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Category: MAM

  • Sociowash secures Tide Arabia’s digital mandate for a brand revamp

    Sociowash secures Tide Arabia’s digital mandate for a brand revamp

    Mumbai:  Sociowash, an integrated advertising agency, has secured the digital mandate for Tide Arabia, the leading laundry detergent brand in the UAE.

    The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

    The account was won as Sociowash’s successful management of Tide India’s account stood as a testament to the agency’s capabilities. The quality of work delivered reflects the high standards and expertise that Sociowash consistently brings to its clients. The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of the voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence  while resonating with its target audience and help the brand achieve its business objectives

    When asked about the win, Sociowash co-founder Raghav Bagai said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

    Tide Arabia brand director Arushi Sethi said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.” 

  • Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Mumbai: We are thrilled to announce the next chapter in our partnership between Haldiram and Times Prime. Following the remarkable ‘Azaadi ka Tyohaar’ celebration, where we joyfully distributed laddoos, we are joining forces once again to offer an exclusive benefit to our valued Times Prime members.

    Haldiram president of retail & QSR Kailash Agarwal, remarked on the partnership, “Building upon our successful collaboration with Times Prime, we are excited to elevate this relationship further. The laddoo distribution by Haldiram’s and Times Prime during ‘Azaadi ka Tyohar” on the occasion of 77 Independence Day, set a high standard. Now, we are pleased to offer Times Prime members a sweet offer of complimentary ‘sweet lassi’ with their orders, enhancing their Haldiram experience as a token of our appreciation.”

    Times Prime founder and business head Harshita Singh reflected on the partnership’s evolution, saying, “Transitioning from a one-off campaign to a year-long collaboration with Haldiram’s underscores our commitment to providing our members with unparalleled value and unique experiences. The positive response to our initial effort has not only motivated us to continue but also deepened our partnership, starting with this exclusive offer.”

    This new milestone in the collaboration between Haldiram and Times Prime celebrates the innovation and tradition embodied by both brands. It reflects a mutual dedication to delivering memorable and value-driven experiences to customers.

    Times Prime members are warmly invited to savour this special offer, symbolizing the enduring partnership and shared appreciation for their continued support. Both organizations eagerly anticipate bringing more value, joy, and innovative benefits to the Times Prime membership experience throughout the year.

  • Motorola teams up with Shantanu & Nikhil for the Peach Muse collection

    Motorola teams up with Shantanu & Nikhil for the Peach Muse collection

    Mumbai: Motorola, a global leader in smartphone design and innovation has partnered with renowned Indian fashion designers Shantanu & Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in PANTONE Color of the Year 2024- Peach Fuzz. Motorola is the first and only smartphone brand to have a multi-year exclusive collaboration with PANTONE™, in line with its commitment to differentiate with design & colours while enriching people’s lives through meaningful innovation A velvety gentle peach hue, Peach Fuzz has a cosy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all.

    Shantanu and Nikhil, known for their impeccable craftsmanship and visionary aesthetics, have lent their creative genius to curate five exclusive ensembles in the mesmerizing Peach Fuzz colour palette, perfectly complementing the allure of the edge 40 neo. Additionally, India’s leading influencers like Abhinav Mehta and Juhi Godambe have enthusiastically embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a captivating video that encapsulates the essence of Fashion meets Tech. The campaign conceptualized and executed by Barcode Entertainment has already captured the imagination of millions, garnering an impressive 2M likes and sparking 4.4K comments from engaged viewers. This unprecedented level of engagement underscores the resonance of the Motorola Edge 40 Neo and its embodiment of sophistication and contemporary flair.

    Being the world’s lightest 5G phone with IP68 underwater protection, the motorola edge 40 neo is a device that puts colour at the centre of the design. The smartphone’s Peach Fuzz version inspired Shantanu and Nikhil to introduce the ‘Motorola Peach Muse’ collection. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story.

