ITV

Category: MAM

  • Aegis Media sets up integrated media office

    Aegis Media sets up integrated media office

    MUMBAI: Aegis Media India is bringing all its subsidiary companies under one roof. The first integrated media office will house Aegis Media, Carat Media, Posterscope, Vizeum, Isobar, Brandscope and Carat Fresh Integrated & Hyperspace.

    The initiative, being first of its kind in India, will enable clients to get media planning & buying, OOH, full service digital facilities including creative, SEM, SEO, social media, retail, visual merchandising and activation services will come under the single umbrella office.
     
    Aegis Media chairman India & CEO South Asia Ashish Bhasin said, “This is a landmark move for us and I predict it will be a trendsetter in the industry. Our unique country level P & L allows us to be able to offer everything to our clients, without worrying about silos but retaining the advantages of specialization. It is a competitive advantage we have. We have made this large investment, encouraged by the spectacular growth that we have seen in Aegis Media India over the last two years. It’s now time for us to take the next step towards leadership status in the industry by providing a world class product, which India has far missed. This marks the start of the next generation of Media & Communication services in India”.

    The office incorporates the latest in technology. It is designed by the interior specialist Shashikala Chander.

    The new Aegis Media office is strategically located on the top floor of Poonam Chambers ‘B‘ in Worli.
     

  • Luminarc awards media duties to Mindshare and creative duties to Idiom Communication

    Luminarc awards media duties to Mindshare and creative duties to Idiom Communication

    MUMBAI: Arc-International‘s subsidiary brand, Luminarc, has assigned its media duties to Mindshare and creative duties to Idiom Communication.

    The company that manufactures products like drinkware, dinnerware, decoware and kitchenware called for a multi-agency pitch in April, following which Mindshare and Idiom were assigned the duties.

    The new campaign, which is already out in newspapers across India, intends to establish Luminarc as a global brand of French origin, now available in India at an affordable price.
     
    Idiom Communication‘s director Kunal Majumdar said, “The first campaign is already out in print. Apart from working on creative, we will also work on POPs and visual merchandising. The products will be launched before diwali.”

    Luminarc, which has been in India for more than a decade now earlier had a single agency handling media and creative business.

  • Sercon 141 ups Rajesh Ghatge to CEO

    Sercon 141 ups Rajesh Ghatge to CEO

    MUMBAI: Bates 141 has promoted Rajesh Ghatge as the chief executive officer of its specialised “below the line” marketing services agency, 141 Sercon.

    Ghatge was formerly the executive director and COO at 141 Sercon.

    In addition, Ghatge is also appointed to the Executive Committee (EXCO) of the Bates India Group. The Board is headed by Group CEO Sandeep Pathak and includes India chairman and regional ECD Sonal Dabral, regional planning director Dheeraj Sinha, 141 Wallstreet VP Praveen Vadhera and finance director Dinesh Shetty.

    In his new role as the CEO, Ghatge will build on the agency‘s expertise in “intelligent activation” – solutions which engage consumers across touch points and enable them to experience brands, products and services. With the use of proprietary tools and technology, the agency is able to deliver large scale, ROI-driven activations for B2B and B2C clients across Asia.

    Ghatge co-founded Sercon in 1996, which was later acquired by Bates in 2007. He was instrumental in leading Sercon to become one of India‘s largest activation and marketing services agencies with a footprint across India and Southeast Asia.

    Ghatge has more than 15 years of experience in planning, creative and execution of regional and local campaigns for leading brands including Bausch & Lomb, Carlsberg, Castrol, Nokia, Oracle, Shriram Life Insurance and Sun Microsystems.
     
    Pathak said, “Since Sercon joined the Bates family, it has played a very strategic role. Together with our advertising and design units, and out-of-home and retail offering, we have the full capability to help our clients drive maximum engagement, by getting brands to become the subject of new conversations.”

    Ghatge added, “Rapid change is happening constantly and all around us in. Clients want to understand changes in consumer‘s media and shopping habits and what are the implications for engaging them effectively. I look forward to working closely with the Bates regional and local leadership teams to grow our expertise, so that we can deliver more innovative and effective solutions for our clients, and bring people closer to brands.”

