ITV

Category: MAM

  • Manchester City enters into ?400 mn sponsorship deal with Ethiad Airways

    Manchester City enters into ?400 mn sponsorship deal with Ethiad Airways

    MUMBAI: Manchester City will get up to ?400 million under their new sponsorship arrangement with Etihad Airways.

    This 10-year deal reinforces City‘s position as a football club with unprecedented financial power.

    According to the deal, City‘s ground is being renamed as the Etihad Stadium. The comprehensive partnership will concentrate on key elements such as shirt sponsorship, stadium and campus, media cooperation, business cooperation, community cooperation and International cooperation.
     
    Manchester City Football Club CEO Garry Cook said: “We are delighted to be expanding our relationship with Etihad Airways through this comprehensive partnership agreement. Most importantly, in addition to delivering significant revenue at a key stage in the Club‘s evolution, the agreement creates exciting opportunities for our two organisations to cooperate more deeply commercially and on media and community initiatives in the future.”

    Etihad Airways CEO James Hogan added: “This is a game-changing partnership agreement that redefines the traditional sports sponsorship paradigm. It is a once-in-a-lifetime opportunity for two iconic brands that share the same vision to promote far-reaching global awareness and business growth. Etihad‘s work with Manchester City Football Club has already yielded a significant return on our investment and we are thrilled to build on our relationship.”
     

  • Quadrant wins creative duties of Balaji’s ICE

    Quadrant wins creative duties of Balaji’s ICE

    MUMBAI: Quadrant Communications has bagged the advertising and communication duties of Balaji Telefilms‘ Institute of Creative Excellence (ICE).

    Balaji Telefilms CEO-New Media Punyashlok Bhakta said, “There were five agencies that had pitched for the account. Of these, we felt that Quadrant had the right mix of excitement towards and understanding of the various businesses, passion for and pride in their work, and the willingness to go the extra mile. We were looking at a single agency to work across all our businesses within the Media & Education space. Hence, the pitch was to understand, assess and fix on an agency that can partner with us across businesses.”
     
    Quadrant Communications President and chief executive Rajan Narayan said, “Quadrant won the account after a multi agency pitch in which the Agency presented a brand campaign for ICE based on a sound insight and out of the box creative thinking.”

    ICE provides courses in all major specializations like acting, cinematography, direction, editing, production, scriptwriting and sound.
     
     
     

  • Salt Brand Solutions adds Sidharth Singh to its team

    Salt Brand Solutions adds Sidharth Singh to its team

    MUMBAI: Salt Brand Solutions, known for offering holistic brand solutions, has added Sidharth Singh to its team. Since the company does not believe in assigning designationS, his addition is being termed as ‘a new addition to its society of members‘.

    At Salt brand solutions, Singh will take charge of shaping the design capabilities of the company. He will work along with co-founder Mahesh Chauhan to manage business and build client portfolio.
     
    Salt Brand Solutions co-founder Mahesh Chauhan said, “In line with the holistic approach of the company, we understand the need for design to be a key element of any communication offering. Sidharth brings with him not only extensive experience in managing client businesses, but a
    keen insight into product and communication design. He is also a perfect fit into our culture, with his incredible people skills and relationship with clients.”

    Singh said, “For any organisation to succeed, clarity of intent and action are vital. At Salt, there are diverse people coming together, but each member of its team is anchored by a common, distinctive belief and work ethic. To be a part of a set-up and a team that is so completely in unison about what it is driven towards is a dream for any professional.”

    Singh, who has 15 years of experience, was earlier the national head of WHO!, Rediffusion- Y&R‘s design arm. Besides, he has worked with agencies like Leo Burnett and Publicis. He has worked on brands like Rasna, Union, Nerolac Paints and DHFC Mutual Funds.
     

  • Mudra to handle Nestle’s 100-year celebration campaign

    Mudra to handle Nestle’s 100-year celebration campaign

    MUMBAI: Mudra Communications will handle Nestle India‘s 100-year celebration campaign.

    The agency, which was chosen following a multi-agency pitch, won the mandate on a project basis.

    The first round of pitch saw participation of Nestle‘s roster agencies like Scarecrow Communications, JWT India, McCann Worldgroup India and Publicis Capital. However, the final competition was between Mudra and Publicis.
     
    Nestle that will complete a century in India in 2012, has already begun celebrations in the Philippines and Turkey market. In India, the celebrations will begin by the end of 2011.

    Although the official figures could not be confirmed, the size of the campaign is believed to be Rs 400 million.

    The company that has brands like Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar One, Milkmaid and Nestea has always been active in advertising and plans to continue with the 100-year celebration campaign.