    Commenting on the partnership, Motorola Asia Pacific head of marketing Shivam Ranjan said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. This partnership demonstrates our commitment to pushing the boundaries of style and originality, not just in our products but also in our marketing strategies. We are thrilled with the positive response from the audience for our ‘Motorola Peach Muse’ campaign, which has set a new benchmark in the landscape of mobile technology and fashion.”

    Sharing their views, Shantanu and Nikhil, said, “In collaborating with Motorola, we embarked on a journey of innovation, weaving the essence of the Pantone Color of the Year in our design and colour palette. The motorola edge smartphone Peach Fuzz Edition not only captures the vibrancy of this hue but also embraces the characteristics of peach fuzz – soft, subtle, yet invigorating. This unique blend of colour with technology resonates with users on a personal and style level.”

    “This collaboration epitomizes the seamless fusion of technology and fashion,” expressed Ajay Kulkarni, Director of Growth at Barcode Entertainment. “The overwhelming response to Motorola Muse highlights its innovative approach, marrying cutting-edge technology with contemporary elegance. Partnering with Shantanu and Nikhil has enabled us to create something truly extraordinary.” This Peach Fuzz edition of the motorola edge40 neo is a true head-turner, epitomising sophistication, functionality, and unparalleled design. Offering users, a device that reinforces the importance of human connection.

    Motorola edge40 neo is available in Pantone Color of the year – Peach Fuzz in the below link:

    To check out the association videos:

    Shantanu & Nikhil with Juhi Godambe –

    Shantanu & Nikhil with Abhinav Mathur –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Abhinav Mathur (@_abix_)

     

  • Paytm launches new ad campaign

    Paytm launches new ad campaign

    Mumbai: One97 Communications Ltd (OCL) which owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, has launched a new print advertising campaign to reassure users and merchants that its QR, Soundbox and card machine will continue to work ‘today, tomorrow, and always’.

    Paytm reiterated that its innovative payment devices are here to stay. The company also thanked its digital India partners, who helped the company in countering any rumours. The ad also asked readers and its user base to refer to numbers 21 and 22 of FAQs released by the central bank that answer questions that users or merchants may have about the Paytm QR code, Soundbox and Card Machines.

    From the FAQs, point no 21:

    Q: I am a merchant and I accept payments using a Paytm QR code, Paytm soundbox or Paytm POS terminal, linked to another bank account (not with Paytm Payments Bank). Can I continue to use this setup even after March 15, 2024?

    Yes. If your receipt and transfer of funds is linked to any bank account other than Paytm Payments Bank, you can continue to use this arrangement even after March 15, 2024.

    Paytm Spokesperson said, “As pioneers of QR code, soundbox and mobile payments in India, we have always been at the forefront of the Digital revolution in India. With this ‘India’s every Paytm QR & Soundbox will keep working Today, Tomorrow, Always’ campaign, we aim to dispel any rumours, and confirm that our innovative devices will continue to empower merchant partners with seamless payments.”

    The company was the first to launch QR code-based payments in India. It also pioneered audio-based confirmations with the Paytm Soundbox, which revolutionised in-store payments in the country. Paytm’s payment devices have seen widespread adoption by merchants, enabling small and medium businesses with robust growth. 

  • Vigor Media Worldwide bags PR mandate for Alstone

    Vigor Media Worldwide bags PR mandate for Alstone

    Mumbai: Vigor Media Worldwide, a renowned global media agency, has won the public relations (PR) mandate for Alstone. A leading metal composite brand in the country, Alstone is the foremost manufacturer of high-pressure laminate (HPL), aluminium composite panels (ACP), aluminium louvers, and aluminium honeycomb in India.

    This partnership reflects Vigor Media Worldwide’s expertise in PR and communication. With its legacy of trust and successful ventures, Alstone has emerged as a brand synonymous with excellence in the architectural solutions industry. Specialising in creating high-impact design statements with spectacular and long-lasting architecture, Alstone has redefined the cladding segment.

    Expressing his enthusiasm about this partnership, Vigor Media Worldwide founder Nikhil Singhal said, “We are pleased to join hands with Alstone, known for its exclusive range of exterior and interior solutions. Our goal is to highlight Alstone’s innovative products and its position in the industry as a trendsetter.”

