ITV

Category: MAM

  • Ravi Raghavendra is ECD of Euro RSCG India

    Ravi Raghavendra is ECD of Euro RSCG India

    MUMBAI: Euro RSCG India has appointed Ravi Raghavendra as executive creative director (ECD) to head the creative team at its Gurgaon office.


    Raghavendra will take charge from 12 September and will be reporting to Euro RSCG India managing partner and CCO Satbir Singh.


    Confirming the development, Singh said, “Our Delhi branch is the biggest in the country and we needed an experienced person like Ravi for the job. The enormous experience and superb skills that he has will help strengthen our creative offering from our Gurgaon office.”


    Raghavendra moves in from Contract Advertising where he was working as ECD for the agency’s Bangalore office.


    A graduate in chemistry, Raghavendra has about 15 years of advertising experience behind him having worked with Lemon, Trikaya Grey and DDB Dubai.

  • OMD wins global media account of Tourism Australia

    OMD wins global media account of Tourism Australia

    MUMBAI: Edging out incumbent Carat Media, OMD has won the global media account of Tourism Australia for three years.


    In addition to Carat, that worked on the business for the last six years, OMD competed with other agencies like WPP’s MediaCom and Publicis Groupe’s ZenithOptimedia.


    OMD has already begun work since 1 July.


    After the three-year conytact, OMD will have an option to extend it for two additional 12-month periods.


    Australia recently launched the 2020 Tourism Industry Potential, an initiative aimed at increasing tourism.

  • Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

    Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

    MUMBAI:Arnab Banerjee, who was earlier the creative consultant with August Communications for a year, has joined Everest Brand Solutionsb as Head of Creative – Art, for its Delhi office.


    Banerjee will be reporting to Everest Brand Solutions national
    creative director Rahul Jauhari.


    Confirming the same, Everest President Dhunji S. Wadia said, “We welcome Arnab back to the group. I am sure we have the right creative leader in him.”


    Banerjee’s experience in handling media and publication clients includes working for The Statesman in Kolkata and the India Today Group in Delhi. He has handled multinational clients such as Wrigley Orbit and Boomer, Philips, MasterCard, Hutch, (Vodafone) and national brands like Airtel, ITC, ONGC, among others.


    Banerjee has been in mainstream advertising for over 11 years with stints at Ogilvy, Euro RSCG, Rediffusion DY&R, Grey Worldwide, McCann Erickson and DDB Mudra.

  • Daki Brands assigns creative duties to Percept/H

    Daki Brands assigns creative duties to Percept/H

    MUMBAI: Daiki Brands has assigned its creative duties to Percept/H.


    Confirming the same to indiantelevision.com, Daiki Brands assistant manager Shilpa Rathi said,” Though we had offers from agencies like Cornerstone Advertising and Six Inches Communications among others, our CEO opted for the latter because he had earlier worked with them and knew their capability amply well.‘


    Percept/H has won the creative duties of the newly-set up innerwear company. The agency won the business on the basis of its understanding of the strategy required to advertise and popularise Daiki Brands.


    Rathi, however, refused to divulge on the size of the business, adding, ” I can only say that Percept would handle creative duties like designing, strategising, conceptualising and positioning among others of three of our new innerwear brands like Peri Peri, Daiki and Biara.”


    Also, Daiki Brands is believed to be in consultation with Allied
    Media, Percept‘s sister agency, for its media duties.


    Daiki is the men‘s innerwear range catering to the premium segment and competing with the likes of Hanes and Jockey.

  • Post Anna, top 4 GECs gain

    MUMBAI: A week after the Anna Hazare movement when the whole nation was hooked on to news channels, the Hindi general entertainment genre has seen a surge in viewership as the top four channels have upped their ratings.


    As per TAM data for the week ended 3 September (HSM, C&S 4+), the whole GEC genre saw a 54 GRP (gross rating points) gain over the preceding week.


    Sony Entertainment Television (Set) continued to be the second most watched Hindi GEC as it added 16 GRPs in the week to close with 258 points. Interestingly, Set now has four shows among the top 10 – KBC (5.2 TVR), C.I.D. (4.08 TVR), Bade Acche lagte Hain (3.94 TVR) and Crime Petrol (3.56 TVR). Also, the two-hour finale of X-Factor fetched a TVR of 1.8 TVR.


    Star Plus maintained its top position, though it added just one rating point to close the week with 300 GRPs. The channel’s 7 pm show, Saathiya Saath Nibhana, is leading the roost with 6.3 TVR. It also has Pratigya (3.61 TVR) and Yeh Rishta (3.51 TVR) in the top 10 list of shows.


    Colors and Zee TV also got a boost of 21 and 18 GRPs respectively. Colors ended the week with 249 GRPs while Zee TV collected 198 GRPs.


    Colors’ Balika Vadhu (4.4 TVR) and Uttaran (3.92 TVR) were among the top 10 shows. The new weekend show, Veer Shivaji, opened with a TVR of 2.9.


    Zee TV was mainly helped by a Ganesh Utsav special of its flagship fiction show, Pavitra Rishta.


    Meanwhile, Sab shed 11 GRPs in the week to close with 117 GRPs (128 in previous week). Sab was followed by Imagine TV, which fell 3 points to 72 GRPs.


    Star One and Sahara One ended the week with 35 GRPs each, according to TAM data.

  • GSKCH repositions Horlicks

    MUMBAI: GlaxoSmithKline Consumer Healthcare is repositioning its Horlicks brand as Horlicks Gold.


