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Category: MAM

  • Zoop from Titan launches the Puss in Boots collection

    Zoop from Titan launches the Puss in Boots collection

    MUMBAI: The Zoop brand from Titan stable has launched Puss in Boots inspired watches to celebrate the release of the animation film.


    The collection comprises of eight watches inspired by Puss in Boots and Kitty Softpaws, the protagonists of the movie. Titan will also launch various watches featuring Shrek and Donkey from the Shrek movies.


    Titan senior manager marketing Somprabh Singh said, “Puss in Boots is a very popular character amongst children. The audience embraced Puss in Boots in the Shrek films, and Zoop has brought the character alive in its new range of watches. The Puss in Boots collection personifies the dashing and mysterious persona of Puss in Boots and the mischievous and vivacious attitude of Kitty Softpaws. We’re also excited to be able to feature watches dedicated to the fun and evergreen elements of Shrek and his pal Donkey.”
     
    The watches come in colours like eclectic blue, red and pink, and are priced between Rs 395 and Rs 595.


    The dials are inspired by various facets of these characters while the straps come in appealing colours and are made of non-abrasive material marked by the quality hallmark of Titan.


    The Puss in Boots collection and the Shrek watches are available in all World of Titan outlets, key multi-brand outlets and large format stores across the country.


    The deal was brokered by DreamWorks Animation’s licensing agent in India Dream Theatre.

  • India West Indies Test series average at 3.76 TVR

    India West Indies Test series average at 3.76 TVR

    MUMBAI: Debunking the notion that viewer fatigue might happen with India cricket taking place almost every month, the recently concluded three match Test series at home between India and West Indies averaged a TVR of 3.76 on Neo Cricket according to Tam data for c&s 4+ market.

    This was much better compared to the TVR of 2.49 that the away three match Test series between the two countries had managed on Ten Cricket earlier in the year. Of course timings also played a big role in the performance in addition to the fact that the big names were present.

    Not surprisingly the highest rated match this time was the drawn match in Mumbai where both teams finished on the same score. That match got a TVR of 4.36. All the three Test matches crossed a TVR of 3. This shows that if the quality of the match is good and India is doing well then viewers will tune in.

    MPG India senior director R Venkatasubramanian called the delivery amazing for Test cricket. “The series had exciting cricket being played. Each match was interesting and there were turning points.”He adds that the CPRP for both the India West Indies series away and at home was satisfactory.

  • LG in campaign to push 3D TVs

    LG in campaign to push 3D TVs

    MUMBAI: LG is moving ahead with an experiential marketing campaign to differentiate and demonstrate the prowess of its Cinema 3D TV line-up — targeting the youth world-wide. With the aim of providing a platform to the consumers to experience excellence in the form of the Cinema 3D TV, LG has announced the mega blockbuster Cinema 3D Game Festival 2011.

    The three-day gaming event taking place from 9- 11 December 2011 was inaugurated at the R-City Mall, Mumbai and will be hosted in five cities -Delhi, Mumbai, Bangalore, Hyderabad and Chennai. The LG Cinema 3D Game Festival is a step further towards demonstrating to the public the potential of LG’s 3D products in the gaming environment. More than 5,000 enthusiasts are expected to visit the gaming festival in each city.

    LG India MD Soon Kwon said, “3D TVs are changing the way we view movies, play games and more. The Cinema 3D TV has been recognised as the best 3D TV world-wide. As part of its new marketing campaign LG is differentiating its 3D line-up through 3D game marketing targeting youth audiences across the globe. We have a strong product line-up and an aggressive marketing strategy with investment of Rs 1 billion in 2011 for flagship product communication Cinema 3D TV. We are aiming for 50 per cent share in 3D TV market by 31st March 2012.”

    LG Cinema 3D TV is the medium for the gaming lovers who want to blend with the 3D world. LG Cinema 3D TV is backed with FPR technology, which is the only, and till date the best technology, comprising all the features for pillaring the 3D TV science in the world. The picture being offered is absolutely vivid, clear and lively from all angles, the company claims.

    The Grand Finale which will be held on 11 Dec of the Game Festival will require gamers to go through qualification rounds.

    The Cinema 3D Game Festival has three zones. The first zone is for serious gamers who will compete against each other by playing Gears of War 3 in Cinema 3D. The second zone would have multiple consoles with popular games such as Disney Advertureland, Forza 4, Dance Central and Kinect Sports 2 among others. The third zone is Cinema 3D TV experience zone showcasing the revolutionary FPR Technology.

