ITV

Category: MAM

  • Percept/H bags creative mandate of GoodLife Industries’juice and mineral water brand

    MUMBAI: Percept/H, a JV of Percept and Hakuhodo Japan, has bagged the creative mandate of food and beverages company GoodLife Industries‘ Cherio brand.


    There was no pitch involved and the account was awarded on reference basis. Percept/H also handles the Daiki account.



    The Cherio brand offers mango juice, mineral water and soda. It is available only in the South and the company currently has no plans to launch nationwide, an agency source revealed.


    The first television commercial is expected to go on air in early mid-October.

  • Monte Carlo awards creative duties to McCann Erickson

    Monte Carlo awards creative duties to McCann Erickson

    MUMBAI: Oswal Woollen Mills‘ (OWM) knitwear brand, Monte Carlo, has shifted its creative account to McCann Erickson.


    A senior executive from McCann has confirmed the news.


    According to industry sources, the account was shifted following a multi-agency pitch, which also involved agencies such as Law and Kenneth and Leo Burnett.



    Bates 141 handled the account until now.


    OWM is based in Ludhiana, Punjab – which is one of the knitting industry hubs of the country and also houses brands such as Neva, Duke, Rage and Madame. Tirupur in Tamil Nadu produces nearly 60 per cent of India‘s total knitwear exports.

  • Pix awards media duties to MediaVest and Zoom Advertising

    Pix awards media duties to MediaVest and Zoom Advertising

    MUMBAI: Multi Screen Media‘s (MSM) English movie channel Pix has shifted its media mandate from OMD to MediaVest and Zoom Advertising.

    Media Vest will handle television and radio while Zoom Advertising will look after print.

    The reason behind having two agencies was to segregate the media planing business based on their expertise, said a channel spokesperson.

    It has been learnt that seven agencies were in the fray.

    MediaVest, Mumbai VP Dinesh Rathore said, “We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand.”

    Zoom Advertising proprietor Chirag R Barasia added, “We are excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are positive on our media buying capabilities and thus we will strive hard to ensure Pix achieves significant progress and success in their print portfolios. Similarly, Pix has given us a big boost to venture out in exploring and implementing other media opportunities for them and our other client.”

  • Sachin Tendulkar is brand ambassador for Kaspersky Lab

    Sachin Tendulkar is brand ambassador for Kaspersky Lab

    BANGALORE: Security company Kaspersky Lab has appointed Indian cricketer Sachin Tendulkar as its brand ambassador.

    Tendulkar will represent the Kaspersky brand in India and other regional markets of Kaspersky Lab around the world.

    “Cricket is like religion in India. The youth of this nation looks up to Tendulkar as a huge inspiration,” said Kaspersky Lab Apac MD Harry Cheung.

    “Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company’s ambitious growth plans. We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin,” added Cheung.

  • American Tourister unveils a new brand campaign ‘Survive the World’

    American Tourister unveils a new brand campaign ‘Survive the World’

    MUMBAI: American Tourister has unveiled a new brand campaign, ‘Survive the World‘.


    The campaign is has been released as a music video on television in from September 24th following a release in cinemas nationally by the 2nd week of October.


    Taking a step forward from its previous campaigns ‘Survive Mumbai‘ and ‘Survive Istanbul‘, American Tourister‘s new campaign ‘Survive the World‘ completes the trilogy of the survival theme.


    Created in the rugged terrains of Jodhpur ‘Survive the World‘ captures a roller coaster ride enroute a thrilling journey.


    Conceptualised by Ravi Deshpande from Contract Advertising, the new brand campaign depicts the regular travel woes in a typical congested city anywhere in the world.


    The film showcases a tourist, who is caught in traffic frenzy on the way to the airport. With his 4-wheeler American Tourister luggage in tow, the tourist sets off on an enthralling escapade across the city to reach his destination in time.


    American Tourister marketing director Sudip Ghose says, “American Tourister is synonymous for its durability and extreme maneuverability. With this new brand campaign we aim to reinforce these brand attributes and establish a connect of travelling with ease even in the most toughest conditions.”

  • Ruby Bana is Madison Media chief strategy & insights officer

     
    MUMBAI: Madison Media Group has roped in Ruby Bana as chief strategy and insights officer.


