Category: MAM

  • Himachal Pradesh named the most welcoming region in India

    Himachal Pradesh named the most welcoming region in India

    Mumbai: Drawing upon more than 309 million verified reviews from real travellers, Booking.com a global leader in connecting travellers with the widest choice of incredible places to stay, great things to do and transport options, revealed the most welcoming regions in India according to its 12th Annual Traveller Review Awards. Himachal Pradesh topped the list of the Most Welcoming Region in India followed by Goa and Kerala. Mararikulam, Jaisalmer, Bir, Leh and Manali were named the top five most welcoming cities in India.

    India has 13,348 accommodation partners this year that are being recognised for their excellent service and hospitality with the Traveller Review Award 2024. They received over 1,189,000 reviews and an average review score of 8.8.

    2024’s most welcoming regions in India

    Traveller Review Award 2024 list of the Most Welcoming Places in India showcases a vast range of destinations from across the country. From scenic backwaters to historical marvels and pristine beaches to mountain escapes, this year’s destinations have been identified based on the share of accommodation providers receiving a Traveller Review Award 2024.

    Most Welcoming Regions in India (2024)

    Most Welcoming Regions in India (2023)

    Himachal Pradesh

    Puducherry

    Goa

    Kerala

    Kerala

    Rajasthan

    Rajasthan

    Goa

    Uttarakhand

    Himachal Pradesh

    2024’s most welcoming cities in India

    To help travellers have the most welcoming experiences possible for a really unforgettable trip in 2024, here is the list of the most welcoming cities in India as evidenced by more than 309 million verified customer reviews on Booking.com. Mararikulam with its scenic backwaters, lush countryside lined with coconut trees and peaceful beaches coupled with excellent hospitality has been announced as the most welcoming city in India. Jaisalmer, known for its rich heritage and Bir, known for ecotourism, spiritual studies and meditation took the 2nd and 3rd spots.

    Most Welcoming Cities in India (2024)

    Most Welcoming Cities in India (2023)

    Mararikulam (Kerala)  

    Palolem (Goa)

    Jaisalmer (Rajasthan)

    Agonda (Goa)

    Bir (Maharashtra)

    Mararikulam (Kerala)  

    Leh (Jammu & Kashmir)

    Hampi (Karnataka)

    Manali (Himachal Pradesh)

    Khajuraho (Madhya Pradesh)

    Thekkady (Kerala)

    Thekkady (Kerala)

    Dharamshala (Himachal Pradesh)

    Jaisalmer (Rajasthan)

    Kasol ((Himachal Pradesh)

    Bir (Maharashtra)

    Pushkar (Rajasthan)

    Munnar (Kerala)

    Jodhpur (Rajasthan)

    Varkala (Kerala)

    Bengaluru houses most awarded properties, followed by Manali

    Booking.com Traveller Review Awards also recognised Bengaluru (402) as the city with the most-awarded properties in India followed by Manali (342), New Delhi (339), Jaipur (277) and Udaipur (250). The most-awarded property type in India is hotels and then homestays and apartments.        

    Booking.com country manager, India, Sri Lanka, Maldives and Indonesia Santosh Kumar said “Hospitality is an integral part of India’s rich culture and heritage. We are known for our warm and welcoming people who make guests feel at home. Embodying this spirit are our accommodation partners whose excellent hospitality and service transform guest journeys into memories and elevate travel from ordinary to exceptional each and every day. To everyone receiving an award this year, we salute your dedication and passion – we couldn’t do what we do without you.”

  • Spykar Spreads love beyond Valentine’s Day with #PocketFullOfLove campaign

    Spykar Spreads love beyond Valentine’s Day with #PocketFullOfLove campaign

    Mumbai: Spykar, a fashion brand, was thrilled to announce the launch of its latest campaign, “PocketFullOfLove.” With a mission to infuse positivity into communities and spread warmth and joy, the campaign sought to remind everyone that amidst life’s challenges, love stood above all. The campaign was held on 10 and 11 February 2024, at Phoenix Palladium Mall in Mumbai.

    The campaign centred on spreading ‘Pockets full of love’ at the mall, featuring heartfelt compliments on small cards. These messages brought smiles and positivity to recipients, with Spykar representatives also hosting fun activities like the ‘Spin the Wheel’ game at the store, creating moments of joy and connection.

    Participants also had the option to collect blank cards, allowing them to personalize compliments and spread kindness to others in their surroundings. Spykar aimed to encourage this chain reaction of kindness, creating a lasting impact and fostering a culture of positivity.

