ITV

Category: MAM

  • IRS Q3: Vanitha retains top spot among magazines

    IRS Q3: Vanitha retains top spot among magazines

    MUMBAI: The Indian Readership Survey (IRS) 2011 for the third quarter carried out and released by Media Research Users Council (MRUC) and Hansa Research revealed that there isn’t much change in the readership base of the top five magazines in the country.

    Retaining its numero uno position, Malayalam fortnightly Vanitha recorded an average issue readership (AIR) of 2.59 million. Pratiyogita Darpan also maintained its position at number two with an AIR of 2.02 million.

    Last quarter‘s number nine and ten, Kumudam (Tamil) and Grehlakshmi (hindi) respectively lost their positions to English magazine General Knowledge Today (with an AIR of 1.09 million at number nine) and Bengali magazine Karmakshetra (AIR 1.05 million at number 10).

    Among the Hindi magazines Pratiyogita Darpan‘s AIR stood at 2.02 million topping the list while Saras Salil followed second with an AIR of 1.94 million.

    Slipping down to seventh position, Grehlakshmi recorded an AIR of 983,000 while Grih Shobha, which took its place at number six, clocked in an AIR of 990,000.

    Among the English magazines, India Today continues to lead with 1.64 million AIR. Reader‘s Digest (AIR 998,000) made way for General Knowledge Today (AIR 1.09 million) at number two while it slipped down to number three.

    Further down the list Stardust climbed up to number seven with AIR of 385,000 and while Business Today moved up to number eight (from number 10 last quarter) with an AIR of 345,000. Recording the deep plunge in the ranking, Filmfare fell to number 10 from previous quarter’s number seven with an AIR of 327,000.

    In the regional languages sector, the Malayala Manorama continued to be second with an AIR of 1.31 million while Kumudam slipped down to number four with an AIR of 1.03 million. Taking its place, Bengali weekly magazine Karmakshetra recorded a readership of 1.05 million.

    Tamil weekly Ananda Vikatan fell from number six in the last quarter to number nine in Q3 with a readership of 781,000 while Bengali weekly Karmasangsthaan climbed three spots to reach number six with a readership of 855,000.

  • Samsung launches new commercials for smartphones

    Samsung launches new commercials for smartphones

    MUMBAI: Samsung has launched three new TV commercials for its smartphones. The commercials are made to promote the company‘s latest offerings Samsung GalaxyY and Wave Y. The creatives for the ad were handled by Cheil WW SW Asia and were produced by Storytellers.

    The concept for the ads is that users now have the freedom to change to smartphones. Insight was collected through interactions with the target audience i.e. the young adults and then translated into television commercials.

    The company said in a press statement, “Today‘s Gen Y is extremely serious about experiences gained through college and early years of their career, as that‘s what shapes their future; greatly influenced by their peers and not wanting to be left behind they are also the earliest adopters of new technologies.”

    The three TVC‘s are based in environs like a tea stall, an office and a classroom where the TG can usually be found. The protagonist in each commercial tackles a tricky situation by the use of a Samsung samrtphone thus piquing the interest of the antagonist in the end. The commercials all end with the punch line ‘Aap ke paas nahi hai kya?‘

    Apart form these TVC‘s Cheil Worldwide is building communication across consumer touch points in orderto create awareness and hype about the range of phones.

  • Madan Sanglikar bids adieu to Mindshare

    Madan Sanglikar bids adieu to Mindshare

    MUMBAI: Mindshare India principal partner, invention Madan Sanglikar has decided to call it a day. He had been with the company for four years and six months.

    Speaking to indiantelevision.com, Sanglikar said, “It‘s been a fantastic journey and I have learnt a lot.” He refrained from commenting upon his future plans as of now.

    Sanglikar started off his career in 1995 and has worked for firms like Mediaturf, Sify, Starcom Worldwide and GroupM Media India.

    He has played a key role in setting up a new age digital media team for Mindshare India keeping the paid, owned and earned ecosystem in mind. His total experience in the digital space spans around 11 years.

