ITV

Category: MAM

  • Hilton partners with Deepika Padukone for India campaign

    Hilton partners with Deepika Padukone for India campaign

    Mumbai: Hilton (NYSE: HLT) has today announced a global ambassador partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone. The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.  

    This strategic collaboration marks an important milestone for Hilton, reaffirming the company’s commitment to expand in the dynamic Indian market. Recognized for her inspiring journey in the entertainment industry and beyond, Deepika embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller. Her resilience, innovation, and global outlook, complements Hilton’s mission to offer exceptional experiences, making her the ideal choice to champion Hilton’s global marketing platform. Deepika’s connection with her audience is built on authenticity and a shared pursuit of excellence – qualities that are at the heart of Hilton’s service philosophy.

    Breaking away from conventional stereotypes and scripting her success story, Deepika’s rise in the highly competitive Bollywood and Hollywood entertainment industries, coupled with her philanthropic work mirrors the ethos of the entrepreneurial generation which is shaping contemporary India today. Acknowledged with the Crystal Award by the World Economic Forum for her leadership in raising mental health awareness in 2020 and named the TIME 100 Most Influential People in the World, Deepika’s achievements have set her firmly on the world stage.  

    Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of travelling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip. Hilton’s hyper-localized approach for the India campaign will start with understanding the unique preferences of local consumers in the coming months. Through market research and Deepika’s synergy with the Indian audience, Hilton aims to uncover relatable tensions in travel which will be interwoven into the campaign, alongside a demonstration of how Hilton is here to remove their pain points and extend our signature hospitality, for every stay.

    Deepika Padukone said, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton, is that they truly understand the importance of The Stay. A hotel stay can make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of. I look forward to creating lasting memories with Hilton and sharing them with the world.”

    Hilton chief marketing officer Mark Weinstein said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton.  Through our partnership, we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences.  The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”

    With 25 operating hotels and 17 hotels in the pipeline in India, Hilton has set its sights on the Indian market intending to triple its estate in the coming years. Its global partnership with Deepika and upcoming ‘Hilton. For The Stay’ campaign rollout cements its commitment to India as part of the company’s strategy to increase its brand visibility and strengthen its position in the hospitality market. 

  • Oats brand Saffola launches four new delicious gourmet flavours

    Oats brand Saffola launches four new delicious gourmet flavours

    Mumbai: Marico, one of its FMCG companies, introduced four exciting gourmet-style flavours in its flavoured Oats range, under its flagship brand – Saffola. For the first time, Saffola Oats, an Oats brand, will offer two exciting, sweet flavours viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savoury (Masala) oats with the launch of two new flavours viz Spicy Mexicana and Cheesy Italia.

    These new launches are in line with an unwavering commitment to providing a lip-smacking experience for consumers while offering ‘Better for you’ food offerings. Saffola Oats has always been at the forefront of democratising Oats by offering them in flavours loved by India in convenient formats. With its latest offerings, the brand aims to further expand its relevance to newer audiences and occasions.

    Saffola Oats’ sweet-flavoured variants namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but unmet need for consumers who have a preference for chocolate and fruity flavours, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.

    Saffola Masala Oats currently offers 6 delicious savory flavours for snacking. The brand further launches two fusion flavours, namely Spicy Mexicana and Cheesy Italiaa. These flavours are already trending flavours in the snacking category. This culinary innovation showcases the dedication to offering diverse and convenient options that seamlessly align with the conscious lifestyles of today’s consumers.

    With a preparation time of just 3 minutes and flavours transcending culinary boundaries, the four new flavours are perfect for health-conscious consumers to douse their hunger pangs while experiencing true delight.

    Speaking about the new Saffola Oats Flavours, India & Foods Business (Marico Ltd.), chief operating officer Vaibhav Bhanchawat said, “With the introduction of Saffola’s new Gourmet Flavours, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavour and taste. Our commitment to offering wholesome and flavourful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”

    All four new flavours of Saffola Oats will be available on leading e-commerce & online grocery platforms like Flipkart, Amazon, Zepto, Swiggy & BlinkIt.