    Spykar marketing head Vivek Shah expressed,  “In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The ‘PocketFullOfLove’ campaign was Spykar’s way of spreading this message and fostering meaningful connections within the audience. As a brand, Spykar is committed to delivering more than just fashion. We strive to create experiences that resonate with our audience. With the Valentine’s Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them.”

    The #PocketFullOfLove campaign not only served as a reminder of the enduring power of love and kindness but also underscored Spykar’s commitment to making a positive impact in the community.

  • Policy ensures partners with BITOSA, unveils Its products & services to a global community

    Policy ensures partners with BITOSA, unveils Its products & services to a global community

    Mumbai: Policy Ensure (Hudson Insurance Brokers Pvt. Ltd), a leading player in the insurance industry, is elated to announce its strategic global collaboration with BITOSA (Birla Institute of Technology Old Students Association – Global Conclave). Unveiling success and innovation, this partnership is aimed at expanding insurance coverage and promoting financial security among BITOSA Alumni members and their networks.

    Policy Ensure’s mission has always been to provide comprehensive insurance solutions that cater to the diverse needs of the clients. On the other hand, BITOSA represents a community driven by success, innovation, and global collaboration. Thus, by joining forces, both Policy Ensure and BITOSA look forward to enhancing the financial well-being of members and their extended networks by providing access to competitive insurance rates and customized features. This collaboration will witness Policy Ensure extending its services to BITOSA Alumni members, offering their industry expertise alongside a wide array of insurance products tailored to meet the evolving needs of modern-day customers.

    Concerning this expansion, Policy Ensure CEO & co-founder Pankaj Vashishtha said, “We are extremely happy to partner with BITOSA in our shared commitment to promoting financial security and comprehensive insurance solutions. Through this collaboration, we look forward to serving BITOSA Alumni members and contributing to their continued success and prosperity.”

    Reflecting on the mutual dedication to empower people and help them safeguard their financial future,  Policy Ensure director & co-founder Rahul M Mishra said, “We are delighted to embark on this collaborative journey with BITOSA, offering a comprehensive range of insurance services tailored to meet the diverse needs of the alumni members. At Policy Ensure, we are committed to providing expert guidance and competitive prices for both non-life and life insurance products. Our focus remains steadfast on ensuring the financial security and well-being of our members. This partnership is a testament to our dedication to delivering personalized insurance solutions that cater to individual requirements, further solidifying our role as trusted advisors in the insurance industry.”

    Policy Ensure offers complete insurance solutions that go beyond coverage. In addition to providing the policyholders with financial security for the future, these innovative solutions unlock substantial tax benefits and other benefits. The organisation continues to strive towards increasing insurance penetration in the country by providing insurance brokerage services and being a catalyst for the growth of small towns by using its impactful PHYGITAL model.

  • 82°E launches 82°E Man; unveils new campaign

    82°E launches 82°E Man; unveils new campaign

    Mumbai: 82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has launched a range of men’s skincare products under 82°E Man – an extension of brand 82°E. The latest offering includes an innovative 2-in-1 Moisturiser with SPF 40 PA +++ with Gotu Kola and Ceramides, and a three-in-one face, Beard and Body Cleanser with Arjuna and Betaine in two fragrance variants: Fresh Citrus and Woody Oud.

    With self-care remaining central to the brand’s ethos, the launch campaign of 82°E Man has been conceived and executed by Tilt Brand Solutions, a part of Quotient Ventures – in association with design studio Sharpener. The campaign highlights an approach to self-care, which is specifically relevant to the contemporary man.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 82°E (@82e.official)

     

    https://www.instagram.com/82e.official/?hl=en

    Launched in November 2022, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of one’s everyday life. Over the past year, 82°E has built a strong foothold in the skincare category by focusing on simple yet high-performance routines, while driving the message of overall self-care which is an extension of the co-founders’ commitment to well-being.

    Speaking about the campaign, 82°E chief marketing officer Keerthana Ramakrishnan said, “Our expansion into 82°E Man – new products for a new audience – is another pivotal moment in our business. This means two things for us: first, it’s an opportunity for us to evolve and add new dimensions to our own understanding of self-care, given the nuances within men’s personal care. Second, it’s an opportunity to bring new self-care experiences to men’s routines, drawing from the best of what we’ve offered so far as well as what we know about this demographic. Here’s hoping that we connect with our newer audiences as effectively as we have done previously, and that we can layer and nuance self-care for everyone over time.”

