ITV

Category: MAM

  • Ormax launches ‘Characters Andhra Loves’

    Ormax launches ‘Characters Andhra Loves’

    MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for Telugu GECs.

    According to the study, the most popular fiction character is RK Naidu (Mogali Rekulu), while that in non-fiction is Sai Kumar (Wow).

    The first edition of Characters Andhra Loves was conducted in November 2011. The report also lists the top characters by gender, age, SEC and market segments.

    Ormax Media CEO Shailesh Kapoor said, “Our Hindi GEC product Characters India Loves (CIL) is extremely popular amongst broadcasters, production houses, media agencies and advertisers. Telugu GEC is a big market, and extending CIL to the Andhra Pradesh market was a logical move.”

    Naidu leads the list with a share of 26 per cent, followed by Anandi (Chinnari Pelli Kuthuru) and Munna (Mogali Rekulu) at second and third place respectively.

    Kumar (Wow) tops the ranks among the non-fiction characters with 22 per cent share, followed by Roja (Modern Mahalakshmi) and Suma (Bhale Chance Le).

    The CAL study was conducted among a sample size of 800 respondents in four cities – Hyderabad, Vijayawada, Warangal and Nellore. The target group for the study were males and females, 15-44 years, SEC ABC.

  • Windchimes Communications bags MIT social media mandate

    Windchimes Communications bags MIT social media mandate

    MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be handling the social media for MIT Vishwashanti Gurukul – an IB World School, MIT Institute of Design (MITID), MIT school of Telecom Management (MITSOT) and MIT Academy of Engineering.

    In keeping with the futuristic outlook of the institute, MIT aims to touch base with the new age Indian who is internet savvy and is well acquainted with various social media platforms, the company said.

    Windchimes will set up and sustain the social media presence of the institutes across these platforms.

    MIT Vishwashanti Gurukul director and head of school Anand M Deodhar said, “Social media is changing the way we run our institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move we were looking for an agency that has worked for diverse industries and has the understanding and user-insights to the changing social environment.”

    Windchimes Communications head maven Nimesh Shah added, “Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward towards this opportunity and would put best efforts to meet long term objectives. We hope to channelise communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.”

  • Aidem Ventures to handle KBS World’s ad sales

    Aidem Ventures to handle KBS World’s ad sales

    MUMBAI: Aidem Ventures will now handle the media sales function for the South Korean international TV channel, KBS World.

    The channel, which is being distributed and broadcast via pay TV operators around the world, is available on Reliance Digital TV in India.

    KBS senior manager channel and content business Tae-Ho Sung said, “KBS is happy to sign a deal with Aidem Ventures for media sales of the KBS World channel in India. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media.”

    KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC.

    Aidem Ventures head – International and digital businesses Neena Dasgupta said, “We are pleased to include KBS World in our steadily increasing bouquet of international offerings to global Indian advertisers. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies.”

  • Scarecrow Communications wins Pentair account

    Scarecrow Communications wins Pentair account

    MUMBAI: US-headquartered global water solutions and purification solutions provider company Pentair Water solutions has appointed Scarecrow Communications, Delhi as its advertising agency.

    Scarecrow will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.

    Pentair managing director and country head Mukund Vasudevan said “We look forward to work with Scarecrow not only to build our brand in the Indian market, but also increase overall awareness for water-related issues.”

    Scarecrow ECD Delhi Anindya Banerjee added, “Water Solutions is an interesting, yet challenging category especially in the Indian context. We look forward to partnering one of the leading water solutions specialists in the world.”

    Pentair Water offers water and waste management systems, water flow (pumping) and swimming pool solutions. It is known for technology and the range of products that are used in industrial applications, commercial Installations, municipal requirements and residential water solutions.

    The company claims a pan Indian presence with over 600 employs in India. Some of its projects include providing filtration solutions at IGI Airport, New Delhi, Taj Presidency Mumbai, pump packages at Gautam Buddh International circuit (F1 track), GMR Aerospace project in Hyderabad, Michelin Factory, Bhogat Oil Terminal for Cairn Energy and PepsiCo and pool equipment installations at ITC Maurya, Delhi and Taj Hotel Bangalore.

