ITV

Category: MAM

  • GoodFood Magazine awards creative mandate to Mudra West

    GoodFood Magazine awards creative mandate to Mudra West

    MUMBAI: Mudra West has bagged the creative mandate of BBC GoodFood Magazine. This is the fifth world wide media account that the unit will handle.


    The magazine will hit the stands on 21 October.


    Mudra West president Arijit Ray said, “This is our fifth brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand – India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21 October.”


    Incidentally, Mudra West also handles the creative duties of Lonely Planet and BBC TopGear, the other two brands from the same publisher.


    Publisher of Lonely Planet, BBC TopGear and BBC GoodFood Magazines Debolin Sen said, “Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories.”


    “Our phase wise launch build up to 21 October is in full flow. Frankly, we couldn‘t have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and Top Gear- three prestigious and iconic brands,” Sen added.

  • bates unveils new corporate identity

    bates unveils new corporate identity

    MUMBAI: WPP‘s marketing communications network, bates, has unveiled a new corporate identity with changengage as the philosophy for the new agency model.


    The new logo features the bates typeface in contemporary Helvetica and three speech balloons (in original bates pumpkin, red and blue), replacing the former eye mnemonic.


    bates regional executive creative director and India chairman Sonal Dabral explained that the cluster of speech blurbs above the name is symbolic of vibrant conversations and debates that agency aims to provoke through their work. The overlapping blurbs are also a subliminal reminder of tag clouds, the language of now and the future.Lastly the vibrant colours represent the new bates – the younger, more nimble, exciting and sparkling bates, ready to create path breaking and engaging work for clients. 
     
    The new agency model is based on the troika of anagement, creative and planning leaders, supported by young and hungry digital natives. The agency said that its embracing technology across all disciplines to drive the strategies that will deliver new engagement ideas and provoke new conversations.


    “By understanding the larger shifts in people‘s lives, our new
    positioning and thinking readies us to engage this world in new ways, to provoke new conversations with people,” said bates regional planning director Dheeraj Sinha.


    In terms of solutions, a large part of the agency‘s revenue currently comes from engagement (e.g., OOH, online, interactive, shopper marketing, activation, etc). bates says that it will continue to strengthen these pockets of expertise by enriching its talent mix with technologists, shopper marketing planners and designers to deliver more sparkling engagement solutions.


    It will also continue to bolster its Cluster operating model (Greater China, India and Southeast Asia) which provide the means to leverage pockets of category and discipline expertise across markets and offices.

  • Independent US PR firm makes entry into India

    Independent US PR firm makes entry into India

    NEW DELHI. Demonstrating its commitment to securing a larger role in the fast growing South Asian economy, Ruder Finn, which is one of the world’s largest independent public relations firms, has opened its first office in India.


    With its head office located in New Delhi, Ruder Finn India has made two key hires to drive its expansion: Radha Roy and Shruti Das. As country head, Roy reports to Ruder Finn Asia Pacific chairman Jean-Michel Dumont.


    Ruder Finn has already bagged the retainer account for Automobili Lamborghini for this region. Ruder Finn India team has also successfully undertaken projects to help drive communication mandates for some key global names in the Pharma and not-for-profit sector.


    Roy has over sixteen years of experience in public relations, communication and advocacy. Her expertise includes strategic counsel, promotional campaigns, corporate social responsibility programs, media and presentation skills training, crisis and issues management and marketing and business planning for clients in the corporate and not-for-profit sector. She has counselled and represented leading corporations like PepsiCo, Max Newyork Life, Danone, Dr Reddy’s, Thomson, Timken and ITC in Kolkata,Delhi, Bangalore, Mumbai, Hyderabad and Chennai. She has also worked for many years on campaigns for child rights.


    Das, account director, has more than 10 years of experience in marketing & communication. Having undertaken cross-functional roles such as Marketing, Business Development, and Public Relations, she now specialises in strategic planning, development and execution of integrated communications programs. In her previous assignments, she managed communication mandates for organisations like Microsoft, Oracle, NetApp, HTC, ZTE and Unicef.


    “On the heels of our record-level revenues and earnings for the 2010 fiscal year, combined with market demand, it was a logical next step for us to expand our presence to a new part of the world,” said Ruder Finn Inc. CEO Kathy Bloomgarden. “A presence in India will benefit our increasing number of multinational clients throughout North America, Europe and Asia by leveraging the synergies between business units, assisting in securing new opportunities and providing regional support to their existing global customer base.”


    ‘Khushiyaan Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore and New Delhi in Asia. Through these offices and affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organisations.

  • Isobar to handle Expedia’s social media and ORM account

    Isobar to handle Expedia’s social media and ORM account

    MUMBAI: Aegis Media’s Isobar has been signed on by online travel company, Expedia, to manage its social media presence in India.


    Expedia marketing head Manmeet Ahluwalia said that social media and ORM is perhaps the most important tool for success in today’s digitally connected world specially in their line of business.