    Adding further context, Quotient Ventures group chief creative officer Shriram Iyer said, “For a few months now, our eye has firmly been on building brand 82°E around its singular but dynamic self-care narrative, across all product categories. With the milestone launch of 82°E  Man, we approached communication based on existing realities of our new audience – the fact that men are already immersed in regular acts of self-care, even if they don’t brand them as that. From taking a run to turning to music for a break, self-care is an inherent, organic and carefree practice in all our lives; and 82°E Man is just the right personal care addition to that – with its simple, effective and joyful offerings.”

  • Publicis India helps HDFC MF boost investor confidence

    Publicis India helps HDFC MF boost investor confidence

    Mumbai: Publicis Worldwide India, part of Publicis Groupe India, has conceptualised an exciting ad film, ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the highly successful ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan (SIP).

    The film aims to forge a strong emotional connection with first-time investors, emphasizing that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it.

    The new film depicts a father imparting a valuable life lesson to his son. Through this narrative, the brand wants investors to know that success comes to those who start early and think long-term – a life truth that SIP mirrors.

    Speaking about the film, Publicis Worldwide India managing director Oindrila Roy said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”  

    “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” added Publicis Worldwide India executive creative directors at Srijan Shukla and Pratheeb Ravi.

    The campaign is crafted to resonate with diverse audiences across the country, highlighting similarities between life and a successful SIP investment. The film will be aired on TV and digital platforms, targeting a wide audience of young investors.

  • India to host Asia’s biggest creators’ festival, Creators United 2024

    India to host Asia’s biggest creators’ festival, Creators United 2024

    Mumbai: Creators United, a publishing platform dedicated to influencers and infotainment, is set to unveil Asia’s biggest exclusive creator festival – Creators United 2024. This much-anticipated event, set for 15 March 2024, is the festival’s second edition and is shaping up to be an extraordinary gathering of talent and innovation. Through Creators United, we are not only facilitating the creator economy but also promoting Maharashtra tourism, infrastructure development, and industries, thereby fostering comprehensive socio-economic growth and prosperity.

    Organised collaboratively by Mad Influence in association with the Government of Maharashtra, CU Fest 2024 promises to be a significant event in the digital creative world. The festival, which will be held at NESCO, Mumbai, is an exclusive, invite-only event, designed to offer a unique and engaging experience to over 1000 influencers in addition to brands, agencies, and industry experts who will all come together for a vibrant celebration of creativity, innovation, and collaboration.

    The chief minister of Maharashtra, Eknath Shinde, expressed,”Celebrating innovation and creativity is essential to Maharashtra’s values. As we embrace digital transformation, initiatives like Creators United 2024 play a pivotal role in fostering collaboration and driving economic growth.”

    Cabinet Minister of Ministry of Industries (Maharashtra), Uday Samant Said on the launch “The integration of technology and creativity is vital for modern economic ecosystems. With Creators United 2024, Maharashtra showcases its support for this synergy, contributing to a future where digital creativity emerges as a significant economic driver.”

    Gautam Madhavan, CEO & Founder of Mad Influence, shared his enthusiasm, saying, “Excited to carry forward the vision and legacy established with CU 2023. It’s a privilege to be the driving force behind Asia’s largest creators’ festival. With Creators United 2024, we aim to elevate the creator economy and propel it into the forefront of innovation. Looking forward to continuously evolving the industry.”

    The theme for CU Fest 2024, ‘Create, Collaborate, and Celebrate’, captures the essence of this spectacular event. It offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.

    Creators United advisor Varun Maloo “expressed his excitement about partnering with CU and contributing to the burgeoning industry of influencer marketing. He emphasized that Creators United is more than just an award or event; it’s an intellectual property with the potential to revolutionize the dynamics of the Indian influencer industry and beyond.”

    Building on the phenomenal success of CU Fest 2023, which achieved a staggering combined reach of over 900 million, CU Fest 2024 is set to scale new heights. With a 10x increase in attendance and brand collaborations projected, CU Fest 2024 is gearing up to redefine the digital content creation landscape.

