ITV

Category: MAM

  • Law & Kenneth to create new corp identity for Sanjiv Goenka

    Law & Kenneth to create new corp identity for Sanjiv Goenka

    MUMBAI: Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the re-branding job to Law & Kenneth.
     
    Goenka is spending over Rs 250 to 300 million on the new design, logo and the subsequent communication campaign.

    Law & Kenneth has already begun the re-branding process and the new image would be launched around June this year.

    In February last year, RP Goenka divided the Rs 170 billion RPG Group between his two sons.
     
    Since January last year, Law & Kenneth, Kolkata has been handling the creative business for the private labels of Spencer‘s Retail, which is now owned by Sanjiv Goenka.

    Sanjiv Goenka’s corporate brand will be called RP Sanjiv Goenka Group, while his elder brother Harsh Goenka retains the RPG brand name.
     
    Post-division, Sanjiv Goenka got the charge of power utility CESC, Noida Power, music company Saregama, Phillips Carbon Black, retail chain Spencer’s Retail, and music chain Music World.

    Harsh Goenka is in charge of tyre maker Ceat, infrastructure firm KEC International, IT company Zensar Technologies and RPG Lifesciences.
     

  • LMG Kolkata wins three media accounts

    LMG Kolkata wins three media accounts

    MUMBAI: Lintas Media Group, Kolkata has won the media duties of Bengal Shriram Hi-Tech City and Srei Infrastructure.

    Also, National Jute Board has reappointed Lowe Lintas, Kolkata to handle its creative duties and Lintas Media Group, Kolkata to handle the media duties.

    The agency’s billing through these wins makes a total of Rs 500 million.

    All the accounts were bagged following multi-agency pitches. The pitch for National Jute Board account also involved JWT and PerceptH.

    National Jute Board had invited a pitch on the expiry of its three year contract with Lowe Lintas. This new appointment is also for a period of three years.

    The agency mandate includes promoting Indian Jute and jute products in the Indian and International markets. The specific products identified for the next round of the campaign include Jute Geo Textiles, Jute Handicrafts, Jute Yarn, Jute Furnishings and Jute Shopping bags.

    A combination of different media channels will be put into play including press, TV, radio, Internet along with exhibitions, email marketing as well as CRM programmes.

    Lintas Media Group SVP Mahesh Motwani says, “At Lintas Media Group we practice the principle of deliver more, and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients.”

    The account for Srei Infrastructure moves from Motivator, who handled the company’s media duties for a short period of time.

    Srei Infrastructure corporate communication and brand management VP and head Braj Kishore said, “During Lintas Media Group’s (LMG) last association with us, we found Lintas team to have understood the holistic infrastructure business model of Srei and the media mix required to communicate this unique model to its key stakeholders. LMG’s task becomes very critical in evolving a strategic media fit to fulfil this task and they are best suited to deliver this.”

    The mandate for LMG will be to work out an optimal media strategy targeting key opinion leaders of the country to position Srei as one of the oldest, one of the largest, one of most innovative, Integrated Infrastructure Institution.

    The infrastructure company is also expecting the LMG team to use the existing as well as creating new media properties to drive home the positioning of Srei.

    Meanwhile, Bengal Shriram Hi-Tech City SEZ assistant vice president Raghav Vohra stated, “The fact that Lintas Media Group ranked second among the media ranking order and their successful media approaches to prominent brands made us choose LMG as our media partner. We look forward to communicate this message to the entire community together and are confident of having a long term association with them.”

     

  • Ignite Mudra wins GRL mandate

    Ignite Mudra wins GRL mandate

    MUMBAI:Govind Rubber has appointed Ignite Mudra as its strategic branding partner.

    The long-term partnership is to pursue GRL‘s growth ambitions in the bicycle tyres and allied businesses.

    GRL director Rahul Poddar said, “The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with a partner like Ignite Mudra, we can grow the business and create a powerful brand name for ourselves. Ignite Mudra will also be assisting us in our ventures into other related businesses. We‘re looking forward to a long-term relationship with them.”

    A global name in the bicycle tyres market, GRL is a part of the SiyaramPoddar conglomerate which has interests in tyres, textiles, garments and furnishings.

    Ignite Mudra head Sudarshan Banerjee said, “GRL is a prestigious win for us. The brand is a leader in its business and has a huge potential for growth. The challenges presented by the category are right up the Ignite Mudra alley. We believe that some truly exciting work can be done and look forward to the journey ahead.”

  • McCann gets maximum three shortlists in Clio Awards

    McCann gets maximum three shortlists in Clio Awards

    MUMBAI: Three Indian agencies have made it to the final list of Clio Awards this year, with McCann Worldgroup getting the maximum three shortlists.

