Category: MAM

BBC accused of back-door advertising for Berghaus clothing

MUMBAI: After negotiating a deal to buy jackets at a discount of 45 per cent from Berghaus clothing, the British Broadcasting Corporation (BBC) has been accused of allowing its presenters to advertise for the manufacturers of reliable outdoor clothing by the back door.

The back door advertising came to light after BBC’s presenters such as its news anchor George Alagiah and diplomatic correspondent Peter Hunt were seen in the jackets bearing Berghaus’ red and blue logo along with its name.

Similar was the case with the Corporation’s regional reporters Jon Kay, Alex Bushill and Fiona Trott, science host Professor Brian Cox and Coast presenter Neil Oliver. Regional reporters have also appeared in the firm’s clothing, as has the BBC’s diplomatic and royal correspondent, Peter Hunt.

It may be noted that guidelines of BBC’s editorial state that staff should adhere to a set of strict rules banning them from the on-screen promotion of products or brands.

October 3, 2011
Indiantelevision.com’s Media, Advertising, Marketing Watch US ad spend to grow 4.1% to $1.12 trillion in 2011

MUMBAI: The US ad industry spending is on pace to grow by 4.1 per cent in 2011 to $1.120 trillion and will expand at a 5.5 per cent compound annual growth rate (CAGR) in the 2010-2015 period, according to a new forecast released by Veronis Suhler Stevenson (VSS).

By the end of 2015, the communications industry will be the eighth-fastest-growing and fourth-largest US economic component.

Ad Industry growth in the 2010-2015 period will be driven primarily by the rapid convergence of computer, Internet and wireless mobile technologies fueling the ongoing transformation of the media landscape, the report said.

Major segments that have been negatively impacted in recent years by the migration to digital platforms and economic factors are expected to stabilise during the forecast period, according to the VSS Forecast.

The traditional consumer advertising media sector, which includes the broadcast television, consumer magazine publishing, and broadcast and satellite radio segments, among others, will generate growth in the forecast period, albeit trailing GDP, as brand-related digital products and delivery methods gain a stronger foothold for most traditional media outlets.

VSS co-founder, president and general partner John Suhler said, “The sectors that held up well in the last economic downturn – targeted media, business and professional information and services, education and training media and services, and entertainment and leisure media – are all expected to record solid growth in the forecast period, thanks in large part to their migration to digital platforms and delivery methods.”

October 1, 2011
Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9 pm.

With presenters including Selena Gomez, Joe Jonas and Matthew Morrison, the Billboard Music Awards also featured a special tribute to Beyonce Knowles — as she was presented with the Billboard Millenium Award for her successful career achievements.

Yatra.com head marketing Pratik Mazumder said, “Billboard Music Awards has returned after a hiatus of four years. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel.”

Teen pop sensation Justin Bieber and veteran rap star Eminem dominated the Billboard Music Awards 2011, each taking home a total of six awards. For second place there was a six-way tie between Rihanna, Lady Gaga, Usher, Taylor Swift, Mumford & Sons and Taio Cruz who each won three trophies.

Zee Café business head Anurag Bedi said, “International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. As a matter of fact, India‘s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into.”

October 1, 2011
Champions League Twenty20 delivers 1.4 TVR

MUMBAI: The presence of Shah Rukh Khan as the brand ambassador and the addition of a fourth Indian Premier League (IPL) team have not done much to boost the fortunes of ESPN Star Sports (ESS) when it comes to the Nokia Champions Twenty20 League.

The third edition of the cricket event being aired on ESPN and Star Cricket has delivered a TVR of 1.44 for the first three matches, according to TAM data (C&S 4+ All India). Earlier the six matches held in a qualifier event managed a TVR of 0.74.

The opening ceremony where international acts like Ludacris performed also failed to enthuse cricket fans as it got a TVR of 0.3.

Last year the entire event had delivered a TVR of 1.44, an improvement over the 1.06 that the first edition had delivered. This year‘s event could fare better overall if an IPL franchise makes it to the final.

The highest rating was for a match between the defending champions Chennai Super Kings and Mumbai Indians, which got a rating of 2.24. A match not featuring an IPL team (between the Cape Cobras and New South Wales Blues) did not reach a TVR of 1.

