ITV

Category: MAM

  • Unilever to shift thinking to New Delhi, says CEO

    Unilever to shift thinking to New Delhi, says CEO

    MUMBAI: FMCG behemoth Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of consumers, said CEO Paul Polman at the Cannes Lions Festival of Creativity.

    Polman charted the company‘s strategic move to the Far East and the Bric countries (Brazil, Russia, India, China) to benefit from their mushrooming populations.

    “We have to shift our thinking to New Delhi, not New York”, Polman affirmed.

    Unilever‘s brands are traded in 180 countries and 56 per cent of its revenues come from non-European countries. The company expects this to rise to 70-75 per cent by 2020.

    Polman underlined that Bric countries will be home to the world‘s [fastest growing] populations and their consumers will get increasingly more demanding.

    Polman amplified the “superconnectivity” of the internet that provides companies like Unilever with huge commercial opportunity to reach the next one billion consumers. He also highlighted the importance of Facebook.

    Polman was talking after Unilever announced a major restructure broadening its category organisation to four divisions and the promotion of Harish Manwani to chief operating officer.

    On Friday, the company announced that president for Asia, Africa, Central and Eastern Europe, Harish Manwani will don the role of COO from 1 September.

    Also, the FMCG is moving from the current HPC (Home and Personal Care) and Foods categorisation to create four new categories reporting to the global CEO.

    These would be Personal Care (to be headed by Dave Lewis, currently president,Americas), Refreshment – Ice Cream and Beverages (Ice Cream EVP Kevin Havelock), Food (Skin EVP Antoine de Saint Affrique), and Home Care (Laundry EVP Randy Quinn and Household Care senior VP Sean Gogarty).

    The new structure will be put in place in the quarter of July to September, and can get fully operational before December 2011.

  • IMG is official sales agent for Uefa Euro 2012

    IMG is official sales agent for Uefa Euro 2012

    MUMBAI: IMG Worldwide, the global sports, fashion and media company, has been selected by Uefa as the official sales agent for the Uefa Euro 2012 hospitality packages in the UK, Russia and Turkey.

    Official hospitality packages for the soccer event are now on sale through IMG in those countries. This is the only way to be part of the most prestigious and exclusive footballing experience of the tournament: Uefa Euro 2012 Club Prestige.

    The 31 matches at the event will be played at eight new or completely refurbished stadiums in the major cities of the host countries, Poland and Ukraine.

    The opening match is scheduled to be played in 8 June 2012 in Warsaw, while the final will be played in Kyiv on 1 July 2012.

    Club Prestige hospitality packages include top-category seats, gourmet catering, a special programme of entertainment before and after the match and more.

    In key markets, Uefa has established a sales network of the leading sport marketing agencies in corporate hospitality and IMG has been appointed as the official agent for the sale of the official hospitality programme in the UK, Russia and Turkey.

    IMG is now selling packages with Stadium Series, Country Series and Knockout Series, available either in exclusive skyboxes or in the fabulous and stylish surroundings of the Club Prestige Hospitality Lounges.

    IMG adds that hospitality packages offer a business tool that will allow companies to create, strengthen and further develop relationships that will extend well beyond the tournament‘s end.

  • O&M’s ‘Train’ on track for Film Craft Lions

    MUMBAI: India has got its first nomination in the Film Craft Lions category that was introduced last year.


    Ogilvy & Mather has become the first Indian agency to enter the Film Craft Lions shortlist. This category was introduced in 2010 to honour craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design.


    The agency’s film titled — Rail Gaadi (Train) – was created for promoting Indian Railways and was unveiled during the opening of the 2010 Commonwealth Games in Delhi.


     
    The 60-second spot has been nominated under the ‘Best Use of Music’ sub-category, at the 58th Cannes Lions International Festival of Creativity.


    The music in the ad have been mixed with a song from a 1968-movie called Aashirwad. This song — ‘Rail Gaadi Chhuk Chhuk’ — was sung by Indian actor, Ashok Kumar.


     
    This ad film was recorded at Mumbai-based studio, Blue Frog, while the sound design/arrangement was done by Ishan Naik.