    The other agencies to make it to the list are Leo Burnett India and Rediffusion Young & Rubicam with two entries each, followed by JWT India with one.
     
    McCann was recognised for its work of Fire Scooter in the category of Transit for Republic of Chicken (ROC) – Restaurant. Also, two campaigns created for Public Service Child Labour made it to the list – Enslaved Children “Ceramic Plate, Wooden Frame, Crying Carpet, Wall Hanging” in the category Point of Purchase; and Enslaved Children “Ceramic Plate” in the category of Dimensional.

    Leo Burnett got its two shortlists in the Product/Service category: Sketch Up for Heinz Ketchup and Pleasure Of Mixing for Bajaj Hand Blender.
     
    Rediffusion Y&R made it to the list for its work, Inside The Box Thinking, created for Rasna in the Packaging category; while Flip It was the other campaign executed for Dr. Raj Brahmbhatt, Marriage Counsellor in the Self-Promotion category.
     
    JWT India‘s Inner Smile campaign for FUJIFILM F70 Cameras was found deserving to place in the Poster category.

  • Ad Club Bangalore adds 3 categories for Big Bang Awards

    Ad Club Bangalore adds 3 categories for Big Bang Awards

    MUMBAI: The Advertising Club Bangalore, a body that conducts annual Big Bang Awards for excellence in communication and media, has introduced three new categories – Mobiles, PR and Health care.

    The date for receiving entries for the 21st edition of Big Bang Awards — to be held on 3 June — has also been extended till 10 May.
     
    The Big Bang awards this year will feature eight types of awards for advertising within the Mobile category. Distinguishing PR efforts, internal and external, will be recognised and honoured at the awards. The evolution of specialised health communication specialists brings about the introduction of this category in the awards this time.

    The Ad club Bangalore has also instituted an award for young achievers, creative persons under 30 to recognise and nurture their creative abilities and offer them a platform to showcase their talent.
     
    The Ad Club Bangalore President Prateek Srivastava says, “The Big Bang Awards present a platform to give an impetus to creativity across all levels. The advertising industry is teeming with talent and amazing work and there is a need for it to be seen by all. Through these awards we aim to recognise and infuse fresh thinking and nurture the seed of creativity that is growing among people. The introduction of the three new categories makes the Big Bang Awards bigger this year.”
     
    The Big Bang Awards were constituted over 20 years ago, bringing together agencies across the country to share their creative campaigns and network with creative geniuses.
     

  • Komli Media partners Efficient Frontier to launch search marketing platform

    Komli Media partners Efficient Frontier to launch search marketing platform

    MUMBAI: Digital media network, Komli Media, has agreed with global performance marketing company, Efficient Frontier, to partner in India for their search engine marketing services.

    This deal will make Komli the only digital media network in India to offer solutions in search, display, mobile, video and social media.

    Ad Network VP and country head India and Middle East Gulshan Verma said, “Efficient Frontier is already serving some of the most demanding and sophisticated marketers in the world and we look forward to extending this capability to our advertising and agency clients. Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI.”

    According to an official communiqué, Efficient Frontier‘s technology enables advertisers to achieve better results from their digital advertising campaigns. This platform uses predictive modeling and simulations that enable bid optimisation across digital marketing channels. It also measures and attributes conversions across marketing channels including search, display, and organic search.

    Efficient Frontier CEO David Karnstedt added, “We’re thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing. Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media’s clients in India.”

  • Rediffusion – Y&R appoints Parag Shahane as creative head – art

    Rediffusion – Y&R appoints Parag Shahane as creative head – art

    MUMBAI: Rediffusion – Y&R has further strengthened its creative team in Mumbai by hiring Parag Shahane as creative head – art department.

    Shahane will report to Rediffusion Y&R national creative director N Padmakumar.

    Shahane has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for a span of three years.

    Rediffusion – Y&R VP Neville Medhora said, “Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”

    Shahane started his career with Forefront Advertising in Mumbai and later moved to FCB Ulka. After a two-stint at FCB Ulka, Shahane joined Lowe, from where he moved to Sri Lanka to join JWT Colombo.

    Shahane returned to India three years later and joined Percept H. After working for close to three years at the agency, he moved Mudra in August 2007 and worked there for over three years.

    Shahane stated, “The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”

    In a career spanning more than 15 years, Shahane has handled various brands such as Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony and Mother‘s Recipe.

  • Number of US TV homes falls first time in 20 years: Nielsen

    Number of US TV homes falls first time in 20 years: Nielsen

    MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped.

    US media research company Nielsen has announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011.

    Marking the first integration of the 2010 Census counts, the 2012 UEs reflect an aging population, as Baby Boomers increasingly shift out of the 35-49 demographic, as well as greater ethnic diversity.