    Last year’s CU Fest featured a stellar lineup of over 100 creators and 50+ brands, achieving a remarkable 900 million reach. The festival saw notable figures like Bhuvan Bam, Ashish Chanchalani, Anubhav Singh Bassi, ScoutOP, Jannat Zubair, Triggered Insaan, Focused Indian, Mortal, Abhi & Niyu, and Aparshakti Khurana as host. The jury included Masaba Gupta, Norah Fatehi, Vineeta Singh, Manav Sethi, Harpal Singh, and Paras Sharma.

    Mark your calendars for 15 March 2024 at NESCO, Mumbai. Creators United 2024 is gearing up to showcase a dynamic array of experiences including brand experience zones, engaging panel discussions, exclusive meet-and-greet sessions, insightful celebrity talks, exhilarating performances, and a prestigious awards night.

    Creators United:

    https://instagram.com/creatorsunitedglobal?igshid=YmMyMTA2M2Y=

    https://www.youtube.com/@creatorsunitedglobal

    https://www.facebook.com/creatorsunitedglobal

    https://www.linkedin.com/company/95174979/admin/feed/posts/

  • Mehar by Rhysley unveils a magical Valentine’s Day collection

    Mehar by Rhysley unveils a magical Valentine’s Day collection

    Mumbai: Mehar by Rhysley, a leading name in the fashion industry is excited to announce the launch of their exquisite new collection for Valentine’s Day. This collection is designed to celebrate love, passion, and the joy of giving on this special occasion. It encapsulates the spirit of romance and elegance and is proof of Mehar’s commitment to providing unique and memorable fashion experiences.

    The Valentine’s Day collection from Mehar features an exquisite blend of timeless elegance and modern aesthetics. Each piece is crafted with precision to reflect the essence of love, making it the perfect choice for those looking to express their feelings uniquely and stylishly.

    Ganesh Nair, the creative mind behind Mehar by Rhysley expressed his excitement about the new collection by stating, “Love is a powerful emotion, and our new Valentine’s Day collection is designed to evoke that emotion in every piece. We wanted to create something that not only showcases our commitment to quality and style but also resonates with the sentiment of love during this special time of the year.”

    The collection offers an extensive range of choices to suit different tastes and preferences, all of which have been carefully crafted from the best materials. Mehar by Rhysley understands the importance of thoughtful gifting during Valentine’s Day, and this collection provides the perfect opportunity to express gratitude and affection.

  • TV Today Network: Growth in TV drives profitability

    TV Today Network: Growth in TV drives profitability

    Mumbai: TV Today Network’s (TVTN) Q3 revenue rose 13.6 per cent YoY and 22.8 per cent QoQ to Rs 2,627mn versus our estimates of Rs 2,412mn. Revenue for TV and digital segments was Rs 2,040mn and Rs 540mn, respectively. EBITDA margin was 15.7 per cent, up 7bps YoY and 1,012bps QoQ. PAT grew 5.4 per cent YoY to Rs 291mn, due to high revenue growth and an increase in EBITDA.

    TVTN reported strong TV revenue growth of 12.1 per cent YoY on a low base (in Q3FY23, TV revenue declined 8 per cent YoY), led by increased revenue from events, growth in pricing and brand solutions revenue. We believe the momentum in TV revenue growth may improve in the next two quarters because of the positive impact of the general elections. We estimate revenue from the TV segment to post a healthy growth of 15 per cent YoY in H2FY24E and 7 per cent in FY25E. Profitability has also improved in the TV segment because of better revenue growth, higher realisation, and cost-cutting initiatives.

    Digital segment revenue grew 15 per cent YoY, but growth was subdued versus the historical average of 32 per cent YoY (FY19- 22) due to higher dependence on third-party platforms for revenue, which remains volatile. We believe on a steady-state basis, revenue from the digital segment could see a CAGR of 19 per cent in FY24E-26E. Investments in digital have largely peaked out, hence, lower investments in digital going forward may also improve profitability. Expect EBITDA margin to improve 900bps in FY24E-26E, led by 1) operating efficiencies, 2) better growth in the TV segment and 3) lower losses in digital

    We believe TVTN is a play on elections and may see momentum in the next two quarters, but going ahead as well, TV as a genre could sustain and post growth in line with industry average as it is consumed live. Scale on digital may be a key monitorable but dependence on third-party may lead to growth being volatile, as global giants have posted muted growth in India in terms of digital advertising.