    Since 2011, Saffola has built a reputation for trust and innovation, catering to diverse Indian taste preferences and offering “better for you” food items. Responding to Indian consumers’ love for spicy flavours akin to masaaledar street food, Saffola introduced ‘Savory Oats,’ addressing the demand for savoury while democratizing Oats as an exciting format, breaking norms of how tasty food can also be healthy. 

  • Parle renews partnership with Celebrity Cricket League for tenth season

    Parle renews partnership with Celebrity Cricket League for tenth season

    Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with the Celebrity Cricket League (CCL) for its upcoming tenth season. For about seven seasons, Parle and CCL have built a relationship on shared values of passion, talent, and innovation. Together, Parle and CCL have elevated the cricketing experience for fans nationwide, blending the excitement of cricket with the joy of indulging in Parle’s delicious offerings.

    This marks a significant milestone in sports and brand collaboration, showcasing the mutual commitment to excellence and entertainment. As the co-presenting sponsor, Parle, through its brand Parle 20-20 has planned an initiative called Parle 12th Man, where Parle 20-20 customers will get a unique and lifetime opportunity to be a part of their favourite CCL teams across India. To activate this, Parle has printed around 15 crore biscuit packets carrying iconic actor-player images from CCL.

    Commenting on the same, Parle Products vice president Mayank Shah said, “We are thrilled to continue our partnership with the Celebrity Cricket League for its 10th season. Our collaboration brings together the love for cricket and the joy of indulging in Parle products. This edition we are celebrating the passionate supporters of the game with our 12th Man campaign and print around 15 Crore specially branded packs with CCL Player images. We reaffirm our commitment to enhancing the spectator experience for fans worldwide.”

    Speaking on the continued partnership, Celebrity Cricket League founder Vishnu Vardhan Induri said, “We are happy to have Parle as the co-presenting sponsor for the tenth season of CCL. Parle has been a committed partner for CCL  over the seven seasons sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season this year.”

    CCL kicked off the tenth season with a spectacular show in Dubai, on 2 February 2024, right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. It is the only sports league in India that brings 200+ actors from 8 different languages together. The grandiose league starts on February 23 in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels. 

  • Abu Dhabi Royals invest in Beyoung for global expansion

    Abu Dhabi Royals invest in Beyoung for global expansion

    Mumbai: Beyoung, an Indian D2C fashion brand, has announced receiving a strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

    The Royal family has made significant investments in the global start-up ecosystem with sectors spanning across Real-estate, retail, genomics and deeptech.

    This strategic investment marks a pivotal moment in Beyoung’s trajectory, signalling not just an injection of financial support, but a testament to the startup’s global potential and enhancing its omnichannel presence worldwide with ambitious plans to launch over 300 stores globally in the next three years.

    “We recognise the immense potential within Beyoung, especially in its strategic focus on reaching tier II and tier III cities globally. The Strategic Investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung’s potential to not only excel in the domestic market but also emerge as a global fashion leader,” stated Zulfiquar Ghadiyali, executive director of private office Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

    In response, Young founder & CEO of Beyoung, Shivam Soni, expressed gratitude for the strategic Investment and stated “Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC & MENA regions but also paves the way for a global expansion strategy. This Investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale.”

    Beyoung co-founders Shivani Soni & Sakshi Soni asserted in a statement, “We look forward to a future of innovation, expansion in offline stores, and continued success with the invaluable belief of the Abu Dhabi royal family.”

    Being active in the East African region Hussain Gheewala and Yatish Shrimali stated, “We are thrilled by this partnership as he has seen the great potential of the African market and its capabilities and are very keen to develop business there. This partnership will lead Beyoung to new heights globally, positioning it as a formidable contender in the global fashion industry.”

    With this Strategic Investment, Beyoung aims to strengthen its market position, drive innovation in the fashion industry and continue to deliver high-quality affordable clothing to its Beyoungsters. It serves as a testament to the Royal Office’s unwavering confidence in Beyoung’s visionary approach, poised to redefine the global apparel landscape.