    Of the serious gamers, three winners will be selected from each city. The first winner of the gaming contest will win a cash prize of Rs 100,000, while the first and the second runners-up will be awarded a 32-inch LED TV and a Kinect game, respectively. There will also be gifts for consumers coming to the Cinema 3D Game Festival.

  • Hide & Seek partners Aircel Chennai Open 2012

    Hide & Seek partners Aircel Chennai Open 2012

    MUMBAI: Making a debut on the court, Hide & Seek, the biscuit brand from the house of Parle, has joined hands with the Aircel Chennai Open 2012 as official partner.

    The tennis event, which is India‘s only and South Asia‘s leading ATP World Tour will be held from 2 – 8 January at the SDAT Stadium in Chennai.

    Parle Products Group Product Manager Shalin Desai said, “For us, there are several parallels between the ATP event and the brand. Hide & Seek as a brand appeals to the youth similar to the Aircel Chennai Open. The association gives us an opportunity to participate in one of the most exciting events of the year.”

    A spokesperson from IMG Reliance added, “We are pleased to announce that Parle, the number one biscuit manufacturer in India, is partnering with Aircel Chennai Open 2012 as an Official Partner. It is of great pride to us that a global brand like Parle has chosen to come on board with India‘s only ATP tournament.”

    IMG Reliance operates and organises the Aircel Chennai Open every year.

  • South African Tourism launches new ad campaign

    South African Tourism launches new ad campaign

    MUMBAI: South African Tourism has launched its annual advertisement campaign in order to promote the destination in India.

    The 60 seconds ad film captures various activities, destinations and travel experiences that one look can forward to in South Africa and is being screened across leading multiplexes and cinema halls.

    The nationwide campaign is being undertaken across seven key markets in India for a period of six weeks. The ad will be featured during Bollywood movies like Ladies Vs Ricky Behl, Agneepath and Don 2.

    South African Tourism country manager Hanneli Slabber said, “Given the fact that Bollywood movies are one of the strongest consumer influencers and attention drawers, it is the best time to leverage the medium to launch an advertising campaign. It is also an appropriate time to start an annual campaign of this scale, with the New Year round the corner a time when people are planning to go on holidays or keep aside a budget for summer holidays.”

    “South Africa as a destination is a complete family package, the nation provides various forms of activities and travel experiences for every age group. Our advertisement has been able to brilliantly capture the same. We are confident that the advertisements will definitely tempt the Indian audience to consider a holiday in South Africa”, he added.

    According to the official communiqué, South African Tourism has witnessed an exceptional 22 per cent increase in Indian tourist arrivals to the country between January-July 2011. The month of July witnessed a total of 8,609 Indian travellers visiting the nation compared to 7,043 in July 2010. There has been an overall increase of 38.2 per cent in Indian arrivals between January-July of this year vis-?-vis the previous year with 52,588 Indians visiting the country.

    South Africa saw more than 8 million tourist arrivals in 2010, compared to just over 7 million in 2009.

  • Salil Kulkarni joins Zoom as regional head, West Zone, sales

    Salil Kulkarni joins Zoom as regional head, West Zone, sales

    MUMBAI: Salil Kulkarni has been roped in as the regional head, West Zone, sales by Zoom Entertainment Network.

    Kulkarni will look after all revenue aspects for the region including FCT and special projects for the Bollywood entertainment channel. He will report into Zoom VP-sales Hersh Bhandari.

    “I am delighted to be part of the Zoom family. The channel epitomises Bollywood in its truest sense and it will be a pleasure to be part of the success story of Zoom,” Kulkarni said.

    Prior to Zoom, he was with Sri Adhikari Brothers‘ music channel Masti, handling sales for Mumbai, Pune and Ahmedabad regions. He has also worked on the group‘s Hindi regional channels – Dabangg and Dhamaal.

    Earlier, he has worked with Business Standard, Business World and NDTV Media.

  • Vadilal selects 12 children to feature on its calendar

    Vadilal selects 12 children to feature on its calendar

    AHMEDABAD: As a part of its consumer outreach program, ice-cream brand Vadilal has selected 12 children between five and 10 years of age to be featured on its 2012 calendar. Close to 20,000 such calendars will be produced.