    Alstone Manufacturing Pvt Ltd MD Sumit Gupta said, “We are delighted to take Vigor Media Worldwide on-board for our PR needs. With their expertise and strategic approach, we are confident that this collaboration will strengthen our brand presence and help us reach new heights.”

    Alstone has its state-of-the-art production facilities in Dehradun (India) and Dubai to cater to Indian and international markets.  They have their in-house high-tech modern coating line to help us to deliver precise, customized products along with timely delivery under expert supervision. Alstone pioneered metal-based HPL, A2 Grade Non-Combustible Panels, and metal-based Louvers in India.

    Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including real estate, education, lifestyle, FMCG, hospitality, healthcare, technology, security, consulting, and many more. The agency’s client portfolio includes top-of-the-line brands in the industry.

  • GOZOOP HAWK wins listening & digital customer support mandate for Amazon miniTV

    GOZOOP HAWK wins listening & digital customer support mandate for Amazon miniTV

    Mumbai: GOZOOP HAWK, an online reputation management and customer support agency under the GOZOOP Group, has successfully bagged the listening and digital response management duties for Amazon miniTV, a leading free entertainment service in India.

    As part of the mandate, GOZOOP HAWK’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.

    Amazon miniTV offers a large library of popular web series, movies, reality shows, dubbed international content, in multiple genres like comedy, romance, slice of life, thriller and more.

    Commenting on the partnership Amazon miniTV director and business head Aruna Daryanani said, “ORM is an important component of brand building and reputation management. With the right strategy, ideation and creative thinking we can further strengthen our brand presence. We are excited to partner with GOZOOP HAWK and look forward to their expertise to continue to raise the bar on customer experience.”

    Commenting on the win, GOZOOP HAWK president Premkumar Iyer said, “HAWK has always demonstrated capability of delivering some of the most unconventional listening and online customer support solutions. This habit to push boundaries coupled with Amazon miniTV’s disruptive approach towards the dynamic OTT space makes the relationship click. We have already done some stellar work e.g. during Amazon miniTV’s recent launch of dubbed K-dramas, we turned the whole response management strategy to Korean language generating shift in outreach. We look forward to doing more such unconventional work for them in times to come.”

  • How Nero India successfully revived Indian craftsmanship on their journey

    How Nero India successfully revived Indian craftsmanship on their journey

    Mumbai: Rishika Jain and Sambhav Jain embarked on a transformative journey that began with a passion for preserving and promoting traditional Indian craftsmanship inspired by the purity of nature and fluidity of water, their brand, Nero India, was born. Their vision is to revive age-old artisanal techniques while infusing them with modern aesthetics, creating an unparalleled experience for its patrons.

    Rishika and Sambhav recognized the immense talent and skill possessed by Indian artisans, which often went unnoticed in a rapidly modernizing world. They saw an opportunity to bridge the gap between tradition, modernity, and sustainability by infusing contemporary design elements with sustainable age-old techniques. Nero India aimed not only to revive dying crafts but also to make them relevant in today’s market. Nero’s mastery is evident in its adept fusion of hand-block prints with solid panels, a technique that creates mesmerizing contrasts and captivates the eye with its visual allure. The intricate Zari embroidery on an expansive range of fabrics, including Organza, Chanderi, Tissue, Velvet, and Cotton ensures versatility and luxury in every piece.

    The founders embarked on a mission to empower local artisans, providing them with a platform to showcase their craftsmanship to a global audience. By leveraging e-commerce platforms and social media, they were able to reach customers beyond geographical boundaries. Key to their success was their ability to adapt traditional techniques to contemporary tastes. Nero India stands as a testament to their vision, offering a harmonious blend of tradition and trendsetting innovation, akin to a true work of art that resonates with fashion enthusiasts worldwide.

