ITV

Category: MAM

  • Nielsen ratings founder dies at age 92

    Nielsen ratings founder dies at age 92

    MUMBAI: One of the most remarkable personalities of the television business, Arthur C. Nielsen Jr, has died at the age 92.


    Nielsen took over the company established by his father, and morphed it into a market research mammoth – with a flair in television ratings. Today, the company is synonym with TV ratings and its points are known as the currency for the TV industry.


    Nielsen joined the company in 1945 after serving four years in World War II as a major in the Corps of Engineers. Nielsen served the company for the rest of his life. 
     
    The ratings have seen several ups and downs, particularly in measuring specific demographics. Nevertheless, 61 years after getting into the TV ratings business, Neilsen still remains the most prominent measurement system.

  • Nimbus Sport awards World Series Hockey creative duties to Euro RSCG

    Nimbus Sport awards World Series Hockey creative duties to Euro RSCG

    MUMBAI: Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series after a multi-agency pitch.

    As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.

    Nimbus Sport COO Yannick Colaco said, “We were impressed with the work Euro RSCG presented to us, right from the first round of presentations. We found them on the same plane as far as understanding our brand and the vision for WSH. We look forward to a mutually beneficial association with them for the entire duration of the series.”

    Track Euro RSCG India managing partner and chief creative officer Satbir Singh added, “Euro‘s creative duties for this project will span 360 degrees across TV, print, digital, activation, outdoor, radio etc. We will work on the tournament‘s pre-launch buzz, match day action with the focus on consumer engagement across the country. I’m looking forward to working on this project, especially since I have been a hockey player myself. I see a lot of scope to do a lot of good, quality creative work on this brand.”

    Euro RSCG India president West and South Shavon Barua said, “Sports is an extremely dynamic, fast-paced category to work on, especially from an agency’s perspective. This prestigious project also gives us a chance to bring India’s national sport in the limelight it deserves. We look forward to doing some great work for the series.”

    Scheduled to begin on 17 December, the series will be spread over 61 matches and will culminate on 22 January 2012.

  • Star Plus gains 17 GRPs while others fall

    Star Plus gains 17 GRPs while others fall

    MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in the week ended 1 October.

    As per TAM data for week 40 (25 September-1 October) for the Hindi speaking markets (C&S, 4+), Star Plus added 17 GRPs (gross rating points) this week. The channel ended the week with 306 GRPs (last week 289).

    The week also saw grand finale of three shows – Just Dance (Star Plus), India‘s Got Talent 3 (Colors) and Saregamapa Lil Champs (Zee TV). Just Dance clocked maximum, i.e. 2.9 TVR, while IGT3 and Lil Champs got 2 TVR and 2.6 TVR respectively.

    Set, meanwhile, lost 21 GRPs and ended the week with 249 GRPs (270 GRPs in previous week). Colors continued to be at third place with 205 GRPs after losing 6 GRPs. However, the channel may see a jump next week as it will include Bigg Boss5’s launch day ratings.

    For Zee TV, the news continues to be bad. The flagship channel of Zee Entertainment Enterprises touched a new low, sinking to 157 GRPs (last week 176). No show of the channel figured in the top 10 list.

    Sab clocked 126 GRPs (last week 123), followed by Imagine TV with 75 GRPs (last week 78).

    Meanwhile, Sahara One has once again raced ahead of Star One. Sahara One closed the week with 36 GRPs (last week 33), while Star one came down to 33 GRPs from previous week‘s 39 GRPs.

    Amongst the top 10 shows, Star Plus‘ Saathiya remained on top with a peak TVR of 6.22, followed by Set’s KBC (4.44 TVR) and Bade Achhe Lagte Hain (4.42 TVR). Other shows on the list are: Is Pyaar Ko Kyaa Naam Doon (Star Plus, 4.2 TVR), Uttaran (Colors, 3.94 TVR), Sasural Genda Phool and Yeh Rishta (Star plus, 3.9 TVR each), Balika Vadhu (Colors, 3.81 TVR), Pratigya (Star Plus, 3.76 TVR) and Crime Petrol (Set, 3.71 TVR).
     

