ITV

Category: MAM

  • Jethalal most favourite character on Hindi GECs

    Jethalal most favourite character on Hindi GECs

    MUMBAI: Jethalal, the lead character of Taarak Mehta Ka Ooltah Chashmah, has become the most favourite fiction character.

    As per the seventh edition of Ormax Media’s Characters India Loves (CIL), Jethalal, played by Gujarati actor Dilip Joshi, is the first male character to top the charts since the study’s inception in August 2009.

    Jethalal’s share has seen a consistent growth from 1.5 per cent in the first track to 9.8 per cent in the seventh track.

    Taarak Mehta Ka Ooltah Chashmah is the top rated show of Hindi general entertainment channel Sab.

    Suhaana (Sasural Genda Phool, Star Plus) moves down to the No. 2 position in this track. Archana (Pavitra Rishta, Zee TV), Pratigya (Pratigya, Star Plus) and Anandi (Balika Vadhu, Colors) are at No. 3, 4 and 5 respectively.

    This seventh track of the study was conducted during April this year. The interviews were conducted among 3,477 respondents in six cities – Mumbai, Delhi, Ahmadabad, Lucknow, Indore and Jalandhar, among 15-44 males and females, in SEC ABC.

    The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.

  • Synovate BC expands in MENA

    MUMBAI: Synovate’s strategic consulting arm, Synovate Business Consulting (BC), has expanded in the Middle East-North Africa region (MENA), and also announced the new top team.


    Synovate BC India head Karthik Ramamurthy will now lead MENA and India, while Rashid Al Banna, a management consultant with 17 years of experience, will lead Synovate BC operations for the UAE and Kingdom of Saudi Arabia.


    Ramamurthy said, “We have been remotely servicing clients in MENA for a long time, and to further give impetus to our presence, we have recruited Al Banna as another senior resource for our clients there. Our clientele derives value from our ability to provide robust market intelligence, enabled through Synovate’s strong global presence; and clients partner with us to realise their global ambitions based on our proven strategy tools, to get a firm foothold in new markets and expand in existing ones.”


    Al Banna, who is from this region, sees immense potential in MENA.


    “These are quite encouraging times for business, with the recovery now on track in our region following the tough global recessionary period. Synovate is uniquely positioned to be a partner in the growth of our global and regional clients as our expertise in emerging market business advisory services is empowered by our dual market research and business consulting capabilities under one roof”, Al Banna added.

  • Tyroo launches dynamic retargeting to help improve advertiser ROI

    Tyroo launches dynamic retargeting to help improve advertiser ROI

    BANGALORE: Tyroo Media (Tyroo) announced today the launch of its dynamic retargeting capabilities to Indian advertisers.

    Tyroo claims that its dynamic retargeting platform transforms static display media into an intelligent, real time marketing channel that lets online marketers personalise offers to consumers at scale.

    Tyroo business head India Nitin Chowdhary said, “This capability from Tyroo will allow advertisers to reach users that have previously engaged with their brand’s online assets either through site visits, online shopping or engaging with ads. This new form of dynamic retargeting involves on-the-fly, real-time personalized banner creation. Focusing a campaign on users that have been previously touched in this manner improves ROI significantly. Not only will this help advertisers realize optimum ROI, it also makes ads more relevant to consumers.”

    Tyroo’s head of performance business Siddharth Puri further added, “Dynamic retargeting is becoming the mechanism of choice for E-Commerce marketers looking to increase their sales. Tyroo is already working with a number of top E-commerce companies in India to help them increase their reach. Our dynamic retargeting capabilities will help them boost volume and quality of conversions that is critical to scaling. We plan to target E-Commerce and other advertisers that sell catalog of products.”

  • Euro RSCG wins Rs 350 million Mitsubishi creative account

    Euro RSCG wins Rs 350 million Mitsubishi creative account

    MUMBAI: Mitsubishi Motors has awarded its creative duties worth Rs 300-350 million to Euro RSCG India.

    The account that was won following a multi agency pitch will be handled out of the agency‘s Mumbai office. All the brands of the Japanese car maker are now with the agency.

    Contract Advertising was the incumbent agency on the account.

    According to a senior official, the Japanese car maker will be getting more aggressive on the digital front and will be promoting its various brands including Montero, Outlander, Pajero, Cedia and Lancer across non-conventional mediums.

    “For years, Mitsubishi has been doing bare minimum and now with this shift, we have envisaged a paradigm shift from this position and find the right balance,” he said.