     
    None of the Indian entries, however, has managed to find a place in the Titanium and Integrated Lions shortlist.


    The Film Craft jury is presided over by Velocity Films director Keith Rose and Corcoise Films Ad Film Maker Prasoon Pandey is also a part of the jury.

  • Cannes 2011: BBDO’s ‘W.A.L.S’ shortlisted

    Cannes 2011: BBDO’s ‘W.A.L.S’ shortlisted

    MUMBAI: BBDO India has made it to the shortlist of the newly introduced Creative Effectiveness Lions category at the 58th Cannes Lions International Festival of Creativity currently taking place in Cannes, France.

    The agency’s campaign — ‘W.A.L.S‘ Women Against Lazy Stubble — executed for Procter & Gamble’s Gillette Mach3 brand has been recommended.

    According to an official statement, only entries that were either shortlisted or Lion winners, across all categories, at Cannes Lions 2010 were eligible to enter, since these were already been judged and established as being creatively world-class by last year’s juries.

    Hence, ‘W.A.L.S‘ could enter, because it had won the prestigious Silver Cannes Lion in the category ‘PR Led Integrated Campaign‘ at the 57th Cannes International Advertising Festival. It was the first PR medal for India at Cannes and was won amidst over 500 other path-breaking global entries.

    BBDO‘s campaign for Gillette was concieved around an AC Nielsen India survey, which claimed that 85 per cent of Indian women preferred clean-shaven men. This prompmted the launched of Shave India Movement (SIM), encouraging men to shave, simultaneously unveiling the Gillette Mach3 razor.

    Tapping women and celebrities, a Women Against Lazy Stubble (W.A.L.S) group was formed to carry the message to men. Culminating in a mass Shaveathon, SIM brought together 1,858 men making history by breaking both Indian and world shaving records and resulting in Gillette achieving its quarter sales target in just 15 days of the campaign.

    The other communication agencies were Mediacom and Encompass. ROI was recorded as 22 times the marketing spend, according to Gillette.

    The campaign ran from November – December 2009, and concentrated on urban Indian cities including Mumbai, Delhi, Chennai, Bangalore, Hyderabad and smaller towns such as Ahmedabad and Lucknow.

    Meanwhile, in its inaugural year, the Creative Effectiveness Lions category, has received 142 entries from 33 countries, of which seven entries were from India.

    TBWAWorldwide Chairman Jean-Marie Dru is the president of the 20-strong member jury, who will award Creative Effectiveness Lions to entries which have shown measurable and proven impact on a client’s business.

    The judging process is based on Strategy (25 per cent), Idea (25 per cent) and Results (50 per cent).

  • ZenithOptimedia India wins media duties of OLX

    ZenithOptimedia India wins media duties of OLX

    MUMBAI: ZenithOptimedia India has won the media duties of free online classifieds company, OLX.

    The business is pegged at Rs 100-120 million.

    The mandate was awarded following a multi-agency pitch that also involved two other agencies.

    OLX country manager Amarjit Singh said, “We are extremely happy to work with ZenithOptimedia in India. They have demonstrated great ROI to OLX.in through planning tools and buying clout in the market. With their help we aim to reach our benchmarks in India.”

    ZenithOptimedia India CEO Satyajit Sen added, “ZO’s sound strategy based on consumer and category understanding along with a strong focus on ROI is what led to our winning this new-age business. The Internet and Digital mediums are exciting platforms and can be leveraged effectively through a robust and innovative media approach to reach specific groups individually with customised messages.”

    In the beginning of this month, OLX had given its creative duties to Saatchi & Saatchi India.

  • Cannes 2011: Two Indians at Young Marketers Competition

    Cannes 2011: Two Indians at Young Marketers Competition

    MUMBAI: Hindustan Unilever’s Mukesh Pawar and ITC Kolkata’s Tanmay Prusty are representing India in the second annual Young Marketers Competition at the 58th Cannes Lions International Festival of Creativity currently taking place in Cannes, France.

    There are 34 participants, sent from 17 countries, competing for the title.

    The contest aims to recognise in-house marketers, age 30 or under, from around the world and give them the opportunity to showcase their work in front of industry leaders at the festival.