  • TI Cycles to double marketing spends over 3 years

    BANGALORE: With plans to double revenues over the next three years, TI Cycles of India (TI Cycles) will be increasing its marketing spends proportionately. The cycle company had revenues of Rs 11 billion last fiscal and spent around 4 per cent towards marketing- both ATL and BTL, in that period.


    “We expect to double our revenues over the next three years and intend to keep the marketing spends at 4 per cent,” said TI Cycles GM of marketing Rajesh Mani.


    For ATL, the company has been using TV, newsprint and online media and spent around Rs 140 million last year, with rest towards BTL. For targeted promotions of its BTL activities, TI Cycles has been using online as well as radio.


    Mani was speaking with www.indiantelevision.com at the opening of a new initiative by one of TI Cycles performance bike brands – Track and Trial. Mountain biking legend Hans Rey launched the first of its kind in India cycling café – Coffee and Cycles for Track and Trail in Bangalore. Over the next 12-18 months, TI Cycles plans to open around 6 to 8 more Coffee and Cycle cycling cafes in metros and mini-metros in India. 
     
    “Track and Trail is the ultimate destination for discerning Indian cyclists where one can find the best cycling brands like Cannondale, Bianchi, Schwinn, Montra, Mongoose and GT which are otherwise available only at exclusive BSA-Hercules stores. Track and Trail offers not only bicycles, but also branded apparel, accessories, spares and services,” said Mani.


    TI Cycles has two exclusive Track and Trail company- owned and five shop-in-shop Track and Trail zones in the country. It’s premium end bicycles are sold through 40 outlets in India.


    TI Cycles had over 5000 BTL events and activities last year which included cylothons and bikathons in metros and mini-metros. The company has been trying to sell bicycling rather than bicycles to create awareness about its benefits in many of its communications and events.


    TI Cycles has a 33 per cent market share in the country. In the case of premium end bicycles, its share exceeds 60 per cent, claims Mani.


    JWT handles the creative duties while Vizeum takes care of the media buying for TI Cycles.


     

  • P&G appoints Karisma Kapoor as brand ambassador for Olay

    P&G appoints Karisma Kapoor as brand ambassador for Olay

    MUMBAI: P&G has appointed Indian actress Karisma Kapoor as the new brand ambassador for its anti ageing skincare product, Olay Total Effects.

    Kapoor joins other actresses — Kajol, Shilpa Shetty, Tisca Chopra and Ira Dubey. 

    P&G Beauty head Sonali Dhawan said, “We welcome Karisma to the Olay Total Effects family, and are excited about having her on board as she exemplifies the Olay philosophy of challenge what’s possible.”

    Kapoor can be seen starring in a new television commercial for Olay Total Effects airing across major television channels.
     

  • ESPNcricinfo makes advertising collaboration with Idea Cellular

    ESPNcricinfo makes advertising collaboration with Idea Cellular

    MUMBAI: ESPNcricinfo has made a long-term mobile advertising deal in with mobile operator Idea Cellular, with an aim to demonstrate its ability to deliver value to marketeers across multiple platforms.

    Multiple Idea Cellular ads both static and rich media banner ads, inviting user interaction with brand Idea — will be on display across the ESPNcricinfo mobile site and app.

    Rich media banners will allow Idea to deliver multiple messages to consumers at different times throughout their visit to their app. 

    According to an official statement, the campaign aims to ensure that on any single visit to the ESPNcricinfo mobile site or web portal, Idea is one of the most visible brands.

    Additionally, Idea Cellular will also sponsor the home page and rankings sections of the ESPNcricinfo mobile site, and, display advertising online.