October 1, 2011
Kaushik Roy re-elected as prez IAA – India Chapter, Swamy is VP

MUMBAI: Reliance Industries president – Brand Strategy & Marketing Communication Kaushik Roy has been re-elected as the president of the India Chapter of the International Advertising Association (IAA-IC) for the year 2011-12.

Roy was elected unanimously for the second term at IAA-IC’s annual general meeting held in Mumbai.

In his first term as president, Roy had launched India’s first Green Award – Olive Crown for creative excellence in communicating sustainability. The IAA-IC also conducted a seminar on the agency of the future entitled ‘Agency 2.5’ by Tim Williams of the USA.

Meanwhile, RK Swamy BBDO CMD Srinivasan K Swamy, who was the honorary secretary of the India Chapter for the past two years, is the new vice president.

The new managing committee includes:

MG Parameswaran as Hon. Secretary

Jaideep Gandhi as Hon. Treasurer

Sam Balsara (Member)

Ramesh Narayan (Member)

Avinash Pandey (Member)

Kunal Lalani (Member)

Neeraj Roy (Co-opted Member)

Bhaskar Das (Member)

Raj Nayak (Ex officio) Immediate Past President.

Pheroza Bilimoria (Special Invitee) Global Hon Secretary and Member of the World Board.

Pradeep Guha (Special Invitee) Global VP and Area Director, Asia Pacific and Member of the World Board

Spread over 56 Chapters in 76 Countries with over 4,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies.

October 1, 2011
AR Rahman joins JBL’s new campaign

MUMBAI: Manufacturer of audio solutions, Harman International India, has roped in AR Rahman, as the India brand ambassador for JBL by Harman‘s “Hear the truth” – a multi-year campaign featuring an evolving roster of international musicians.

In the coming weeks and months, Harman will launch its advertising campaign, social media engagement, intended to challenge listeners to “Hear the truth,” a campaign designed to resonate with JBL‘s long-time fans and music lovers, through the artists and songs they adore.

Musicians across genres around the world will be inducted throughout this multi-year campaign. Harman will also re-launch the JBL website (JBL.com) featuring the brand tagline and introduce expanded e-commerce and multilingual capabilities.

Rahman will feature in the campaign highlighting “How AR Rahman listens to AR Rahman”. He joins Grammy Award-winning rock band Maroon 5, rock bands Styx and Night Ranger.

During the course of the campaign, JBL aims to utilise social media channels to share unique behind-the-scenes video content and video shoots with the featured artists.

These engaging clips will showcase the commitment, artistry and vision that the musicians bring to their craft so listeners and fans can “hear the truth.”

Rahman said, “The ‘Hear the truth‘ message from JBL is what I strive to achieve every day and I am proud to be part of this campaign. I‘m very fortunate to have passionate fans who expect exciting music from me – and I sincerely believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment.”

September 30, 2011
Parryware moves to RK Swamy BBDO

MUMBAI: RK Swamy BBDO has won the mandate to handle the advertising and brand relaunch of sanitaryware brand Parryware.

The account was previously handled by Ogilvy.

RK Swamy BBDO president (North) Ajit Shah said,” We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share.”

In 2008, Spain-based Roca Group increased its stake to 97 per cent from 50 per cent in Chennai-based Parryware Roca Pvt Ltd. The company bought out the additional 47 per cent stake from its Indian partner EID Parry, a Murugappa Group company, for approximately Rs 725 crore.

Parryware Roca, a 50:50 joint venture company, was set up by EID Parry (India) and Spain-based Roca Sanitario in May 2006

September 30, 2011
IRS Q2: Top newspapers post growth

MUMBAI: Dainik Jagran and The Times of India are holding on to their top spots as the most read publications in the Hindi and English language dailies respectively, according to the IRS (Indian Readership Survey) second-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.

Among the Hindi dailies, Dainik Jagran’s average issue readership (AIR), which had seen a drop in the previous survey, has gone up.

The top four players have seen surge in AIR, while Rajasthan Patrika and Punjab Kesari have seen marginal fall.

Dainik Jagran’s AIR has risen in Q2 to 16.39 million, from 15.91 million in the trailing quarter. Dainik Bhaskar (AIR of 14.17 million), Hindustan (11.98 million) and Amar Ujala (8.89 million) follow.

