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Category: MAM

  • IRS Q1: Pratiyogita Darpan, India Today, Vanitha remain top mags

    MUMBAI: Pratiyogita Darpan, India Today and Vanitha are undisputed leaders in the Hindi, English and regional magazine segments, according to the IRS (Indian Readership Survey) first-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.


    There is no surprise in the Q1 total issue readership (AIR) data.



    Among Hindi magazines, Pratiyogita Darpan has a readership of 2.03 million, up from 1.96 million in Q4 2010 data. Interestingly, apart from the leader, Saras Salil, which is at No. 2, and Champak (No.8) have seen growth in their AIR. (see chart for details).











    Source: IRS


    (AIR numbers, All figures n ‘000)










    Meanwhile, Cricket Samrat lost its AIR so much that Grehlakshmi came above it in the top 10 list.



    Among English Magazines, India Today reported a readership of 1.65 million, down from 1.76 million in the previous survey. The No. 2 in the list, General Knowledge Today, remained flat, while Femina and The Week have shown some growth. The Week, incidentally, has come ahead of Wisdom in the latest survey.



    (AIR numbers, All figures n ‘000)


     


    Magazines, India Today reported a readership of 1.65 million, down from 1.76 million in the previous survey. The No. 2 in the list, General Knowledge Today, remained flat, while Femina and The Week have shown some growth. The Week, incidentally, has come ahead of Wisdom











    Source: IRS


    (AIR numbers, All figures n ‘000)

  • Licensing royalty revenue stands at $5.065 bn in 2010: Survey

    Licensing royalty revenue stands at $5.065 bn in 2010: Survey

    MUMBAI: Year-to-year royalties generated from the sale of licensed merchandise remained fairly stable in 2010 at $5.065 billion despite ongoing softness in consumer spending, according to an annual Licensing Industry Survey released by the International Licensing Industry Merchandisers’ Association (LIMA).

    Although the amount of royalties collected in 2010 from the sale of licensed product declined slightly, the positive retail results at the end of last year give cause for optimism and set the tone for 2011.

    The survey results were released at the opening session of the LIMA-sponsored Licensing International Expo 2011, the industry’s global event taking place this week in Las Vegas.

    Lima’s numbers are derived from results of its annual survey of companies directly involved in the licensing business, examination of public financial documents, and interviews with licensing industry executives, with the goal of providing reliable data to help licensing professionals identify trends and growth opportunities.

    Lima president Charles Riotto said, “The Lima 2010 royalty revenues survey underscores our industry’s continuing strength and resilience against a backdrop of unsteady retail sales. Despite a 1.9 per cent decline last year, licensed products clearly hold an appeal for consumers.”

    Anecdotal responses to the survey indicate a more positive business environment with indications that 2010 was a transitional year as the country started to rebound from the recession. Respondents noted that especially in the second half of 2010, decision making and deal making began to increase. They also saw a steady increase of retail sales, licensing opportunities with new kinds of retailers and a broader array of channels with significant progress seen with mid-tier, department stores and specialty/big box retailers.

    Nearly half (47 per cent) of licensing industry royalty revenues are generated in the Character segment, which includes characters from all portions of the entertainment business. This segment declined by just one per cent in 2010.

    Other major segments of the licensing industry include Corporate Trademarks/Brands, accounting for 16.7 per cent of the business, Fashion (13.6%), and Sports (12.7 per cent).

    The music sector is the only category that showed an increase (4.5 per cent), a result of strong sales of music merchandising tied to concerts and events as well as revenue from online and mobile devices.

  • IMG signs motocross racer Ryan Dungey for exclusive representation

    MUMBAI: IMG Worldwide, the global sports, fashion and media company, has signed motocross racer Ryan Dungey for exclusive worldwide management, sponsorship, licensing and marketing representation.


    Dungey, 21 is one of the youngest and most successful professional motocross racers in history. By the age of 20, he had already captured every title in the sport.



    Since his arrival, Dungey has dominated the sport with a career total of 47 wins—12 in Supercross Lites, eight in Supercross, seven in Motocross 250 Class and 10 in Motocross 450 Class —on the AMA Pro Racing circuit.


    Dungey began competing professionally in 2006 and quickly achieved success, winning 18 total races in both AMA Supercross and the AMA Pro Motocross Championships his first three years as a professional.



    IMG VP of action sports Mark Ervin said, “We are very pleased to welcome Ryan to the IMG family. He is an exceptionally talented and driven athlete. We are looking forward to working with him to expand his brand beyond his iconic status in motocross and leverage his appeal on a broader scale.”


    With the completion of an exceptional 2010 season, Dungey now holds the distinction of being the only rookie in the history of the sport to win both the Supercross and motocross titles in the premier division.



    Dungey said, “I’m really excited to be working with IMG. Their history of representing great athletes and overall knowledge of brands and sports is a strong combination. I’m looking forward to seeing what we can do together.”