    “The kids to be featured in the calendar were chosen through an innovative campaign in which children‘s participation was encouraged by means of a public competition. Vadilal had launched the ‘Freeze the Moment‘ contest seeking submission of photographs that showed children enjoying their favourite ice cream,” Vadilal Industries MD Devanshu Gandhi said.
     
    The contest kicked off in the last week of November 2011. Of the nearly 1000 entries received the brand shortlisted 12 to be featured on the calendar. Apart from the chance to be on the Vadilal 2012 calendar, the winners were also awarded a cash prize.


    Vadilal Industris MD Rajesh Gandhi added, “The contest itself generated heart-warming response and excited discussion about the campaign. Indeed, on the very first day of the campaign, the company received hundreds of responses with parents showing keenness to have their children winning a place on the calendar.”


    The calendar will be available at the Hapinezz outlets and retail centres.

  • Sunil Doshi’s Alliance Media to handle Dhanush’s endorsements

    Sunil Doshi’s Alliance Media to handle Dhanush’s endorsements

    MUMBAI: Sunil Doshi-owned boutique production house, Alliance Media, which also manages celebrity endorsements, will now take care of the endorsements of ‘Kolaveri Di‘ singer, Dhanush.

    The company already handles accounts of film personalities like Amitabh Bachchan, Rani Mukherjee and Manisha Koirala.

    Alliance Media CEO and director Sunil Doshi confirmed the development to Indiantelevision.com. 
     
    Superstar Rajnikanth‘s son-in-law, Dhanush recently came into limelight for his song ‘Kolaveri Di‘ became a rage on the social media platforms and Youtube. The video has received over 18 million views in just 3 weeks on youtube.

    Doshi is also an independent film producer. The first movie he produced was Bheja Fry, starring Rajat Kapoor, Vinay Pathak, Milind Soman, Ranvir Shorey and Sarika.

    The production house has also produced ad films like Cadbury‘s – Amitabh Bachchan TVC, Dabur Chavanprash, Dabur Pudin Haraa, Nerolac – Shaadi TVC and all the films for Pulse Polio campaign since 2002.

  • Matrix Cellular launches new TVC

    Matrix Cellular launches new TVC

    MUMBAI: International telecommunications services provider Matrix Cellular is launching a new television commercial (TVC) to promote its data solutions for smartphones.

    The creative agency for the commercial is Equus and it is produced by Frog Unlimited. 
     
    The 60 second commercial highlights that these solutions are available to the users at nearly 1/10th the cost as compared to the other services.

    The TVC follows the conversation between two friends at the airport with one showing the other pictures of things her husband has bought her on his trip abroad. Her friend then complains that despite of being on a foreign tour for the past 10 days, he hasn‘t bought her anything mainly because international roaming is so expensive. The first friend then informs her of the benefits of using a Matrix Cellular sim card while travelling abroad. 

  • HTC explores media options for its Explorer

    HTC explores media options for its Explorer

    DELHI: HTC has launched its media campaign to introduce the Explorer handset. While the print leg of the campaign has already been released, the TVC will be released on 8 December.

    The outdoor execution is along the lines of the print campaign itself. The main objective of the campaign is to break ice with its core target group (TG), which is youth.

    The insight for the launch was the fact that the youth of today is tech savvy and prefers keeping in touch with friends and peers through social media websites, chats, and mails. The goal was to communicate to the TG that HTC Explorer helps achieve all this through the magic of your fingers.

    The print campaign uses the finger imagery to portray legs doing various things like playing cricket, dancing, driving a moped etc. Once again, the message here was that the HTC Explorer makes it possible to do things using only the fingers. The outdoor campaign uses elements like hoardings, standees, posters, danglers, bunting.

    Apart from the print, TV and outdoor media, the company also used the digital platform to reach out to the TG. Its Facebook fan page recorded 80,000 likes in the first week of the launch and has nearly 170,000 likes till date, it said in a statement.
     
    The next step in the media campaign will be to launch communication to announce that HTC Explorer is the first phone in India to have regional MMS/SMS/email support in local languages.

    The commercial tells the story of a young boy trying to win back his girlfriend. He does everything possible to win her smile back through finger imagery. The visuals are complemented by a soundtrack that goes Tere maafi ko mai waiting waiting. The commercial ends with the boy getting his beloved back and sends out the message that with the HTC Explorer, the world is just a touch away.