ITV

Category: MAM

  • Palasa wins Housefull and Rawwar’s creative biz

    Palasa wins Housefull and Rawwar’s creative biz

    MUMBAI: Creative house Palasa has won the accounts for a low cost furniture brand, Housefull and soon to be launched fashion brand, Rawwar.


    Rawwar will be launched in February 2012.


    Palasa has won Housefull‘s creative duties by just recommending them a communication strategy and a defined path to make Housefull a reliable furniture brand in the industry. The communication strategy gives a lift to the catalogue advertisement the company said in an official statement.


    Palasa director Sandeep Bomble said, “It feels good to win the accounts. In case of Housefull, it‘s a challenge to shape up a catalogue ad and make it a brand. We are excited about it.”


    The creatives will be done across mediums from above-the-line (ATL) to below-the-line (BTL). The media spent is estimated to be from Rs 120 – 150 million.


    Housefull is on expansion spree and plans to open maximum number of stores across India in the year 2012. “We saw this as a great opportunity to make Housefull ‘the‘ household furniture Brand of India,” Bomble added.


    “To survive in this ever evolving fad, being raw isn‘t good enough. To overcome, situation demands a reverse in trend. o announce a war, a fashion war. The idea is in the name itself, as the mirror reflection of Raw is War. And with Rawwar, it‘s a win-win situation. The target is younger audience and it is an affordable brand. The brand is coming up with apparels ranging from denims to T-shirts and shirts for men and women. Apparently, we are also designing the T-Shirts and the exclusive retail outlets for the brand,” he said.


    The approximate media spent for Rawwar would be around Rs 30-40 million in the initial phase.

  • Oye! FM launches new TVC

    Oye! FM launches new TVC

    MUMBAI: Oye! FM ‘sabse filmy‘ has rolled out its second TVC directed by Bollywood director, Pradeep Sarkar.

    It is inspired by Bollywood movie Delly Belly‘s popular song Bhaag DK Bose.

    The Ghazal-ized TVC targets emotional appeal and is based on radio station‘s popular property Khas Peshkash.

    Oye! FM‘s property, Khas Peshkash takes famous Bollywood item numbers and gives them a Ghazal flavor.

    “Its simplicity is what makes Khas Peshkash stand apart from the clutter that can be heard on radio these days” Oye! FM national content head Virag Mishra said. “Our production team has put in a lot of effort in re-doing songs like DK Bose and Sheila Ki Jawani because while we want to make these songs different and reach out to the common man, we do not want to strip the original tracks of their integrity.”

    “People are talking about us and our content, we are trending. This is because features like Khas Peshkash, Cinema Ke Faiyde and Golmal are quality entertainment, it‘s as simple as that”, Oye! FM national programming head Vehrnon Ibrahim added.

    The ‘Bhaag DK Bose‘ TVC is set in a train‘s crowded sleeper compartment. A troupe of local musicians enter the coach with their gear to entertain weary travelers and make some money. Such troupes can be as disruptive as they are entertaining; in this case the musicians target one odd young man sitting in the compartment, determined to bring out his inner Bollywood fan, the official communiqué said.

    The first TVC, also directed by Pradeep Sarkar, was based on the Khas Peshkash version of item number ‘Shiela ki Jawani‘.

  • Nalin Gagrani joins Hungama Digital as consumer business head

    Nalin Gagrani joins Hungama Digital as consumer business head

    MUMBAI: Hungama Digital Media has appointed Nalin Gagrani to the position of consumer business head.

    He moves from Aircel where he was head of marketing – Mumbai and Maharashtra.

    His new responsibilities include looking after the direct to consumer business at Hungama.com and all its affiliates, product, CRM, Alliances and the Hungama retail business. He will also be involved in the marketing and brand communication endeavours for consumers and trade partners, mobile, online and social media marketing, insights and research, as well as corporate communications.

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “Nalin‘s experience and leadership skills are integral to the opportunities that lie ahead with the increasing consumption of digital entertainment. With his sharp analytical skills and keen business acumen, he would be an asset to Hungama.”

    Gagrani added, “I am looking forward to applying my experience across various functions and sectors in my new role.”

    Gagrani brings to the table 18 years of experience across sectors like telecom, airlines, retail and beverages.

  • Cadbury India sweeps away Client of the Year Effie Award 2011

    Cadbury India sweeps away Client of the Year Effie Award 2011

    MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year.