    “It is core to our marketing strategy and hence we wanted to look for the best agency to partner with. We chose Isobar as they have done some outstanding work in India,” he concluded.
     
    Isobar India MD Shamsuddin Jasani added, “This is a great win for us. We are much exited that the world leader in online travel has appointed us as their social media and ORM agency. Social is a core ingredient for Expedia’s success and isobar will work as the catalyst in achieving this success.”


    Expedia recently entered into an exclusive partnership with AirAsia to offer a complete range of value flights, hotels, and holiday options for the Indian consumer.

  • Digital world should pave path for targeted ads

    Digital world should pave path for targeted ads

    MUMBAI: While there is talk about the growth of digitisation in India, the fact is that advertisers are not getting the benefit of it in India. The reason: the insertion of ads on local cable networks is not being monitored.


    If the Indian cable industry was to be digitised, targeted and interactive advertising would be more feasible. The industry can also make ads to target geographical areas.


    These were some of the key points made at the session on ‘Vas Advertising and New Business Models‘ at the India Digital Pay-TV Summit organised by indiantelevision.com and MPA. The speakers were Madison Media Group CEO Punitha Arumugam, NDS director ad solutions Asia Pacific Darryn Rodricks, Amagi Media Labs co-founder K.A. Srinivasan, Lukup Media director Kalol Borah and IndusInd Media & Communications VP Subhashis.
     
    Arumugham said advertisers look for targeting and interactivity in a digital environment. “We are not getting what we want. The options to reach scale are limited. DTH is still a one way dialogue.”


    Rodricks noted that with NDS Dynamic, an advanced ad solution that offers geographical targeting, you do not need to have a two-way connect.


    “The solution is deployed at a household level. The solution gives broadcasters information on the interactive services being used. The aim is to not to displace but to complement the existing ratings system. Broadcasters know which homes they should target,” Rodricks said.


    Srinivasan said his platform has 500 advertisers most of whom are local. They can reach their audience in an affordable manner. “The aim going forward is to have both national and regional brands advertising. Now there is a situation where national brands want to go local. For them targeted advertising would be beneficial. The challenge is to create an ecosystem for a targeting ad solution to work.”


    But the key issue is that of monitoring. Unless TV ratings agency TAM sets up different headends, this might be a challenge.


    Advertising on local channels run by cable operators is not exploited to the full. “We can only push clients to a certain extent. Cable operators should come across as a consolidated whole like the broadcasters,” said Arumugam.


    Subhashis noted that CVO, a cable movie channel, attracted ads but placement charges outstripped its earnings. The situation would improve if operators and MSOs tied up with agencies to work together. “In a digitised world, a cable operator would be able to offer a 1000 channels. You could have server-based channels. You can also tie up with foreign companies like Scripps,” he said.


    Cable TV operators could work with a ratings agency abroad so that advertisers could know the benefit of running their ads on a cable channel.


    Arumugam questioned the feasibility of more than one ratings system. TAM is unable to go into rural markets as the industry doesn‘t fund it.


    Borah noted that Vas services in cable are different from DTH. “You do not need a two-way path. The key issue is that of digitisation. MVoD can serve up different ads in different cities,” he said.

  • Coca-Cola launches new communication for Diwali, ties up with Ra.One

    Coca-Cola launches new communication for Diwali, ties up with Ra.One

    BANGALORE: Coca-Cola has launched its new integrated communication initiative – “Khushiyan Baatne Se Hi Badhti Hain” for this Diwali.

    The campaign builds on the values of inclusivity, spreading and extending happiness that India as a society revels in and something that brand Coca-Cola has always been a proponent of.

    To further amplify the campaign, Coca-Cola has tied up with Ra.One through an interesting consumer promotion through which 25 lucky respondents chosen through a computer generated lucky draw will win a chance to meet the leading star of Ra.One, Shah Rukh Khan.

    The Coca-Cola television campaign for Diwali portrays how a group of friends set out to brighten up spaces that are most dear to them with diyas, thereby spreading happiness. The movement to spread the happiness is contributed by each of the friends lighting diyas in memory of special moment in a particular place like their classroom, the girl’s hostel watchman, canteen table etc.

    Coca-Cola India and South West Asia VP – Marketing, Anupama Ahluwalia says, “We are confident that this new communication will strike a chord with the Coca-Cola consumers and serve as a catalyst in making their Diwali a little more special and memorable. This Diwali, we urge all Indians to include others in their happiness, go ahead light two more diyas for someone else”.

    The ‘Khushiyaan Baantne Se Hi Badhti Hain’ campaign has been conceptualised by McCann Erickson‘s– executive chairman McCann Worldgroup India, regional creative director Asia Pacific McCann World Group Prasoon Joshi , and co-created by executive creative director Rahul Matthew, and senior creative director Akshay Kapnadak.

