ITV

Category: MAM

  • Vh1 runs contest for ‘Mission Impossible: Ghost Protocol’

    Vh1 runs contest for ‘Mission Impossible: Ghost Protocol’

    MUMBAI: Vh1 India and Viacom Motion Pictures have partnered to allow movie fans to watch an advance screening of the new ‘Mission Impossible‘ film.

    The viewers get a chance to be a part of the exclusive screening and catch the action before it unravels to the world by participating in ‘Vh1 All Access Contest to Mission Impossible: Ghost Protocol‘.

    The viewers need to SMS MIGP to 56882 to enter the contest and the few winners get a chance to watch the film at the special fan screening at IMAX Wadala on Sunday 4 December, 2011.
     
    ‘Mission Impossible: Ghost Protocol‘ will release on 7 December, 2011. The film sees Tom Cruise return. The other cast members include Tom Wilkinson, Simon Pegg and also Bollywood superstar Anil Kapoor.

    Vh1 India channel head Ferzad Palia said, “The ‘Mission Impossible‘ series has an ardent fan following in India and Tom Cruise continues to rule the hearts of many. We at VH1 India have always tried to offer our viewers an experience which is unforgettable and hence we wanted to give the fans here in India a chance to be a part of this phenomenon much before the rest of the world does”.

  • Topps’ Slam Attax Trading Card Game to bring alive WWE experience for kids

    Topps’ Slam Attax Trading Card Game to bring alive WWE experience for kids

    MUMBAI: Encouraged by the response to Cricket Attax, the official IPL trading cards game, Topps India Sports and Entertainment will be launching the Topps Slam Attax – Rumble, Trading Card Game collection.


    Based on the popular World Wrestling Entertainment franchise, fans can now collect over 223 Trading Cards of their favourite WWE SuperStars in their official look and play a skill and strategy game which enables them to relive the WWE experience at their homes.


    Slam Attax Rumble aims to offer boys more choice than before. The cards are powered with a total of six stats or ratings to choose from. The ratings the company adds reflect the performance and star appeal of the individual WWE entertainer and are completely aligned to SuperStar or Diva‘s current form. 
     
    The WWE Slam Attax collection system comprises of primarily two key components ‘Cards‘ and ‘Starter Packs‘. Cards are available as different products ranging from packet of five cards at Rs 15 to multipacks of 50 packets at Rs 750.


    Starter Packs are available in two varieties and this product enables gaming and facilitates collection of the cards. Similar to the pattern of Topps‘ all table top games, Slam Attax requires players to employ their knowledge of the various WWE SuperStars and the game rules in order to create a strategic line up of SuperStar cards to outwit their opponent.

  • Dentsu India appoints Divya Gupta as the CEO

    Dentsu India appoints Divya Gupta as the CEO

    MUMBAI: Dentsu India has roped in Divya Gupta as its chief executive officer.

    Prior to Dentsu India, Gupta was an independent consultant advising and consulting marketers, media agencies and owners in the media business.

    Her key priorities in Dentsu will be to consolidate its media business in India and cement its media competencies with global proprietary tools, knowledge and best practices from across the Dentsu Global Network, the company said in a statement.

    Dentsu India Group executive chairman Rohit Ohri said, “Divya is one of those few rigorously seasoned media professionals to have witnessed the evolution of Indian media while being a key contributor to it. Her long-drawn engagements with media, as agency head, marketer, owner and strategic advisor have given her an almost uninterrupted consciousness of the dynamic media landscape. At Dentsu Media, I see her insider’s understanding of the business combined with her razor-sharp business acumen working in sync with our vision for the business. I am delighted to have Divya come on board and lead Dentsu Media!”

    Gupta added, “The media landscape today presents huge challenges. However there are always opportunities to seamlessly harness collective media synergies in real time to enable meaningful brand dialogues with consumers, almost on a one-on-one basis. One of the key imperatives from computing mere eyeballs to an engagement metric would also be to tighten ROI. These would be among my focus areas at Dentsu Media. I look forward to adding value in building engaging consumer connections, experiences and nurture mutually respectful relationships.”

    Gupta comes with over 25 years of experience in the media industry. This includes 19 years across agencies, four years as a marketer and two years as a media owner.

