ITV

Category: MAM

  • Spatial Access appoints Harsha Joshi as CEO

    Spatial Access appoints Harsha Joshi as CEO

    MUMBAI: Spatial Access Solutions has appointed Harsha Joshi as its chief executive officer.

    Joshi moves in from Madison where she was the COO, media buying and content. 
     
    With 15 years of experience in media buying, Joshi will be responsible for growing the international business at Spatial. She will report to Meenakshi Menon (Madhvani), founder and managing partner.

    Commenting on Joshi‘s appointment, Menon says, “Harsha has vast experience in media buying and buying audits. Her knowledge and experience will be of use to expand the business to other nations. She will be responsible for buying for all Indian clients and developing international business.”

    Joshi started her career in 1991 at Mudra‘s media department after which she worked with Trikaya Grey, Rediffusion-Y&R and JWT.

  • Titan assigns its digital duties to 22feet

    Titan assigns its digital duties to 22feet

    MUMBAI: Titan has assigned its digital duties to 22feet, an independent digital solutions provider.

    The mandate was awarded following a multi-agency pitch. 
     
    22feet managing partner Vineet Gupta said that the agency will be setting up a dedicated hub that will work with Titan. This will be done to make sure that the brand has a strong web presence and the products get a smooth rollout across India and international markets.

    The hub will be led by 22feet business lead Ramraaj Raghunathan. This is aimed to give the brand flexibility and localise it to be relevant across all its international markets.

  • Grey wins creative duties of S Kumar’s Belmonte

    MUMBAI: Grey Worldwide has been assigned the creative duties of S Kumar‘s menswear brand- Belmonte. The account was won following a multi-agency pitch.
     
    The win has been confirmed by officials at Grey Worldwide.


    In January 2011, S Kumar Nationwide appointed Cartwheel Creative for its World Player Business and now Grey Worldwide has been added to the group’s roster agencies.

  • Mudra Max appoints Subhashish Sarkar as SVP for Outdoor

    Mudra Max appoints Subhashish Sarkar as SVP for Outdoor

    MUMBAI: Mudra Max has appointed Subhashish Sarkar as senior vice president for its outdoor division.

    Sarkar will be heading Mudra Max OOH, North and East and will report directly to Mudra Max -OOH president Mandeep Malhotra.

    Prior to this, Sarkar was with Percept as business director North and East.

    Sarkar comes with over 17 years of experience in Outdoors. His initial years spanning ten years were spent in various positions in the Selvel Vantage Group, across Kolkata, Mumbai and New Delhi.
     
    Sarkar’s next stint was at Outdoor Advertising Professionals (OAP) in 2005 where he was credited with winning the Seagram’s (now Pernod Ricard India) OOH business and other major businesses during his tenure till 2010, before moving on to Percept Out Of Home.

    Mudra Max-OOH president Mandeep Malhotra said, “With Subhashish, we have a seasoned outdoor professional with experience in the Delhi market. His knowledge and professionalism will surely help us deliver superior OOH planning solutions to our clients.

    Sarkar has worked on various categories such as Auto, FMCG, Alcohol, Consumer Durables, Banking and Finance, Real Estate. Some of the notable brands he has worked on include Panasonic, Nestle, Bacardi and Daikin.

    “Along with strengthening the OOH team in North & East, he will also be working closely with other Mudra Max units integrating some really good work for our clients.
    We welcome him on board and wish him a long and successful inning”, Malhotra added.

    Sarkar stated, “It‘s great to be working for Mudra Max-OOH and their impressive clientele. I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region.”

  • Eleven Brandworks ropes in Sampada Chaudhari as COO

    Eleven Brandworks ropes in Sampada Chaudhari as COO

    MUMBAI: Full-service advertising agency Eleven Brandworks has appointed Sampada Chaudhari as its chief operating officer. She will be responsible for running the agency and leading new business initiatives.

    Chaudhari joins Eleven Brandworks’ Mumbai office after a 12-year stint at Lowe Lintas. Her last role as vice president – business development included founding and running the business development and growth practice for the company. She also oversaw a few corporate initiatives, including PR and agency participation in Effectiveness awards.

    Chaudhari began her career with Grey Worldwide (Trikaya Grey then), over 13 years ago as management trainee. She later moved to Lowe Lintas, working in cross functional roles. Over the years, she has worked with several leading brands and companies including Marico, Proctor & Gamble, Johnson & Johnson and Unilever.
     
    With a multi-disciplinary business background, Chaudhari brings with her rich experience across media, account management, planning, knowledge management, brand management and business development.

    Chaudhari says, “Eleven Brandworks has a dynamic, young, and talented team with hunger for growth and great work. It is a refreshing opportunity for me to nurture, build and grow Eleven Brandworks.”

    Eleven Brandworks director Puneet Kapoor adds, “We see Sampada playing a pivotal role with our current set of clients, apart from leading the new business initiative.”

    Eleven Brandworks is based out of Mumbai and Gurgaon and handles clients such as Bloomberg UTV, Archies, Hallmark, Brand Capital, Homex and Imagine TV.

  • News Corp exits from OOH biz in Russia & Romania

    News Corp exits from OOH biz in Russia & Romania

    MUMBAI: US media conglomerate News Corp has completed the sale of its 79 per cent stake in News Outdoor Russia and News Outdoor Romania to a group of investors led by VTB Capital.

    The two other investors are Nooh Investments Coöperatief U.A., representing Peter Gerwe, and Marathon Outdoor Coöperatief U.A., which is managed by Alfa Capital Partners.
     
