ITV

Category: MAM

  • Kaya Skin Clinic dons new brand identity

    Kaya Skin Clinic dons new brand identity

    MUMBAI: Chain of skincare clinics, Kaya Skin Clinic, has announced a complete revamp of its brand identity. It has redesigned its logo and has come up with a new tagline- Love what you see.

    The change is in line with a new market positioning and a shift in perceptions that Kaya now seeks to establish, moving from an expert solution provider for skincare problems, to a personal guide for total skin care.

    Salt Brand Solutions is the creative agency behind Kaya‘s creative makeover and Eureka Moment has re-designed its retail identity.

    Kaya Skin Clinic marketing head Suvodeep Das said, “Kaya has built a reputation as the ultimate expert that solves all skin problems. The brand is much more than just a problem-solver, it offers the consumer complete beauty transformations. This repositioning exercise is not just about communicating a change in brand identity – there is a new portfolio of services, new service design within the clinics and a new retail identity at the clinics that is being launched. The new look of Kaya is young and fresh, as personified by the face of this brand campaign, Giselle Monteiro.”

    This rebranding will be rolled out across all Kaya Skin Clinics in India, product packaging and advertising.

    Kaya‘s new look is inspired by insights gained through research and consumer feedback. It reflects the changing expectations and aspirations of the urban Indian woman. This moves the brand closer to what consumers want – a dermatology-based expert offering science-based solutions, customized to individual needs. The new Kaya is contemporary, inviting and aspirational, the company said.

    The objective of redesigning the logo unit is to connote the brand‘s warmth and expertise. The primary color of the logo is Burgundy, which connotes expertise and premiumness. The font is softer and rounder at the edges, giving the brand warmth. The new tagline ‘Love what you see‘ is an expression of how consumers feel after a visit to Kaya.

    Additionally, as a part of its new avatar, Kaya Skin Clinic has launched few new services.

  • Scarecrow bags Anchor Electricals’ creative account

    Scarecrow bags Anchor Electricals’ creative account

    MUMBAI: Anchor Electricals, a Panasonic Group company, has appointed Scarecrow Communications as its creative agency.

    Anchor Electrical director sales and marketing Dinesh Aggarwal said, “We were looking for an agency which will understand our transformation and growth need. I believe that Scarecrow does and we look forward to working together on our stated objectives.”

    Scarecrow Communications, the full-fledged advertising agency provides creative, media, PR, digital as well as design services.

    Scarecrow Communications founder director Raghu Bhat said, “It‘s a source of personal and professional pride to be associated with a brand like Anchor. The electrical product sector is highly unorganised. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”

    Scarecrow Communications founder director Manish Bhatt said, “We have handled Anchor Electricals in our ex-agency and have the highest regard for the management. We are delighted by this opportunity and hope to use our category experience to create impactful creative work that boosts the topline.”

    Scarecrow Communications founder director Arunava (Joy) Sengupta added, “The sector is hotting up and it‘s the right time to create consumer pull. We are thankful to Anchor Electricals for reposing trust in us.”

    Mumbai headquartered-Scarecrow also has an office in Delhi and handles brands like DLF, Nestle, Future Capital, Religare and Rupa Innerwear.

    Anchor Electricals is a market leader in switches and accessories.

  • iball Slide ropes in Hrithik Roshan as ambassador

    iball Slide ropes in Hrithik Roshan as ambassador

    MUMBAI: iball has recently launched a new TVC for its product, iball Slide. The digital life-style product company has also appointed Hrithik Roshan as the brand ambassador.

    The ad is seen across all leading television channels. The company will also launch an array of initiatives which will span television, radio, outdoor, below the line and digital media.

    iBall director Sandeep Parasrampuria said, “iBall has plans to create awareness for this campaign. iBall products are sold on many e-commerce websites. Digital Media advertising would be considered in the later stages. As of now we would like to focus on TV and Print.”

    Tablet PCs provide platter of possibilities to do different things related with work, play, information and entertainment. The iBall Slide TVC highlights the same wherein, Roshan talks about things he can do on iBall Slide and the performance of the product.

  • Cheil WW starts digital campaign to save forests

    Cheil WW starts digital campaign to save forests

    MUMBAI: Global marketing and communications company Cheil Worldwide South West Asia has rolled out a digital corporate social responsibility (CSR) campaign- ‘Minus One Project‘ to save the world‘s forests.

    The project is to sensitise the community about forest cover that is disappearing at an alarming rate. The campaign asks people to reduce the font size of any document by one point before printing. It says this practice will reduce the paper consumption for printouts considerably, almost up to 50 per cent.

    Cheil WW SW Asia COO Alok Agrawal said, “This is a small initiative by Cheil Worldwide to prevent rapid deforestation. Fonts and point sizes are the fundamentals of advertising business. By doing something as simple as reducing the point size by one, we all can make a big difference to the amount of paper we use. The power of this idea is in its simplicity.”

    Created by the agency‘s Indian creative team, the campaign has been adopted as a global best practice by Cheil offices around the world.