    Some of Dungey‘s major championship titles include the 2010 FIM Motocross of Nations Team/MX1 Champion; 2010 AMA 450 Class Motocross Champion and 2010 AMA 450 Class Supercross Champion.

  • Cricket Attax sells over three million units

    Cricket Attax sells over three million units

    MUMBAI: Topps has announced that Cricket Attax, the Indian premier League‘s (IPL)’s official trading card game, has sold over three million units.

    The Topps Company, which owns the Match Attax trading card game brand,launched the Indian and cricket version christened as ‘Cricket Attax’. The trading card game saw participation of more than 15000 kids through the ‘Cricket Attax’ championship which ran parallel to the cricket matches played in the stadiums.

    The trading card game was available in locations such as McDonald’s, Hamleys, Reliance TimeOut, Planet M, Big Bazaar and Landmark stores, some of which were the location for the ‘Cricket Attax’ championship.

    The company launched its collection with the biggest media plan on kids channels for any toy company this season which reached 80 per cent of the targeted audience in the 4 to 14 age group and garnered over a thousand GRPs.

    The first edition of ‘Cricket Attax’ itself reached out to 50,000 families in 80 cities and sold three million units.

    IPL chairman Chirayu Amin said, “As a tournament we all know that IPL has been hugely successful and has been patronized by men, women and kids. But the introduction of Cricket Attax gives the tournament a new dimension – it gets kids to engage with each other using the cards when they are not watching the game on TV. Cricket Attax is the official trading card game of the IPL and in the coming years we are confident it will reach many more kids”.

    Topps International VP, Group MD Chris Rodman, who set up the Topps Indian business based in Mumbai, said, ”India presents a significant driver for Topps future global growth given India’s love of cricket and the IPL, the proliferation of media, an ever increasing level of disposable income and a consumer who embraces new categories of business such as collectables.”

  • Banking sector spends Rs 20 bn on outdoor advertising

    Banking sector spends Rs 20 bn on outdoor advertising

    MUMBAI: The banking sector spends Rs 20 billion on outdoor advertising medium and it is more effective than television but less than print, according to ICICI Bank corporate brand group head Ronita Mitra.

    Lack of measurability in the outdoor advertising medium, however, is one of the most contentious challenges the sector currently faces, Mitra said.

    While speaking at the seventh edition of Outdoor Advertising Convention, Mitra said that hindrances such as changing traffic trends, delivery scale versus credibility and complexity with the spread of commercials hamper the scope of measurability.

    Mitra underlined, “Having to send out teams to analyse the ads is another impediment.”

    Talking about drawbacks, there are several high-points in this medium as well.

    “We communicate with all the socio-economic groups and our target audience is male, aged between 25-55 years. The outdoor message delivers undiluted and localised messages, in terms of look and feel. Moreover, messages are clear and call to action or how to get in touch becomes simpler with this medium,” Mitra stated.

    While public sector banks use this medium the most, multinational banks adapt a much focused geographic approach. “In most cases outdoor media is used to reinforce a multimedia campaign – in some cases, to create an impact on city or national scale; and in very few cases as a standalone medium,” Mitra revealed.

    Talking about various forms of outdoor advertisement, Mitra cited the example of ICICI’s ‘khayaal aapka’ campaign, which she termed as thematic propositions, under which various new products were promoted.“‘khayaal aapka’ is the master brand, within which there can be various individual product brands such as privilege banking and home loans.” Mitra noted.

    Mitra spoke about the ‘three creative’ the bank experimented with: bill transfer, fund transfer and book movie tickets. “We put up ads of bill payment and fund transfers on bus shelters, while booking movie tickets was promoted next to ticket counters at various cinema halls. And after analysing the pre- and post-activity results, we found that the awareness about the three features has gone up by 50 per cent.”

    This activity not only created awareness but also reinforced an image of innovation for the bank, Mitra concluded.

  • RS Q4: Dainik Jagran, TOI continue to lead

    MUMBAI: Dainik Jagran and The Times of India are continuing to hold on to their top spot as the most read publications in the Hindi and English language dailies respectively, according to the IRS (Indian Readership Survey) first-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.


    However, among the Hindi dailies, Dainik Jagran’s average issue readership (AIR), has come down while second, third and fourth players have seen a surge in readership.


    Dainik Jagran’s AIR has come down in Q1 to 15.91 million, from 16.07 million in the trailing quarter. Dainik Bhaskar (AIR of 14.02 million), Hindustan (11.81 million) and Amar Ujala (8.75 million) followed.



    Interestingly, Navbharat was pushed out of the top 10 Hindi dailies by Hari Bhoomi in the list.









    Source: IRS














    Among the English dailies, the Times of India continues to hold its numero uno position.




    TOI has garnered a total AIR of 7.44 million, slightly higher than the trailing quarter report. It is followed by Hindustan Times (AIR of 3.6 million), which is maintaining its growth, and The Hindu (AIR of 2.09 million) that saw a marginal dip.











    Source: IRS


    (AIR numbers, All figures n ‘000)

    DNA and Mumbai Mirror, meanwhile, surged ahead of The Economic Times in Q1.