    Prior to Madison, Bana was with Havas Media as chief intelligence officer for the APac region. Based in Bangalore, she was handling the territory of India, China, Indonesia, Australia, India, Singapore, Thailand and Malaysia.


    Madison Media Group CEO Punitha Arumugam said, “I look forward to Ruby enhancing our current offering with a strong qualitative perspective, backed by consumer insights and relevant research partnerships. In addition to driving our strategic product on key accounts, Ruby will also focus on building our knowledge centre for critical consumer segments.”


    Bana comes with over 17 years of experience in media, spanning strategic planning, insights and hard core media planning and buying, working with media agencies like Maxus and GroupM.TC.


    She has worked on a wide spectrum of brands ranging from Danone, Reckitt Benckiser to Britannia, Titan, Himalaya, Phillips, Shoppers Stop, Mitsubishi and many others.


    Bana added, “As a strategic planner, I am excited by the opportunity to work hands on with an enviable portfolio of Madison Media clients and join at a time when Madison is re-engineering its approach to enable clients to leverage the evolving and challenging new media and communication landscape. I am looking forward to the challenging and exciting mandate.”

  • Aegis snaps up Doosra, eyes Rs 7 bn in FY’12

     MUMBAI: Pursuing targeted acquisitions, Aegis Media has purchased a majority stake in Doosra Brand Communications to add creative capability to its India outfit.


    Aegis Media will look at other acquisition opportunities in India. “This was purely for filling a creative need which we didn’t have. We will also look at acquisitions for either scaling up or getting in innovative products,” Aegis Media Chairman India & CEO South East Asia Ashish Bhasin told Indiantelevision.com.


    Aegis Group, which sold its Synovate research operations to Ipsos, has globally spent about $106.4 million on 11 acquisitions so far this year.


    In India, this is the first acquisition after Bhasin restructured the operations and expanded the agency’s offerings. The focus, though, will continue to be on organic growth. “We have grown over 800 per cent in the last three years, albeit from a low base,” said Bhasin.


    Though Bhasin declined to reveal the agency’s turnover in India, market sources said Aegis is looking at reaching Rs 7 billion this fiscal. “We will grow at double the rate at which industry is growing,” Bhasin said.


    Aegis converted its existing partnership with Doosra into an equity relationship. Doosra, headed by Zahir Mirza, was offering creative solutions to Aegis’ roster of clients.


    “We were strong in activation and needed creative backing to support it,” said Bhasin, while declining to disclose how much stake the agency bought and at what price.


    The joint venture, Doosra Brand Communications, aims at providing a unique combination of creative and media, focusing on non-traditional advertising.


    Doosra, named after an off-spinner’s delivery in cricket that turns the other way from the batsman’s expectations, was created with the purpose of doing non-traditional advertising work.

  • ITC opens ‘Laboratoire Nature’ consumer and product interaction centre

    BANGALORE: Deepika Padukone, brand ambassador for ITC Fiama Di Wills, launched ‘Laboratoire Naturel’ – a centre for consumer and product interaction for ITC’s Personal Care Products Division in Bangalore yesterday.


    The Centre aims to create a forum for establishing greater direct connect between the division’s scientists, brand teams and the Indian consumer, with the objective of enhanced product innovation, delivering unique and differentiated benefits, said ITC.


    The Centre has a skin and hair evaluation clinic, where consumers are invited to experience products at the developmental stage. Designed by Bangalore-based Future Research Design Company (FRDC), the Centre is built on a harmonious balance of nature and science, echoing the brand attributes of ITC’s Fiama Di Wills range of personal care products, claimed ITC.


    Said ITC Ltd chief executive of Personal Care Products Business Sandeep Kaul, “The most important aspect driving the personal care business at ITC is its intensive market research, consumer centric insights and a strong capability of innovation to leverage these insights. Understanding the needs of consumers across segments and delivering winning value propositions catering to different needs has been the core of ITC’s business philosophy. Laboratoire Naturel is yet another initiative to bring to the consumer superior and differentiated products based on a scientific evaluation of consumer insights”.

  • Whirlpool earmarks Rs 15 mn as marketing spend for Diwali promo

    Whirlpool earmarks Rs 15 mn as marketing spend for Diwali promo

    MUMBAI: Home appliance manufacturer Whirlpool has unveiled its festival promotion called ‘Sab ka Jashn Sab ki Jeet’.