  • Santa goes white for Tata Housing’s Amantra

    Santa goes white for Tata Housing’s Amantra

    MUMBAI: Red Santa Claus, who is known to be happy always, is sad this year and is going white for Tata Housing‘s Amantra as white represents a spirit of hope and happiness.

    White Santa as a concept has been coined and developed by strategic brand activation agency Candid Marketing.

    The White Santa activity for Tata Housing‘s property Amantra is currently being executed across malls in Thane, Ghatkpoar and Mulund. The activity will witness a White Santa who is calling out to the kids in Mumbai to send gifts to him, so that he can then change his attire to red for the festive season and distribute the gifts among the needy children. The gifts can be of any kind and size and with each donation; the White Santa will receive some part of the red colour back on his suit.

    Candid Marketing managing partner Amrita Kumar said, “White Santa is a lot cooler, a lot more fun and he takes gifting very seriously. Especially for those who need it like the underprivileged children. White represents a spirit of hope and happiness for all and that‘s the spirit of our White Santa.”

    “This is the first time such a concept has been introduced and we all at Candid are very delighted about it. We are extremely thankful to Tata Housing‘s marketing team to have understood the spirit of this concept and given it life. The property will be owned by us and we wish to see the White Santa grow happier each year,” he added.

    Tata Housing head – marketing services Rajeeb Dash said, “This is a unique initiative by Tata Housing to cultivate the feeling of loving and sharing amongst our younger generation and help the needy children through the innovative concept.This innovative concept theme is “Kids 2 Kids” where the gifts that gets collected by Santa goes back to the underprivileged kids of our construction workers. Through white Santa which is Santa of hopes we would like to have new beginning for these kids. Through this activation we would like to engage our customers and prospects of our project Amantra so as to be part of the celebration. So this Christmas take some time-out with your children and spread the cheer of festivities and teach them about the joys of giving, along with the Santa of Hope.”

    In order to amplify the activation, digital platform has been used by means of creating a micro site and links on social networking site Facebook. Tata Housing‘s page on Facebook has a red highlighted ‘Play Now‘ button, on clicking the link users are directed to this micro site.

    The micro site allows the users to drag and drop gifts in the empty sack of the White Santa and turn his attire to red informing the users about the idea of donating the gift for the needy children and mention the locations where the activity is taking place.

  • Katha Mediatix wins Mobile Plus mandate

    Katha Mediatix wins Mobile Plus mandate

    MUMBAI: Katha Mediatix has won the brand consulting mandate for Mobile Plus, which is a multi brand mobile, accessories retail brand. The store is promoted by Prabhat telecom.


    As part of the creative thought process, Katha Mediatix will create the entire brand personality of the retail store along with visual merchandising for the brand. The campaign budget would be close to Rs 35 million approx to start with.


    Katha Mediatix chief creative officer Pabitra Roy said, “Mobile Plus is a platform for consumers who are mobile and technology savvy to have a unique experience with the brand. The creative positioning stands that consumers will always find something more or something plus whenever they engage with the brand. Creatively there is a great scope of work since its categorically not a brand that it speaks only to youth but there are a varied sets of TG and everyone has different aspiration, tastes, likings and lifestyle.”


    Mobile Plus director Ranjeet Chaudhury added, “Mobile Plus will also cater and penetrate aggressively into rural segments since 65 per cent of the mobile handset sales are taking place in the rural catchment areas where aspirational level is increasing constantly. Currently we are setting up stores in Mumbai and parts of Maharashtra and then we plan to have stores in major metros before the national communication plan gets initiated.”


    Katha Mediatix EVP strategic alliance Aniruddha Pal said, “The media strategy would primarily involve 4 phase communication plan starting with regional communication where the communication would be to prospective distributors and dealers and then there would be aggressive BTL promotions. The communication would be revolving around driving traffic while education and creating awareness about the store.”