    The 2012 UEs also reflect a reduction in the estimated per cent of U.S. homes with a television set (TV penetration), which declined to 96.7 per cent from 98.9 per cent. The last such UEs decline occurred in 1992, after Nielsen adjusted for the 1990 Census, and subsequently underwent a period of significant growth.

    Potential interrelated factors for the 2012 UE downward shift in TV penetration include:

    1) Digital Transition: The summer of 2009 marked a significant milestone with a shift from analog to digital broadcasting. Following the transition, consumers were only able to view digital broadcasts via a set with a built-in digital tuner (i.e., a newer TV set) or an analog TV set connected to a digital-to-analog converter box, cable or satellite. TV penetration first dipped after this transition; the permanence of this trend was acknowledged in 2010 after the number of TV households did not rebound over time.

    2) Economics: As with previous periods of belt-tightening, the cost of owning a TV is a factor in this UE decline; TV penetration first saw sustained decreases in second quarter 2009. Lower-income, rural homes were particularly affected.

    3) Multiple Platforms: Nielsen data demonstrates that consumers are viewing more video content across all platforms—rather than replacing one medium with another. However, a small subset of younger, urban consumers are going without paid TV subscriptions. Long-term effects of this are unclear, as it’s undetermined if this is also an economic issue, with these individuals entering the TV marketplace once they have the means, or the beginning of a larger shift to viewing online and on mobile devices.

     

  • GECs gain as IPL play continues

    GECs gain as IPL play continues

    MUMBAI: After a three-week lull, the top three channels in the Hindi general entertainment genre have seen a boost in their viewership despite the Indian Premier League.

    As per TAM data for week ended 30 April, Star Plus, Colors and Zee TV have added a few GRPs (gross rating points) to their respective kitties. However, barring them, all the other channels have lost their share.
     
    Star Plus maintained its lead in the genre by adding 34 GRPs to its last week tally. The channel clocked 334 GRPs (300 GRPs in the previous week).

    Colors also added five GRPs and closed the week with 232 GRPs (from 227 GRPs). Zee TV clocked 208 GRPs in the week, up from 193 GRPs in the trailing week.
     
    Meanwhile, Sony Entertainment Television (Set) and sister channel Sab are in close fight. While Set dropped to 139 GRPs (from 145), Sab clocked in 138 GRPs (last week 139).
     
    Imagine TV clocked 59 GRPs (from 61 GRPs) in the week and remained at the sixth place while Star One and Sahara One got 30 GRPs (last week 30) and 25 GRPs (last week 29), according to Tam data.
     

  • IPL4 ratings drop 25% in six metros

    IPL4 ratings drop 25% in six metros

    MUMBAI: The ratings for the Indian Premier League (IPL) 4 continue to drop, indicating the impact the World Cup could have had on the cricketing property that had created revolutionary waves in the earlier editions.

    The first 37 matches have notched an average TVR of 4.07, still respectably high, but way off the 5.44 TVR that the third edition had reaped last year during the same period. A drop of 25 per cent in ratings has made some advertisers anxious.

    In the first year, the average TVR was 5.39 for the same number of matches. Even when the event shifted to South Africa in 2009, the performance was better than this time as it scored a TVR of 4.58.

    The highest rating for this time is still the first match which got a TVR of 7.77, according to TAM Sports data for six metros (C&S4+).

    Two matches featuring the Mumbai Indians got a TVR of 6.7. Last year 13 matches crossed a TVR of six compared to just three this time around. The match between Kings XI Punjab and Kolkata Knight Riders played on Saturday (30 April) got a TVR of 3.91. On the same day, the earlier match at 4 pm between Delhi Daredevils and Kochi Tuskers Kerala got a TVR of 2.36.

    MSM president network sales, licensing and telephony Rohit Gupta notes that the reach is at 146.5 million, which is more than what was achieved for the whole event last year at 143 million All India. “Our inventory is completely sold except for the last four matches, which we will sell at a premium.”

    A media buyer notes that the IPL will turn out to be a more expensive proposition for advertisers if its average stays at 4 TVR for the entire event. “Having said that, it has always been seen that the middle period is when ratings fall. Viewership for the last four matches will be high as has been the case in the past and I think that the event will make up lost ground. You cannot call the IPL a failure as it is still giving a rating of 4 over such a long period. This is what the World Cup delivered due to India winning the trophy.”

    Gupta is quick to defend. “I have not heard any complaints from clients about the IPL‘s response, which means that things are healthy. This year we also brought in smaller clients to support this property. Having said that, there is a viewer fatigue factor at play with the IPL starting just after the World Cup got over. Sony will still get a premium for the remaining inventory it has for the semifinals and final,” Gupta said.