ITV

Category: MAM

  • Percept OOH Bangalore appoints Rasiq Sultan as branch head South

    Percept OOH Bangalore appoints Rasiq Sultan as branch head South

    MUMBAI: Percept Out Of Home, Bangalore has appointed Rasiq Sultan as the branch head – Karnataka and Tamil Nadu.

    Prior to joining Percept, Sultan was working with Outdoor Advertising Professionals as branch head, Karnataka. He was also associated with companies such as Khodays Contact Center, India Nexus.

    Sultan said, “I am delighted to join the Percept family. The challenge is to grow business and to enhance the current business in Karnataka and Tamil Nadu. I also look forward to work with people and to build a good team here”

    Percept Out Of Home business head – Outdoor Rajneesh Bahl added, “Induction of Rasiq in South team will definitely add on to our growth in South. His overall exposure to Account & Media Management in South is incomparable. His capability of building teams and strategic planning will help us in more focused approach.”

  • Huawei appoints new creative and media agencies

    Huawei appoints new creative and media agencies

    MUMBAI: Huawei Technology has appointed new partners to handle its creative, media, on-ground and online duties.

    Contract Advertising won the creative mandate following a multi-agency pitch that also involved Draftfcb Ulka and Mudra, the incumbent agency.

    Besides Contract, Motivator of GroupM will be the media partner, Encompass will be the on-ground partner and iContract would back Contract on the digital front.

    Contract will work on three verticals of Huawei — terminal,
    enterprise and network and aim to establish the company’s devices in open market launches of its Android devices, tablets, data card etc.

    The agency’s prime focus will be terminal business that will involve promotion and launch of mobile handsets and other devices. Contract will also take care of the growing B2B business.

    Contract Advertising GM Prashant Mathur said, “While we listened very attentively and keenly to the client’s needs and requirements, in our presentation, we remained true to what we believed the corporate brand and the product brands required.”

    Huawei- devices marketing and solutions director Anand Narag added, “Huawei has traditionally been a strong B2B brand. We have now set ourselves a target to be amongst the top five handset brands globally by 2013.”

    Narag also stated that the company is now looking forward to Contract as a single window marketing partner to spearhead all communication solutions across mediums – traditional as well as non-traditional.

    Huawei-Network marketing and solutions director Sethu Raman asserted that the creative idea from Contract was adaptable to their multiple categories.

  • BBC Worldwide ups Sunita Rajan to BBC Advertising senior VP

    BBC Worldwide ups Sunita Rajan to BBC Advertising senior VP

    MUMBAI: BBC Worldwide has promoted Sunita Rajan to BBC Advertising SVP Asia.

    Formerly BBC Worldwide VP of ad sales Asia for channels, Rajan reports to BBC Advertising executive VP, GM Chris Dobson. She will continue to be based in Singapore.

    Dobson said, “Sunita has been instrumental in the growth of BBC Advertising’s business and has led strong growth of our advertising revenues in Asia. As our business further expands to include Lonely Planet and branded content, Sunita‘s leadership in this key region is even more important”.

    Part of the BBC Worldwide’s senior management team, her new Asia-wide remit includes overseeing all advertising activity across BBC Worldwide‘s commercial businesses on multiple platforms. This includes television, online, mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile – under BBC Advertising, the newly launched the bespoke internal sales house for all wholly owned and operated BBC assets.

    “BBC Advertising enables us to position our broad and exciting ad sales opportunities in a way that allows brands to connect with a quality audience across multiple platforms. With Sunita’s expertise and knowledge, we are well-placed to offer our clients even more complete solutions to their advertising and brand communication needs across Asia,” adds Dobson.

  • Saints and Warriors floats second agency to tap Delhi market

    Saints and Warriors floats second agency to tap Delhi market

    MUMBAI: Mumbai-based advertising agency, Saints and Warriors, has floated a second agency to tap into the Delhi market and handle conflicting businesses effectively.

    With the launch of Yang, the five-year old agency will explore opportunities to grow its business in the capital city.

    Confirming the launch, Saints and Warriors Chairperson Pushpinder Singh said, “Yang has been launched for two main purposes. First is to tap the potential of the Delhi market. Secondly, it will enable us to handle the conflicting businesses effectively.”

    Yang will be headed by Sanjay Sharma and Anil Verma.

    Sharma who has 20 years of experience in advertising, marketing and public relations, was the COO at Hanmer and president at Mudra Communications in the North and East region. He has worked on brands like Volkswage, Wrigley‘s, Philips and Emami among others.

    Verma has been in the industry for 15 years and worked on brands like LIC, HBO, Union Bank, Mc Donalds and Domino‘s. He was also the creative head for the North and East region for Mudra and also been associated with Everest Brand Solutions, TBWA, Rediffusion-Y&R and Ogilvy India.

    “Both Sanjay Sharma and Anil Verma have an excellent record and their experience will enable us to capture the market quickly” added Singh.