  • Booking.com Holiday Home Outlook Report reveals what makes a holiday home ‘bookable’ to Indian travellers

    Booking.com Holiday Home Outlook Report reveals what makes a holiday home ‘bookable’ to Indian travellers

    Mumbai: Booking.com, a global leader in connecting travellers with the widest choice of incredible places to stay, has released its inaugural Holiday Homes Outlook Report uncovering what holiday seekers are looking for when booking a home rental and how holiday homeowners can better attract guests and enhance their experience. The Booking.com Holiday Home Outlook Report* surveying 11,000 homeowners and holiday seekers, reveals the evolving trends in the short-term rental sector from seven countries across Asia-Pacific including India, Australia, New Zealand, South Korea, Vietnam, Japan and China.  

    Holiday homes and its association with online travel brands

    For a market that is price sensitive, the guarantee of the safety of financial transactions instil confidence in holiday homeowners. It also establishes a positive foundation with customers who wish to seek a seamless and secure experience. According to the report, 97 per cent of Indian holiday homeowners stated they have/ would use an online travel platform to manage their holiday rental. The top reasons they have decided or would prefer to use an online travel platform to manage their bookings is that it provides a secure payment platform (41 per cent), it provides a platform for customer and visitor reviews (39 per cent), it provides increased visibility of their home (38 per cent), it provides more reliability in confirming guest bookings (37 per cent), and it allows for secure communication with guests (36 per cent).

    Nearly three-quarters (74 per cent) of Indian holiday homeowners said that listing their property on multiple platforms would generate more bookings, yet only 22 per cent say they use at least one online travel agency to help manage their properties.

    Challenges experienced by holiday homeowners

    The number 1 challenge Indian holiday homeowners experience when listing their holiday home as a short-term rental is maintaining demand during off-peak seasons (37 per cent) followed by transforming their own private investment property or holiday home into a short-term rental to make it available for guests to stay in (35 per cent), finding and attracting guests (34 per cent) and marketing their property/properties (33 per cent).

    Most preferred holiday homes in India

    When it comes to the kind of holiday homes that appeal to Indian travellers, beach houses are the most popular accommodation type (46 per cent) followed by farm stays (41 per cent), city apartments (40 per cent) and country cottages (36 per cent). Additionally, holiday seekers are also looking for more unique travel experiences off the beaten path, such as houseboats, camps/ glamping/ tents, cosy cabins and chalets. Travellers in the South find a farm stay (46 per cent) or a houseboat (38 per cent) most appealing as compared to those in North, East & Central India who prefer a cosy cabin for their stay.

    What makes a holiday home uniquely Indian

    40 per cent of Indians said that a home with a kitchenette or serving meals was the #1 factor in what makes a holiday home uniquely Indian. The top 5 factors Indians ranked:

    1    Kitchenette or serving meals (40 per cent)
    2    Has a mountain valley view/ greenery (30 per cent)
    3    Has a pool/ BBQ/ recreational area (12 per cent)
    4    Has beach access (11 per cent)
    5    Pet friendly (7 per cent)

    Shared value for the little things

    Responding to the changing needs of holiday seekers, homeowners have a close alignment between what they value and believe are key decision factors when booking a home. The top 3 most important factors holiday homeowners and travellers say contribute to securing more bookings or making a booking decision are:

    Booking.com country manager, India, Sri Lanka, Maldives and Indonesia Santosh Kumar said “In recent years, Indian travellers have been increasingly looking for properties that offer an alternative to the traditional hotel experience. The Booking.com Holiday Homes Outlook Report helps understand and respond to this sector’s evolving needs both from a homeowner and holiday seeker’s point of view. Our overarching aim is to provide customers with the widest choice and diversity of great stay all in one place. With over 28 million total reported listings on Booking.com, more than 7 million properties are in the alternative accommodation space. In India, we offer homes, apartments, farm stays, cottages and other unique places to stay as identified in this report. Our top priority is to assist Indian holiday homeowners in attracting more bookings by simplifying the process and providing confidence when listing their properties, whilst offering travellers the opportunity to easily explore and book their perfect homestays.”

    For the full Booking.com Holiday Home Outlook Report please visit the link here. 