  • Ignite Mudra wins creative duties of Cyberoam

    Ignite Mudra wins creative duties of Cyberoam

    MUMBAI: Ignite Mudra has won the creative duties of Elitecore‘s unified threat management brand, Cyberoam.

    The account size is estimated to be Rs 80-100 million.
     
    There was a formal pitch process wherein a clutch of agencies were invited to present a strategic direction for this new brand.

    Ignite Mudra head Sudarshan Banerjee said, “We are delighted to be associated with Elitecore, which is an established brand for IT products and software solutions in Network Security, Telecommunications and Access Gateway. We are excited about our association with a new age product launch like this. This is largely an uncharted territory where the rules of the game are not defined.”

    Cyberoam senior VP–product management Abhilash Sonwane, pointed to the robust strategic direction that the agency brought on the table as the main reason for handing over the assignment.

    Sonwane added, “Given Ignite Mudra‘s impressive credentials, we were keen to see how the agency would approach a brand launch like ours. The team demonstrated a very thorough understanding of the challenges and the approach to overcome them. This is very crucial for us as we have largely operated in the B2B segment so far.” 

  • Swayamvar 3 ends on a high with 5.1 TVR

    Swayamvar 3 ends on a high with 5.1 TVR

    MUMBAI: Imagine TV‘s flagship reality series, Swayamvar, has not lost its charm yet. Even if the third season of the show, Ratan ka Rishta, could not match Rakhi Sawant‘s oomph factor or Rahul Mahajan‘s on-screen marriage, it did fairly well and lifted the channel to over 100 GRPs (gross rating points).

    In fact, the show even did better than Imagine TV‘s high budget Zor Ka Zhataka – Total Wipeout, where the channel had invested in Shah Rukh Khan to get him as host.

    The three-hour finale of Ratan Ka Rishta on 3 July got a TVR of 5.1, according to Tam data. Even the two-hour Sangeet ceremony episode on 2 July had managed to clock a TVR of 2.8. The ‘Mehendi‘ episode on 1 July got a TVR of 2.3.

    Though Ratan Rajput‘s wedding managed to match the performance of Rahul Mahajan‘s finale, it couldn‘t match up to Rakhi‘s Swayamvar. Rakhi‘s finale (Faisale Ki Raat) had touched a whopping 8.4 TVR, that too when the bombshell had not married on the screen.

    Imagine TV, however, could not change its position in the GEC pecking order and remained behind Sab with 104 GRPs. In the week before, the channel had sprung up to 107 GRPs.
     
    Meanwhile, the Hindi general entertainment channel (GEC) genre has seen a marginal dip in the overall GRPs (gross rating points) during the week ended 9 July. However, the order of the GECs has remained unchanged.

    As per TAM data for week 28 (C&S 4+, HSM), Sony Entertainment Television (Set) was the only Hindi GEC which gained during the week. On the back of its fiction show Bade Acche Lagte Hain, the channel added 11 GRPs and closed with 184 GRPs under its kitty as compared to 173 GRPs in the prior week. The show reached a peak TVR of 3.8. However, it still remained at No. 4, below Zee TV.

    Zee TV, which recently donned a new look, has lost 12 GRPs in the week. However, it maintained its fourth position in the GEC chart and closed with 205 GRPs. In the previous week, the channel had shed 11 GRPs.

    Overall, the GEC segment has shrunk 26 GRPs in the week. For the week ended 2 July, the total GRPs of the Hindi GEC genre stood at 1309 compared to 1283 in the week under review.

    Meanwhile, genre leader Star Plus and No. 2 Colors maintained their positions, even though their GRPs dipped marginally. Star Plus closed the week with 309 GRPs (from 311) and Colors with 252 GRPs (253 GRPs in the last week).

    Sab remained at its place with 131 GRPs (from 134 last week). Meanwhile, Star One and Sahara One pocketed 36 and 30 GRPs respectively.
     

  • WPP buys stake in motorsports marketing company

    WPP buys stake in motorsports marketing company

    MUMBAI: Two months after forming a joint venture with IMG Worldwide, WPP is again propelling its sports-marketing capabilities.

    WPP, the world‘s largest communications services group, has made a strategic investment in a motorsports marketing company, Just Marketing International (JMI).

    WPP also owns a London-based sports-marketing firm Prism, and may look at other deals in the sector down the road.

    JMI represents a broad portfolio of global brands with an established presence in all key international series, including Formula 1, NASCAR, IndyCar, The World Rally Championship and the major sportscar categories.

    The financial details of the agreement are unknown, but Just Marketing has been valued at $100 million.
     
    According to an official communiqué, the investment represents a strategic affiliation by both parties to leverage expertise and elevate client insights and solutions. JMI will have access to WPP‘s global network while providing a direct route for WPP clients to be introduced to motorsports.

