ITV

Category: MAM

  • Net-a-porter.com names Media Contacts, MPG as media AoR

    Net-a-porter.com names Media Contacts, MPG as media AoR

    MUMBAI: Online luxury retailer Net-A-Porter has selected Havas Media‘s MPG and Media Contacts as its media agencies of record for the EMEA and APAC region.

    MPG and Media Contacts, offline and online companies respectively, will handle the online retailer‘s media duties across key global markets in EMEA and APAC. 
     
    Havas Digital global CEO Anthony Rhind said, “We have invested a great amount of resources to ensure our delivery and service is leading edge across geographies, and that the value of Artemis, our proprietary digital campaign management platform, enables the maximisation of media across channels.”

    Net-a-porter.com was launched in June 2000 and has since established itself as premier luxury online fashion retailer. Presented in the style of a fashion magazine, Net-A-Porter features collections from over 400 designers including Chloé, Marc Jacobs, Burberry, Miu Miu and Stella McCartney among others.

  • Mindshare India to be mobile marketing hub

    Mindshare India to be mobile marketing hub

    MUMBAI: Mindshare, a GroupM company, has announced that its Indian operation will become the network‘s Mobile Marketing Centre of Excellence.

    India operations will act as a production hub for mobile content production needs, including mobile web sites, augmented reality and online advertising units such as Apple‘s iAd‘s. The Indian full-service offering will extend to everything from mobile strategy to ideas to actual development.

    The Centre of Excellence team will be led by Mindshare South Asia leader Digital Ashok Lalla who will be working with GroupM South Asia regional director Vinod Thadani.
     
    Mindshare Worldwide Global Digital Leader Norm Johnston said, “India is a fast evolving digital market with a strong history and future connected to mobile devices. Consequently, our Mumbai office has consistently been at the forefront of mobile marketing. We want to tap into this expertise and share it throughout our network. Our clients are increasingly looking for smart, cost-effective mobile marketing solutions given the exponential growth in smartphone and tablet penetration and the corresponding uptake in mobile Internet usage.”

    GroupM Interaction Asia-Pacific COO Alice Manners said, “The quality of service here in India is arguably the best we have globally. From both production and advertising point of view, business is at a tipping point. We are producing some exceptional work, including a groundbreaking augmented reality campaign for Nike that connected the real and virtual worlds.”

    Mindshare India will also be responsible for driving mobile thought-leadership and establishing best practice with the rest of the network as well as developing and nurturing new talent.
     

  • Pix’s ‘Big Break’ initiative ahead of digitisation

    Pix’s ‘Big Break’ initiative ahead of digitisation

    MUMBAI: In a bid to further engage with its viewers and build brand affinity, English movie channel Pix has announced a new marketing initiative – ‘Big Break’.

    The initiative will give a winner the chance to be part of a promo for the channel which will air in March. The winner will also be used for other channels in the MSM stable like Sony and Sab.

    Interested parties can submit a one-minute video of themselves online enacting a scene from one of their favourite films. The last date for submission of entries is 18 February.

    Ten people will be chosen and flown down to Mumbai. One winner will be chosen and will get the Red Carpet treatment.

    “With digitisation going to happen, it is important to remind people that Pix is a ‘must have‘ channel. We want viewers to feel committed towards us and to engage with us,” said Pix business head Sunder Aaron.

    A few years back, Pix had launched a short film festival initiative. Inspired by the response to that, the channel has gone ahead with this initiative.

    Pix marketing head Himmat Bhutalia noted that channels in the English movie genre are not doing enough at building brands. “While titles are important, brand recall needs to be created. It will be important for viewers to know what a brand stands for as we move into a digital arena where viewers will choose to carry a channel or drop it. Pix has a larger variety in content. We are also more into engaging in a dialogue with viewers,” he said.

    In terms of marketing, digital will be a greater focus area for Pix this year. “We took our local initiative chicks On Flicks online. We are also looking at extending our Pix movie Club initiative to the web. Traditional media is a one-way dialogue. With digital you can change your communication faster based on feedback,” averred Bhutalia.

    To market ‘Big Break’ the channel is using print, radio and television spots on MTV and Bindass.

    Bhutalia expects most respondents to be in the 15-30 year age group. On the ground, the channel is using an event management company to go to select schools and colleges in Mumbai and Delhi. There fans can make a one-minute video.

  • Eleven Brandworks wins creative duties of Modi Illva

    Eleven Brandworks wins creative duties of Modi Illva

    MUMBAI: Delhi-based agency Eleven Brandworks has won the creative duties of liquor company Modi Illva India‘s whiskey brand Rockford Reserve and its vodka brand, Artic. The agency won the creative duties following a multi-agency pitch.