    The promotion will run across the country until 31 October. The total ad and marketing spend earmarked for the Diwali promotion this year is in the range of Rs 120-150 million.

    The company is offering a cash voucher from Yatra.com worth Rs 2300 as an assured gift to its customers on every purchase of a Whirlpool appliance. The voucher will entitle the customers to avail a discount of up to Rs 1,000 on flight bookings and Rs 1,300 on hotel bookings through Yatra.com. The vouchers can be redeemed until 31March 2012 for travel and stay till 30 September 2012, allowing consumers sufficient time to plan their vacation.

    Additionally, Whirlpool is also offering a sumptuous discount of 40 per cent on Whirlpool air conditioners to 25,000 customers who will be chosen through a scratch card.

    Whirlpool India has also launched a series of products in sync with the festival season. The company has launched new models in top loading washing machines with 2 capacity points 7kg and 7.2kg and front loading in 5.5kg capacity. The all new 360° Bloom Wash, the washing machine with a different washing technology, has been launched as a part of festive as well as Whirlpool Corporation’s 100 years celebration.

    Also ‘Whirlpool ACE washstation’ has been introduced at a new lower capacity point of 6.8kg. Whirlpool has also launched new models in Microwave Grill and Convection segment and new colour finishes and capacity points in its Refrigerator range.

    As a part of the consumer promotion, the company would be giving away gifts worth Rs 1.50 billion during the festive season. The Diwali promotion and the newly launched products will be supported in print and radio and through a host of innovative activities such as OOH, digital & outdoors.

    Whirlpool India VP- corporate affairs and strategy Shantanu Dasgupta said, “We are extremely delighted to launch innovative consumer offer ‘Sab ka jashn Sab ki jeet’ for all our customers during this festive season. To enhance the festive fervor we are offering a new range of products across different categories. With a target to grow at 15-20 per cent over last year, we are aiming for sales of around Rs 7 billion during this festive season.”

  • Disney to bring ‘Avatar’ to life at its theme parks

    Disney to bring ‘Avatar’ to life at its theme parks

    MUMBAI: US media conglomerate Disney’s Parks and Resorts division has joined forces with filmmaker James Cameron and Fox to bring the world of the film ‘Avatar’ to life at Disney parks.

    Through an exclusive agreement announced by Disney, Cameron‘s Lightstorm Entertainment and Fox, Disney will partner with Cameron and producing partner Jon Landau to create themed lands that will give theme park guests the opportunity to explore the mysterious universe of Avatar first hand.

    Additionally, Whirlpool is also offering a sumptuous discount of Disney plans to build the first Avatar themed land at Walt Disney World, within the Animal Kingdom Park. With its emphasis on living in harmony with nature, Animal Kingdom is a natural fit for the Avatar stories, which share the same philosophy. Construction is expected to begin by 2013.

    Disney president and CEO Robert A Iger said, “James Cameron is a groundbreaking filmmaker and gifted storyteller who shares our passion for creativity, technological innovation and delivering the best experience possible. With this agreement, we have the extraordinary opportunity to combine James‘ talent and vision with the imagination and expertise of Disney.”

    Cameron said, “’Avatar’ created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we‘ll be able to bring Pandora to life like never before. With two new ‘Avatar’ films currently in development, we‘ll have even more locations, characters and stories to explore. I‘m chomping at the bit to start work with Disney‘s legendary Imagineers to bring our ‘Avatar’ universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of ‘Avatar’ with an unprecedented sense of reality.”

    The agreement announced gives Disney exclusive global theme park rights to the ‘Avatar’ franchise and provides for additional ‘Avatar’ themed lands at other Disney parks.

    The other locations will be determined by Disney and its international theme park partners. Cameron, Jon Landau and their Lightstorm Entertainment group will serve as creative consultants on the projects and will partner with Walt Disney Imagineering in the design and development of the ‘Avatar’ themed lands.

    Fox Filmed Entertainment chairmen Jim Gianopulos and Tom Rothman said, “This exciting new venture combines the world of ‘Avatar’ with the enormous reach of Disney and the incomparable talent of Jim Cameron. While Jim is bringing audiences further into Pandora with the next two chapters in the ‘Avatar’ motion picture saga, the theme park attraction will likewise bring a new dimension to the amazing universe he created.”