbey in London, according to Nielsen. The event was carried by eleven stateside networks: ABC, CBS, NBC, Telemundo, Univision, BBC America, CNN, E!, Fox News Channel, MSNBC and TLC.
     
    This number is way behind the viewership of February‘s Super Bowl, a record total of 111 million.

    The tame numbers were a surprise given the predictions from some newspapers in the UK of a rating blowout. Some reports had even claimed a worldwide viewing of 3 billion — a target that would now appear outlandish.
     

  • GroupM hires Karthik Nagarajan as national director – social media

    GroupM hires Karthik Nagarajan as national director – social media

    MUMBAI: The media planning and buying agency of the WPP group, GroupM, has appointed Karthik Nagarajan as its national director — social media.

    Nagarajan will be part of Interaction Leadership Team and will report GroupM MD South Asia Tushar Vyas. 
     
    In his career spanning over 10 years in the industry, Nagarajan has worked for over two-and-a-half years as the director of Nielsen‘s online division in India, which he helped set up.

    In his role, he led Nielsen‘s audience measurement, social media and advertiser solution initiatives in the digital space. Nagarajan also managed the launch of the Nielsen Mckinsey JV – NM Incite in India.
     
    Nagarajan joined Nielsen from Shipcom Wireless, a technology company based out of Houston, Texas, where he served as Director of Marketing.

    Nagarajan has also managed a global research and consulting practice for Frost & Sullivan in the United States, in the areas of biometrics, smart cards and RFID for over four years.
     
    Vyas says, “Karthik will be responsible for strengthening the social media practices across all agencies of GroupM. His presence will help us beef up our efforts of understanding the behaviour of digital consumers and meaningful use of such learning in social environment.”

    Digital arms of GroupM include Mindshare Interaction, Motivator, Maxus Interaction, MEC Interaction, Quasar BMS (Brand and Media Solutions) and Blazar.a
     

  • i-mint appoints three new marketing agencies

    i-mint appoints three new marketing agencies

    MUMBAI: Coalition loyalty programme, i-mint Loyalty Solutions and Research, has signed three new marketing and advertising agencies to assist the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns. 
     
    The Mudra Group has been appointed to drive i-mint‘s ATL (above the line) advertisements, while Rediffusion-Wunderman has been appointed for i-mint‘s BTL (below the line) advertisement push and will provide total integrated marketing solutions in India and Asia Pacific regions.
     
    Dentsu has been appointed as i-mint‘s media agency.

    These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.
     
    i-mint MD and CEO Vijay Bobba says, “We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience. Their leadership in specific domains will be a tremendous asset to us to engage our customers better.”
     

  • TBU appoints Ashutosh Karkhanis as creative director

    TBU appoints Ashutosh Karkhanis as creative director

    MUMBAI: Brand consultancy, The Brand Union (TBU), has appointed Ashutosh Karkhanis as creative director.

    Karkhanis moves in from Rediffusion-Y&R’s digital and design arm Rediffusion WHO!, from where he resigned last month as national creative director, design and digital.

    In 2006, WPP acquired a majority stake in Ray+Keshavan (R+K), India‘s first graphic design consultancy. Consequently, the Bangalore-based firm became a part of WPP’s design conglomerate and brand consulting firm, TBU.

    In his new role at TBU, Karkhanis will report to MD and executive creative director Sujata Keshavan.

    Karkhanis’ 18-year career began with Lintas Bangalore as trainee visualiser. After four years, he moved to Enterprise Mumbai and a year later joined Euro RCSG as senior art director. Two years later, Karkhanis joined JWT‘s Kenya outfit, Thompson Kenya.

    After spending less than a year in Nairobi, Karkhanis moved back to Mumbai and started working with Ambience as associate creative director, before moving to Grey a year later and working there for two-and-a-half-years.

    Karkhanis also worked at Quadrant Communications and Contract Advertising before joining Rediffusion as creative head in 2007.
     

  • McCann wins GM account

    McCann wins GM account

    MUMBAI: McCann Erickson has won the corporate and digital creative business for all of General Motors‘ brands in India.

    Talking to Indiantelevision.com, General Motors India vice-president P Balendran said, “McCann will handle the creative and digital duties of all our brands in India. They will have a dedicated team working on our brands and the work has already started.”

    Balendran, however, refused to comment on whether the account size amounted to Rs 1.5 billion.

    The pitch process that went on for 2-3 months also involved Leo Burnett and Contract Advertising.

    For the first time, General Motors India has decided to award the creative duties of all its brands to a single agency. Until now, the company had two agencies on its roster – Leo Burnett and Wieden+Kennedy.

    Henceforth, McCann will now work on the creative business of GM‘s existing brands as well as on the forthcoming launches.

    McCann had previously worked on Chevrolet nearly half a decade ago and is one of other global agencies that handle the brand.

    The relationship between McCann and GM has been a very flirtatious one.

    It all began in 2005, when McCann won the creative duties of GM’s car lines including Chevrolet Optra and new car launches — along with Rediffusion Y&R that took over Tavera and Chevrolet corporate business. Enterprise Nexus was the incumbent agency for Chevrolet Optra.

    After spending almost three-and-a-half years in the relationship, GM decided to move its properties — until now with McCann to Wieden + Kennedy (W+K) in September 2009.

     

  • Kushal Sanghvi is Concept Digital MD

    MUMBAI: Concept Digital, the digital arm of Concept Group, has appointed Kushal Sanghvi as its managing director.


    Sanghvi will be based in Mumbai and report to Concept Group MD Vivek Suchanti.
     
    Before Concept Digital, Sanghvi was working at the mobile technology and marketing firm StratosHear Technologies, as executive director, business development, media and alliances, for a year.
     
    In a career spanning more than 16 years Sanghvi has also worked at Media Contacts – the digital arm of Havas Media – in India, where he was responsible for the business development and overall growth of the digital agency in India. 
     
    One of the founding members of Rediff.com, Sanghvi has also worked with companies such as Indian Express, The Times of India Group, Fremantle Worldwide, Reliance ADAG and Adlabs Films.