    Cadbury India pocketed Golds for three of its campaigns in consumer products-beverages/drink, confectionary and food category. The campaigns were- ‘Shubh Aarambh‘ for Cadbury Dairy milk, ‘Iss Diwali Aap Kise Khush Karenge‘ for Cadbury celebrations and ‘Meal time Meetha!‘ for Cadbury dairy Milk. It also won gold for ‘Shubh Aarambh‘ for Cadbury Dairy Milk in Integrated Advertising campaign category.

    It won silver metals for ‘Twist, Lick, Dunk Oreo‘ campaign for Cadbury Oreo and ‘Iss Diwali aap lise khush karenge?‘ campaign for Cadbury Celebrations.
    Rank Client Name Gold Silver Bronze Total Points
    1 Cadbury India Limited 4 2 – 80
    2 Vodafone India Limited 2 1 1 45
    3 Hindustan Unilever Limited 1 – 4 35
    4 Pepsi Foods Pvt. Ltd. – 1 – 35
    5 Ceat Limited 1 1 – 25
    6 Idea Cellular Limited 1 1 – 25
    7 Hero MotoCorp. Ltd. – 2 – 20
    8 Marico Limited – 1 2 20
    9 Volkswagen India Private Ltd. – 2 – 20
    10 Audi India Ltd. – 1 1 15

    Vodafone collected two Golds for the campaign ‘BlackBerry for Everyone‘ in Services: telecom and related products and integrated advertising campaign categories. Its Silver came in from ‘Vodafone Super Zoozoo-Coming from behind‘ campaign while the Bronze came in from ‘Vodafone-winning the Indian mobile number portability battle‘ campaign.

    Number 3 spot winner HUL won its Gold from Dove‘s ‘Ambush the Ambush‘ campaign created by O&M. It collected its Bronze metals from ‘Walking the tight rope‘ campaign for Pond‘s Dreamflower talc, ‘Lifebuoy Superfast Handwash‘ campaign for Lifebuoy, ‘Jammy Art‘ campaign for Kissan Jammy and ‘3 Roses believers (Fans) v/s Non-believers (Hero) campaign for Brooke Bond 3 roses.

    Pepsi took away the Grand Effie for ‘Change the game‘ campaign. It also won for the same campaign in Integrated Advertising Campaign category.

    Ceat bagged Gold for ‘Be Idiot Safe with Ceat Bike tyres‘ campaign for Ceat Gripp (category- consumer durables- automobiles and auto parts, two wheelers and auto related) and a Silver for the same campaign in integrated advertising campaign category.

    Idea Cellular won a Gold for ‘No Idea, get Idea-MNP‘ campaign and a Silver for ‘Languages‘ campaign, both in Services: Telecom and Related Products category.

  • ITC to have a 24-hour roadblock on Star Network

    ITC to have a 24-hour roadblock on Star Network

    MUMBAI: After Hindustan Unilever (HUL), it‘s the time for ITC to do an advertising roadblock on Star Network.

    ITC has struck a deal with the leading network to air advertisements for ITC‘s personal care brands Fiama Di Wills and Vivel only for 24 hours starting 8 pm tonight.

    The roadblock, till 8 pm on 16 December, will see Star Plus, Star Gold, Star One, Star Utsav, Channel [V], Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah airing advertisements of Fiama Di Wills and Vivel products only.

    Vivel Active Fair, ITC‘s first fairness cream, will lead the product lineup followed by Vivel Luxury cr?me, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of Shower Gel and Bathing Bar; Fiama Di Wills Gel Bar, Fiama Di Wills Shower Gels; Vivel Milk cream and Glycerine and Vivel Ultra Pro, the anti-dandruff shampoo.

  • Raghav Subramanian is LMG COO

    Raghav Subramanian is LMG COO

    MUMBAI: Lintas Media Group has appointed Raghav Subramanian as COO.

    He will be joining LMG on 19 December.

    At LMG, he will take on the mantle of running the media business of LMG working with LMG deputy CEO Sudha Natrajan, operating out of Delhi (Gurgaon). He will also be responsible for the Digital offering.

    LMG chairperson and Lynn De Souza said, “I feel it will help greatly in taking LMG‘s product offering to meet the new age consumer‘s needs better. His vast experience in various facets of the complete media product, including Value Added Services, is what we were looking for, for a while.”