    Scarecrow Communications founder director Manish Bhatt added, “Pentair is a global brand. Yet in India, as far as branding goes, it is almost starting from scratch. So there is no baggage. So we can roll out the brand experience in India with maximum freedom.”

  • Thinktank launches board game on Don 2

    Thinktank launches board game on Don 2

    MUMBAI: Thinktank Games has launched a new board game based on upcoming movie Don 2 at Oberoi Mall in Mumbai.

    The launch took place in presence of Don 2 cast- Shah Rukh Khan, Priyanka Chopra, director Farhan Akhtar, producer Ritesh Sidhwani and Sahil Shroff.

    Oberoi Mal VP Nirzar Jain said, “At Oberoi Mall, we have always offered our patrons something special and we are delighted to have played hosts to this game launch event. The star-studded evening was a great treat for our patrons and we look forward to many more such events in the future. The poise and persona of King Khan had our shoppers mesmerized and we are sure Don 2 will score very well at the Box Office.”

    Don 2 director Farhan Akhtar said, “Don is all about the mind and using it to out-think others. It is also about strategy. So the game was an obvious extension to the film…A chance for players to think like him and beat the competition. I am very excited about its release.”

    The original content puzzles and games are immersed in the world of Don. The puzzle collection features brainteaser puzzles and mind-benders.

  • Agencies invited to tender for BBC Media Services

    Agencies invited to tender for BBC Media Services

    MUMBAI: UK pubcaster The BBC has begun the first stage in its search for a media agency for combined services.

    Two BBC business areas have joined together for the first time to invite expressions of interest in an initial three-year contract for media strategy, planning and buying services.

    The move – bringing together the BBC‘s Marketing and Audiences and Licence Fee Units – will improve financial efficiencies across the corporation while retaining a focus on quality and creativity.

    Announcing the Pre-Qualification Questionnaire (PQQ) for the tendering process, director of media engagement and marketing and audiences North Simon Lloyd, said that the successful agency would be required to work closely with the BBC‘s Media Engagement team to assist in the media planning and buying of all non-BBC media.

    Agencies will be asked to demonstrate strong digital and specialist media capabilities as part of the ?5m to ?6m annual contract.

    “The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media. More than half of the media bought by BBC Marketing & Audiences last year was digital, giving us the opportunity to communicate with our audiences using display and mobile channels,” Lloyd said.

    BBC TV Licensing Head of Sales and Marketing Peter Kirk welcomed the joint tender across BBC Divisions, in a move which is intended to improve value for the licence fee payer.

    “The appointed agency will be required to negotiate and buy media for the Licence Fee Unit across paid-for media channels including display, video-on-demand and search marketing,” Kirk added. “We‘ll be looking for an agency which demonstrates an understanding of BBC and TV Licensing strategic objectives and a solid commitment to achieving value for money”.

    The appointed agency will be required to plan and buy media for TV Licensing in close partnership with BBC strategic agencies.

    Successful media agencies are invited to complete and submit a PQQ by 25 January 2012. A short list of agencies will be selected and invited to formally tender for the business in March 2012.

  • Pix eyes 20% revenue growth in FY’12

    Pix eyes 20% revenue growth in FY’12

    MUMBAI: English movie channel Pix is eyeing a 20 per cent in fiscal 2011-12, despite a looming slowdown.

    Pix business head Sunder Aaron says that the effects of the economic slowdown are not yet visible for the channel.

    “The first quarter of next year will give us a good idea of how 2012 will fare. You could have some caution among clients who have business interests in Europe like Volkswagen and HUL,” Aaron explains.

    However, he adds that even in time of slowdown, TV viewership doesn‘t go down. “When there is a slowdown, television viewership is not affected as it is an inexpensive form an entertainment. For this fiscal we expect revenue growth of over 20 per cent,” Aaron says.

    Meanwhile, the channel has taken its local movie review initiative ‘Chicks on Flicks‘ online on Facebook.

    Now one can see the reviews of Ira Dubey and Neha Sareen online, in two to three minute bytes, as opposed to the half an hour show earlier.