  • Kamal Basu moves to Skoda India

    Kamal Basu moves to Skoda India

    MUMBAI: Kamal Basu, who quit Saatchi & Saatchi India in November, will be joining automobile company Skoda India as marketing head from January next year.


    Sources in the company confirmed the development to Indiantelevision.com.


    Basu had called it a day at Saatchi & Saatchi India in as CEO after serving the agency for 11 years. He was replaced by Matt Seddon who has joined in from Ace Saachi & Saatchi Philippines.


    Prior to Saatchi & Saatchi, Basu had also worked with O&M as VP- client servicing for eight years.


    He was not reachable till the time of filing this report.

  • Zee TV flies high with Zee Rishte Awards

    Zee TV flies high with Zee Rishte Awards

    MUMBAI: Zee TV, the Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises (Zeel) stable, emerged as the biggest gainer of the week ended 24 December with 208 GRPs (gross rating points) in its kitty. However, it did not help the channel to better its position among the Hindi GEC ladder.

    As per TAM data for the week 52 of 2011 (18-24 December), Zee TV added 53 GRPs to its previous week‘s tally of 155. The jump can be attributed to the telecast of Zee Rishte Awards 2011 on Sunday that clocked an average TVR of 4.71 over a period of three-and-a-half hour. Meanwhile its flagship dance reality show Dance India Dance 3 also opened with a 3.7 TVR, helping the channel up its ante.

    Meanwhile, the leading GEC Star Plus too showed an improvement in performance and clocked 344 GRPs (last week 330). Channel‘s five shows- Saathiya Saath Nibhana (6.53 TVR), Diya Aur Bati Hum (5.99 TVR), Yeh Rishta Kya Kehlata Hai (4.45 TVR), Ek Hazaron Mein Meri Behna Hai (4.16 TVR), Is Pyaar Ko Kya Naam Doon (3.95 TVR) continue to be there in top 10 list while it adds on Sasural Genda Phool too (4.05 TVR).

    Set shed 11 GRPs and recorded 235 GRPs (last week 246). Its two shows that were in top 10 last week- Bade Achhe Lagte Hain and Comedy Circus Ka Naya Daur saw a dip in viewership.

    Colors saw a marginal dip and registered 218 GRPs (last week 221 GRPs) while Sab is holding steady and clocked 122 GRPs (last week 121).

    Life OK from Star Plus‘ bouquet that replaced Star One opened on a strong note with a total GRP of 87 GRPs.

    Imagine TV with 67 GRPs (last week 71) slipped to seventh position, while Sahara One was at the end with 39 GRPs (last week 45).

    Also Read:

    Life OK opens strong with 87 GRPs

  • Life OK opens strong with 87 GRPs

    Life OK opens strong with 87 GRPs

    MUMBAI: Star India’s latest Hindi general entertainment offering — Life OK –has opened its inning with 87 GRPs (gross rating points) and at No. 6 among the Hindi GECs, as per TAM data for week 52 of 2011 (18-24 December).

    Life OK, which was launched on 18 December, has even displaced Imagine TV to No. 7.

    Incidentally, Life OK has opened to double of what Star One had been averaging week-on-week. In the week 51, when Star India pulled the plug on Star One, the channel had clocked 44 GRPs.

    Interestingly, the last big launch, Colors, had opened with total GRPs of 81, when it was launched in July 2008. Other Hindi GECs like Imagine TV (then NDTV Imagine) had debuted with 55 GRPs in its first week of launch (20-26 January, 2008); 9X recorded a GRP of 21 when launched while Zee Next crawled with a 6 GRP in its opening week.

    Life OK was launched with an innovative full-fledged programming schedule. The array of shows included reality, soaps and mythology and movie content.

    The channel got a push in its ratings with upfront shows like Rajeev Khandelwal hosted Sach Ka Saamna, UTV Television produced Saubhagyavati Bhava (highest average rating), Mahadev and Meri Maa.

    Life OK lags behind market leader big brother Star Plus, Sony Entertainment Television, Colors, Zee TV and Sab.

    Media observers say that the channel has pumped in big monies on distribution and promotion of the channel and the daily programming strategy is something new. If the content clicks with the audience, the channel may see further jump in ratings.

    Also read:

    Zee TV flies high with Zee Rishte Awards

  • CTM to handle Amagi’s FCT sales in Delhi NCR

    CTM to handle Amagi’s FCT sales in Delhi NCR

    MUMBAI: Giving Creative Thinks Media (CTM) exclusivity, Amagi has entered a strategic agreement with the agency to handle its FCT sales in the real estate category in the Delhi and NCR region.

    Amagi co-founder KA Srinivasan said, “We are confident that CTM will help Amagi deliver tremendous value to real estate clients in Delhi/NCR using our unique smart advertising platform on TV. Amagi‘s smart advertising platform provides an opportunity for real-estate clients in Delhi/NCR to build their brand on premium national TV channels without any wastage or spillage”

    CTM MD Ritesh Malik said, “Amagi with its unique smart advertising platform gives an opportunity for regional brands to experience targeted geographical coverage and penetration on national T.V networks, thereby giving value for their investment. CTM with its best market knowledge in the said vertical chose to take this concept to all its existing and new clients.”

