ITV

Category: MAM

  • ACK Media elevates Manas Mohan to COO

    ACK Media elevates Manas Mohan to COO

    MUMBAI: ACK Media has announced the promotion of Manas Mohan to COO.


    Mohan, who was head – direct to customer, will now oversee the direct marketing and e-commerce business.


    He will be heading the National Geographic business, advertising sales and strategic leadership of the brand- marketing function including licensing and merchandising.


    Mohan has over 17 years of experience across marketing, communications, media, advertising and branding.


    Mohan had joined ACK Media in 2010. Prior to it, he has worked with Wunderman India, Lintas Direct/Lowe Personal, webdunia.com, Discovery Channel India and Solutions Integrated Marketing Services.

  • DID partners Reebok to launch apparel range and unveil Top 18

    DID partners Reebok to launch apparel range and unveil Top 18

    MUMBAI: Zee TV’s flagship dancing reality show Dance India Dance (DID) has announced its tie-up with sportswear giant Reebok to launch apparel range and unveil the Top 18 contestants of the show.

    For this season of DID, the channel has ventured into an unexplored territory, the revenue sharing and licensing deal with Reebok.

    Reebok has designed a customised range of DID dance gear and will retail it in nearly 100 outlets across the country.

    Zeel head-marketing national channels Akash Chawla said, “The DID brand stands for great quality of dancing and extreme rigor. DID has always been a progressive brand which has been an aspiration to many. Taking this forward, this season we have ventured into a licensing contract with Reebok. This is a first at Zee TV that a costume range will be unveiled. As a part of this arrangement this will help us to extend our brands into new product categories to drive strategic growth for the company and will also help increase the popularity of the brand.”

    Reebok brand director Sajid Shamim added, “At Reebok, we have always focused our efforts on creating products that bring elements of life, sport and style together. Through this association with DID, we are celebrating fitness through the medium of dance which at its core is fun and enjoyable. We believe that the DID collection, has taken its inspiration from the various forms of dance. Comprising of graphic t-shirts in vibrant and bright colours, this collection celebrates the spirit of dance.”

    Reebok’s association with DID is brought to life through a vibrant and dance inspired collection. This association brings together daily wear and value-added design elements. There are graphic T-shirts and hoodies for men, with ‘Born to Dance’ and ‘Live Love Dance’ written in bright neon colours. Special ‘DID’ dance pants are also available in black. The women’s collection has a ‘DID – Born to Dance’ racer back and flick pant for all the hardcore dancers.

  • RComm reallocates media duties to MEC India

    RComm reallocates media duties to MEC India

    MUMBAI: Reliance Communications has decided to realign its media duties and hand them over to MEC India.


    The account, which will be effective March, is pegged in the vicinity of Rs 1.50 billion.


    Since August 2010, the account was divided between MEC India and Omnicom Media (OMD) India. RCOM has now appointed MEC as the agency for all RComm businesses. OMD, meanwhile, will manage the corporate media mandate for Reliance Group.


    Reliance group head brand and marketing Sanjay Behl said, “Reliance Communications has decided to re-allocate media services between its agency partners. As per the new arrangement, MEC, a GroupM company, will service media requirements of RCOM businesses, while Omnicom Media (OMD) will manage the corporate media mandate for Reliance Group.”

  • PepsiCo unveils new positioning for 7Up and Nimbooz

    PepsiCo unveils new positioning for 7Up and Nimbooz

    MUMBAI: Food and beverage company, PepsiCo India, has donned a new positioning for its lemon flavoured drink 7Up and its sub-brand Nimbooz.

    The new brand philosophy of 7Up, ‘Dil Bole I Feel Up’ celebrates India’s undying “UPtimism” and positive attitude. It is onceptualised by 7Up’s creative agency, BBDO India.

    Additionally, the brand has unveiled new packaging for both the drinks with the new international logo.

    The first TVC, featuring brand ambassador Sharman Joshi will go on air later in January and will feature a dance-off between the actor and penguin. It has been shot in Australia with the CGI (computer generated imagery) and motion capture technology. The film is choreographed by Hollywood choreographer, Simon Lind, of Happy Feet 2 fame.

    7Up has also embarked on a nationwide dance, Odyssey. With dance being the ultimate expression of an upbeat spirit, 7UP has flagged off a dancing journey with Tamil Nadu’s dancing star, Sherif.

    As part of the campaign, Sherif will travel to 11 Indian cities, from Chennai to Chandigarh, to bottle reasons that make people feel UPtimistic and positive.

    PepsiCo India EVP – marketing- beverages (flavours) Ruchira Jaitly said, “We Indians are unputdownable and our optimism or UPtimism helps us stay motivated in any situation. India feels UP and at 7UP we salute that with our new positioning. We are kick-starting the New Year with an exciting new ad film, a unique dance odyssey to bottle India’s UPtimism and a whole lot of exciting UPbeat activities. We are confident that it will resonate well with our consumers nationwide.”

    The campaign will be supported by outdoor, online and radio initiatives.

  • Mahesh Bhupathi, Rahul Bose join Colgate-Palmolive as ambassadors

    Mahesh Bhupathi, Rahul Bose join Colgate-Palmolive as ambassadors

    MUMBAI: Oral care brand Colgate-Palmolive (India) has roped in Indian tennis player Mahesh Bhupathi and actor, rugby player Rahul Bose as ambassadors to support Colgate Total‘s awareness campaign for ‘Healthy Mouth‘.


    Colgate-Palmolive (India) VP-marketing Rekha Rao said, “In India, there is a growing awareness towards maintaining a healthy body. However, not all of us realise the importance of a ‘Healthy Mouth‘.”