Navbharat, which was pushed out of the top 10 Hindi dailies by Hari Bhoomi in previous report, has still not managed to get back.

Among the English dailies, the Times of India continues to hold its numero uno position.

TOI has garnered a total AIR of 7.47 million, slightly higher than the trailing quarter report (7.44 million). It is followed by Hindustan Times (AIR of 3.74 million) which also saw a marginal growth as compared to Q1. The Hindu (AIR of 2.28 million), saw a dip from AIR of 2.09 million in the Q1.

Interestingly, The Economic Times, which was pushed to eighth place behind DNA and Mumbai Mirror in Q1, managed to outnumber Mumbai Mirror. However, it is still behind DNA.

Meanwhile, the pecking order of the regional dailies has remained same as of Q1. Malayalam Manorama has once again topped the chart with 9.96 million AIR, up from 9.94 million in Q1.

The list includes Lokmat (Marathi) (AIR of 7.59 million) and Daily Thanthi (Tamil) with an AIR of 7.29 million.

September 30, 2011
Amul is official sponsor of Sauber F1 Team in India

MUMBAI: Amul is the official partner of Sauber F1 team at the inaugural Indian Grand Prix.

Gujarat Cooperative Milk Marketing Federation MD RS Sodhi said, “Amul’s vision for success through teamwork, technology, speed and innovation matches the core values of Formula 1. For instance, technology has been the driving force for over 6 decades at Amul, be it for breed improvement, IT integration at village level for procurement, processing of milk and for development of several products for the first time in the world like milk powder from buffalo milk in 1960’s to pro-biotic and sugar free ice creams in recent times.”

Lodestar UM business head, brand experience Dhruv Jha said, “The idea was to put Amul on the global pedestal, connect with the youth, bringing out brand attributes of high energy and dynamism. Amul with its wide range of products, majorly focuses on youth and our continuous sport associations only reiterate and create a higher brand recall amongst our target audience. ”

Talking about the first food brand sponsorship of a F1 Team, Sodhi added that milk is the healthiest natural beverage known to mankind since time immemorial. “We could not have lost this opportunity to showcase this to the world at first ever F1 race in India, the largest producer of milk in the world,” he said.

Through the association with Sauber F1 Team Amul is looking to enhance its global brand presence. Currently, there is no food brand associated with any F1 team with on-car presence. Amul logo will appear prominently on the two Sauber F1 Team race cars the rear wing front face and the drivers’ helmets. Several product integrations too are being planned.

Sauber F1 Team CEO Monisha Kaltenborn said, “We are proud that we can announce this partnership with Amul, one of India’s leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul, especially the Amul butter.”

September 29, 2011
McCaan Worldgroup wins agency of the year at Mirchi Kaan Awards

MUMBAI: McCaan Worldgroup has won the agency of the year award, while Cadbury India was honoured with client of the year title at the 8th Mirchi Kaan Awards.

The metal for best use of radio as a medium was won by Mindshare for ‘Ajab Prem ki on-air kahani’ for Idea Cellular. Also, Lingo India bagged the production house of the year title.

The voice of the year award was given to Naman Jain for radio caption moment of weakness – father son created by Leo Burnett.

Radio writer of the year was also won by Team McCaan.

Introduced in 2004, The Mirchi Kaan Awards is aimed at recognising and honouring creativity in radio advertising.

The 8th Mirchi Kaan Awards paid homage to the gurus of the industry by introducing this year’s theme ‘Imitate Your Idol’.

ENIL CEO and executive director Prashant Panday said, “The Mirchi Kaan Awards has proved to be an exemplary success among the advertising fraternity. We are proud to associate with the who’s who of ad industry as our jury The Mirchi Kaan Awards is now synonymous with excellence in creativity in Radio.”

The Kaan Jury is a veritable list of stalwarts comprised names such as Prasoon Joshi, Bobby Pawar, KV Sridhar, R Balakrishnan, Ravi Deshpande, Agnello Dias, Priti Nair, Josy Paul, Senthil Kumar, Deepa Krishnan, Suguna Swamy, KS Chakravarthi and Ramanuj Shastry.

September 29, 2011