  • Archies kickstart brand campaign on the 45-year celebration

    Archies kickstart brand campaign on the 45-year celebration

    Mumbai: Archies, the iconic brand synonymous with heart-warming greetings and expressions of love, is celebrating 45 years of fostering joyous connections with a milestone announcement. This cherished legacy marks a new chapter in the brand’s journey, as Archies introduces its latest campaign #ArchiesHaiToCelebrationHai and unveils an all-new merchandise collection catered for kids.

    In conjunction with this celebratory occasion, Archies has also released an evocative digital Ad campaign video, titled #ArchiesHaiToCelebrationHai, encapsulating the essence of shared love and moments. The video, capturing the spirit of friendship, love, and companionship, is a testament to the brand’s ability to evoke nostalgia and heartfelt connections among people of all ages.

    Archies executive director Varun Moolchandani expressed his delight, stating, “With the launch of #ArchiesHaiToCelebrationHai, Archies continues to embody its commitment to spreading love and joy in every moment of people’s lives. The campaign echoes our dedication to understanding the pulse of every heart and providing a platform for expression and celebration.”

    The campaign emphasizes Archies’ role as the “wing man” for many generations, always standing by to create and celebrate memorable moments. Moolchandani added, “From birthdays to weddings, from friendship to love, Archies has been there, marking every occasion with joy and warmth.”

    To complement the campaign, Archies has also introduced a special merchandise collection designed for kids. This collection will not only delight young hearts but also provide a medium for them to express their emotions and foster connections with their friends and loved ones.

    The launch of #ArchiesHaiToCelebrationHai and the kid’s merchandise collection mark a significant milestone in Archies’ journey, reaffirming its commitment to celebrating life’s every moment with love and warmth.

     

     

  • Tata.EV drives the meaning of true love

    Tata.EV drives the meaning of true love

    Mumbai: FCB Kinnect has conceptualised a Valentine’s Day campaign for Tata.ev, the electric vehicle (EV) unit from the house of Tata Motors. Titled ‘When in love’, the film aims to showcase how genuine love transcends imperfections.

    The film highlights how people in love embrace each other despite their flaws, through a tender tale of acceptance. The protagonist in the film drives around in her partner’s car, snacks inside, gets comfortable with being her messy self and then finally says goodbye by unknowingly slamming the door of the car hard. When the owner of the car, (her partner) reacts to that, he finds the scrunchie she left in his car and hangs on to it.

    The idea behind the film is that although the concept of lovingly caring for one’s car is widely embraced, some opt for a more carefree lifestyle. Nevertheless, we wanted to show how both can harmoniously coexist within the realm of love.

  • Vijay Sales partners with Wahter for innovative advertising collab

    Vijay Sales partners with Wahter for innovative advertising collab

    Mumbai: Vijay Sales, a leading tech retail chain with 130 plus outlets and a daily footfall of 70000 plus, has announced a groundbreaking collaboration with Wahter, India’s innovative packaged water brand company with the mission of making drinking water affordable. Under this collaboration, Vijay Sales will not only advertise with Wahter but will extend its 33 stores across the Delhi NCR region to serve as prime advertising spaces for brands collaborating with Wahter.

    Under this collaboration, Wahter will prominently feature Vijay Sales’ advertising on their water bottles, which will be available to the consumers at just Rs 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This move aligns with both companies’ commitment to providing cost-effective and clean drinking water.

    In addition, Vijay Sales stores across Delhi NCR will serve as hosts for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Consumers visiting Vijay Sales stores will enjoy complimentary access to water bottles with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.

    “We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and clean drinking water to our customer base.” said Vijay Sales director Nilesh Gupta.

    Wahter co-founder Kashiish Nenwani also expressed enthusiasm about the collaboration, stating, “At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR.”

    Also, Wahter recently collaborated with Scrapbuddy, to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All their water bottles are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter’s mission to reduce environmental impact while creating innovative solutions for a more sustainable future.

