ITV

Category: MAM

  • Broadcasters to suggest formula on surrogate ads

    Broadcasters to suggest formula on surrogate ads

    NEW DELHI: The government has asked the Indian Broadcasting Foundation (IBF) and the News Broadcasting Association (NBA) to finalise within three weeks their strategy relating to surrogate advertisements of products using brand names or logos which are also used for cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants that continue to appear on television channels.

    The two organisations had told the Ministry that there are some cases of genuine brand extension and, therefore, there could not be a blanket ban on all such advertisements. The time of three weeks had been sought by the organisations.

    Senior officials of the Information and Broadcasting Ministry, the Health Ministry and the Law Ministry in a meeting here discussed the issue with representatives of the two organisation.

    Senior I&B Ministry sources told indiantelevision.com that the organisations were apprised about the concerns of the Government and the need to take stern action against violations.

    In a directive on 17 June last year, the I&B Ministry had asked all TV channels to stop such advertisements. It had said the notification of 27 February 2009 cannot be cited as an excuse for airing such advertisements in violation of Rule 7(2)(viii)(A) of the Cable Television Networks Rules 1994 as the guidelines had not been operationalised.

    It had further said that certificates issued by the Central Board of Film Certification under the Ministry‘s notification of 9 August 2006 will also not be accepted as these are null and void in view of subsequent amendment of Rule 7(2)(viii) of the Rules.

    All channels including news and current affairs channels have been directed to, therefore, immediately withdraw such advertisements.

    In another notification, the Ministry had asked all TV channels to stop violating Rule 7(10) which clearly states that advertisements should be clearly distinguishable from the programme/news broadcast and cannot be carried on the same screen as captions, static or moving alongside the programme.
     
    This followed several complaints that channels often carry advertisements in scrolls which get mixed with news and also on the screen which interferes with the programme.
     

  • Inkfruit unveils new brand identity

    Inkfruit unveils new brand identity

    MUMBAI: Consumer co-creation lifestyle brand, Inkfruit, has designed a new brand identity and tossed a new tagline, “be interesting”.

    The new logo has been designed by White Canvas and aims to capture the essence of the tagline. 

    The company will spread the new brand through a complete digital communications campaign and has also roped in Mavcomm Consulting as Public Relations partner to communicate the changing facets of Inkfrui.

    White Canvas head-business Ameet Joshi stated, “The brief was simple and clear – the logo has to reflect Inkfruit’s core – Fun, Creative and Aware. We have given a form, a shape to these values. We have tried to define a unique space that would do justice to the attitude of the brand and get reflected in all the design elements that form an integral part of the brand‘s identity.”

    Inkruit has simultaneously unveiled the new homepage look.

    Inkfruit co-founder and CEO Kashyap Dalal says, “After a lot of thought, we believe the two words “be interesting” perfectly echo the kind of people who are a part of the Inkfruit community and the kind of work we do. We felt that the visual identity of the brand should capture the energy, passion and creative thought behind it.”

  • L’amour Advertising wins three accounts

    MUMBAI: Nagpur-based agency, L’amour (love) Advertising, has won three creative accounts in the last three months.


    The agency now handles Maruti India account in the West 2 region of Maharashtra; Manganese Ore Company Ltd (MOIL); and Maharashtra State Electricity Development Company Ltd (MSEDCL).


    The total business from just these wins would account for 12-15 per cent of the agency’s annual turnover.
     
    L’amour has been handling the car brand’s creative and media duties in the Nagpur region, but now will also look after the West 2 region, which includes Vidarbha and the surrounding areas. The agency is now looking after all forms of communications for Maruti: ATL, BTL and PR activities.


    The agency’s Pune branch won the mandate and is now sharing it with Ray Advertising.


    Moreover, Admas Advertising handled the MOIL account earlier and Astral Advertising was the incumbent agency for MSEDCL. The two accounts will now be handled solely by L’amour.


    According to the brief given by Maruti, the communication in the month of June focused on Alto’s mileage performance. L’amour has recently inserted advertisements in major newspapers and also executed a BTL activity. 
     
    L’amour Advertising chief executive – communication Dipty Gurjar said, “We created whole BTL campaign to highlight this brand’s excellent performance. There are many variants in this model and there is one for everyone.”


    When asked about handling a major brand like Maruti Gurjar stated, “Maruti is a national brand and popular across regions. Given the popularity of Maruti across the country, we might not have to do anything new, but whatever we do we must do it in the right way.”


    On brand differentiation in the cluttered market, especially the mileage factor, which is on every Indian brand’s mind Gurjar mentioned, “Maruti makes good cars with good mileage for longer run. We are amplifying not just good mileage but also Maruti cars have low maintenance and longer life.”
     