    “Mahesh and Rahul pay a lot of emphasis on physical wellness which is critical in their professions. They will support Colgate in our endeavor to create widespread awareness on the importance of a ‘Healthy Mouth‘,” Rao added.


    Bhupathi and Bose will also feature in a series of TV commercial that will be aired across the country, both on regional and national channels.


    “As professional athletes, we sometimes do not give much importance to what is not visible to us. A ‘Healthy Mouth‘ is linked to our overall health and is something that cannot be taken for granted. Given our busy lifestyles, Colgate Total‘s unique formula ensures that we get the best oral care, and an overall healthy mouth,” Bhupathi added.


    “When I got to know the significance of a healthy mouth for a healthy body from the leaders of oral care, Colgate, it was amazing to learn how Colgate Total so completely meets my oral care needs. Having experienced Colgate Total, I recommend it to my friends and family,” Bose added.


    Available in 75 gm and 150 gm packs across the country, Colgate Total‘s formula has been granted the Seal of Acceptance by the Indian Dental Association.

  • RP Singh joins Neo@Ogilvy as VP media

    RP Singh joins Neo@Ogilvy as VP media

    MUMBAI: RP Singh is shifting base to Mumbai and has joined digital and direct media agency, Neo@Ogilvy, as VP media. He comes in from Starcom Media Vest.

    Before this, Singh was based in Singapore where he handled duties as head of digital, South East Asia.

    Singh will report to Neo@Ogilvy national head Kunal Jeswani.

    Jeswani confirmed the news to indiantelevision.com.

    Before Starcom MediaVest, he worked with Maxus Interaction, the digital agency of GroupM, as business director.

    Singh has 11 years of experience in the industry. He started his career in 2001, with King Infotech Software Solutions, a software development company. He then worked as project consultant at StudioSmile for a year. He moved to GroupM China in March 2005 as associated direction, digital media.

    In 2008, Singh led Maxus Digital team in North India. After spending more than five years at GroupM, he joined Starcom MediaVest in November 2010.

    Singh has handled clients like Nike, Ford, Unilever, Lufthansa, Nokia, Hero Honda, Seagram, and Perfetti Van Melle during his stint in the industry so far.

  • Key leadership changes at Mindshare

    Key leadership changes at Mindshare

    MUMBAI: Mindshare announced today a series of management changes and key appointments to strengthen the media agency and position it for long-term success.

    M Parthasarathy, currently the Leader-Business Planning, will now head the Client Leadership team.

    Alok Sinha will get to oversee Strategy enabling ‘no-line’ thinking across India. Sandeep Pandey, on the other hand, will spearhead Consulting & Intelligence which involves analytics and modeling for better ROMI (Return on Marketing investment).

    Anita Karnik will continue to handle Branded Entertainment and Activation. Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.

    Mindshare South Asia leader Ravi Rao said, “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital.”

    The new appointments also include Rahul Thappa who comes in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan, Srilanka and Bangladesh. He is back at Mindshare fold after a span of two years from his last position as MD of Mindshare Malaysia and the COO of Mail today.

  • Canara Bank lines up 8 agencies

    Canara Bank lines up 8 agencies

    MUMBAI: Canara Bank has empanelled eight agencies – Inter Publicity, Lowe Lintas India, Percept/H, Adwit, Ad Factors, Ad Syndicate, Aakar Advertising, and MC&A Communications.

    An official from Canara Bank confirmed the news to indiantelevision.com. The annual spends on the media are expected to be in the range of Rs 300-400 million. The business will be managed from the Bangalore branches of the respective agencies.

    The empanelled agencies shall be involved in the conceptualisation of creative and designing advertisements for print, electronic, and outdoor media.

    The nationalised bank had called for an empanelment opportunity in May 2011. The previous empanelment of advertising agencies took place in the year 2009.

  • eBay awards creative duties to Law & Kenneth

    eBay awards creative duties to Law & Kenneth

    MUMBAI: Law & Kenneth has bagged the eBay India’s creative mandate.

    eBay‘s annual media spends are estimated to be Rs 300 million.

    The agency‘s Mumbai office will handle the business.

    Wieden + Kennedy is the incumbent agency on the account.

    Confirming the news to indiantelevision.com, Law & Kenneth chief executive officer and managing partner Anil Nair said: “We are extremely excited at having won the eBay creative duties and look forward to partnering with the brand.”

    eBay India chief marketing officer Kashyap Vadapalli said, “Law & Kenneth impressed us with its understanding of the eBay brand, e-commerce insights, as well as the strong brands they have helped build.”

    In the past, eBay has taken the traditional as well as online route for advertising. In 2007, eBay launched its first TV campaign, consisting of three 20-second commercials along the concept of ‘shop smart‘ through eBay India. These TV commercials were created by RMG Connect, the direct marketing arm of JWT.

    In 2008, eBay used print, outdoor and radio media to expand its market. eBay‘s second TV campaign was released in December 2009 and the ad films comprising this campaign highlighted different offerings that eBay could deliver upon, such as discounts, safe payments, and a wide variety of products.

    Around April 2011, eBay launched its ‘IPL Battle of the Fans‘ Facebook App. eBay also ran an IPL microsite to sell cricketing related merchandise and collectibles.

    In October last year, eBay and Nokia India jointly introduced the eBay India Nokia App that allows shoppers access the website through their mobile phones while on-the-move.

  • TV is most popular device in the US: Nielsen

    TV is most popular device in the US: Nielsen

    MUMBAI: One in three US TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen.

    Across the ever-changing US media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web.

    The average weekly media time for Americans over the age of 2 is 32 hours and 47 minutes (32:47). The lowest figures are with the 12-to-17 set, at 22:24, and the highest is for those age 65-plus, at 46:16.

    111 million viewers are watching timeshifted programming, and Netflix has four times the average viewing time per person, per month compared to the television.