  • HORIBA India goes live with Kapture CX

    HORIBA India goes live with Kapture CX

    Mumbai: In a significant move that promises to redefine customer experience in the consumer durables sector, HORIBA India, a subsidiary of the globally acclaimed HORIBA Group, has gone live with Kapture CX. This collaboration aims to leverage groundbreaking GenAI and automation technologies to transition from customer satisfaction to customer delight in the consumer durables space.

    Since its establishment in India in 2006, HORIBA India has been at the forefront of analytical testing and research equipment, showcasing a steadfast commitment to innovation and excellence. This partnership with Kapture CX marks a pivotal step in HORIBA India’s ongoing efforts to enhance customer service and engagement across its operations in India and the SAARC nations.

    The partnership between Kapture CX and HORIBA India is built on a foundation of innovation, trust, and a shared vision for the future of customer experience. By integrating Kapture CX’s Gen-AI infused customer experience management platform with HORIBA India’s operations, the partnership is set to offer seamless, efficient, and highly responsive customer service solutions. This is particularly relevant in the consumer durables vertical, where customer expectations for quick, effective, and personalized service are higher than ever.

    Kapture CEO & co-founder Sheshgiri Kamath said, “We are quite delighted to have been given the opportunity to work with a global brand like Horiba. Both the teams share a great deal of passion towards customer experience and that has helped us bring out our best in terms of execution. we look forward to a great journey with Horiba in the coming years”

    Expressing his enthusiasm for the partnership, HORIBA India president Rajeev Gautam stated, “We are excited about what Kapture CX brings to the table, especially in the consumer durables space where customer expectations are continuously evolving. With GenAI and automation, Kapture CX is providing the support we need to elevate our customer experience from satisfaction to delight. Their team has been with us at every step, helping us build a strong foundation of trust. We are eager to see how this partnership evolves and look forward to a lasting relationship with Kapture CX.”

    As businesses worldwide continue to navigate the challenges of digital transformation, the collaboration between Kapture CX and HORIBA India stands as a beacon of innovation and customer-centricity. It underscores both companies’ commitment to driving customer-centric innovations and setting new standards in the consumer durables industry.

  • “Sustainability is integral to Walplast’s core values”: Walplast’s Ashok Mehta

    “Sustainability is integral to Walplast’s core values”: Walplast’s Ashok Mehta

    Mumbai: Walplast Products Pvt. Ltd, subsidiary of DryChem India Private Ltd. is an Indian Multinational Corporation founded by visionary Ashok Mehta in 2004. It is one of the largest, most reputable and most well-known producers of building materials and the 3rd largest manufacturer of Wall Putty in India.

    Walplast has 25 manufacturing facilities that are judiciously and tactically built across various parts of the nation. It is also equipped with NABL-accredited state-of-the-art R&D Labs that are fully equipped with groundbreaking, cutting-edge testing equipments conforming to international standards and criteria. Globally, Walplast exports to more than 14 countries across GCC region & North & Central Africa. It is one of the largest exporters of Wall Putty from India.

    Indiantelevision.com caught up with Mehta for a quick chat mainly talking on the growth and the future of the company.

    Edited excerpts

    On quick summary of Walplast Products Pvt Ltd, including the company’s founding year and place in the DryChem group

    Established in 2004 , Walplast Products Pvt Ltd is a prominent manufacturer of building materials. As the third-largest manufacturer of wall putty in India, the company operates 25 plants across the country and holds NABL certification for advanced R&D labs. Walplast prioritizes innovation, quality, and customer satisfaction, influencing the construction industry significantly.

    The company caters to the B2C market through its “HomeSure” brand, offering a range of products such as Wall Putty, Tile Adhesives, Decorative Paints and Textures and Gypsum-based products. With over 1000+ active distributors, 6,000+ dealers, and more than 65,000 influencers engaged in its operations, Walplast has a significant presence in the market. Additionally, our global reach extends to 23 countries, reflecting our significant role in shaping the Indian construction landscape.