    Amagi Media is one of the first players in the field of geographically targeted television advertising and has clients like Chevrolet and Deepkala.

  • SABMiller India and Home Safe come together to make roads safer

    SABMiller India and Home Safe come together to make roads safer

    MUMBAI: SABMiller India in collaboration with Home Safe (a chauffer service in Delhi NCR), has introduced the second leg of the campaign ‘Respect the Road‘ as the festive season kicks in along with the possibility of a rise in drunken driving cases.


    The first phase of the campaign was launched in October 2011. This campaign focuses on creating awareness about responsible behaviour while driving. Steps as a part of this initiative include hoardings and brandings at police check posts, petrol pumps and other prominent intersections in Gurgaon against drinking and driving, active promotion through Facebook, radio and other interactive mediums and awareness posters at pubs.


    SABMiller India VP, sustainability and communications Meenakshi Sharma said, “Supporting responsible drinking behaviour is one of the core sustainable development priorities for SABMiller worldwide. In India too we are engaged in promoting responsible approach to alcohol consumption. Keeping in mind the high probability of increase in drunken driving cases during the festive celebrations, we have expanded the scope of activities under this campaign to motivate people to follow traffic rules and not to mix drinking and driving.”


    The initiative supports and promotes responsible drinking, encouraging the use of alternatives to drinking and driving such as hiring a driver, renting a cab or having a friend drive one home. SABMiller India has rolled out this campaign in popular pubs in Gurgaon like Route 04, Route 69, bricks, Urban Cafe etc. by putting up messages on responsible drinking and giving the option of hiring the Home Safe drivers to drive them home along with other alternatives.


    Home Safe director Shiven Madan said, “We are happy to associate with SABMiller India for promoting and supporting this campaign ‘Respect the Road‘. We have witnessed a 10-15 per cent increase in our services post the rolling out of the campaign. We see a further 20-25% increase by the end of this year vis-?-vis the Gurgaon services”.


    Emphasising on the concept of overall road safety with the focus on not drinking and driving, messages are being put up on hoardings across the city of Gurgaon. Major petrol pumps have supported the campaign by putting up messages and handing over reading material to all the visiting vehicles. Soon campaign creative would also be put up at selected police check posts and other major locations in Gurgaon.

  • Initiative launches ad campaign to help children

    Initiative launches ad campaign to help children

    MUMBAI: Interpublic Group‘s (IPG) performance-led media communications company, Initiative, has launched a free advertising campaign to help promote a better world for children.

    The agency is seeking to set a world record and help raise $1 million in the process.

    Initiative is bringing together its network strength and expertise to produce a global campaign, from conception to media placement, to drive awareness of the important work being undertaken by international charity and education partner Free The Children.

    The campaign has been produced by Puerto Rican creative agency Sajo Garcia Alcazar, a part of the Initiative network and will run till 31 January 2012.

    The campaign‘s creative, which is focused on changing the status of young people living in developing communities, drives people to Free the Children‘s “We Day” Facebook page, encouraging them to ‘like‘ it. For every ‘like‘, Free The Children‘s partners are donating $1.

    Initiative has also partnered with sister IPG network McCann Erickson, which has offered its services for free. It will be managing translations, adaptations and trafficking in all markets where the campaign is running.

    Initiative president, world markets Mauricio Sabogal said, “It is really important that global companies, such as Initiative, play their part in charitable activities, and we are delighted to be supporting the important work being done by Free The Children.

    “This campaign is a testament to the power of the Initiative network – our creativity and the relationships we have around the world with our media partners. We could not have produced this ambitious campaign without the generosity of both our media partners and McCann Erickson, who are working so hard without payment.”

    Free The Children co-founder Craig Kielburger said, “We are very grateful for the incredible generosity of Initiative and its media partners, helping us to form connections with people around the world that traditionally we would not be able to reach. Whether through fundraising or online engagement, social media plays a key role for us, and we are always looking for ways it can support and enhance the work we do with youth domestically and in our developing communities.”

    Lintas Media Group chairman and CEO Lynn De Souza added, “We are happy to be a part of this initiative. It is a good cause, and we are thankful to all our media partners like – Big FM, Radio City, My FM, Hello FM, Radio Mirchi, Colors, Times Network, and many other media partners who have provided free space for this initiative. We have secured media space in excess of Rs 5 million for this cause, and it will go a long way in garnering support for the charity.”

    The campaign will be run in over 70 markets around the world, without spending any money on media or creative. In order to do this, Initiative has partnered with media owners around the world to run the campaign on TV, radio, online, email, outdoor and in newspapers and magazines.

    Last year, Initiative managed to increase average donations to the Juvenile Diabetes Research Foundation by 300 per cent, through its first ever free advertising campaign for a charity.