ITV

Category: MAM

  • Star CJ Alive announces special deals for December

    Star CJ Alive announces special deals for December

    MUMBAI: As the year draws to an end, the festivities increase in tempo and so does the shopping. Providing shoppers lucrative deals and exciting offers, Star CJ Alive, the 24 hours shopping channel, has introduced ‘50 Biggest and Best Offers of 2011‘ where it will air 50 episodes with the best of offers.

    The merchandise on sale ranges from LCD and LED TVs to laptops and mobiles and cameras, fashion and jewellery, to home linen, kitchen ware and food. The brands on offer include Samsung, LG, Whirlpool, Videocon, Nokia, Reebok, Puma, Tanishq, Sia and Welhome among others. 
     
    Apart from the offers, the channel also has an ongoing contest where it will award some of their biggest shoppers in the month of December on the basis of total purchase value for that month. These shoppers stand to win prizes like a 4 nights / 5 day trip to Europe, a 3 nights / 4 day trip to Singapore, a 32″ LED TV, LG Touch Screen Phones and Reebok watches.

    “As the year comes to an end, everyone gets into the mood of celebration and shopping for loved ones as well as for oneself. People are always looking for the best offers and deals and the ‘50 Best Offers of 2011‘ on STAR CJ Alive is an irresistible proposition,” Star CJ Alive CEO Paritosh Joshi explains.

  • India to protest Dow’s sponsorship of Olympics

    India to protest Dow’s sponsorship of Olympics

    MUMBAI: With the Dow Chemicals sponsorship of next year‘s London Olympics causing anger among Bhopal Gas tragedy victims, the Sports Ministry has asked the Indian Olympic Association (IOA) to raise the issue with the International Olympic Committee (IOC).

    In a letter addressed to IOA acting president Vijay Kumar Malhotra, the Ministry has expressed concern about the company as an official worldwide Olympic partner.

    Media reports also state that Madhya Pradesh CM Shivraj Singh Chauhan is urging the Government to boycott the event.
     
    Meanwhile academic Noam Chomsky is one of several people that include British MPs and former Olympians, who have written to London Organising Committee of the Olympic Games (Locog) chairman Lord Sebastian Coe. They have asked him to drop Dow as a sponsor of the Olympics.

    Dow has done a ?7 million deal to sponsor a fabric wrap that will surround the Olympic stadium in East London.

  • Nature Valley partners Aircel Chennai Open 2012

    Nature Valley partners Aircel Chennai Open 2012

    MUMBAI: Nature Valley, which operates in the snacks bar segment, has come on board as the official “Healthy Snack Partner” for the Aircel Chennai Open 2012.

    The 17th edition of the ATP World Tour event will be held from 2 – 8 January, 2012 and will see in action Indian and International players including world number nine Janko Tipsarevic and world number 10 Nicolas Almagro.

    Further to associating with Aircel Chennai Open for the first time, Nature Valley has taken a key initiative in giving scholarships to highly ranked young tennis players who will be selected by Tamil Nadu Tennis Association (TNTA).
     
    General Mills India director Premium Foods Arindam Haldar said, “Aircel Chennai Open has emerged as one of the most prestigious sporting events in India. Nature Valley is delighted to be associated with Aircel Chennai Open 2012 as the official ‘Healthy Snack Partner‘ of the event. To become a part of such global sport/event is a natural fit for a successful global brand like Nature Valley. Nature Valley Granola Bars are all about wholesome, healthy and tasty snacking, which suits the requirements of tennis – a health and fitness sport.”

    IMG Reliance COO Ashu Jindal said, “The growing support from global corporations such as Nature Valley is yet another testament that the Aircel Chennai Open has built the reputation of being the definitive ATP World Tour event in South Asia. I am certain sure this is the beginning of a long and mutually beneficial relationship between Nature Valley and Aircel Chennai Open.”

  • Britannia launches new TVC for Rusk

    Britannia launches new TVC for Rusk

    MUMBAI: FMCG company Britannia has rolled out a new television commercial (TVC) for its brand – Rusk. The ad film is created by Grey.

    The TVC promises to make family tea time experiences enjoyable and memorable, by conveying the crunchiness and juiciness of the product, the company said. The film is set in outer space, where a family comes together when there is Britannia Rusk. The brand promise is signed off with ‘Britannia Rusk Jahaan, Family wahaan‘.

