ITV

Category: MAM

  • Chyron appoints Jonathan Wong as VP of Apac sales

    Chyron appoints Jonathan Wong as VP of Apac sales

    MUMBAI: Graphic solutions provider company, Chyron, has appointed Jonathan Wong as the new vice president of sales for the Asia Pacific region.

    Based in Singapore, Wong will lead enterprise-level engagements with major broadcast media organisations and be responsible for expanding business through existing distribution channels and system integrators in the region.

    Prior to this appointment, Wong was Asia Pacific regional manager for broadcast software provider Beehive Systems, where he was responsible for developing the company‘s Asia Pacific business strategy, engaging with major customers and establishing Beehive‘s channel network for the region.

    Chyron’s VP of worldwide sales Mark Bachmore said, “Jonathan has shown an exceptional degree of drive and skill in his career to date, and his knowledge of the region and wide range of contacts in the broadcast industry make him a strong addition to our sales team in the Asia Pacific region.”

    Over the past ten years, Bachmore business development experience in the region has included positions at Singapore-based integrator S&I Systems as well as Avid Technology, where he served a range of key accounts with international and national broadcasters in Thailand, Vietnam, and Singapore.

    “Chyron is committed to providing the best in state-of-the-art, real-time graphics solutions – such as our new BlueNet graphics workflow system – and we are confident that Jonathan will be instrumental in helping us deliver these solutions to leading broadcasters and media facilities across this region”, Bachmore added.

  • John Taite is BBC Worldwide America VP, branded integrated ad sales solutions

    John Taite is BBC Worldwide America VP, branded integrated ad sales solutions

    MUMBAI: BBC America‘s VP programming strategy, John Taite, is to take up a new position within the BBC Worldwide America family as VP, branded entertainment and integrated ad sales solutions.

    The announcement comes at a time when BBC America is experiencing unprecedented growth, up 30 per cent year-on-year and delivering its best ever ratings.

    Reporting in to BBC Worldwide America‘s executive VP, ad sales, Mark Gall, Taite will work with the ad sales, programming and marketing teams of BBC America to look at creative advertising solutions for clients, developing ad category sponsorships and assessing and implementing branded entertainment opportunities for the channel and its digital extensions.

    Gall said, “This is a critical role within our business and one we‘ve been looking to fill for some time. John brings enthusiasm, creative talents and close working relationships to the role, and we look forward to having him on board.”

    Taite was formerly VP programming strategy, BBC America. He joined the New York office in April 2010 from BBC Worldwide in London, where he was VP of Programming for Europe, Middle East and Africa, overseeing the rollout and programming strategy of 14 localised channels.

  • Brand Curry wins Indo Asian Fusegear’s switchgear biz

    Brand Curry wins Indo Asian Fusegear’s switchgear biz

    MUMBAI: Brand Curry has bagged the creative and media duties of Indo Asian Fusegear’s switchgear business, which was recently bought over by Legrand India, a wholly owned subsidiary of Legrand France S.A.

    The ad spends of the account is estimated to be Rs 600-800 million.

    The agency won the account following a multi-agency pitch, which also involved Mudra, 361 Degree and Ilum Design.

    This is the second time Brand Curry will be working with Indo Asian Fusegear, as the agency handled its creative business between 2005 and 2007. At that time the agency took care of the company’s creative mandate.

    Indo Asian head-channel marketing and marcomm Mohit Gauba said the next five years will see a lot of plans being unveiled in the marketplace, including strengthening the existing product portfolio and expanding it with inclusion of products from Legrand’s bouquet.

    The brand positioning of Indo Asian — “Power is Joy” –- was coined by Brand Curry, said creative director Ratno Rudra. Now the agency intends to take this message across to all stakeholders such as retailers; electricians and electrical consultants through a set of campaigns that will help achieve a 360-degree impact for the brand.

    “The focus will be on localised, and specifically targeted media”, Rudra asserted.

    Given the tough competition from biggies such as Havells and Schneider in both retail and non-retail segments, Indo Asian was looking at a partner that would approach the communication task from a market perspective and offer a holistic solution.

    “We decided on them (Brand Curry) as they have good knowledge of our business, having worked with us earlier, apart from the fact that they have a deep understanding of MNC culture and philosophies”, Gauba added.

    Brand Curry VP account management Rajshekhar Malaviya states, “Brand Curry’s approach, based on its credo – Delivering Creative Solutions for marketing problems that may or may not be advertising came into play. We believe that it is this approach that perhaps proved the clincher for us.”

  • Amandeep Khurana is Madison Media Plus COO

    Amandeep Khurana is Madison Media Plus COO

    MUMBAI: Madison Media has appointed Amandeep Khurana as COO of Madison Media Plus. He will be based in New Delhi and will lead the Bharti AOR.