    Subramanian added, “I am excited about this challenging new role. Lintas as a brand has enjoyed a great reputation and a pedigree lineage. It will be a delight to be part of the Lintas family.”

    Natrajan added, “I am pleased to have a mind as seasoned and bright as Raghav, joining LMG. His being an old hat in the Delhi business circles, will propel new business initiatives too.”

    Raghav comes in with over 20 years of experience in the business of media, consulting, analytics and research. He has spent a decade in New York, with GroupM, working on large worldwide clients. Post coming back to India a year and a half ago, he has headed Strategy across Vivaki Media Brands.

  • O&M shines bright at Effie Awards 2011

    O&M shines bright at Effie Awards 2011

    MUMBAI: Piyush Pandey led Ogilvy & Mather (O&M) has done it once again as the agency swept away Effie Agency of the Year Award 2011, third time in a row. O&M registered 195 points with seven Gold, six Silver and six Bronze metals.

    Meanwhile, from the client‘s side, Cadbury India with 80 points took home Effie Client of the Year Award.

    Taproot India won the Grand Effie for Pepsi- Change the Game campaign.

    Effie Agency of the Year tally-

    Rank Agency Name Gold Silver Bronze Total Points
    1 OO&M 7 6 6 195
    2 JWT 3 1 2 65
    3 DDB Mudra Group 1 3 – 45
    4 Lowe Lintas 1 1 4 45
    5 Taproot India – 1 – 35
    6 Leo Burnett 1 – 4 35
    7 McCann Worldgroup – 1 4 30
    8 Contract Advertising India Pvt Ltd 1 1 – 25
    9 BBDO India Pvt Ltd 1 – – 15
    10 DraftFCB Ulka – 1 1 15

    O&M also won the Marico Uncommon Sense Award for ‘Blackberry for everyone‘ campaign for the client Vodafone.

    The campaigns for which it bagged Golds were ‘Ambush the Ambush‘ for Dove (category- consumer products-cosmetics and toiletries), ‘Shubh Aarambh‘ for Cadbury Dairy Milk (category- consumer products-beverages/drink, confectionary and food), ‘Meal time Meetha!‘ for Cadbury Dairy Milk (consumer products-beverages/drink, confectionary and food category), ‘Be Idiot Safe With Ceat Bike Tyres‘ for Ceat Gripp (category- consumer durables-automobiles and auto parts, two wheelers and auto related), ‘Blackberry for Everyone‘ for Vodafone (category- Services-telecom and related products), ‘Shubh Aarambh‘ for Cadbury dairy milk (category-integrated advertising campaign) and ‘Blackberry for Everyone‘ for Vodafone (category- integrated advertising campaign).The six Silver Effies of the leading agency came from ‘Nahi Bhaiya‘ for Asian Paints (category- consumer durables-others), ‘True Choice‘ for Tata sky (category- consumer durables-electronic goods), ‘Vodafone Super zoozoo-coming from behind‘ for Vodafone (category-services-telecom and related products), ‘Future Generali insurance Week‘ for Future Generali India Life (category- services-financial services), ‘MP Ajab Hai, sabse Gajab Hai‘ for Madhya Pradesh State Tourism (category- Services-others) and ‘Be Idiot Safe With Ceat Bike Tyres‘ for Ceat Gripp (category-integrated advertising campaign).

    The agency won Bronze awards for ‘3 Roses Believers (Fans) v/s Non-believers (Hero)‘ for Brooke Bond 3 Roses (category- regional advertising), ‘Walking the tight rope‘ for Pond‘s Dreamflower Talc (category- consumer products-cosmetics and toiletries), ‘Sprite University of Freshology‘ for Sprite (category- consumer products-beverages/drink, confectionary and food), ‘Titan goes Purple and Tommy, esprit, guess go green with envy‘ for Titan Purple (category- consumer products-Others), ‘Vodafone-winning the Indian mobile number portability battle‘ for Vodafone (category- Services-telecom and related products) and ‘Apne nahi suna?‘ for IDBI Federal (category- services-financial services).

    O&M executive chairman and creative director (Ogilvy South Asia) Piyush Pandey said, “Ogilvy India has made me feel on top of the world. It is young talent that is making this happen and I do believe that this spirit will continue in the future. At the end of the day we work towards finding great creative solutions that do wonders for our clients.”