    To ensure maximum media exposure, the TVC is being aired on all national and regional channels and is supported by extensive point-of-sale messaging across kirana/ bakery outlets.
     
    Britannia Industries category director Anuradha Narasimhan said, “Rusks are a nascent category and it was important for us to stimulate both trials and regular consumption. We had to therefore bring alive the relevance of the consumption occasion – and we chose to do this in an extremely evocative manner while staying true to warm and convivial family teatimes. The creative does a great job of integrating the product attribute of crunchiness into the emotion of togetherness. We are confident this campaign will drive Rusk consumption and help create category ownership for Britannia.”

    Grey Bangalore ECDs Sham Ramachandran and Vishnu Srivatsav added, “We wanted to capture a real family moment, with its inherent humour and warmth. It‘s a typical scenario where a guy is visited by his family. It could be another city, but we wanted to exaggerate the promise that Britannia Rusk brings the family together so we set it in space. Even with production, we didn‘t want to get too carried with the space thing; it was just a setting for a real family moment.”

    According to Grey Worldwide NCD and Sr. VP Malvika Mehra, “Our premise was that Rusk is a down-to-earth product that can create down-to-earth family moments. The creative has dramatised that quite well. We‘re confident that this will resonate well with consumers.”

  • JWT brings Nutrine Mahalacto to life in its new TVC

    JWT brings Nutrine Mahalacto to life in its new TVC

    MUMBAI: Godrej Hershey‘s confectionery brand Nutrine Mahalacto has launched a new TVC to communicate its message to consumers that even in this day and age of cost cutting and downsizing, Nutrine Mahalacto continues to give them more than they expect.

    The TVC is conceptualised by JWT and produced by Eeksaurus.

    The commercial shows a boisterous child fall into a giant bowl of milk and gulp it all down in order to prevent drowning. As a result the child starts growing really big. It conveys to the audience the message that more milk and more caramel has been added to the candy to make the new Nutrine Mahalacto bigger and tastier.
     
    Godrej Hershey VP and marketing head Mahesh Kanchan said, “The creative trigger was ‘bigger is better and tastier‘ when it comes to a candy. Consumers love Mahalacto for its rich milky taste and we had to accentuate the fact that we have added more of what they love. The simple big idea was to bring Mahalacto alive as a character and make this little character perform and speak to the consumers.”

    Providing insight into the creative brainstorming that went on behind the TVC, JWT VP and Sr creative director Priya Pardiwalla added, “For us this was a great opportunity to create a strong property for Mahalacto which goes beyond just the film. We decided to bring the candy to life. We thought of the candy as wild, crazy, spunky kid. A character obsessed with milk!”

    JWT AVP and Sr creative director Steve Mathias added, “We were told that there‘s more milk and caramel in the bigger sized candy. Instantly there was a connection. What happens when you drink more milk? You grow bigger. Isn‘t this what kids have been hearing from their mothers forever now!”

  • Wagh Bakri launches TVC created by Triton Communications

    Wagh Bakri launches TVC created by Triton Communications

    MUMBAI: Wagh Bakri tea has launched a new television commercial conceptualised by Triton Communications.

    The campaign- “Perfect Nati Jodi” targets maharashtrian men and women (in Maharashtra) aged 25-50 years.

    With so many tea brands in the market and various rational benefits being offered by them, Wagh Bakri chose to use the emotional route to create a bond with Maharashtra, the company said.
     
    Triton Communications MD Ali Merchant said, “We wanted to build on the current equity of the brand. Wagh Bakri, with its platform of ‘building relationships‘, has always chosen an emotional route to create a powerful bond with its audience.”

    “The challenge was to stay within the purview of the overarching brand thought of ‘Rishta‘. Thus helping create a preference for Wagh Bakri amongst existing and prospective consumers in Maharashtra, as well as giving a flavour of it being their very own tea brand,” Triton Communications national strategy officer and CD Renton D‘Sousa said.

    D‘Sousa added, “Maharashtra is a land of many festivals and rich cultural flavours to which people are highly emotionally attached. We decided to use the festivals as the brand connect and as an expression of the brands respect and love for the culture of the land and its desire to make a Rishta with the locals”. 
     