  • Vizeum wins media duties of IMS Learning Resources

    Vizeum wins media duties of IMS Learning Resources

    MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties for management entrance training institute, IMS Learning Resources.

    The business that has been awarded after a multi-agency pitch will be handled out of the agency’s Mumbai office.

    Sanjay Barretto IMS marketing head said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

    For Vizeum, this comes close on the heels of them picking up the media duties of Nickelodeon.

    Vizeum Indian sub-continent MD S Yesudas added, “We are delighted at this win and for many other reasons too, Vizeum, launched less than two years today manages over 25 impressive engagements, won through multi agency pitches and referrals, across all our 3 offices. Clients are waking up to the reality of engaging with partners and not media traders. Each of our clients are our ambassadors. I take this opportunity to welcome IMS Learning Resources into the Aegis Media family.”

  • ASCI upholds 34 ads in 4-month period

    ASCI upholds 34 ads in 4-month period

    MUMBAI: The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 advertisements for the four-month period starting November.

    The CCC, meanwhile, let go remaining 19 adverts as their claims were substantiated.

    The majority of upheld ads were either removed or discontinued by the advertisers; the remaining were modified after the ASCI directive.

    The complaints received against Pernod Ricard‘s Royal Stag advertisement was related to surrogate advertising of an alcohol product during a cricket match, which led to the discontinuation of the advertisement.

    Similarly, Sab Miller India (Hayward & Hayward 5000) and United spirits (Mc Dowell‘s) both violated the Cable TV Network Rules and ASCI code on Surrogate Advertising, thereby resulting in the ads being withdrawn.

    The complaints received on advertisements of HUL, Procter & Gamble, L‘Oreal, Dabur, Dish TV, Kent RO Systems and Shree Maruti Herbal questioned the leadership comparisons or comparative benefits claimed by these brands in their advertisements with similar products available in the market.

    Consequently, appropriate modifications were made in the advertisement or the advertisement itself was discontinued.

    However, in a specific case of ITC‘s Vivel TVC, the portrayal and projection of women with dark skin brought it under CCC purview resulting in the discontinuation of the advertisement.

    The American Tourister‘s usage of the tagline “Survive Istanbul, Survive the World” marred Turkey‘s reputation as a tourist destination, and hence clashed with ASCI‘s code under Chapter III.1 (b).

    As Naaptol‘s Biomagnetic Titanium Bracelet didn‘t respond to CCC, it invoked chapters I.1 and I.5 of ASCI‘s code, which concludes that in the absence of comments from the advertisers, the claims made by the advertiser wouldn‘t be substantiated.

    Suitable modifications were made in both these advertisements, post CCC‘s intervention.

    Dainik Bhaskar‘s and Pudhari‘s advertisement came under the CCC scanner as a result of complaints made on its claims and the advertisements were withdrawn.

    TVS Motors had to modify the TVC, in which some of the stunts were shown in normal traffic conditions depicting the power or capacity of the advertised vehicle product. The advertisement contravened Clause `C‘ of the ASCI Guidelines on Advertisements for Automotive Vehicles.

    In the automobile sector, Hyundai Motors and Ceat were also brought under the discretion of the CCC. Ceat‘s TVC has been modified due to the dangerous practices displayed in its TVC. As for Hyundai, the TVC has been withdrawn altogether.

    In the education sector, two complaints were made against T.I.M.E. -MBA-CET 2010 advertisement. The advertiser substantiated one of the claims while appropriate changes were made with regards to the second complaint, since the claim could not be substantiated.

  • Social Wavelength to manage Magma’s social media presence

    Social Wavelength to manage Magma’s social media presence

    MUMBAI: Social Media agency, Social Wavelength, has been appointed by retail-finance company, Magma Fincorp (MAGMASHFI) to manage its social media communications.

    The mandate was awarded following a multi agency pitch process.

    Magma is aiming to use the digital media to connect with multiple stakeholders such as customers, current and prospective employees, investors, share holders and business partners.

    The company is looking to use its social media initiatives to create multiple interactive touch points to reach out to consumers, and guiding consumers during their decision making process.

    “Magma has been at the fore front of innovative business practices. In line with our overall business philosophy, we believe that engaging with India‘s fast growing digitally literate population would be a key business driver for us, in time to come”, the company said in a statement.

    Social Wavelength Joint CEO Hareesh Tibrewala said, “Research establishes the power for word-of-mouth communication when it comes to financial services products. Thus Magma, with its product offering, is well positioned to leverage social media as a tool for building brand loyalty and brand advocacy.”