    She has worked with companies like O&M, Mediacom India, Bates India, Reliance ADA Group, The Media Edge (TME) and Hindustan Times Media.

  • The Effies 2011 introduces new categories

    The Effies 2011 introduces new categories

    MUMBAI: Since the time of launch, The Ad Club Bombay organised- Effies has seen a steady rise in the number of entries it receives every year. For 2011, Ad Club has received 300 entries for the marketing and communication awards.


    Effies 2011 has seen an increase of 24 entries over the year ago. It is the highest ever since Effie became part of the India Advertising Festival.


    This year the Ad Club, after consulting the industry thought leaders, has introduced the new categories/changes at Effies 2011. 
     
    B2B Advertising, Rural Advertising and Regional Advertising have been introduced as three new categories. Electronic Goods has been added as an additional sub category under Consumer Durables. This year, Corporate Advertising is sub divided into Corporate Reputation and Social Cause. Also, Internet and Mobile Advertising has been clubbed as Digital Advertising (online / mobile communications).


    The Effie judging process is split into two rounds. Round I scores are for short listing and Round II scores are for deciding the metals. The jury panel has presence of some of the best known names from the marketing fraternity and account planners from the Advertising Agencies. The judging process is conducted in conformity with the Rules and Regulations laid down by Effies New York.
     
    The final round of judging will happen on 7 December in Mumbai. This round will be represented by the people from marketing and advertising industry.


    Marico Limited and Times Television Network are the associate sponsors and Brand Equity is the Bravery Award Sponsor.


    The Effie Awards in the presence of Advertising, Marketing, Media, PR and Research fraternity is scheduled for 14 December 2011 in Mumbai.

  • UAE’s Emirates NBD to take ‘Truth And Reality’ campaign to the next level

    UAE’s Emirates NBD to take ‘Truth And Reality’ campaign to the next level

    MUMBAI: Middle East banking group Emirates NBD is looking to take its ‘Truth And Reality‘ brand campaign to the next level in the UAE.


    Emirates NBD head group marketing Vikram Krishna said that the campaign was introduced last year and the response has been strong. A 360 degree approach is sued with traditional media like television being used in conjunction with new media.


    “The message can be used in different situations. For instance the truth is that we have 50 tax savings plans. The reality is that your child is spoilt for choice,” he said.
     
    Now the company is looking to broaden the campaign as it launches new products and services. It has introduced cards for the Dubai Metro System. The campaign for this has the tagline ‘Go For It‘ and is being done under the overarching ‘Truth and Reality‘ theme. The card also enables users to get discounts at over 500 restaurants as well as movie tickets. The bank has a four to five year outlook for the Truth and Reality campaign.


    “You can contexualise it in many ways. We have used it for Diwali. We are also using it for our national day which falls on 2 December 2011. No competitor uses this language. Our aim is to sound more like a consumer brand. The language should not be technical and complicated.”


    He says that the campaign has resulted in more people wanting to do business with the bank. Awareness levels have grown. He notes that the UAE is a melting pot. People from different nationalities reside there. Also the bank caters to people who have different levels of financial literacy. Therefore the marketing language is critical. Language has to be simple and transparent. He notes that in these difficult economic times banks have to create an environment of transparency. You have to get across to everybody. Many of them come from different cultural and financial backgrounds.

  • Tata AIG Life launches new brand campaign created by Bates India

    Tata AIG Life launches new brand campaign created by Bates India

    MUMBAI: Tata AIG Life Insurance Company, a joint venture formed by Tata Sons and AIA Group, has released the first of the series of a new communication campaign.


    The campaign reiterates the importance of inculcating strong values and foundations by parents amongst their children. The crux of the communication is an insight that when the foundations are right, the future is protected.


    The TVC is conceived by Bates India.
     
    Before launching the campaign, Tata AIG Life had conducted on-ground programs to reinforce the importance of Protection and Healthy Living activities amongst school children.
    Tata AIG Life Sr VP and head of marketing Vijay Sinha said, “Our core competence is in the area of managing an individual‘s financial risks by developing relevant, compelling and differentiated protection-centric products to meet this staggering Protection Gap in India. In line with our core competence, we at Tata AIG Life have always prominently echoed the need to create a sound and steady future by building and nurturing a strong financial foundation. This very principle is at the heart of our latest communication.”