    Dabral stated, “Rajesh has been key to driving Sercon to become one of the top ranking activation agencies in India and Southeast Asia. Rajesh will continue to grow our specialized skills and solutions for India and regional clients by helping them to better engage consumers, generate demand and influence preference.”

    In India, the Bates operations spans Delhi, Mumbai, Bangalore and Kolkata, and includes the largest retail and OOH network in India across 20 states and into 400 rural towns. It offers full integrated disciplines – brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.
     

  • Mudra Max wins Rs 1 bn Larsen & Toubro media account

    Mudra Max wins Rs 1 bn Larsen & Toubro media account

    MUMBAI: Mudra Max has won the media buying and planning account for Larsen & Toubro Group.

    Besides other media verticals, the agency will also oversee digital media.

    The size of the account is estimated to be Rs 1 billion.
     
    Mudra Max CEO Pratap Bose confirmed the news to Indiantelevision.com.

    The mandate was won awarded following a multi-agency pitch involving Mindshare, Lintas Media Group and Lodestar UM.

  • Anirban Ghosh joins OAP’s Adzedge as senior VP

    Anirban Ghosh joins OAP’s Adzedge as senior VP

    MUMBAI: Outdoor Advertising Professional (OAP) has appointed Anirban Ghosh as senior vice president for one of its divisions, Adzedge.

    Prior to joining OAP, Ghosh was a business director at Madison Outdoor Media Solutions.

    Ghosh started his career in print media in 1992. He has worked with publications like India Today, The Statesman and Nav Bharat Times. Later, he moved to the outdoor industry and worked with companies like Laqshya Digital Media, Big Street and Percept Outdoor.
     
    Commenting on the appointment, OAP CEO Abhijit Sengupta said, “We welcome Anirban to the OAP family. We are confident that with his inclusion in the Adzedge team, we will scale new heights of excellence. He fits very well in the scheme of things.”
     

  • Madison appoints Mani as COO of Madison Media Infinity, Bangalore

    Madison appoints Mani as COO of Madison Media Infinity, Bangalore

    MUMBAI: Madison Media has appointed V S Mani as COO of Madison Media Infinity, Bangalore.

    Mani‘s previous assignment was with ZenithOptimedia, where he was the head of the Reckitt Benckiser account.

    Mani will head Madison Media‘s Bangalore office which handles clients such as Britannia, TVS, Tata Tea, Levi‘s and Acer.

    In his 18 years of work experience, Mani has worked with advertising and media agencies such as Enterprise Nexus, FCB Ulka, TBWA, ZenithOptimedia and Lintas Media Group.

    Mani has worked on brands like Reckitt Benckiser, Maruti Suzuki, Sony, Whirlpool, Hewitt Packard and General Motors.
     
    Madison Media CEO Punitha Arumugam said, “I am happy to have Mani join Madison and am sure that he will bring a fresh perspective to our clients‘ businesses and guide and motivate our team for continued excellence.”

    Mani added, “I am delighted to be a part of the Madison family and am looking forward to this new chapter in my career.”

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Procter & Gamble and Asian Paints.
     

  • Six more speakers confirmed for AdAsia

    MUMBAI: AdAsia 2011 has confirmed six more internationally acclaimed speakers to the event.


    They are Interpublic chairman and CEO Michael I. Roth, global strategist, professor, author and speaker Pankaj Ghemawat, founder chairman of Prasanna Trust Swamiji Sukhabodhananda, Cheil Worldwide chief strategy officer Bruce Haines, Saatchi & Saatchi CEO Europe, Middle East and Africa Robert Senior, and Engine and WCRS president Robin Wight.
     
    AdAsia 2011 is scheduled from 31 October – 3 November in New Delhi. The speakers mentioned above will share their perspective on the evolving dynamics in business, marketing and advertising.
     

  • Mumbai to host rural marketing strategies conference

    Mumbai to host rural marketing strategies conference

    MUMBAI: Vritti i-Media, an arm of Vritti Solutions that markets and advertises company‘s products and services to rural markets using digital technology, is the Silver Partner of the 4th Annual Rural Marketing Strategies Conference by Marcus Evans, a global strategic business events firm.

    The event will be held in Mumbai from 21- 22 July. The theme is ‘Establishing a cost effective reach model and prying into rural consumer behaviour to fully optimise the rural potential‘.

    Vritti i-Media, an audio and audio video advertising solution spread across Maharashtra, is established over years.