    ESPN International digital media VP Tom Gleeson said, “Around the world, and especially in India, cricket is a sport consumed heavily on mobile media. More sports fans are following the sport on mobile phones and ESPN is now ideally placed to help leverage this opportunity for brands and to serve fans wherever they are. The nature and scope of this campaign enables Idea Cellular to deliver multiple messages during users’ visits and further demonstrates our unrivalled ability to connect brands to cricket fans both in India and worldwide.”

    Since its launch earlier this year, the ESPNcricinfo mobile app for iPhone and Android has remained one of the best within the sports app category in India.
     
     

  • Mudra Max bags BPCL’s media account

    Mudra Max bags BPCL’s media account

    MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL).


    The account will be handled out of the agency‘s Mumbai office. Lintas Media Group (LMG) was the incumbent agency.


    BPCL called for a pitch in the month of August. Incidentally, the Fortune 500 company has Lowe — LMG’s creative agency — on its roster. LMG had won the account from MEC (Mediaedge:cia) in 2008.


    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for media and creative pitches every three years. In May, it had added Law & Kenneth to its existing roster of three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG. In the media pitch nearly 11 agencies participated; LMG, Maxus and MEC made it till the last round.
     
    In November 2010, Scarecrow Communications was hired by BPCL to handle its retail initiatives.
     
    Recently, Mudra Max has been on quite a roll, bagging the big accounts of World Gold Council and Ashok Leyland.
     

  • MEC wins Harman’s media duties for India

    MEC wins Harman’s media duties for India

     
    MUMBAI: GroupM‘s MEC has been awarded the India media duties of audio and infotainment solutions provider, Harman International.


    The Stamford, Connecticut-headquartered company, whose brands include Harman Kardon, JBL, AKG and Infinity, recently awarded its creative duties to Law & Kenneth, and roped in AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign.


    MEC MD T Gangadhar said, “We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’s Agency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”
     
     
    The US audio systems maker is also expected to establish its first manufacturing facility in India soon. The company supplies audio products for cars made by BMW, Audi, Volkswagen, Daimler, Toyota, Fiat SpA and Ferrari.
     
     
    Harman competes with Bose, Yamaha, Panasonic Corp, Sony Corp and Denso Corp, and is looking for aggressive growth in India.
     

  • Mudra Max bags World Gold Council’s media mandate

    Mudra Max bags World Gold Council’s media mandate

    MUMBAI: Mudra Max Media has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of authority for gold.


    The incumbent agency to the account is Starcom.


    World Gold Council marketing director Prachi Tiwari said, “We were on the lookout for a media agency that could partner with us in driving relevance for gold in differentiated ways. Mudra Max with its strategic understanding of the lifestyle category, their skill in going beyond the brief, and ability to translate consumer insights into unique media touchpoints, came across as an agency, with whom we could have an exciting brand journey with. We are glad to have them on board as our media agency for offline initiatives.”


    Mudra Max CEO Pratap Bose added, “Winning the WGC media business is testimony to the ideation and creative approach to media we as an agency have started to adopt, and I am sure that will be evident as we commence our engagement.”

  • Michael Boneham, Deepa Prahalad, Earl Wilkinson and Will Sansom to be speakers at AdAsia 2011

    Michael Boneham, Deepa Prahalad, Earl Wilkinson and Will Sansom to be speakers at AdAsia 2011

    MUMBAI: The Asian Federation of Advertising Associations (AFAA) has confirmed the participation of four more personalities as speakers for the three day event.

    They are Ford India President and MD — Michael Boneham; author, business strategist and consultant — Deepa Prahalad; INMA (The International Newsmedia Marketing Association) Earl Wilkinson; and writer and consultant, Contagious Communications — Will Sansom.

    This ups the total number of confirmed speakers to 42.

    According to an official statement, confirmation is awaited from a few more speakers/panelists that will take the total tally to around 50.

    One of Asia’s biggest management, marketing, media, advertising and communications congress will see the participation of eminent speakers such as Indra Nooyi, Ram Charan, Pankaj Ghemawat, Harish Manwani, Joseph Tripodi and David Droga.