    The management has retained its 21 per cent holding in the business.

    News Outdoor Russia is an outdoor advertising company in Russia with billboards in more than 50 cities.

    This transaction completes News Corp’s divestment of its outdoor advertising business, with the exception of News Outdoor Czech Republic.

     

  • BBC Worldwide appointed licensing agent for FA brands

    BBC Worldwide appointed licensing agent for FA brands

    MUMBAI: The Football Association (The FA) has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands.

    The brand joins BBC Worldwide‘s licensing portfolio which also includes Doctor Who and Top Gear.

    BBC Worldwide has been appointed to secure and manage licensees across a range of categories and to work with The FA’s other partners to help develop The FA‘s brands and support The FA‘s mission.

    The FA is the governing body for football in England with one of the highest global TV audiences in the world of sport. It is a not-for-profit organisation dedicated to supporting English football at all levels from grass roots to the national team.
     
    BBC Worldwide plans to roll out a programme across Europe over the course of the four- year deal. With one of the most recognised sports brands in the world and the iconic Three Lions crest, BBC Worldwide will work alongside The FA to give contemporary style direction. New product development will also include player imagery involving some of the biggest names in sport.

    BBC Worldwide‘s Neil Ross Russell said, “We‘re thrilled to be working on one of the most recognisable and iconic brands in sport today. The FA‘s profile sits perfectly alongside the licensing programmes we‘ve developed with partners from some of the biggest British TV brands plus our sports expertise on the likes of Match of the Day and Question of Sport.”

  • adidas, Argentine Football Association extend partnership until 2022

    adidas, Argentine Football Association extend partnership until 2022

    MUMBAI: adidas and the Argentine Football Association (AFA) have announced the extension of their sponsorship agreement, extending their current relationship until December 2022.

    The extension agreement comes as a result of the close relationship between both parties that started over 37 years ago. At the 1974 FIFA World Cup in Germany, Argentina already wore Adidas jerseys.
     
    adidas Group CEO Herbert Hainer said, “We are very proud and excited to announce the extension of our successful partnership with the Argentine Football Association. adidas is the global leader in football and Argentina is without any doubt one of the strongest teams in the world. Therefore, we are very much looking forward to continuing our successful partnership and to supporting AFA in their preparations for the 2014 Fifa World Cup in Brazil and beyond.”

    In addition to this adidas and AFA will continue working together to promote football at all levels of the game and in all age groups, both in Argentina and globally.

    AFA president Julio Grondona said, “We appreciate the continuity and the confidence of adidas. It contributes to building an unbreakable bond with AFA. This agreement fully satisfies AFA and brings important values to continue to develop football in Argentina. AFA is committed and will continue wearing the shirt with pride all around the world.”

  • Joydeep Ghosh joins as eBus Aidem biz head

    Joydeep Ghosh joins as eBus Aidem biz head

    MUMBAI: Joydeep Ghosh, a senior industry professional with more than 22 years of experience across media and technology services, has been appointed to head eBus Aidem operations in India.

    Ghosh has replaced Ajay Verma who quit to pursue his own entrepreneurial ambitions.

    Prior to this, Ghosh, was working with Reliance Communications as General Manager – 3G Project Management Team. He was very actively involved in the launch of the Digital Delivery of Materials service for TV News Channels leveraging the mammoth Reliance Communications optic fibre network and the chain of retail webstores nationwide.
     
    eBUS Singapore CEO Carmine Masiello said, “eBus aidem is at an exciting stage in India with almost all leading broadcast networks (100+ channels) and advertisers (50 out of the top 80) on board and the business is poised to see a strong growth phase in the years ahead. We are very confident that Joydeep will provide the leadership required to steer the company during this growth phase with his experience in media, technology and advertising”.

    Aidem India director M Suku said, “The team at eBus Aidem will ensure business continuity and will also strongly contribute to the growth of the eBus business in India with more broadcasters, agencies and advertisers being added every month to the already broad base of current users”.

    eBus Aidem business head Ghosh said, “With the Indian market on the verge of offering more than 1000 TV channels, a valuable service like eBus not only enhances the efficiency & productivity in a complex and competitive media market like India, but will also empower advertisers and their agencies to conquer and leverage the daunting logistics of addressing consumers across multiple languages with multiple messaging through the local market channels without bothering about the delivery process.”

    Aidem is the exclusive media representative for Al Jazeera, Mi Marathi, Live India, Sahara One, Sahara Filmy and Microsoft Advertising.

  • Ad Club’s EMVIEs to be held on 26 August

    Ad Club’s EMVIEs to be held on 26 August

    MUMBAI: The awards ceremony of the 11th edition of EMVIEs, the media awards instituted by The Advertising Club Bombay, will be held on 26 August.

    The event has received 717 entries across 19 categories. Last year, it had received 397 entries.

    According to the club, the record entries are an indication of the growing media industry and the constantly evolving high standards.
     
    The EMVIEs Committee at the Ad Club brought about certain changes in the categories, sub dividing some and also introducing new ones.

    Thus, Digital is subdivided into Web, Social Media and Search &
    Mobile. Out of Home & Ambient Media are two separate categories and Branded/Scripted Content is a new category that has been introduced.

    As many as 31 agencies have participated in the competition and their work will be judged by 80 media professionals in Round I that will spread over three days.

    The Round II will happen on 17 and 18 of August in the format of Case Study Presentation at Welingkar Institute. The Round II is judged only by the marketing professionals.

    The awards ceremony will happen on 26 August.