    The competition challenge was revealed on 22 June, when teams were given 30 hours to produce a creative brief on a product or service.

    The contest will be judged by leading creatives and strategists. Gold medals will be presented to the winners at an Integrated Awards Ceremony on 25 June.

    The jury includes Ketchum senior partner and president of Europe David Gallagher; Ogilvy and Mather U.K. planning director Rachel Hatton; and McCann Worldwide global strategy director Eric Einhorn.

    Public relations agency Ketchum is the exclusive sponsor of the competition.

  • Cannes Lions 2011: JWT gets its first nomination

    Cannes Lions 2011: JWT gets its first nomination

    MUMBAI: Two Indian campaigns have been shortlisted in the Film Lions category.

    JWT India has got its first nomination at the 58th International festival of Creativity.

    The agency has managed to get a recommendation in the Film Lions category for its campaign — ‘Endless Good bye‘ — executed for Bharti Airtel.

    The 90-second spot was created to launch Bharti Airtel‘s 3G video calling facility. The television commercial was shot in Prague and showed that a man and a woman are never apart, even after they say their goodbyes.

    Also, breaking in was the omnipresent ‘Silent Anthem‘ by Mudra Communications. This campaign has already won a Silver in the PR category and picked two Bronze in the Promo & Activation group.

    Furthermore, JWT was nominated in the Commercial Public Services subcategory, Mudra has got its recommendation in the Corporate Image subcategory.

    The Film Lions Jury is presided over by Young & Rubicam global chief creative officer Tony Granger. Grey India NCD Malvika Mehra is also part of the Jury.

  • Ignitee to handle Star Health Insurance’s digital marketing

    Ignitee to handle Star Health Insurance’s digital marketing

    MUMBAI: Ignitee Digital Solutions has bagged the online marketing duties of Star Health Insurance.

    The agency will conceptualise online campaigns for Star Health Insurance, which offers online health and travel insurance policies.

    Star Health Insurance‘s marketing AVP Anand Roy said, “We are happy to have Ignitee on board as our online marketing agency. Our online business is growing rapidly and I am confident that this association will influence our online business to attain greater heights in future.”

    “We are delighted with this partnership and I am really looking forward to taking this relationship to another level.” said Ignitee Digital Solution‘s COO Shankar B.

  • IBD ropes in Akash Sharma as creative director for Delhi

    MUMBAI: Hakuhodo Percept‘s integrated brand development wing, IBD India, has appointed Akash Sharma as creative director for the Delhi office.


    Sharma will be responsible for driving creative brand building and delivering big ideas for clients. His mandate also includes working on brands such as Panasonic.


     
    With more than a decade‘s experience, Sharma has worked at Rediffusion Y&R and Lowe Lintas. In both ATL and BTL spaces, he has worked on brands such as LG (Home Appliance & Home Entertainment, FPDs), Greenply, Havells, Crabtree, Polo, BILT and Hajmola.


     
    Sharma says, “I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”


     
    IBD India MD Rahul Gupta added, “Akash is skilled and talented whose experience will add value to the clients that IBD handles. As his experience spans 360 degrees, he will be able to use his knowledge to provide holistic communication solution to clients.”

  • ZenithOptimedia wins media duties of AMD India

    ZenithOptimedia wins media duties of AMD India

    MUMBAI: ZenithOptimedia has won the media duties of Advanced Micro Devices (AMD) India, which designs microprocessors, fusion SoCs, graphics and media solutions.

    The mandate was awarded following a multi-agency pitch, which involved two more agencies. The pitch was called in March.

    The agency has already begun working on its strategy to increase the brand’s presence in the regional markets, and campaigns are on across Karnataka and Bangalore.

    ZenithOptimedia has recently won accounts such as Toshiba and Honda and successfully retained the media duties of big clients like Nestle, Reckitt Benckiser and Uninor.

    The agency has now instituted a company recognition awards called Shresht to reward its deserving candidates. At the first award ceremony, prizes were distributed across six categories, including best integrated campaign, best use of media-TV, best use of media-print, best use of media-radio, best use of media in outdoor and overall best ROI.