  • Ogilvy wins The Hindu account

    MUMBAI: Ogilvy & Mather India has been added by daily newspaper brand, The Hindu, to its creative roster.


    The Hindu is now focusing to position itself as the best choice amongst media buying/planning and marketing professionals. Lowe Lintas is the other agency on the roster.



    Ogilvy Chennai president N Ramamoorth has confirmed the news to Indiantelevision.com.


    Besides this, the agency’s mandate also includes handling the brands Business Line (business and finance daily), Frontline (magazine) and Sportstar (weekly), and various sub-brands under these titles.



    The account will be overlooked by both teams at Ogilvy Chennai, and Ogilvy Bengaluru.


    The Hindu doesn’t have any media agency to work with.

  • Asci raps 3 ads for obscenity

    Asci raps 3 ads for obscenity

    MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (Asci), has asked three advertisements to be taken off-air immediately, as they have been found ‘‘obscene‘‘ and ‘‘indecent‘‘.

    The three culprits are two ads from Set Wet Zatak — Cool Talc and deodorant — and one Axe body spray spot.
     
    The talc advert, shot in an old-fashioned tailor‘s shop, shows the tailor’s son applying the talc before measuring a lady, which leads to the objectionable scenes.

    In the same company’s deodorant ad, a man with unbuttoned shirt sprays the deo before meeting up with the dentist. This ad by Zatak shows the dentist unbutton her blouse after smelling the deodorant. 

    Axe deodorant’s airport security ad has been axed as well. In this television commercial a woman security guard keeps frisking a man for a longer time than usual, because he is wearing Axe body spray.

    When asked about the possibilities of modification in these ads, Asci general secretary Allan Collaco said, “There is very little to modify in these ads. Hence, they have been asked to go off-air immediately.”

    In recent times, Asci has received numerous complaints against deodorant companies. Also, Information and Broadcasting Ministry had last month asked the body to take immediate action.

    The decision was made at the Consumer Complaints Council (CCC) meeting held on 28 June.
     

  • Karishma Initiative gets media duties of Almond Board of California

    Karishma Initiative gets media duties of Almond Board of California

    MUMBAI: Lintas India‘s Karishma Initiative (KI) has won the media buying and planning business of Almond Board of California in India.

    A multi-agency pitch was called for, involving four more agencies.
     
    Karishma Initiative CEO NP Sathyamurthy said, “Promoting Almond is a very challenging and exciting opportunity, especially given the regional skews, category perceptions and seasonality of consumption.”

    The Modesto, CA-based company has no plans to move its creative duties in India from Adept Media.
     
    “Karishma Initiative team will partner with Almond Board of California and its creative agency in India to deliver superlative and effective consumer engagement solutions,” Sathyamurthy added.

  • Grey retains Fortis Hospitals’ creative biz

    Grey retains Fortis Hospitals’ creative biz

    MUMBAI: Grey Worldwide India has retained the Fortis Hospital‘s creative business following a multi-agency pitch.

    Confirming the news to Indiantelevision.com, Fortis Hospitals
    marketing manager Dinesha SM said, “Grey will continue handling our business in the East, West and South. In the North, we work with Crayons.”

    The business will be handled out of the agency‘s Bangalore office.

    Crayons Advertising looks after Fortis Hospitals brand in the North.

    The media planning and buying is also split between the two agencies according to the regions they look after.
     

     

  • Hindi movie channels write a firm script during IPL; news channels fall marginally

    Hindi movie channels write a firm script during IPL; news channels fall marginally

    MUMBAI: The IPL storm has failed to blow away the ratings of the Hindi movie channels while the Hindi news channels have seen a marginal fall.

    In an earlier analysis, Indiantelevision.com had shown how the Hindi general entertainment channels (GECs) had managed to tame the Indian Premier League (IPL) monster this year.

    The Hindi movie channel genre has witnessed a spike in share during the IPL season 4. The genre surged to a share of 21.49 per cent during the IPL window, as against 12.72 per cent in the four weeks prior to the tournament. For the next four weeks post-IPL, the genre share slipped to 15.87 per cent, according to TAM data (C&S, 4+, Hindi speaking market).

  • Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

    Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

    MUMBAI: Khushi Advertising, an ad agency which specialises in the medium of cinema, has bagged the exclusive rights of adfilm screening across the entire Cinemax multiplex chain.

    The rights have been given for all existing and upcoming Cinemax multiplex screens across India for three years.

    Said Cinemax CEO Sunil Punjabi, “Khushi and Cinemax have always worked closely and this on-screen association has only got us closer.Cinemax is growing aggressively in 18 cities and will now be able to give advertisers a Pan India reach through its network.”

    Cinemax has over 115 screens up and running across various locations in 18 cities and 300 screens are in the making.

    Since the last five years Khushi Advertising has been selling multiplex onscreen space pan India and is an active contributor in selling onscreen space of Cinemax, PVR, Big Cinemas, Inox and Fun.