    There would also be experiential marketing executed for proper brand engagement. There would be ATL campaigns with communication regarding special services of the store and the campaign would start in the early financial year.

  • E&Y elevates Farokh Balsara to M&E Practice leader EMEIA region

    E&Y elevates Farokh Balsara to M&E Practice leader EMEIA region

    MUMBAI: The research, audit and consulting major Ernst & Young (E&Y) has promoted Farokh Balsara to the Media & Entertainment (M&E) industry leader for Europe, Middle East, India and Africa (EMEIA) region.

    Based in Mumbai, Balsara has been E&Y‘s M&E Practice leader in India for over a decade. In his new role, Balsara will now drive the sector program throughout Europe, Middle East India and Africa. He is the first partner from India to lead a sector at an EMEIA-wide level.

    EMEIA area comprises 12 sub-areas – Africa; Belgium and The Netherlands; Commonwealth and Independent States; Central and South-East Europe; Algeria, France and Luxembourg; Financial Services Office; Germany, Switzerland and Austria; India; Mediterranean; Middle East and North Africa; Nordics; UK & Ireland.
     
    E&Y accounts, industries and business development leader – EMEIA Julie Tiegland said, “Over the last several years, he (Balsara) has built what is undoubtedly India‘s leading M&E Practice among all professional services firm, advising both Indian and multinational M&E companies.”

    “The appointment is also reflective of the growing importance of the Indian M&E sector on the global landscape and also of the strength of Ernst & Young‘s media and entertainment practice in India. As the M&E sector increasingly converges across boundaries, Farokh‘s knowledge and experience will be deeply valued by our clients across the EMEIA area. M&E is a priority sector for our firm globally and we are seeking to significantly strengthen our M&E market presence across the EMEIA region,” Tiegland added.

    Balsara said, “I am looking forward to taking on my new responsibilities as Ernst & Young‘s EMEIA leader for M&E Practice. E&Y is the market leader in working with the M&E industry and we would continue to strengthen our market leadership position. We have a strong M&E industry practice in France, Germany, UK, Italy, Spain, India and the Nordics and with the challenging business environment, our endeavor would be for our clients to benefit from cross coordination of ideas and best practices between developed and emerging markets. In my new role, I am looking forward to working with a strong EMEIA-wide team of professionals to significantly ramp up our Transactions and Advisory practice for M&E and growing the business through the provision of fresh, innovative services to our clients.”

    Balsara has over 25 years of experience and has extensively advised several large Indian M&E companies in risk management and in improving the efficiency and effectiveness of key processes.
     
    He is also experienced in performing a variety of market reviews and feasibility studies, and developing entry strategies for multinational M&E companies desiring to establish a business presence in India. In the past, he has also specialised in providing a range of Transaction Support Services (due diligence reviews, Valuation, M&A support, etc.) to multinationals, strategic investors and private equity funds across sector categories including television, films, new media, radio and music, advertising and marketing and print.

    E&Y‘s key M&E clients in EMEIA include Bertelsmann, Pearson, Lagardere, Publicis, Technicolor, Reed Elsevier, Vivendi and Axel Springer amongst others.
     

  • IRS Q3: Dainik Jagran and Times of India maintain lead

    IRS Q3: Dainik Jagran and Times of India maintain lead

    MUMBAI: According to the Q3 IRS (Indian Readership Survey) second-quarter report released by the Media Research Users Council (MRUC) and Hansa Research the Q2 leader in the Hindi and English dailies sectors continues to be Dainik Jagran and Times of India respectively.

    Dainik Jagran recorded an increase in its average issue readership, continuing the trend from Q2.

    While the top five places did not see any major changes, the top three recorded increase in AIR (average issue readership) while Malayala Manorama and Amar Ujala (fourth and fifth position respectively) lost out on readers.

    Dainik Jagran’s AIR has risen in Q3 to 16.46 million, from 16.39 million in the preceding quarter. Dainik Bhaskar (14.88 million) and Hindustan (12.03 million) follow.