    Wagh Bakri Tea executive director Parag Desai added, “We created a special commercial for the Marathi audience thus showing our commitment to connect with them. This has been captured in the baseline of – ‘Waghbakri, Perfect naati jode‘. It will connect with Maharashtrian audience across SECs and age groups. It shows that Wagh Bakri is not just a great tasting refreshing tea; it is part of every celebration in Maharashtra. Wagh Bakri tea is planning to promote the new campaign through various television commercials and on-ground activities for the next three months.”

    The film uses different festivals of Maharashtra and essence of tea consumption on those special occasions to refresh, rejuvenate and build relationships. This 40 sec film has stories weaved in each of the festivals shown and through this bring in a relevant connect with all kinds of Maharashtrian audiences. The festivals captured are Govinda, Ganapati pooja, Ganapati visarjan and Mangala gaur. The films have been shot in a manner that each festival becomes an edit on its own too and can be run during that particular festival and hence giving maximum leverage for the brand.

  • P&G to support UK athletes during 2012 Olympics

    P&G to support UK athletes during 2012 Olympics

    MUMBAI: P&G, the company behind brands such as Fairy, Gillette, Pampers and Pantene has announced that it will be supporting a number of the UK‘s athletes in the build-up to and during the London 2012 Olympic and Paralympic Games.

    In addition to supporting the Mums of Team GB through its ‘Thank You Mum‘ campaign, the company will also be sponsoring 11 leading UK athletes who will serve as ambassadors for P&G‘s individual brands through 2012.

    P&G UK VP, MD Irwin Lee said, “We‘re very excited to welcome to the P&G family an impressive line-up of athletes who will help us celebrate the London 2012 Games and the role that Mums and families play in raising great kids and great champions. We are delighted to be part of the Olympic movement and to support Team GB and their families here in the UK.”
     
    The athletes, who will be supported by leading P&G brands are Mark Cavendish (Road Cycling), Jessica Ennis (Athletics), Sir Chris Hoy(Track Cycling), Jeanette Kwakye (Athletics), Keri-Anne Payne (Swimming), Victoria Pendleton (Track Cycling),Paula Radcliffe (Athletics), Jenna Randall (Synchronised Swimming), Ben Rushgrove (Paralympic Athletics), Liam Tancock (Swimming), and Sophia Warner (Paralympic Athletics).

    Lee added, “Each of these athletes is leading the way in their individual fields and embody the values of leadership, integrity and passion for winning that we set for ourselves and our brands at P&G.”

    Earlier this year, P&G UK launched its ‘Thank You Mum‘ campaign to celebrate and recognise the contributions of all mums. This was followed in October 2011, with the announcement of its ‘nearest and dearest‘ partnership with the BOA and BPA to support the friends and families of athletes leading up to and during the Games.
     
    P&G will also ensure every Team GB athlete‘s mum gets to see their son or daughter compete by providing free tickets to their first appearance at the London 2012 Olympic or Paralympic Games.

    P&G‘s sponsorship and marketing activity for London 2012 is an important step in a decade-long, global partnership with the IOC spanning the next 10 years until 2020.

    The partnership begins with London 2012 and continues with the subsequent four Olympic Games: Sochi 2014, Rio 2016, Pyeongchang 2018 and the 2020 Games. The newly unveiled GB athletes will feature in a variety of sponsorship, marketing and advertising campaigns for P&G‘s individual brands in the run-up to and during London 2012.

  • Nissan to double marketing spend for the year

    Nissan to double marketing spend for the year

    MUMBAI: With the slowdown taking place in the auto sector many companies are looking at ways to cut costs including marketing. However, since Nissan is a new entrant in the market its marketing spend will more than double this year while promotional spend on a per car basis will rise by 30 per cent.

    Hover Automotive India is Nissan‘s sales and marketing partner in India. The company‘s CEO Dinesh Jain said that 60 per cent of its spend goes towards above the line activities.

    “Out of that 55 per cent goes towards television,” he said. The slowdown, he concedes, has posed challenges which mean increasing operational efficiencies and making sure that the marketing rupee travels further.
     
    The company has tied up with National Geographic Channel for the show ‘X-treme Trail‘ which is currently airing every Sunday at 9 pm. The company‘s SUV is featured in the show. Jain adds that it did not want to be associated with a run off the mill show. “We wanted a show that would showcase our product‘s capabilities. While the show was National Geographic Channel‘s idea the extreme part of it was co-created. We made sure that our vehicles were available. We also gave management time and also bore some part of the production cost.