    Bates regional executive creative director and chairman (India) Sonal Dabral added, “If we look at the world around us today, with its rampant consumerism, the thought of the fundamental values passed on to us by our parents eroding in the near future is quite scary. Inculcating the right values in our children in today‘s time is what will help our nation achieve her true potential in the coming years. The idea of imparting the right fundamental values, along with the opportunity of engaging the consumers in a relevant manner is what is most exciting about this campaign.” 

  • Mudra Group realigns structure

    Mudra Group realigns structure

    MUMBAI: The Anil Ambani-owned Mudra Group, which has recently got acquired by Omincom, has made its first realignment in the structure.


    As Omnicom increased its holding in the integrated agency, starting January 2012, the group will be known as DDB Mudra Group and will have DDB, Mudra, and Mudra Max under its umbrella, reveals a highly placed source in the company.


    Also, Ingnite Mudra will become Mudra Ahmedabad, while design outfit Water and pre-production division Mantra will not see any change.


    Additionally, Pratap Bose will be the new CEO of Mudra and will continue to head Mudra max while Sandeep Vij will head DDB.

  • Salman Khan takes Colors to No 2

    Salman Khan takes Colors to No 2

    MUMBAI: If it was the charm and charisma of Amitabh Bachchan that kept Sony Entertainment Television (Set) ahead of Colors, it is now Salman Khan who has stolen the show post KBC.

    Just one week after the fifth season of Big B-hosted Kaun Banega Crorepati (KBC) ended on Set, Colors took the ‘Dabangg‘ Khan‘s help to reach number two.

    The Viacom18 Hindi general entertainment channel (GEC) has added 43 GRPs (gross rating points) in the week ended 26 November to register 277 GRPs (last week 234).

    The channel aired Dabangg and Ready, back-to-back on Sunday (20 November) and Saturday (26 November), clocking close to 40 GRPs.

    Additionally, its shows like Bigg Boss 5, Parichay, and Phulwa saw slight increase in the ratings. The channel also aired maha-episodes of Balika Vadhu and Uttaran which clocked 3.6 TVR and 2.3 TVR respectively.

    Meanwhile, as per TAM data for the Hindi speaking markets (C&S, 4+), Set lost 38 GRPs post KBC and has slipped to third position among the GECs. The channel ended the week with 231 GRPs (last week 269). The two new fiction shows of the channel – Dekha Ek Khwaab averaged at 1.5 TVR while Parvarish did a 2.32 TVR respectively.

    Star Plus, the leading GEC has seen 2 GRPs drop but it continues to record 300+ GRPs and ended the week with 312 GRPs.

    Meanwhile, Zee TV lost 12 GRPs and ended the week with 149 GRPs. The fifth channel in the order, Sab, garnered 108 GRPs (last week 115) while Imagine TV registered 73 GRPs (last week 78).

    Star One with 42 GRPs (last week 45) and Sahara One with 36 GRPs (last week 40) followed.

  • Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    MUMBAI: Rediffusion – Y & R, Delhi has appointed Vishal Chemjong as creative head – copy. He joins in from GIR Communications where he was handling the LG portfolio.

    Rediffusion – Y&R, Delhi ECD Chraneeta Mann said “We‘re happy to have Vishal on board. He has won a number of national and international awards and is a good team leader. He has done some impactful brand building campaigns such as the ‘me & meri maggi‘ series. We‘re looking forward to him maintaining that same balance of ‘insight‘ and ‘executional cut through‘ in the work that he does on brands for us at Rediffusion.”

    Rediffusion – Y&R VP Delhi Abhik Santara, added, “Vishal is an ideator. He does not think just one media and that‘s what excited me the most. In today‘s time, we believe brands are not built by marketers, but by consumers. And for that one needs specialists who could deliver on strong conversation ideas. Vishal‘s inclusion will further help us in our journey to help brands start those right conversations.”

    Chemjong said, “This is an exciting time to be in advertising. A lot of new mediums and avenues of communication are opening up and a lot more are being explored. I look forward to adding value and doing some interesting work here at Rediffusion.”

    Chemjong comes with 11 years of experience and has worked with agencies like McCann Erickson, Bates, Mudra, Leo Burnett and Publicis India.