    He added, “In David Ogilvy‘s centenary year, this is Ogilvy India‘s tribute to him and his belief in, “We sell or else.”
    O&M NCD Abhijit Avasthi said, “We are lucky people who have worked with fabulous clients. The client deserves good work. We have got phenomenal talents and great culture. Be it the planning people, or creative people, they all are aligned to do what they want to and that‘s what works for us.”

    The second spot winner, JWT collected 3 Golds for ‘Lay‘s Flavor World Cup‘ for Lay‘s (category- consumer products-beverages/drink, confectionary and food), ‘Nike Bleed Blue‘ for Nike (category- consumer products-Others), and ‘Children‘s Future Solutions‘ for Birla Sun Life Insurance (category- services-financial services). The agency won a Silver for ‘The Friendship Bike‘ (Oct-Nov 2010 & Marc-Apr 2011)‘ for Splendor NXG (category- consumer durables-automobiles and auto parts, two wheelers and auto related). It bagged two bronze metals for ‘Musibat Bata kar Nahi Aati‘ for Godrej security solutions and ‘Making Time to Pause‘ for Apollo Munich Health Insurance (category- services-financial services).

    On claiming the second spot, JWT CEO Colvyn Harris said, “Coming No.2 is always like you have lost something so we would definitely like to be No.1 next year.”

    Third in the place is DDB Mudra, which won Gold for ‘The joys of motherhood‘ for Velocit (Dr.reddy‘s) (category-Healthcare). It collected Silvers for ‘How tears and weepy engineers brought down the mighty Honda City‘ for Volkswagen Vento (category- consumer durables-automobiles and auto parts, two wheelers and auto related), ‘A Tale of Innovations‘ for Volkswagen (category-corporate advertising-corporate reputation) and ‘Guess Where, Fly There‘ for Emirates (Category-services-others).

    Lowe Lintas got a Gold for ‘No Idea, get Idea-MNP‘ for Idea cellular (category-services-telecom and related products) and Silver for ‘Languages‘ for Idea Cellular in the same category. It collected bronze metals for ‘Lifebuoy Superfast Handwash‘ for Lifebuoy (category-consumer products-Others), ‘Jammy Art‘ for Kissan Jammy (category-digital advertising [online/mobile communication]), ‘Tanishq-Diamond Jewelry‘ for Tanishq (category-retail advertising) and ‘Fastrack Bags‘ for Fastrack (category-consumer products- others).

    Lowe Lintas CEO Joseph George said, “It could have been better. Some of our brands were not shortlisted but it was exciting to be a part of this evening. The year was really good for us but we will focus towards the betterment next year which is a challenge for us.”

    The number five agency and Grand Effie winner, Taproot India also won Silver for the campaign ‘Change the Game‘ for Pepsi.

    Taproot India chairman and co-founder Agnello Dias said, “After starting something of our own, it‘s great to achieve something like this.”

    Taproot India chief creative officer Santosh Padhi added, “I think its quite motivating for any agency or anyone because we are 30 people competing with one of the best and oldest creative agencies of India.”

    Commenting on the Effies 2011 and the overall process, Leo Burnett NCD KV Sridhar (Pops) said, “I think this year is a landmark year in Effies for putting up the fantastic judging process. This year 50 per cent jury members are clients and others are planning heads of different agencies and there were no creative guys judging, which was how it should be. Therefore, one can see them patiently going through all the data, questioning the validity of data and then finally rewarding those pieces of work which is backed with great data and market results which is of great interest to clients. Creativity and efficiency go hand in hand and it is only a myth that creativity is only for the ego of creative guys to build businesses.”

    Incidentally, there were no winners for David v/s Goliath, B2B Advertising and Rural advertising categories.

  • Saathiya clocks 7.58 TVR, takes Star Plus to 350 GRPs

    Saathiya clocks 7.58 TVR, takes Star Plus to 350 GRPs

    MUMBAI: The leading general entertainment channel (GEC) Star Plus is the highest gainer of 50th week (4 December- 10 December) of TAM. The channel grossed 350 GRPs (last week 318).