    Spire Capital, which took a majority stake in JMI in 2008, remains the principal shareholder and Brown the second largest shareholder. WPP takes a minority equity stake and has representation on the board of JMI, with the Credit Suisse Customised Fund Investment Group completing the shareholder group.

    JMI CEO Zak Brown commented, “I am thrilled with WPP‘s investment in JMI. It represents a significant development for the company and an endorsement of our expertise from the biggest global player in the industry. The benefits to JMI, its people and most importantly our clients, will be substantial and I am excited by the potential of this alliance.”

    WPP Director of Corporate Development Andrew Scott added: “We are strong believers in the marketing power of international motorsports for global brands. JMI is a leading company in the sector so this investment is a natural fit for WPP and will help to offer our clients exciting new opportunities in the field of motorsports.”

    Last year, WPP reported revenue of $14.8 billion. The company has 146,000 employees in 2,400 offices.

    WPP owns a number of the world‘s best known and most powerful advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS and Young & Rubicam.

    According to company officials, WPP handles $70 billion in advertising annually and does business with 340 of the companies on the Fortune 500 list.  

  • Lemon Tree Hotels selects Experian CheetahMail for email marketing

    MUMBAI: Lemon Tree Hotels that owns chain of hotels and resort has chosen email marketing company, Experian CheetahMail, to increase the return on investment (RoI) from its email marketing campaigns and higher deliverability rates.


    Experian CheetahMail will provide an end-to-end email marketing service from consulting, creative designing and campaign deployment through to comprehensive reporting.


    The Lemon Tree Hotel assistant vice president-operations Nikhil Sharma said, “Experian Cheetahmail has proved to be the right partner to help us effectively take our proposition to our target customers. Their end to end service capability has allowed us to drive higher RoI by increasing our deliverability by 33 per cent and open rates by 28 per cent in the first three months. With the help of the Experian Cheetahmail account management team, we have been able to deliver the right offers to the right potential customers at the right time.” 
     
    Experian Marketing Services India MD Navin Chandani added, “We are excited to be working with a young and dynamic brand like Lemon Tree Hotels that is investing in email marketing to drive higher return on investment. By better focusing its messages and offers on each customer’s preferences, Lemon Tree Hotels is well positioned to build profitable, long term one to one relationships with each of its customers.”

  • IBD India appoints Deepak Srivastava as branch head — Mumbai

    IBD India appoints Deepak Srivastava as branch head — Mumbai

    MUMBAI: The integrated brand development wing of Hakuhodo Percept company, IBD India, has appointed Deepak Srivastava as the new branch head for Mumbai.

    In his new role, Srivastava will be responsible to grow the business and look at sustained relationship with clients and brands by offering holistic solutions across communication touch points through IBD‘s integrated brand development services and specialised verticals of digital, design and production.

    Prior to this appointment, Srivastava has worked with Jet Airways, Bates, Interface and Perspectrum, the brand consultancy division of Percept.

    Srivastava has worked on brands across diverse categories such as aviation, FMCG, automobile, real estate and fashion.
     
     
    Srivastava has over 12 years of collective experience in the field of advertising and marketing. His expertise lies in strategic brand planning and development.

    Srivastava said, “I am quite excited about joining IBD, Mumbai and I am looking forward to partnering with clients in their mission of creating differentiated brands which eventually will meet the business objectives.”

    IBD India COO Jyotsna Chauhan added, “Deepak’s planning background and penchant to find ‘how to be different’ along with his experience in handling brands will add to the IBD way of building brands better and more distinctively.”
     

  • Market research and insight agency opens 55 new offices in India

    MUMBAI: Market research and insight agency, Kadence International India, has opened 55 fieldwork offices across India after winning $2m-worth of new business in the country.


    This takes the total number of Kadence offices in India to 57.


    Kadence International India managing partner Sarvjeet Panesar said that as India is such a vast and diverse country, having an on-the-ground presence is necessary in providing accurate and current data to organisations operating in these communities. The firm‘s reach is attracting significant attention from those managing government and not-for-profit research projects in India as well as other market research agencies.
     
    The firm already had two offices in India: Delhi and Mumbai. Each of these offices has 150-seat call centres and insight teams.


    The agency has plans to further expand its computer-assisted telephone interviewing (CATI) facilities in three cities and open an additional full service office in Chennai before the end of the year.


    Kadence International has hired 225 permanent employees to manage these offices, which will have 700 telephone and face-to-face interviewers and supervisors to work on the large-scale tracking studies.


    With this new structure in place, the firm hopes to offer a comprehensive geographical coverage as a market research agency in the country.