     

    Hari Bhoomi which entered the top ten in Q1 at 10th place and maintained the position in Q2 survey was nudged out by Malayalam daily Matrubhumi.

    Among the English dailies Times of India continues to lead with a readership of 7.47 million, though it has seen a slight loss in AIR.

     
    Maintaining last year’s pecking order in the English dailies’ segment, Hindustan Times recorded an AIR of 3.73 million, the Hindu 2.17 million and the Telegraph an AIR of 1.27 million.

    The regional dailies experienced a ruffling in the top-ten order. While Lokmat shifted down a notch to number three with AIR of 7.44 million, the Daily Thanthi replaced it at the number two spot with a readership of 7.45 million.

    Eenadu moved up the ladder to fifth position with AIR of 6.10 million pushing the Anand Bazar Patrika to sixth spot with readership of 6.09 million. Gujarat Samachar slid down to number nine from previous quarter’s number seven with an AIR of 5.19 million.

  • Outreach wins advertising rights of Jorhat Municipal

    Outreach wins advertising rights of Jorhat Municipal

    MUMBAI: North East India‘s OOH services provider Outreach Advertising has bagged a 15-year contract from the Jorhat Municipal Board.

    The OOH media will include unipoles, gantries, traffic signals and the only FOB (foot over bridge) in the busy upper Assam town which is only next to Guwahati in the state.

    Outreach Advertising MD Sunit Jain said, “It is a defining moment for all of us. This is a very significant development and very much a part of our strategy to significantly increase our footprint in the robustly growing North Eastern market. This will be the first occasion that the region will experience unipoles.”

    Outreach offers several services in context to full circle OOH service like billboards, hoardings, bus shelters, modern traffic signal system, public conveniences, street lamps.

    Outreach has presence across malls, multiplexes and coffee shops across Guwahati, it offers ambient advertising solutions using conventional and innovative media vehicles. In 2011, Outreach introduced Pedal-Ads which are tri-cycles driven by promoters to take the display with the clients‘ audiences.

  • Greenply launches TVC conceptualised by Lowe Lintas

    Greenply launches TVC conceptualised by Lowe Lintas

    MUMBAI: Plywood company Greenply has launched a TVC that has been created by Lowe Lintas.

    The objective of the campaign is to break the format and make durability more relevant and fresh for the audiences.

    The promise of Greenply plywood that it lasts for generations is now expressed by looking ahead into future. The situations and issues that may take place in the future are relevant and audiences will find it very easy to connect with. This communication is almost working as the mirror of the future and sharply expressed through its new tagline of ‘always hoyenga‘, whether you are there or not, the company said.

    The agency has been handling the business for almost a decade.

    The campaign is rolled across media including digital.

  • IRS Q3: C&S and Internet reach up, cinema drops

    IRS Q3: C&S and Internet reach up, cinema drops

    MUMBAI: Cable & Satellite (C&S) and Internet are two sectors, which are continuously showing robust growth in the total reach.

    As per the Indian Readership Survey (IRS) 2011 Q3 data, C&S reach has gone up by 15.8 per cent CAGR and Internet by 42 per cent.

    C&S total reach is up at 448.24 million compared to 433.21 million in Q2 2011, according to the third quarter IRS data released today by Media Research Users Council (MRUC) and Hansa Research.

    The total reach of TV media has also gone up by 6.8 per cent CAGR to 539.87 million (from 531.76 million in Q2).

    Internet, the fastest growing sector, saw a 42 per cent CAGR and reach is at 30.89 million, up from 28.41 million in the first quarter survey.

     

    Meanwhile, radio and cinema sectors continued to show the decline in the reach. Cinema‘s reach fell to 76.83 million from 77.83 million in Q2, a negative growth of 7.1 per cent CAGR.

    In the Q3 report, total reach of radio has seen a negative CAGR of 3.9 per cent to 158.28 million. In Q2, the total reach for radio was at 161.45 million.