    The parent company, DryChem, is a leading provider of bulk construction supplies to project sites and corporate clients.

    On methods Walplast used to become the “Brand of Choice” in the building industry

    Walplast has consolidated its position as the “Brand of Choice” in the building industry by employing a comprehensive and customer-centric approach for more than two decades. The company prioritizes superior customer experiences and actively contributes to the development of sustainable communities, evident in its global presence through exports to numerous countries, showcasing international recognition and trust from construction industry professionals.  

    One of the cornerstones of our brand strategy is our focus on consistent product quality across the diverse HomeSure product range. Encompassing a wide array of offerings, including Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, paints and more, our product portfolio is designed to meet the varied needs of construction practices. This comprehensive range not only elevates the aesthetics and structural integrity of buildings but also contributes to efficient construction processes, reducing time and costs.

    Our commitment to being the “Brand of Choice” is further strengthened by tailored marketing strategies that resonate with our target audience. Whether it’s addressing customer requirements through an extensive distribution network or highlighting the eco-friendly features of our products, our marketing approach is geared towards building a strong and positive brand image in the construction ecosystem.

    On environmentally friendly methods the company use in its operations

    Sustainability is integral to Walplast’s core values, evident in eco-friendly practices across our manufacturing processes. Our facilities prioritize waste and energy reduction, aligning with sustainable construction principles. Choosing materials with minimal environmental impact reinforces our commitment to eco-conscious manufacturing.

    Our flagship product, HomeSure Waterproof Putty constitutes 5% recycled raw materials from renewable natural dolomite stones and is 10% recyclable post-consumer and industrial stages, contributing to a circular economy. HomeSure WallEx Self-curing plaster conserves water and includes 5% recyclable waste and waste byproducts like fly ash, showcasing responsible waste management.  Our MasterTouch Paints category  exemplifies sustainability with low VOC (Volatile Organic Compound) and no heavy metals.

    Our Sustainability program extends beyond products, incorporating renewable energy sources like solar power and sustainable business practices. Thin Layer technology, manufactured sand, fly ash usage, eco sand, slag cement, and stone byproducts contribute to an environmentally responsible production process. At Walplast, every aspect of our operations is geared toward a sustainable and eco-friendly construction industry.

    On obstacles has Walplast faced in the quickly changing building materials market

    We, at Walplast, overcome challenges through a steadfast commitment to adaptability and innovation. Recognizing the ever-evolving nature of customer demands and market trends, we proactively monitor industry shifts to stay ahead of the curve. Our robust research and development (R&D) strategy, supported by NABL-accredited labs, ensures rigorous quality control and enables us to explore cutting-edge formulations that meet and exceed industry standards.

    In our pursuit of innovation, collaborations with industry experts play a pivotal role. These partnerships contribute to a continuous stream of advanced solutions, ranging from innovative walling solutions to cutting-edge adhesives. By fostering a culture of excellence, Walplast remains at the forefront of competition, consistently setting new benchmarks in the building materials sector.

    Our dedication to staying ahead of industry trends and delivering high-quality, innovative solutions reflects our unwavering commitment to providing our customers with products that not only meet but surpass their expectations. As we navigate the complexities of the market, we are driven by the belief that innovation is the key to not only surviving but thriving in the dynamic landscape of the building materials industry.

    On Walplast Products Pvt Ltd see itself developing over the next few years

    Walplast Products Pvt Ltd anticipates robust growth and expansion in the coming years. The strategic plan involves consolidating existing markets, exploring new territories, and investing in research and development. Recent initiatives, such as state-of-the-art manufacturing facilities in Ankleshwar, Gujarat, and Chennai & Perundurai, Tamil Nadu, underscore the commitment to high-quality solutions and ever increasing demand.

    The company aims for additional plant expansions to meet demand efficiently and sustainably, enhancing market presence and contributing to industry growth. Excitement surrounds the upcoming launch of HomeSure MasterTouch Vivid Emulsion for interior and exterior use, reflecting innovations aligned with the mission to elevate industry standards and promote sustainability in the construction sector. Walplast is poised to play a pivotal role in shaping the future of construction. 