  • Cartoon Network US teams up with Threadless for design challenge

    Cartoon Network US teams up with Threadless for design challenge

    MUMBAI: US kids broadcaster Cartoon Network Enterprises (CNE) and Threadless, a design company, have unveiled plans for a first-ever Adventure Time design challenge.

    a Up and running now, artists and fans of the animated series created by Pendleton Ward can log on to atrium.threadless.com/adventuretime to submit designs inspired by Finn, Jake, Lumpy Space Princess – heck, even the Ice King – and the rest of the cast of characters and designs featured in the Land of Ooo.

    The theme of the programme around which artists are asked to create their designs is “adventuring.”

    To participate in this month-long design challenge, artists submit their designs and have members of the Threadless community vote on them.

    The top-rated and most impressive designs will be selected by CNE and Ward, and they will be offered as T-shirts sold exclusively at Threadless.com. A winning artist will also be selected and will receive a bunch of prizes, including a signed piece of original art from the show, $2,000 in cash and a $250 Threadless gift certificate.

    Artists have until 4 July to submit their design and the winner will be announced on 25 July. 

    CNE VP US consumer products Pete Yoder said, “The Adventure Time fanbase has been incredibly active, loyal and passionate since the launch of the brand. This partnership with Threadless gives us a highly-creative and organic way to tap in to that rich fan community and give them the chance to design some exclusively-inspired merchandise.”

    Threadless founder Jake Nickell said, “Threadless strives to give our global community of more than 100,000 artists new opportunities to design cool things for meaningful organisations and businesses. Through Threadless Atrium, CNE has the opportunity to discover how powerful and fun it is to work with their own communities to dream-up and create products through community-based design and voting. Adventure Time is a perfect fit with the passions and interests of our community and we‘re excited to offer this cool challenge to them.”

    Adventure Time’s first season was watched by more than 37 million people, according to Nielsen Media Research. New fans have been watching new episodes from the second season.

    From the mind of Ward, the show is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the Land of Ooo is filled with bizarre characters in need of unique assistance. Whether it‘s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn and Jake it‘s always Adventure Time.

  • India-West Indies ODIs average 1.5 TVR

    India-West Indies ODIs average 1.5 TVR

    MUMBAI: A combination of several factors, including lack of big names, has resulted in a weak ratings performance for the current India versus West Indies cricket series.

    The five ODIs, in which India won three and lost two, have delivered a TVR of 1.51 on Ten Cricket, according to data from TAM Sports c&s4+.
     
    This is less than half what the series between India and South Africa delivered on the same channel. The four ODIs that were played in January 2011 had delivered an average TVR of 3.65.

    For the India-West Indies series, the only match that crossed a TVR of 2 was the lone Twenty20 International. This shortest version of the game managed a TVR of 2.65.
     
    “A combination of factors led to the lower ratings. Firstly, half the duration of the games took place during non-primetime. Then this series is taking place on the back of two huge tournaments – the World Cup and the IPL. So the viewer fatigue level is high. The third factor is that some of the big names have not played in the series. This is why advertisers had hesitated to come on board,” a media buyer said.

    A total of 80 million viewers tuned into the India-West Indies series compared to 92 million for the India-South Africa contest.

    Ten Cricket will get an advertising revenue of a little under Rs 500 million, market sources said.
     

  • Salt Brand Solutions bags Kaya’s creative duties

    Salt Brand Solutions bags Kaya’s creative duties

    MUMBAI: Salt Brand Solutions has won the creative duties of Marico‘s Kaya Skin Clinic.

    Kaya Skin Clinic is looking at making the brand relevant to a larger target audience.

    Kaya Skin Clinic marketing head Suvodeep Das said, “Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience. We were looking for a creative partner that not only understands our consumer‘s needs but is also well adept at working in the new changing environment where consumers are interacting with the brands like never before.”

    The mandate was awarded following a multi-agency pitch. 

    Das further stated, “We went through an elaborate pitch process and met several leading agencies. I‘m pleased to announce Salt Brand Solutions as our new creative agency and hope that this new partnership will further enhance our marketing communication and enable us to connect with our consumers in an engaging and effective way.”
     

  • Madison Media appoints Bhattacharyya as director – digital

    Madison Media appoints Bhattacharyya as director – digital

    MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations.

    In his current role Rajdeep will oversee the agency‘s digital operations in Delhi for all existing and emerging digital media
    initiatives including display, video, SEM, mobile, social and emerging media.

    A digital media and marketing professional, Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent digital consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing.