    The film has been produced by Ram Madhvani of Equinox Films and the soulful background score has been composed by ace music composer Shantanu Moitra. The TVC will also be supported by a strong digital media campaign that aims to amplify the concept of sharing happiness through the act of lighting diyas.

    Speaking about the latest initiative, Joshi said, “Working on this particular campaign has been a very fulfilling experience. The McCann and Equinox team has turned this campaign around in record time. The Coca-Cola ‘Khushiyaan Baantne Se Hi Badhti Hain’ campaign encourages everyone to make this Diwali more special and memorable by undertaking the simple act of lighting two diyas for someone/ someplace else thus extending happiness and spreading joy”.

  • AdAsia 2011 gets 800 delegate registrations

    AdAsia 2011 gets 800 delegate registrations

    MUMBAI: A total of 800 delegates have registered for AdAsia 2011, Asia‘s biggest management, marketing, media, advertising and communications congress that takes place in Delhi later this month.


    A panel of personalities from different walks of life will share their experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes being witnessed today will translate into trends in the future. They will go beyond analysis to address the question ‘How‘ and to elaborate innovative ideas and solutions to key global challenge.


    Pepsi chairman, CEO Indra Nooyi, business consultant, speaker and author Ram Charan, Unilever COO Harish Manwani, Coca-Cola executive VP and chief marketing & commercial officer Joseph Tripodi, and founder and creative chairman of Droga5 David Droga are some of the big names speaking at AdAsia 2011.


    The conference is planned to engage and involve participants from the word go so that they are an integral part of the rethink of systems, strategies and solutions. Their thoughts and ideas will be instrumental in aligning these to a rapidly changing global business environment.

  • MediaVest Worldwide wins media mandate of Zee Learn

    MediaVest Worldwide wins media mandate of Zee Learn

    MUMBAI: Zee Learn, the education company, has awarded its media buying and planning duties to MediaVest Worldwide.


    The account will be managed out of the Mumbai office.


    Zee Learn aims at improving human capital through quality education and development through their school network, school innovations, youth vocational institutes and online ventures. It has one of the fastest growing chains of K-12 schools and pre-schools in its portfolio. 
     
    MediaVest Worldwide, Mumbai VP Dinesh Rathore says, “We are looking forward to partner with Zee Learn. They are visionaries in the education sector. Our deep understanding of human experience and consumer behaviour will help them drive visibility and create awareness about the brand, and help consumers make a key decision regarding a child’s education.”


    Zee Learn CEO Sumeet Mehta adds, “We were keen on partnering with a media company that understood our philosophy and audience. MediaVest has a rich experience in the field of media and communications. Their expertise along with solid insights and research will help us achieve our objective. We are looking forward to this association.”

  • Rediffusion – Y&R hires Prithviraj Banerjee as planning head, Mumbai

    MUMBAI: Rediffusion – Y & R, Mumbai has appointed Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Rediffusion – Y & R chief strategy officer Gautam Talwar.


    Banerjee joins from BBH London where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit and Kronenbourg beer. Prior to BBH-London, he was with BBH-India and Leo Burnett.


    Talwar said “Banerjee brings to the table an interesting mix of passion and experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office.”


    As part of the mandate, Publicis Groupe‘s agency will handle all communication development for the Carlsberg and Tuborg beer brands in India.
     
    Banerjee has worked on brands like Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and Big TV.


    Rediffusion – Y & R, Mumbai VP and branch head Neville Medhora said “With Prithvi coming on board the capabilities of the planning team will be further augmented. We have a talented and passionate team in planning at the Mumbai office and with his passion to make a difference I am confident that he will be able to bring some iconic work to the table.”


    Banerjee added, “I am excited to be a part of an organisation that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am honoured to be a part of the team, and am looking forward to adding to the already-powerful strategic skills of the agency.”

  • Falcao signs on to wear Puma v1.11 Speed boot

    Falcao signs on to wear Puma v1.11 Speed boot

    BANGALORE: Atlético Madrid’s star striker and Columbian international Radamel Falcao has signed a long term contract with international lifestyle brand Puma.

    Falcao will feature prominently in Puma‘s global football communication as another top tier asset spearheading communication around the Puma v1.11 Speed boot.

    Puma‘s senior head of global sports marketing Christian Voigt said, “Falcao is another fantastic addition to our player roster in football. He is such an exciting talent, the impact he has made in La Liga already speaks volumes for his ability and determination to succeed. He was the top scorer of the Europa League last season and is quickly establishing himself as one of the top strikers in the game. Puma has some big plans for Falcao in the coming months and years, which we‘re very much looking forward to working on.”

    Puma said the Puma v1.11 Speed Boot that Falcao will wear is amongst the lightest football boots the sports wear company has ever made.

    Last month Argentina and Manchester City striker Sergio Aguero signed a lucrative sponsorship deal in English football by becoming the face of Puma in a contract worth ?5 million.