    Meanwhile, the regional dailies are seeing a mixed trend. In some markets, some players are seeing increase in readership, while in others there is a fall. Malayalam Manorama has once again topped the chart with 9.94 million AIR.


    The list includes Lokmat (Marathi) (AIR of 7.49 million) and Daily Thanthi (Tamil) with an AIR of 7.19 million.












    Source: IRS


    (AIR numbers, All figures n ‘000)

  • NourishCo awards media AoR duties to Mindshare

    NourishCo awards media AoR duties to Mindshare

    MUMBAI: Mindshare, GroupM’s media agency, has won the media AOR duties for PepsiCo and Tata Global Beverages’ JV NourishCo.

    NourishCo provides “healthier hydration solutions” across urban and rural consumers. It caters to the non-carbonated ready-to-drink beverages segment and focuses on health and enhanced wellness.

    NourishCo chief, sales & marketing Ashok Namboodiri, said, “We are pleased with the iconic work that Mindshare has done in the past. With their width and depth of knowledge, we look forward to working with the new experiential marketing offering by Mindshare.”

    Dialogue Factory, the alternative marketing solutions provider, will lead this client relationship with Mindshare.

    Mindshare leader, South Asia R Gowthaman said, “The win follows Mindshare’s close partnership with PepsiCo and we are very delighted with the opportunity to serve NourishCo with some of our continual path breaking work. Through Dialogue Factory, Mindshare is investing in providing wholesome communication programmes that specialises in customised consumer contact and to provide such a service for NourishCo is indeed a proud moment for us.”

    Dialogue Factory leader Dalveer Singh added, “We could not be more excited about this win as it gives us an opportunity to build brands across both urban and rural markets. We are more excited about NourishCo’s commitment & belief in building brands through Experiential Marketing and Community participation. This partnership will bring alive the concept of marketing with them instead of marketing to them.”

  • Ignite Mudra bags Sikka Group’s real estate biz

    Ignite Mudra bags Sikka Group’s real estate biz

    MUMBAI: Sikka Group has appointed Ignite Mudra to handle its real estate company‘s corporate identity revamp and also handle its creative duties.

    The agency‘s mandate includes handling the company‘s digital and PR businesses as well.

    Sikka Group that also owns companies dealing in automobile, hospitality and advertising, is expected to spend Rs 150-200 million on marketing its real estate businesses.

    Ignite Mudra head Sudarshan Banerjee said, “We will be working towards a complete revamp the brand‘s corporate identity. The real estate business in the Delhi-NCR is booming and its highly competitive. There are many players and we are aiming to stand out and make a lot of noise.”

    Though the name of the brand will remain the same, the means to communicate the new image will be completely different now.

    “To set our client apart from the crowd, we will use all mediums of communications including social networking sites”, Banerjee added.

    There was no multi-agency pitch involved but Sikka Group was engaged in discussions with various other agencies.

    “The client chose us on the basis of superior strategy diplayed in our presentation”, Banerjee revealed.

    Until now, the creative duties were handled by Delhi-based agency Graphic Ads.

  • SMG India promotes three key personnel

    SMG India promotes three key personnel

    MUMBAI: Starcom MediaVest Group (SMG) India has promoted its three general managers — Dinesh Rathore, Narendra Alambara and Sriram Sharma to the post of VP.

    In their new roles they will be part of the national leadership team. They all continue to report to Starcom MediaVest Group CEO Mallikarjunadas CR.

    Mallikarjunadas CR, said, “Dinesh as head of MediaVest Mumbai, Narendra as head of Starcom Chennai and Sriram as head of Starcom Bangalore have been pillars of the company. Their passion for product, people and process is well known and I am confident as part of the National Leadership Team they will continue adding even more value to clients and the company.”

    Rathore has spent 11 years with the company; Alambara has completed six years and Sharma nearly two years.

  • MPG appointed as media AOR for Vaswani Group

    MPG appointed as media AOR for Vaswani Group

    MUMBAI: MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate company Vaswani Group.

    The account, worth upwards of Rs 100 million, will be handled by MPG Bangalore. The agency won the account in a competitive pitch process.

    MPG has been tasked with developing a media planning and buying strategy towards building an exclusive brand – The Vaswani Reserve.

    Vaswani Group GM of marketing Joseph Angelo said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion instilled in us the confidence to believe that this will be a successful partnership.”

    Commenting on the win, MPG South Asia CEO Anita Nayyar said: “It is a great privilege to be working with a very professional set of clients from Vaswani Group. The real estate space is booming in our country and the company has already created a niche for itself in commercial and residential property development arena. Partnering them in their journey is exciting and we are looking to play an important role in their next phase of growth. “

    “One of the factors that helped us win this business was our strategic approach to communication mix using our proprietary tools. We made very targeted recommendations especially for consumer activation program.”

    The Bangalore based Vaswani Group is a well-established property development company with strong presence and South India. The group has been in operation for the last 16 years and has developed eight million square feet of built area.