ITV

Category: MAM

  • Preethi kitchen appliances renews agreement for Chennai Open

    Preethi kitchen appliances renews agreement for Chennai Open

    MUMBAI: Kitchen appliances brand Preethi Kitchen Appliances has signed a two-year agreement with Aircel Chennai Open 2012. Preethi Kitchen Appliances will come on board as the ‘Official Kitchen Appliances Partner‘ for the third consecutive year after making a debut in 2010. Following two years at India‘s only ATP World Tour event, Preethi Kitchen Appliances has extended their contract for 2012.

    This 2012 edition of the Aircel Chennai Open will be held from 2 – 8 January at the SDAT Stadium in Chennai. The tournament will see in action a line-up of Indian and International players including world number 9 Janko Tipsarevic, world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.

    Preethi Kitchen Appliances MD Vijay Srinivasan said, “Preethi brand has always been proud to partner with the Aircel Chennai Open, at our home turf. An ultimate test of endurance and perseverance, Aircel Chennai Open, a world class tennis tournament has been the perfect occasion for showcasing Preethi‘s product ranges that are renowned for their performance, quality, reliability and safety.”

    A spokesperson from IMG Reliance said, “We are glad that Preethi Kitchen Appliances has decided to continue their association with Aircel Chennai Open, one of India‘s premier sports events. The Aircel Chennai Open which attracts thousands of visitors in attendance during each event, has over the past 17 years proven to be an ideal platform for corporate houses to target a diverse range of audiences. The successful conduct of the event is further illustrated by sponsors like Preethi Kitchen Appliances continuing their association.”

  • Draftfcb Ulka launches new division Aquila Experience

    Draftfcb Ulka launches new division Aquila Experience

    MUMBAI: Draftfcb Ulka has launched a new division offering strategic brand activation and experiential marketing solutions.

    The new division, Aquila Experience, has started functioning in Delhi and Mumbai, while the Bangalore wing will be operational from 2012.

    Sources in the company confirmed to Indiantelevision.com that the unit will be headed by Puneet Malhotra who has over 12 years of experience in direct marketing, brand activation and events.

    The unit has professionals experienced in carrying out BTL activities, sources said.

  • Grey wins creative duties of Dell

    Grey wins creative duties of Dell

    MUMBAI: Dell India has awarded the creative duties of its Consumer and SMB division to Grey Advertising. The account will be handled by the Bangalore office the agency.

    Dell India executive director – marketing, CSMB Krishnakumar P said, “Grey demonstrated a good understanding of the category and the direction that we are planning to grow. To communicate effectively with our customers it was important to find the right partner, and the energy and passion of this team helped further our confidence.”

    Grey India president and CEO Jishnu Sen said, “This pitch saw our cross functional teams coming together from digital to activation to mainline and was ably led by Malvika Mehra and Amit Akali our national creative directors. Kudos to our team in Bangalore and GREY Digital. It is a matter of great pride to be chosen by a global brand name such as Dell.”

    Grey India VP south Hari Krishnan added, “We look forward to partnering Dell in its efforts to further establish presence in a complex market like India.”

    Grey Bangalore already handles accounts of ITC Foods, Britannia, 3M, Bharti AXA General Insurance, Fortis Healthcare and UB Wines.

  • Dreamworks Animation appoints Dream Theatre and Kwan as representatives in India

    Dreamworks Animation appoints Dream Theatre and Kwan as representatives in India

    MUMBAI: Dreamworks Animation has roped in Kwan and Dream Theatre as its consumer products licensing and promotional representatives in India.


    Cashing in on the iconic characters from Dreamworks, Dream Theatre and Kwan will establish a licensing and merchandising program across the nation developing merchandise based on these characters.


    The main aim of the exercise will be to focus on marketing and promoting the upcoming animated movies from the production house.


    The merchandise includes items like publishing materials, apparel, accessories, stationery, gifts, novelties, as well as branded foods, personal care products and promotional licensing.


    Dreamworks has to its credits films like Kung Fu Panda, Madagascar, Puss in Boots and the soon to be released the Guardian.

  • Amitabh, Salman make it to top 5 in the CYL study

    Amitabh, Salman make it to top 5 in the CYL study

    MUMBAI: Amitabh Bachchan and Salman Khan have first time made to the top 5 of the Characters Youth Loves (CYL) study of Ormax Media.

    While Bachchan, thanks to Kaun Banega Crorepati, climbed to No. 2, Khan (Bigg Boss 5) jumped to No. 3 position in the list.

    MTV VJ Rannvijay has, however, retained his numero uno position as the most popular character amongst youth. But Raghu (MTV Roadies) has moved down to the No. 4 position from No. 2 in the last track.

    Hrithik Roshan (Just Dance) continues to be at the No. 5 position.

    The track was conducted during September-November this year. CYL is a quarterly study done to track the favourite reality show characters (contestants, hosts and judges) among the youth, along with reasons for preference.

    The study was conducted among 1,120 male and female respondents, 15-24 years, SEC AB, across four cities – Mumbai, Delhi, Lucknow and Bhopal.

  • Aegon Religare selects Windchimes to handle social media duties

    Aegon Religare selects Windchimes to handle social media duties

    MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare.