    The channel‘s success can be attributed to its leading fiction show Saathiya Saath Nibhana that has broken its own records and garnered 7.58 TVR. Channel‘s Diya Aur Baati Hum (5.70 TVR), Ek Hazaron Mein Meri Behna Ha (5.22 TVR), Is Pyaar Ko Kya Naam Doon (4.99 TVR) followed the top viewed shows‘ list thus leaving no space for any other channel to be in top four.

    Sony Entertainment Channel (Set) saw decrease in viewership and recorded 228 GRPs (last week 240). Its top rated show Bade Achhe Lagte Hain saw a dip in viewership and registered 4.39 TVR slipping to number seven (last week the show was at No. 2 with 5.37 TVR). Set‘s Crime Petrol which was on No. 5 last week, failed to find its position in the top 10 list this week though its oldest property C.I.D gained few points and clocked 4.18 TVR (last week 3.82).

    Colors lost 2 GRPs thus not making much difference overall. It collected 225 GRPs (last week 227) in its kitty. Its primetime property, Sasural Simar Ka has recorded its so far highest rating. It clocked 4.65 TVR (last week 3.22) and takes the place in the chart just next to Balika Vadhu which garnered 4.78 TVR (last week 4.58).

    Zee TV is stable with 152 GRPs both in this week and last week while Sab TV shed 3 GRPs and clocked 117 GRPs (last week 120).

    Imagine TV with 77 GRPs (last week 77), Sahara One with 41 GRPs (last week 37) followed.

    Star One which is going off-air on 16th December ended the week with 40 GRPs (last week 39).

  • Christmas shopping to be busier than last year in the UK: Synovate

    Christmas shopping to be busier than last year in the UK: Synovate

    MUMBAI: The latest footfall figures released by Synovate for the full week commencing 4 December 2011, show that shopper numbers across the UK were 2.7 per cent down on the same week last year, but 2.4 per cent stronger than the week before.

    Synovate Retail Performance director Tim Denison said, “After a busy start to the Christmas campaign at the end of November, last week‘s figures will be a slight setback for retailers. We would normally expect to see footfall swell by about six per cent over the previous week at this stage of the run up to Christmas, so growth of 2.4 per cent last week is disappointing. However, the week before was a strong one, boosted by striking public sector workers who took the opportunity to Christmas shop, so figures over the fortnight are still ahead of last year, by 2.9 per cent.”

    Looking at the regional splits for last week, the hurricane force gales certainly hit retail footfall hard in Scotland and Northern Ireland. There, shopper numbers for the week were 15.4 per cent down on the previous year; people clearly heeding the ‘stay at home‘ advise. The brightest part of the country for 4 December was London and South East England, where shopper numbers were nine per cent higher than the same week of last year and 6.9 per cent busier than the previous week.

    “It strikes me that after such a hard year, people are determined to make the most of Christmas 2011. That doesn‘t mean they are indulging on the carefree credit spending sprees seen only a few years ago. Instead shoppers are putting a lot of extra effort in to make it a special Christmas without spending beyond their means. Everything is shaping up for 2011 to be a Christmas of ‘responsible shopping‘. With a fortnight still to go, and Christmas Eve falling on a Saturday this year, the month shaping up to be a solid one for retailing.” adds Denison.

  • Saatchi & Saatchi creates Otrivin Cold Tabs’ new campaign

    Saatchi & Saatchi creates Otrivin Cold Tabs’ new campaign

    MUMBAI: Saatchi & Saatchi has created a new campaign for Novartis which is launching its new product, Otrivin Cold Tab in the market.

    The idea behind the new campaign was to establish the brand as the one step solution to provide complete relief from cold. It plays on the concept that there are actually seven symptoms of cold and Otrivin Cold tablet has a unique advantage of solving all the seven symptoms of cold.

    The creative agency said that the challenge was to break through a category which is already flooded with innumerable options which offer similar benefits making it difficult for the consumer to judge which one is better than the other.

    The agency had a task of providing a strong differentiating selling point to the brand along with optimum usage of the media with 10-seconder TVCs.

    Saatchi & Saatchi GM Nisha Singhania said, “The consumers for this brand belongs to SEC B and C who cannot afford to skip even a day‘s work, hence seek a quick relief option which cures them of all the problems faced during cold.”

    Saatchi & Saatchi CCO Ramanuj Shastry added, “The creative idea is about dramatizing the effect of each symptom in multiple TVCs and thereby establishing the brand as the ‘Complete Relief Provider‘.”