    Aaron says that in India exhibitors and distributors do not allow film critics to see a film two weeks in advance. They could only see it on the day of its release or just before that. So by the time the episode went on air the film was already well into its run.

    Aaron adds that the channel has 300,000 fans on Facebook. “In an age where youngsters are constantly hooked on to social networking Chicks On Flicks could not have a better platform. The show will also be current since the reviews will appear on the same day as the theatrical release of the film.”

  • Polaris India targets $100 mn turnover by 2016

    Polaris India targets $100 mn turnover by 2016

    BANGALORE: Off Road Vehicle (ORV) Polaris Industries‘ Indian subsidiary Polaris India (PIPL) is eyeing a turnover of $100 million by 2016 with a major push through BTL activities and presence in high visibility events. The ORV major is targeting the upper middle and rich class in the country.

    “We will use cricket, as well some print and be present in auto magazines, but the main activities will be experiential – and through event such as the recent India West Indies series where we were present at a number of prominent places. We are also looking at events such motor sports, where we will be quite actively present. We will be visible at places such as malls, sports events etc,” said PIPL managing director Pankaj Dubey while speaking with Indiantelevision.com.

    “A lot of Indians go abroad to experience rides on Polaris vehicles. We plan to make our ORV rides as one of the tourist attractions and are speaking with the tourism authorities in India. The specialised automobile market is at a nascent stage in India. Our principal aim is to sensitise the consumers and create a new market for the possible options available in recreational vehicles such as ATVs, Ranger, RZR Side-by-Side vehicles and snowmobiles and to generate more interest in these activities. We will focus on the utility application of our vehicles in areas of construction, mining, farming, forest, coastal patrolling and beach rescue, military, police and para military forces,” Dubey further added.

    He said that the company has five dealerships in the country now and plan to increase this number to 10 by March 2012. By the end of 2012, it plans to have about 25 dealers in the country.

    Delhi based Future Uday looks after the creative duties and Group M is the media buying agency of Polaris.

  • Philips hires O&M to handle consumer lifestyle & lighting biz

    Philips hires O&M to handle consumer lifestyle & lighting biz

    MUMBAI: Philips India has appointed Ogilvy & Mather as creative agency for consumer lifestyle and lighting division following a multi-agency pitch.

    The incumbent agency was DDB. The shift is a part of global realignment strategy of Philips India.

    Confirming the development, Philips India head-marketing and VP-Indian Subcontinent Vivek Sharma said, “We have had a global creative pitch and we are glad to have O&M on board. O&M is global led creative agency and will look after our creatives for the two divisions from 1 January 2012. DDB Health and Lifestyle will continue to handle our healthcare business.”

    O&M group president -north and east, Sanjay Thapar added, “Phillips is a significant business for us and we are all excited to partner our client to grow the brand in India. The company has a great culture and we look forward to growing with them.”

    Carat looks after the media duties for Philips India.

  • Katha Mediatix bags the creative mandate for Finnish energy drink

    Katha Mediatix bags the creative mandate for Finnish energy drink

    MUMBAI: Katha Mediatix has won the media mandate for Finnish energy drink Mad Croc. The brand was earlier seen at the F1 Grand Prix race held at Greater Noida earlier this year. It has been brought to India by Montage Capital Marketing.

    Keeping in line with its global personality as a young, full of life and adventurous brand, Katha will chalk out different creative routes to reach out to the youth TG.

    Katha Mediatix chief creative officer Pabitra Roy said, “When it comes to creatively positioning and marketing a product like Mad Croc it is very important to understand the mindset of the audience since taste, likings, priorities, preferences and loyalties are evolving constantly. The creative routes would all be positioned in sync with the language that the audience speaks and likes and a concept that they would associate with.”

    Montage Capital CMD Rajiv Shukla said, “Setting up a strong distribution network is of prime importance at this point in time for the brand and fortunately our complete network in India is close to getting completed. Strong communication and visibility with product availability would be the key business mantra.”

    Katha Mediatix VP strategic alliance Aniruddha Pal said, “The brand would have key association with music, sports, youth hangouts, colleges and social media. There will be aggressive BTL activations and road shows along with strategic sampling across the country. There would be strategic integrated Print, OOH and electronic communication.”