    On the agency side, Bhattacharyya has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients.

    Madison Media, whose gross billing stands at Rs 30 billion, does digital work for clients such as Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet.

    Madison Media group CEO Punitha Arumugam says, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”  

    Bhattacharyya added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media‘s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media‘s offerings and I look forward to play a part in continuing to develop a world class media company.”

    Madison Media handles media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     
     

  • Cannes: India adds 2 Gold on final day

    Cannes: India adds 2 Gold on final day

    MUMBAI: India landed up with two more gold on the last day of Cannes Lions, taking its final score to 24 metals that included four gold and 10 silver.

    BBDO India and Ogilvy & Mather India, the two shortlists, won in the newly launched Creative Effectiveness and Film Craft categories.

    Executed for Procter & Gamble’s Gillette Mach3 brand, BBDO’s campaign — ‘W.A.L.S‘ Women Against Lazy Stubble – bagged the top honour.

    In the Film Craft Lions category, O&M won gold for its film titled ‘Rail Gaadi’ (Train) created for promoting the Indian Railways. Introduced last year, this is the first time that India even got nominated in the category. The campaign, shot in Kolkata, was released on the occasion of the Delhi Commonwealth Games.

  • ESPN Star Sports to rake in Rs 1.5 bn from India-England series

    ESPN Star Sports to rake in Rs 1.5 bn from India-England series

    MUMBAI: ESPN Star Sports (ESS) has the potential to rake in Rs 1.5 billion as advertising revenue from the upcoming India-England cricket series, according to a preliminary estimate made by Indiantelevision.com.

    The official broadcaster of the series has roped in Maruti, Nokia, Seagrams and Tata DoCoMo as sponsors, according to sources. ESS is said to be looking for eight sponsors.

    An ESS spokesperson declined to comment, saying that discussions with sponsors are on.

    ESS is looking at Rs 375,000 per spot for the Twenty20 International, Rs 275,000-300,000 for the ODIs and Rs 50,000 for the Test matches, sources said. Sponsorship outlays are ranging from Rs 90 million-150 million.

    India and England play four Test matches, five ODIs and one Twenty20 International.

    “The series is generating positive sentiments. Interest will revive in cricket given that this is the first time a full-strength Indian team is playing since the World Cup,” said Madison Media Group CEO Punitha Arumugam.

    The India-West Indies series has drawn in weaker audiences due to the absence of stars like Sachin Tendulkar and Chris Gayle in the tournament. Ten Cricket, the broadcaster of the series, will be able to fetch under Rs 500 million as advertising revenue, sources said.

    Ten Sports executives did not want to comment on the revenue that the India-West Indies series would generate.

    “After the World Cup, India is playing its first big series and the timings are good. By beating Australia and retaining the Ashes, England’s worth as a team has grown. A full- strength Indian team will also be taking part,” a media analyst said.

  • O&M and Lowe amongst most effective agency offices

    O&M and Lowe amongst most effective agency offices

    MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and Lowe Lintas Mumbai are two of the world’s top five most effective agency offices.

    While Ogilvy & Mather has been ranked at No. 2, Lowe Lintas Mumbai was placed fifth in the results of the inaugural Effie Effectiveness Index that were extracted after analysing finalist and winner data from 40 worldwide Effie competitions.

    Interestingly, while two of the top five most effective agency offices are from India, the other three are from South America.

    Marketing network Effie Worldwide and the global marketing intelligence service, Warc, revealed the results of the inaugural, Effie Effectiveness Index, at the 58th Cannes Lions International Festival of Creativity.

    The index has also claimed that Procter & Gamble is the most effective advertiser; McDonald‘s the most effective brand; Omnicom the most effective advertising holding company; and BBDO Worldwide the most effective advertising agency network, globally.

    Moreover, the top five most effective advertisers around the globe include Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola.

    The top five most effective brands are McDonald‘s, Pepsi, Coca-Cola, Chevrolet and Vodafone.

    According to the results, the top five most effective agency holding groups in the world are Omnicom, WPP Group, Interpublic (IPG), Publicis Groupe and Havas Advertising.

    The other most effective agency offices are Sancho BBDO of Bogota, Colombia (1), OMD (Bogota, Colombia) (3) and BBDO (Santiago, Chile) (4), while the top five independent advertising agencies are Wieden + Kennedy, (Portland, Oregon, USA), Kinograf (Kiev, Ukraine), Rabarba (Istanbul, Turkey), BBH Singapore and a fifth place tie between BMF (Sydney, Australia) and Propaganda House (Kiev, Ukraine).

    The top five most effective agency networks are BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, DDB Worldwide, and JWT.