  • FITPASS and Wexer unite to revolutionise digital fitness in India

    FITPASS and Wexer unite to revolutionise digital fitness in India

    Mumbai: In a pivotal move that reshapes the Indian fitness industry, FITPASS, the nation’s leading fitness and wellness platform, has joined forces with Wexer, the world’s leading digital content provider. This strategic partnership heralds Wexer’s foray in the Indian market and signifies a new era in digital fitness. FITPASS’s collaboration with Wexer is not just a business arrangement but a pathway to innovation and long-term growth. It aims to revolutionise both the Indian and global fitness technology sectors, leveraging FITPASS’s vast network and Wexer’s expertise in digital solutions to create unparalleled fitness experiences.

    By joining forces with Wexer, FITPASS not only expands its global influence, gaining access to over 4000 global studios but also solidifies its position as a global fitness authority. This partnership also marks Wexer’s strategic entry into the Indian market, leveraging FITPASS’s robust customer base and expansive network to make a profound impact on the Indian and global fitness technology sectors. With a focus on blending localized insights with global expertise, this synergy is set to transform the fitness landscape.

    The partnership is uniquely tailored to the diverse needs of the Indian population, customizing Wexer’s offerings to cater to a wide range of demographics, from teenagers to the elderly. A significant emphasis is placed on enhancing the accessibility and affordability of fitness solutions in India’s tier three and tier four cities, where nearly 50 per cent of the nation’s youth resides. This approach underscores FITPASS’s commitment to inclusivity and its mission to make fitness accessible to every corner of the country.

    At the core of this collaboration lies the commitment to provide affordable, inclusive fitness solutions, particularly in India’s underrepresented areas. FITPASS’s dedication to making fitness accessible and budget-friendly aims at bridging the fitness divide, targeting young, internet-savvy, and well-informed consumers in these regions.

    The collaboration boasts an extensive range of Fitness & Wellness Modalities, including Bootcamp, Cycle, Box & Fight, Cardio, Cycling, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. Featuring over 2900 international trainers from more than 50 countries, the partnership reflects FITPASS’s commitment to delivering a holistic fitness experience to all age groups.

    FITPASS’s services include specialized programs for teenagers, pregnant women, and postpartum women, offering comprehensive health approaches and online videos. This attention to diverse demographics underscores FITPASS’s holistic approach to health and wellness.

    Enhancing FITPASS-TV, the collaboration incorporates content from globally renowned studios and trainers, leveraging Wexer’s fitness technology expertise. This development makes premium fitness content accessible to millions of existing and new users.

    FITPASS co-founder Akshay Verma, shared his vision for the partnership, emphasizing the strategic importance of making fitness accessible across India, including rural areas. “Our strategic partnership with Wexer is a pivotal step in redefining fitness accessibility in India, home to the world’s largest working population. This collaboration is more than a business alignment; it’s about fueling innovation and long-term  growth in fitness culture. By enhancing FITPASS offerings, we aim to empower India’s vast workforce to be fit, strong, and healthy. Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer’s expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location. FITPASS TV is just the beginning – our vision is to reach millions more, transforming fitness into a way of life for the entire nation.”

    Wexer head of APAC Sam Aldred shared his excitement about the association, stating, “Wexer is thrilled to support FITPASS, a rapidly expanding and forward-thinking brand, in broadening their digital offerings. This collaboration marks a pivotal moment for Wexer in India, and the partnership aligns seamlessly with Wexer’s brand motto, adding value by enhancing accessibility and engagement in the evolving fitness landscape.”

    The partnership not only opens up significant growth opportunities in India’s fitness and wellness sector but also showcases the shared commitment of both organizations to delivering exceptional fitness experiences nationwide, contributing to holistic well-being.

    Exclusive videos from this collaboration can be accessed on the official FITPASS website.