    Windchimes will leverage Aegon Religare‘s presence in the social media space along with managing the brand‘s online reputation. It will support Aegon Religare‘s online and offline insurance offerings to an increasingly growing online audience.


    Aegon Religare CMO Yateesh Srivastava said, “Social Media has become a very important tool for disseminating information. It is extremely essential for us to be accessible to our customers on the web, connect better with them and help solve their insurance related needs. Windchimes comes with the requisite social media experience and therefore was our preferred partner to drive our brand imagery online.”


    Windchimes Communications head maven Nimesh Shah added, “Social media provides seamless opportunities to build interest groups for an insurance brand like Aegon Religare. Building this brand online on social networks is a great opportunity and we look forward to it. We would like to use social media to establish connect with people and generate brand recall while we get fans interact and educate themselves about the brand and its offerings.”


    Insurance plans like the iTerm Plan which are offered online as well as offline will be promoted using social media platforms. There will be engaging activities for attracting customers online

  • Jesley Joseph joins OAP as VP South

    Jesley Joseph joins OAP as VP South

    MUMBAI: Outdoor Advertising Professionals (OAP) has appointed Jesley Joseph as VP South.

    His induction is with the objective to help develop and strengthen the company in the ad world. His expertise in the field of outdoor, planning and execution will help the southern OAP team to build up more effectively, the company said.

    OAP CEO Abhijit Sengupta said, “We welcome Jesley in OAP family. His experience, enthusiasm, and knowledge of new media are commendable. Having such a dynamic person in the team is a privilege for OAP south team.”

    Joesph brings in 15 years of experience in print, research, outdoor advertising, business development, and media planning.

    He commenced his career in 1994 with The Business India. He has also worked with the Indian Express group, Vivaki Specialist Services, ADS Advertising and Mudra Max (Primesite).

  • Big FM appoints Vivek Malhotra as marketing head

    Big FM appoints Vivek Malhotra as marketing head

    MUMBAI: Reliance Broadcast Network Limited (RBNL), has roped in Vivek Malhotra as the head of marketing for its radio brand Big FM.

    He moves from Bloomberg UTV where he was Sr.VP- marketing, PR and research of the English business news channel.

    At Big FM, Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.

    RBNL said in a statement, “We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business.”

    Malhotra added, “I am really excited about my new role at RBNL”

    He has worked across diverse business environments. Prior to Bloomberg UTV, he has also worked with Media Content and Communication Services (MCCS) and TV18.

  • Divya Radhakrishnan launches Helios Media

    Divya Radhakrishnan launches Helios Media

    MUMBAI: Divya Radhakrishnan, who had quit in February this year as president of TME, the media arm of Rediffusion-Y&R, has launched her own venture, Helios Media.

    Helios Media, an integrated ancillary service company for television broadcasters, has collaborated with specialised partners to complement services in all allied areas. It has set up Sales, Marketing, Research and Traffic management verticals and will offer the services as a composite piece or as a stand-alone, based on the requirements of the broadcasters.

    The company has set up offices in Mumbai, Delhi, Bangalore and Chennai.

    The company has also roped in former business head of Zoom, Bala Iyengar as business director. He will lead the sales and content syndication function at the company.

    According to the official communique, the vision of this company has been crafted on the premise that the increasing number of TV channels in India is facing a key business challenge. While content is the primary scope of these channels, a lot of effort has to be invested in creating a robust eco-system to run the business. This puts in a lot of stress on the channel business head, resulting in dilution of focus from the key delivery, which is content. Also, the proliferation will lead to further slicing of the revenue pie making the all-encompassing business model non-viable.

    The company has already signed up two music channels — MTunes and Music Express — as clients. It has also partnered with World Media Connect (WMC) as its Asian arm. WMC markets Indian Channels to the ethnic population based in US and UK. The portfolio includes six channels of the Sun TV Network (Sun TV, KTV, Gemini TV, Udaya TV, Gemini Movies, Surya TV) and Punjjabi TV at present.

    Helios Media said that with the above contracts already in place, it is in advanced stages of negotiations with four speciality channels coming into India.

    Radhakrishnan has over 24 years of rich experience in the business of media management. She has worked with leading advertising agencies like Publicis and Rediffusion Y&R. In her last assignment, she headed the Contact Practice at Rediffusion Y&R wherein the Media company TME, Public Relations company Rediffusion PR and the Event Management company Showdiff Worldwide were under her leadership.

    Meanwhile, Iyengar, who has over 14 years of experience, has worked with leading media networks like Times of India, Sony Entertainment Television, Star Network and MTV.

  • Alliance wins media mandate for ibibo

    Alliance wins media mandate for ibibo

    MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia.

    Alliance director Arshad Nizam said, “DotCom are the future of consumerism and hence it is important to have an edge on the business model. ibibo will be a great client to work with since they have various verticals and have a clear plan of being a clear leader in each one of them.”

    ibibo president Sanjay Bhasin said, “We needed a partner on board who would be involved with the brand and think beyond regular campaigns. We saw Alliance as a partner who was aligned with our thought process and were ready with aggressive strategies across mediums, which are required to build the relevant traffic for our sites.”

    Business director on the account Swati Saini added, “It gives us great pleasure to see them place immense faith in Alliance advertising. We are looking ahead to this partnership and are certain that our planning strategies and models will take the brands to leadership positions in years to come.”