  • PRtainment Media & Communications Pvt Ltd secures official PR partnership with Nabhi Sutra

    PRtainment Media & Communications Pvt Ltd secures official PR partnership with Nabhi Sutra

    Mumbai: PRtainment Media, a PR agency has announced its appointment as the official PR partner for Nabhi Sutra. It is a renowned brand that has made a significant mark in the wellness industry since its inception in 2019. This collaboration signifies a strategic alliance to enhance Nabhi Sutra’s brand visibility and communication efforts.

    As the official PR partner for Nabhi Sutra, PRtainment Media & Communications is committed to using its expertise in media relations, strategic communications, and brand building to elevate Nabhi Sutra’s presence.

    PRtainment Media and Communications PL  director and co-founder Nidhi Sabbarwal expressed her enthusiasm about the partnership by stating, “We are honoured to be chosen as Nabhi Sutra’s PR partner. The brand’s commitment to wellness and innovation resonates with our values, and we are excited to contribute to their journey of making a meaningful impact. Together, we aim to amplify the brand’s narrative and connect with audiences on a deeper level.”

    The brand, Nabhi Sutra recently showcased its products on Shark Tank India Season 3, demonstrating its commitment to innovation and entrepreneurship. The brand’s appearance on the esteemed platform has further solidified its position as a leader in the wellness industry.

    Nabhi Sutra the founder Swati Vakharia expresses her enthusiasm by stating, “We are thrilled to join forces with PRtainment Media & Communications. This partnership aligns perfectly with our vision to positively impact people’s lives through our wellness solutions. With the support of PRtainment, we look forward to reaching new heights and sharing our mission with a broader audience.”

    This partnership marks a significant milestone for PRtainment Media & Communications and Nabhi Sutra, setting the stage for collaborative success in the dynamic world of wellness and media.

  • The art of effective time management for entrepreneurs

    The art of effective time management for entrepreneurs

    Mumbai: As an entrepreneur, time is one of your most precious commodities. With a million tasks to juggle and never enough hours in the day, mastering time management skills is crucial for your productivity and success. Effective time management allows you to accomplish more in less time, reduce stress, and maintain a healthy work-life balance. Here are some essential strategies for entrepreneurs to get a grip on their time:

    1. Prioritise ruthlessly

    Not all tasks are created equal. Learning to

    prioritize ruthlessly is vital. Use a technique like the Eisenhower Matrix to classify tasks into urgent/important, not urgent/important, urgent/unimportant, and not urgent/unimportant buckets. Focus your energy on the important, urgent items first.

    2. Practice single-tasking

    Multitasking is a myth. When you try to do multiple things at once, you’re actually context switching, which massacres productivity. Train yourself to single-task by blocking time on your calendar for key projects and closing all other apps and distractions.    

    3. Time box

    Open-ended tasks have a funny way of expanding to fill the time allotted. That’s why time boxing – allocating a set period to

    work on a task – is so useful. Once the time box expires, evaluate your progress and either move on or renew the time box.

    4. Batch process

    Internal boundaries – like switching between different types of work – are massive time killers. Group similar tasks together through batch processing. Handle all administrative stuff first, then move to creative work, prospect calls, etc. 

    5. Say no

    Opportunities and commitments will come at you constantly as an entrepreneur. You must be comfortable saying “no” to anything that doesn’t align with your current goals and priorities. Guarding your time zealously is critical.

    6. Leverage tools

    Use technology to your advantage. Productivity apps like calendars, to-do lists, website blockers, and more can help you map out your day, minimize distractions, and operate more efficiently.

    7. Build a team

    Understand that you can’t do it all alone. Smart delegation by building a talented team will allow you to concentrate on your unique strengths while others execute more routine tasks.

    Mastering time management takes discipline, but the payoff of less overwhelm, greater productivity and more life balance makes it worth the effort for any entrepreneur. Consistently applying these strategies will ensure you’re using your most precious resource – your time – more effectively.

    The author of this article is healthcare entrepreneur and RiSAA IVF CEO Dr. Saarthak Bakshi.