    Valuation: The stock moved up 12.4 per cent in the past six months. We slightly up our revenue estimates 1.2 per cent and 1.4 per cent (on better TV revenue growth) and earnings estimate 10.5 per cent and 9.8 per cent (on better margins going forward) for FY25E and FY26E. We retain Buy and roll over to March 2025E TP. We up our SoTP-TP to Rs 300 from Rs 260 (on roll-over). The core broadcasting business is currently trading at 5.3x one-year forward P/E (ex of healthy cash balance of Rs 4.5 bn). We assign a 10x one-year forward P/E to the core broadcasting business and value cash (Rs 4.5 bn) and the digital business (at 2x one-year forward Mcap-to-sales) separately.

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  • KlugKlug expands its global services to include LinkedIn and Snapchat

    KlugKlug expands its global services to include LinkedIn and Snapchat

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, announces the expansion of its services to include LinkedIn and Snapchat, reinforcing its commitment to providing comprehensive solutions to the evolving needs of brands worldwide. With a focus on enhancing influencer marketing capabilities and facilitating deeper engagement with audiences, KlugKlug’s integration of these platforms marks a significant milestone in their journey.

    In response to market demands and insights gained from scaling operations globally, particularly in regions such as India and the Middle East, KlugKlug recognized the pivotal role of Snapchat in influencer-led social commerce and the growing significance of LinkedIn in B2B-oriented marketing. By incorporating these platforms into its suite of services, KlugKlug aims to empower brands with enhanced discovery and engagement opportunities, particularly in markets where these platforms hold substantial sway.

    “Expanding our services to include LinkedIn and Snapchat underscores KlugKlug’s commitment to innovation and addressing the evolving needs of our clients,” said KlugKlug co-founder and CEO Kalyan Kumar. “We identified a growing demand for influencer marketing on these platforms and are excited to offer brands access to diverse audiences and engagement opportunities.”

    The integration of LinkedIn and Snapchat into KlugKlug’s platform not only broadens the reach and impact of influencer marketing campaigns but also provides brands with unique opportunities for audience engagement and brand advocacy. With a database of influencers spanning multiple regions and demographics, KlugKlug enables brands to identify, engage, and track influencers effectively, driving tangible business outcomes.

    “We are proud to be at the forefront of global influencer marketing solutions, including platforms like LinkedIn and Snapchat,” said KlugKlug co-founder and CPO Vaibhav Gupta. “Our platform’s unique capabilities and comprehensive approach to influencer marketing set us apart in the industry, enabling brands to achieve unparalleled success in their influencer marketing initiatives.”

    KlugKlug’s expansion to include LinkedIn and Snapchat further solidifies its position as a leading innovator in influencer marketing. With a focus on delivering value-driven solutions and fostering enduring relationships with clients, KlugKlug continues to revolutionize influencer marketing, empowering brands to connect with audiences in meaningful and impactful ways.

  • BN Group awards integrated marketing responsibilities to GOZOOP Group

    BN Group awards integrated marketing responsibilities to GOZOOP Group

    Mumbai: GOZOOP Group, a leading global independent integrated marketing group, recently secured the integrated marketing mandate for renowned edible oil manufacturing company – BN Group. The mandate will be serviced by the group’s Mumbai office.

    The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy. Leveraging a multi-channel approach, above-the-line (ATL) and below-the-line (BTL) marketing, alongside online, offline and point-of-sale (POS) advertising efforts will be undertaken. Championing social media platforms, a distinct and engaging digital brand presence will be established to build camaraderie with audiences online and boost brand recognisability and visibility. Other duties include curating brand campaigns that spotlight creativity and imagination and analyzing and reviewing customer perceptions across platforms.

    BN Group has solidified its industry presence with a commitment to fair-trade practices. In the FMCG sector, ‘Healthy Value’ and ‘Simply Fresh’ are household names, showcasing the brand’s dedication to excellence in India. With an aspiration of building the nation with a healthy lifestyle through innovative, superior quality, accessible and sustainable solutions, BN Group employs cutting-edge technology to transform ingredients into the highest quality of edible oil.

    Commenting on the partnership BN Group MD & CEO Anubhav Agarwal shared, “BN Group is delighted to partner with GOZOOP as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

    “It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers –  BN Group. It is not often that a new brand is launched in this category and, we at GOZOOP are really enthusiastic to kickstart the campaign,” shared GOZOOP Group president Mohit Ahuja.

    GOZOOP Group has been associated with a range of leading brands across categories, servicing them with industry leading advertising solutions. Recently the Group entered into a strategic collaboration with Puretech Digital to form “GZPure” which is aimed at further strengthening brand and media capabilities.