    The fourth Annual Rural Marketing Strategies Conference brings together top level industry professionals that are looking to overcome the numerous challenges that they are faced with while marketing to rural areas and discover ways and means of innovative marketing and sales methods that will aid in effectively reaching out to the rural populace.
     
    The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries and Benjamin Mathew, Partner & Co-Owner, MART. Speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

    Vritti Solutions CEO Veerendra Jamdade will be the keynote speaker at the event and will share inputs on how corporates
    and brands can effectively reach out to rural consumers in India.

    The conference aims to highlight ongoing issues and the success stories of organisations which have tapped into the rural markets and are experiencing business sustainability and growth.

    The topics that will be discussed at the event will include deciphering the behaviour and psychological mindset of your the consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to the rural consumer, customizing products and services without diluting the quality to capture rural customers and also acknowledging the purchasing power of the rural consumer.
     

  • Polaris assigns creative duties to Future Uday

    Polaris assigns creative duties to Future Uday

    MUMBAI: US-based manufactures of off-road vehicles, Polaris, is all set to venture into Indian market by September 2011 and has appointed Future Uday to handle the creative business.

    Also, the company has handed over the responsibilities of designing and development of its showrooms to Cheil Worldwide. 
     
    Confirming the news to Indiantelevision.com, Polaris India country head Pankaj Dube said, “We have seen the work done by Future Uday and their creative ideas for our products were apt. This is the first time we are going to launch ATVs and off-road jeeps and the agency understood our needs well and conceptualised it well.”

    The company that will be based in Delhi is in the process of finalizing deals in India.

  • Facebook, Time Warner expand bullying prevention campaign

    Facebook, Time Warner expand bullying prevention campaign

    MUMBAI: Online social network Facebook and US media conglomerate Time Warner are bringing together and expanding their individual efforts against bullying to launch a wide-ranging, major cross-platform partnership initiative called Stop Bullying: Speak Up.

    The multi-media campaign, named after the original anti-bullying initiative by Time Warner‘s Cartoon Network, will integrate broadcast, print, online and social media to ignite a conversation to educate parents, teachers and youth about the actions that will help protect young people from the impact of bullying.

    This partnership is the latest in a line of initiatives from both Facebook and Time Warner Inc. to prevent bullying. Earlier this year, Facebook unveiled its newly designed Family Safety Center and a ‘Social Report Tool,‘ which enables people to report bullying or harassment to parents, teachers or trusted friends.

    CNN, Cartoon Network and Time combined their on-going efforts and resources last year for a national multi-platform campaign, which included the CNN program, Bullying: No Escape; an AC 360 Special Report with People and Cartoon Network, hosted by Anderson Cooper.
     
    Time Warner chairman and CEO Jeff Bewkes said, “For the past two years, we‘ve been working closely with Facebook to expand the bullying prevention campaign that was started by our own Cartoon Network, and includes several of our other leading brands. In partnering with Facebook for the next phase of our effort, we will now be able to communicate this important message to an even broader audience. I‘m confident that through our multiplatform approach and combined resources we can inspire even more people to take action against bullying.”

    Facebook COO Sheryl Sandberg said, “We care deeply about the safety of our nation‘s children and are proud to be partnering with Time Warner to raise awareness of bullying. We believe that by working together with parents and teachers, we can teach young people to speak up and stop bullying.”

    The announcement comes after the recent White House Convention on Bullying Prevention, which was attended by policymakers and representatives from the media industry, nonprofit and education communities.

    As part of the initiative, Facebook and Time Warner Inc. will leverage the reach, depth and social connections of each of their properties.

    The campaign will now include:

    CNN‘s Anderson Cooper 360° Town Hall – Anderson Cooper will host a second town hall-in partnership with Time Warner and Facebook-dedicated to discussing the current bullying issues confronting kids today as well as discussions with certified experts to teach adults on coping with this epidemic.

    The special hour is scheduled to air on CNN in October as part of Bullying Prevention Month, with additional pieces and reports leading up to it.

    Facebook‘s Social Media Pledge- An interactive Stop Bullying: Speak Up Social Pledge App that will enable educators, parents, and kids to make a personal commitment-and recruit others to join them-to help stop bullying. The App is scheduled to launch in time for the Fall 2011 back-to-school season.