    This is a phased launch; south and east are the first markets for this launch.


    The launch of Horlicks Gold will be supported by a strong advertising and marketing campaign and 360 degree activation to create awareness.


    Taking the equity of the brand Horlicks to the next level, this launch reiterates GSKCH’s commitment to provide consumers with the best products for them to live better and healthier lives. The marketing plan also includes TV advertising, print, digital and on ground activation at relevant touch points, the company said.


    After a lot of consumer research, the company has developed Horlicks Gold to meet the increasing nutritional requirements of kids.


    Horlicks, GlaxoSmithKline Consumer Healthcare, India GM Puneet Das said, “With Horlicks Gold, we reward our consumers with the best ever proposition from Horlicks. Every mother wants to give her child the very best and that is why are confident that the new Horlicks Gold range will be very successful amongst our consumers.”

  • Sangam launches TVC with Suniel Shetty and Virat Kohli

    Sangam launches TVC with Suniel Shetty and Virat Kohli

    MUMBAI: Textile company Sangam India has released their television commercial to launch their latest collections — Naturals and Glaciers.


    Conceptualised by TWBA India, the campaign features its brand ambassadors – actor Suniel Shetty and cricketer Virat Kohli.


    The concept of the campaign lies in ‘You are what you wear.’ The commercial portrays shorts stories of two men — Suniel Shetty and Virat Kohli — who discover how to turn a ‘no’ into a ‘yes’ with Sangam. Wearing Sangam makes people look at them in awe, appreciation and respect.


    Sangam executive director V K Sodani, Executive Director said, “We launched the new campaign keeping in mind our latest collections. This festive season, we wanted to give our customers something that they have been looking for – to look like ‘someone’ they are and truly believe in themselves. We’re positive that people across the country will relate to the message and that the new collections will receive a positive response.”


    Naturals is a special wrinkle-free product while Glaciers has anti-microbial qualities ingrained into the product offering.


    Sodani added, “During the fiscal, Sangam plans to expand its collection and strategic alliances. We plan to roll-out stain release and non-iron fabric collections.”

  • Europe’s mobile ad firm gets $7.5 million in funding

    MUMBAI: Adfonic, one of Europe’s largest mobile advertising company, has raised $7.5 million in funding.


    The investment, made by Adfonic‘s existing investors, is expected to fuel the company‘s growth in North America, Europe and Asia-Pacific. Gordon Shields, the leading telecom entrepreneur and investor, is one of the major backers in this round of funding.


    The investment will be used towards greater international expansion, further enhancements to the platform capabilities and recruitment across key business functions. Several new offices will be operational across Europe, North America and Asia-Pacific by the end of 2011, the company said.


    Adfonic will be making a series of hires across its advertising
    operations, product development, engineering and marketing functions. Continued investment in product development will further maximise advertiser and publisher performance.


    Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. According to the forecast, worldwide revenue will reach $20.6 billion by 2015.


    Adfonic CEO Victor Malachard said: “This market is growing at a terrific pace and I‘m delighted with the progress we‘ve made over the last two years. This further round of investment will be used to consolidate our dominant position in the European market and to accelerate the tremendous momentum we have across the globe. We have a clear strategy for growth underpinned by further international expansion, recruitment across core functions and enhancements to our leading-edge platform.”

  • Grey forms strategic alliance with Eastern Advertising in Taiwan

    Grey forms strategic alliance with Eastern Advertising in Taiwan

    MUMBAI: Grey Group has formed a strategic alliance with a Taiwan-based ad agency, Eastern Advertising.


    Eastern Advertising CEO Paul Tsai said that the industry is currently experiencing significant challenges particularly with the advent of digital marketing in the total integrated communications mix. “Together with Grey Group‘s global resources, this opportunity will drive our agency ahead in the market”.


    Grey on its part is in an expansion mode across the Asia Pacific region. Most recently, the Group agreed to acquire a majority stake in Campaigns & Grey in the Philippines.


    Eastern Advertising serves international and local clients including Panasonic, Fujifilm, AURORA, Kanebo, Brappers, Marilyn, Sealer, Tombow, Joy English School, Ching Yeh Paint, Taiwan Beer, Ten Ren Tea, Pop-Smile and SHS.


    Grey Group Asia Pacific chairman and CEO Nirvik Singh stated, “This move reaffirms our commitment to the important Taiwan market. Eastern Advertising is a highly respected pioneer in the industry with an unparalleled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories.”

  • MPG bags Gufic Bisciences’ media account

    MPG bags Gufic Bisciences’ media account

    MUMBAI: MPG India, the flagship brand of Havas Media, has been given the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based biosciences company that focuses on pharma and personal hygiene products.


    MPG‘s appointment will extend through all its key brands including soon-to-be launched Relieve and Relax.


    Commenting on the win, GBSL vice president, marketing and sales Anil Kamath said, “The team at MPG showed a thorough understanding of the categories that we operate across. Given the nature of the brands and the high clutter in the space, it is not always easy to come up with innovative solutions, but MPG team did just that.”


    CEO of Havas Media, India Anita Nayyar averred, “It is a great opportunity for MPG to be associated with Gufic. The personal hygiene industry is on an upswing given the consumer is getting more and more concerned and conscious both about health and hygiene. We are confident that our product offering will add value to the business and our knowledge in the category will get enriched by working with Gufic.”


    GBSL operates across many categories in India including pharmaceutical and personal hygiene. The company‘s key consumer brands are Roll-on, Shapers and Stretchnil.