  • Nielsen acquires NeuroFocus

    Nielsen acquires NeuroFocus

    MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFocus which works in the area of neurological testing for consumer research.

    In 2008, Nielsen acquired a minority ownership stake in NeuroFocus. With this acquisition, NeuroFocus now becomes a part of Nielsen‘s Product Innovation Practice.

    NeuroFocus will continue to be led by founder and chief executive officer Dr. A.K. Pradeep.

    NeuroFocus leverages neuroscience and expertise to measure consumer attention, engagement and memory retention through brainwave, eye-tracking and skin conductance measurements. Through its scientific metrics, NeuroFocus enables marketers to better understand the effectiveness of advertising, branding, product development and packaging across industries, including consumer packaged goods, retail and entertainment.

    Neuromarketing is the application of neuroscientific research to marketing, advertising, and entertainment content and messages. Neuroscience research has in recent decades revealed important new discoveries about how the human brain is structured and how it functions. These findings enabled NeuroFocus to develop patented technologies and proprietary techniques that provide greater accuracy and insight into consumer research.

    Headquartered in California, NeuroFocus operates neurological testing laboratories, called NeuroLabs, for clients in the UK, Europe, Asia Pacific, Latin America, and the Middle East. NeuroLabs measures consumer responses to marketing content, messages and advertising. NeuroFocus integrates these insights with other measurement science to deliver comprehensive and actionable results for clients.

  • LG Ad consolidates 50% of LGEIL’s creative biz

    LG Ad consolidates 50% of LGEIL’s creative biz

    MUMBAI: In a major move that would allow it to consolidate nearly 50 per cent of its creative business under its in-house ad agency, LG Electronics India‘s (LGEIL) has shifted its full home entertainment (HE) series to LG Ad.

    The business, which includes flat panel, colour televisions, home theaters and audio-visual products, has migrated from Rediffusion-Y&R. The flat panel segment will alone consume Rs 3 billion towards marketing across various platforms.

    Rediffusion-Y&R, however, retains the creative duties of LGEIL‘s corporate, home appliances and mobile accounts.

    LG Ad is already working on LGEIL‘s air-conditioner, water purifier and the entire below the line (BTL) businesses.

    LG Ad business head – vice president Nitin Makdani said, “Currently there are no promotion or campaigns going around the mobile and corporate accounts – once they get the limelight, we will be called to present our ideas and I am sure we will get those accounts as well.”

    Notably, the home appliances business, another major part of the LGEIL‘s ad business, is under review and the result is expected soon.

    Makdani, who heads the agency‘s office in India, is confident that they will get the account. “LG Ad is looking to consolidate the entire LGEIL business in India, before tapping outside business. We need to successfully execute our current businesses and then start looking for new clients,” he said.

    LGEIL chief marketing officer Lakshmikant Gupta said, “We will continue reviewing and both agencies will be actively asked to present their ideas for our various businesses in future.”

    GIIR, which holds LG AD, was incorporated into LG Group in 2008 and since then LG Ad has been in an expansion mode. The agency has also opened offices in the United States, Moscow, United Kingdom, and Beijing and will be opening in Dubai soon.

    India is one of the foremost markets for the agency, and since its inception in 2010, the agency has been adding LGEIL‘s various accounts to its kitty.

    In Korea, the agency handles the whole bunch of LG‘s businesses. The other clients are Korean Air, Korea Tourism Organization, Shinhan Card, GM Daewoo and Mercedes Benz.

  • JWT CCO Delhi Adrian Miller quits

    JWT CCO Delhi Adrian Miller quits

    MUMBAI: JWT India CCO Delhi Adrian Miller will be leaving the agency by the end of June.

    After his departure, the WPP company, will revert to the earlier structure of five executive creative directors based on respective client needs.

    JWT India CEO Colvyn Harris says, “Adrian is a very talented and accomplished creative and has decided to leave for personal reasons.”

    Miller added, “Owing to personal reasons I have decided to leave India. Having worked throughout Asia I am familiar with the challenge of moving across countries and cultures.”

    Harris noted, “With our talented team of creatives in Delhi overlooking and upholding our creative standards, I’m confident that we will continue to deliver to our benchmarks during this transition.”

    The current creative leadership team of five ECDs based in Delhi will continue to lead their respective teams working with their specific brand and clients responsibilities.

    The integrated communication company, JWT India, partners with various clients including Airtel, Aditya Birla Financial Services, Bharti Retail, Pepsico, ITC, Godrej, Hindustan Unilever, Hero Honda, Sony Vaio, Sony Bravia, Nike, Nestle and Nokia.