    Khurana moves in from Spice Global group where he was head of marketing services and consumer insights.
     
    In his 15 years of marketing experience, Khurana has also worked with agencies such as Rediffusion and Bates in brand planning.

    Madison Media Group CEO Punitha Arumugam, “I am delighted to have Amandeep join our team and I am sure he will add a lot of value to our clients’ business through his diverse experience.”

    Khurana added, “My previous roles in creative agencies and on the client side have sensitised me to the need for boundary-less thinking. mining consumer insights and applying them on a continuum of consumer touch-points is the need of the hour. At Madison, there is an opportunity to initiate a practice of “Strategic Planning sans Frontiers”. I am looking forward to this new innings in my career.”
     
    Madison Media handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Asian Paints, Tata Tea, Bharti Axa, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     

  • IBD India wins creative duties of Radius Infratel

    IBD India wins creative duties of Radius Infratel

    MUMBAI: The integrated brand development division of Percept-Hakuhodo, IBD India, has won the creative duties of telecom infrastructure company, Radius Infratel.

    IBD will provide 360 degree communication plan to position Radius Infratel as a preferred brand in the FTTH domain and then establish the solution NANO (Neutral Access Network Operations) as a future-smart move.

    The basic plank for the entire communication plan for Radius is based on its proprietary and unique technology called NANO (Neutral Access Network Operations).

    The concept of NANO is to provide a unified last mile solution on optic fiber that allows users to access internet speeds up to 1 Gbps, video intercoms, IPTV HD networks, home automation solutions and much more.

    Radius Infratel MD H. S. Singh said, “When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”

    IBD India COO Jyotsna Chauhan added, “The basic concept of NANO itself is pretty exciting to say the least. Imagine surfing the internet at speeds that we’ve seen only on papers. It’s a big world of possibilities hosted in a single strand of fibre. And that for us is a big talking point – one that gives Radius an edge in their communications strategy. With our unique communications plan we are sure to strengthen the presence of Radius Infratel in the market.”

  • Colors appoints Pavithra Vivek as head – Property Sales

    Colors appoints Pavithra Vivek as head – Property Sales

    MUMBAI: Viacom18’s flagship brand, Colors, has appointed Pavithra Vivek as the head of Property Sales.

    In this role, Vivek will report to the national sales head – Simran Hoon and will be responsible for revenue generation on reality shows, AFP’s, special projects along with providing customised solutions to the advertisers.

    Vivek brings with her over a decade of experience in the broadcast and entertainment industry. She started her career with Star, handling sales for Star News, NGC and Channels [v].

    Vivek’s past experience includes her last assignment with Aidem Ventures and prior to that with NDTV Media Ltd, where she spent the last 8 and a half years supporting the sales function of the company. In her most recent capacity, she headed the sales effort nationally for News 24 and Live India out of Delhi. While in the time, she spent with NDTV, she also managed National Sales for NDTV 24X7, and at different points was responsible for NDTV India, NDTV Profit, MSN India and NDTV Good Times.

    Vivek said, “My new role with Colors is interesting yet challenging. Colors is a strong entertainment brand and this role offers an opportunity to move beyond sales to create concepts and innovative content solutions for advertisers. In the last decade, I have witnessed the growth of television and viewership changes in the industry. And, this is just the right time to apply past learnings and build winning partnerships.”

  • Colors gains to widen gap with Zee TV

    Colors gains to widen gap with Zee TV

    MUMBAI: Colors, which had dropped ratings to stand dangerously close to Zee TV, has now widened the gap as it gained 33 GRPs (gross rating points) in the week ended 25 June.

    Colors ended at 263 GRPs, up from 230 GRPs in the trailing week, while Zee TV maintained its status quo with 228 GRPs.

    Star Plus continues to stay ahead, adding eight GRPs to end the week with 292 GRPs, according to TAM data (C&S, 4+, HSM).

    Sony Entertainment Television, on the other hand, shed 11 GRPs to close the week ended 25 June with 150 GRPs. Sab maintained its position with a score of 137 GRPs (last week 138).

    Imagine TV clocked 81 GRPs (last week 89), while Star One and Sahara One were at 35 GRPs and 29 GRPs respectively.

    Among the top shows on the GECs, Pavitra Rishta (Zee TV) stayed ahead with 5.4 TVR, followed by Colors’ Balika Vadhu (4.8 TVR), Star Plus’ Saathiya (4.43 TVR), Zee TV’s Ram Milayi Jodi (4.4 TVR) and Star Plus’ Pratigya (4.35 TVR), according to Tam data.

  • WPP launches digital media buying unit

    WPP launches digital media buying unit

    MUMBAI: WPP, the world’s largest marketing group by sales, has created a unit for buying digital media to combine its data and technology resources with the trading leverage of its GroupM agencies.