    “Brand Nissan is known for its product Innovations around the world. Nissan X-trail with the new 2.0L M9R fuel-efficient diesel engine combined with the most capable ALL MODE 4X4-i system makes it a unique vehicle in its class. In the X-treme Trail program, the Nissan X-trail has surpassed the expectations of all 19 amateur drivers and the two final winners who successfully drove it to one of the most difficult terrains in the world, the Siachen Glacier which also reconfirms the claims that the car is perfectly designed for city as well has off-road driving.”

  • IOC launches global promotional campaign ‘The Best of Us’

    IOC launches global promotional campaign ‘The Best of Us’

    MUMBAI: The International Olympic Committee (IOC) has unveiled ‘Show Your Best‘, an integrated communications campaign inviting people around the world to demonstrate their best.

    Entrants will be given the chance to be part of a global Olympic TV spot and to win a trip to the London 2012 Olympic Games, as well as a host of other prizes.

    IOC Television and Marketing Services MD Timo Lumme said: “We wanted to create a campaign that would reach and engage young people – by building a correlation between “Olympic best” and everyone‘s personal best. Not everyone can be an Olympic athlete, but everyone can strive to be their best at something. This campaign celebrates that effort.”
     
    The IOC is working with Olympic broadcast partners worldwide to promote the initiative through a broadcast spot depicting some of the greatest Olympic moments of all time. Complementing these iconic performances is footage of people doing their best – whatever that may be. Throughout the spot, a yellow line symbolises the threshold of achievement we set for ourselves, be that pole vaulting higher than anyone has before, or climbing a rope for the first time.

    In the run-up to the London 2012 Olympic Games, a second TV spot will be drawn from among the video entries, chosen by a panel including Olympic athletes. This spot, made up of user-generated content, will be aired in the weeks before and during the Games, and will also be shown on the big screens at the London 2012 Olympic venues.
     
    The digital component is the hub of the campaign, where people can watch videos from all over the world, vote on their favourites or submit their own videos. At the heart of the experience is the video montage creator that allows people to upload and incorporate their videos into some of the greatest Olympic moments of all time before sharing it with their friends.

    The initiative will also allow users to enter via the Olympic Facebook channel, through the ‘Show Your Best‘ component on the IOC‘s YouTube channel, and via a Youku channel in China (all launching in January 2012).

  • Elimination of advertising on CBC/Radio-Canada services would be bad public policy: Nordicity

    Elimination of advertising on CBC/Radio-Canada services would be bad public policy: Nordicity

    MUMBAI: A new study by Nordicity Group reveals that advertising does not detract from Canada‘s public broadcaster‘s mandate and that there is no good public policy reason to eliminate advertising from its television services. In fact, most public broadcasters around the world carry advertising or are engaged in commercial activities.


    Removing ads from CBC/Radio-Canada‘s services would result in a significant reduction of Canadian content and have serious consequences for both the independent production sector and advertisers.


    The study was released by CBC/Radio-Canada in the context of the International Institute of Communication‘s pre-conference on public broadcasting, organised alongside the Corporation‘s 75th anniversary celebrations. 
     
    Commissioned as part of the Corporation‘s ongoing efforts to inform debate about the role and responsibility of the public broadcaster, the findings will inform decisions as the Corporation continues the implementation of its five-year strategy, 2015: Everyone, Every Way.


    CBC/Radio-Canada president, CEO Hubert T Lacroix said, “Private and public broadcasters compete on many levels in our mixed public-private system, but each has a contribution to make. The national public broadcaster has access to advertising revenues to help meet Broadcasting Act objectives, while private broadcasters have, most notably, access to public subsidies to help them meet Canadian content requirements.”


    “The elimination of advertising revenues would seriously compromise the Corporation‘s ability to fulfill its mandate and roll-out initiatives planned under 2015: Everyone, Every Way,” added Lacroix.
     
    Nordicity estimates that the elimination of advertising from CBC/Radio-Canada would result in a net financial impact of $533 million. That would translate into a $160 million reduction in Canadian programming expenditures. CBC/Radio-Canada, alone, invests as much in Canadian programming as all conventional private broadcasters combined ($696 million in broadcast year 2010).


    In addition, Canadian businesses that rely on the public broadcaster as an advertising vehicle, would suffer from the loss of CBC/Radio-Canada as an option. This would mean fewer – if any – alternatives in smaller markets. And because of reduced inventory, TV ad rates would invariably be pushed up.