    Xaxis will directly compete with products by Google and Microsoft and aims to aggregate consumer data from on- and offline sources to deliver audience profiles to clients for more targeted advertising. It comprises GroupM and WPP Digital companies B3, targ.ad, GoldNetwork, GroupM DSP, GroupM Marketplace and MEC.

    Xaxis will be led by CEO Brian Lesser, who previously served as global general manager of the Media Innovation Group (MIG), WPP’s digital marketing technology company.

    Advertising giants are endeavouring to capture a larger share in the ever growing market of Internet advertising and simplifying it. Simultaneously, some of the world’s biggest advertisers are also looking to consolidate their marketing mandate with fewer, bigger agencies.

    WPP’s rivals, Publicis and Omnicom, already have their own digital media initiatives.

    While Publicis created Vivaki in 2008, Omnicom has partnered with companies such as Google, AOL, Microsoft and Yahoo, to offer digital media tools.

    Lesser said Xaxis is different because it operates a proprietary technology platform without bias to any media company, and hence can better provide objective and comprehensive insight.

    GroupM Interaction CEO Rob Norman added, “As a proprietary platform, Xaxis is able to better protect client data, more effectively integrate real-time bidding with search and more seamlessly execute campaigns across multiple media owners and digital platforms.”

    WPP’s introduction of Xaxis indicates the rapidly growing importance of audience buying and the demand for solutions that allow advertisers to target specific audiences directly, independent of website, app or media platform.

  • Mookherjee joins Rediffusion – Y&R Bangalore as branch head

    Mookherjee joins Rediffusion – Y&R Bangalore as branch head

    MUMBAI: Rediffusion – Y&R has appointed Indrajeet Mookerjee as branch head of Rediffusion – Y&R, Bangalore.

    Mookerjee moves in from Ogilvy & Mather, Bangalore, where he was working as senior vice president.

    Mookerjee has over 16 years experience in advertising with nearly seven years each at Ogilvy and Lowe, besides stints with McCann, Mudra and Euro RSCG.

    In the course of his recent tenure at Ogilvy Bangalore, Mookerjee has for three years served as office head of Meridian Communications, Ogilvy’s second agency. Having worked in Kolkata, Mumbai and Bangalore, he has over the years handled several major clients including Unilever (Kissan, Annapurna, Milkana, Anik), Nestle, ITC Foods, Balsara Home Products, JL Morrison and Johnson & Johnson.

    Rediffusion – Y&R COO – South & East Amitava Sinha says, “With Indrajeet coming on board, we now have a strong leadership in place in Bangalore which should help propel us to the next level. In fact we are in the process of finalising a few other significant hires here that we should be able to talk about by the end July. These would ensure that we have the necessary firepower in Bangalore to add value to our existing businesses while also pursuing new opportunities.”

    Mookerjee added, “I am very excited and looking forward to my new role at Rediffusion Bangalore what with the fantastic set of brands we have here. My focus will be on partnering our clients in further strengthening these brands and in the process doing some great work in keeping with the Rediff tradition of creating enduring campaigns that one has grown up admiring.”

    Rediffusion Bangalore handles clients such as USL (Signature, Royal Challenge, Antiquity), ING Insurance, Maxo from Jyothi Laboratories, Arrow, Amante, Columbia Asia Hospitals and Nitesh Estates.

  • Arnab Mitra to head Digital at Starcom MediaVest Group India

    Arnab Mitra to head Digital at Starcom MediaVest Group India

    MUMBAI: Arnab Mitra has been appointed as the national director – Digital at Starcom MediaVest Group (SMG) India.

    Mitra will report to SMG India CEO Mallikarjunadas CR.

    Mitra takes charge today and will be based in Mumbai. He moves in from MediaContacts, a Havas Digital Company, where he was regional director – South Asia.

    Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Insights & Research and Business Impact functions, Mitra will be part of the National Leadership Team at SMG India.

    According to an official communique, “This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.”

    Mitra has spent nearly a decade with leading digital companies including three years in London with Purple Media, a UK based agency, where he was instrumental in launching and implementing their affiliate network across Europe.

    Mitra has also worked with Ignitee and Pinstorm before moving to the Havas group.

    Says Mallikarjunadas CR, “We were looking for someone with robust experience to head our Digital business. In Arnab we have found the right person who will drive our digital offering and lead the digital teams across the company. His international experience in one of the most evolved digital markets is going to be of great benefit to clients and teams within.”

    Mitra added, “I’m excited about leading the Digital offering at Starcom MediaVest Group. This is a company which is way ahead of its times in its philosophy and focused in a huge way on digital and innovation. I’m looking forward to contributing to its growth and success as it writes a new chapter in its history.”