    Currently,the company has not appointed a media agency of record, though in the near future it may call for a media pitch, depending on the number of activities rolled out to promote its brands.

    Modi Illva India is a 50:50 joint venture between the Umesh Modi Group and the Italian spirit maker, Illva Saronno. The company plans to launch more premium brands with its foreign partner including Disaronno, Tia Maria and Isolabell to strengthen its portfolio in the Indian liquor market.

  • O&M buys 33% stake in DTDigital to expand in Australia

    O&M buys 33% stake in DTDigital to expand in Australia

    MUMBAI: Ogilvy & Mather has acquired a 33.3 per cent position in STW’s leading digital communications firm, DTDigital.

    STW Group owns 66.7 per cent of Ogilvy Group Australia, with WPP holding the remaining 33.3 per cent. The investment by WPP in DTDigital brings its ownership in line with that of Ogilvy Australia.

    DTDigital, one of Australia’s successful digital agencies, joined STW Group in 2003 and during the next eight years grew revenues from $1 million per annum to forecast revenue for 2012 of $14 million. Clients include Bunnings, Myer and NAB.

    “Ogilvy knows brand, social and CRM while DTDigital provides great digital, channel and technology skills making the combination a winning formula. We have worked in partnership for the past four years and acquiring part of DTDigital cements that relationship, allowing us to offer first class integrated digital to clients inside Australia and across Asia,” said Ogilvy & Mather Asia Pacific CEO Paul Heath.

    For the past four years, DTDigital has been working alongside Ogilvy in Melbourne. Today DTDigital has more than 110 full-time staff in its Melbourne office.

    STW Group CEO Mike Connaghan said: “It’s not in our nature to sell parts of our prized assets but the logic in this instance was overwhelming. DTDigital already partners closely with Ogilvy Group Melbourne, and there are intentions to expand this partnership with Ogilvy to other markets. The integrated nature of many of our client campaigns makes it absolutely right for Ogilvy that we have DTDigital even further aligned with that business. It’s a good deal for all stakeholders.”

    DTDigital, an award-winning digital marketing design and technology company, was founded by STW Group’s chief digital officer David Trewern in 1996. DTDigital evolved from a multimedia design studio into a business that’s helped transform some of Australia’s leading brands in the digital age.

    Success has come through a full-service offering, which includes deep specialisation in high growth areas that are not typically part of an ‘advertising agency’ offer.

    DTDigital has been able to develop capabilities in specialist areas beyond strategy, creative and production such as user experience, design and consulting, advanced web application engineering, eCommerce, email marketing, data and analytics, social media and social business strategy, mobile marketing and application development, and immersive ‘beyond the browser’ digital experiences.

    “This deal accelerates DTDigital’s launch to the Sydney market. Andrew Baxter, David Trewern and Brian Vella were instrumental in bringing the businesses together in Melbourne and the same team will ensure it is an instant success in Sydney,” Connaghan said.

  • Sansui & Kelvinator appoint Webchutney as digital AoR

    Sansui & Kelvinator appoint Webchutney as digital AoR

    MUMBAI: Digital marketing agency Webchutney has won the digital mandate in social media for Japanese technology and appliances brands, Sansui and Kelvinator.

    The objective will be to enhance existing digital marketing and consumer outreach activities online for the brands in India. So far, the only digital footprint for both brands has been their websites. The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.

    Sansui and Kelvinator chief marketing officer Arun Pal said, “In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums.”

    Webchtuney CEO Sidharth Rao said, “We are delighted to have the opportunity to partner with the two well known and fast-moving brands-Sansui & Kelvinator, that have emerged as strong players in the consumer durables industry over the last few years .We will be drawing on our extensive experience in creating best-in class, innovative designs and thought-provoking branding communications to achieve desired positioning and establish an indispensible relationship with their audience for both brands.”

    As a digital partner and consultant, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched its official Twitter page and YouTube channel, powered by Webchutney.

    Webchutney vice president – operations Saket Vaidya said, “Our strategy is to build relevant, impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints including website development, creative media and social outreach, search engine optimization, web/mobile applications, viral marketing and other campaign collaterals in a bid to convert consumer preference to brand advocacy and drive greater connect and affiliation with the brands.”

  • Nokia, Tata remain India’s most trusted brands; Anna Hazare is top personality

    Nokia, Tata remain India’s most trusted brands; Anna Hazare is top personality

    BANGALORE: Nokia and Tata have retained their position as the top two trusted brands in India this year, according to a recent brand study.

    Anna Hazare has surged, gaining the nation’s trust ahead of Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan who feature in that order.

    According to the second edition of Brand Trust Report (BTR) released by The Comniscient Group’s Trust Research Advisory (TRA), Sony has slipped two positions to become the fifth most trusted brand, while LG and Samsung have moved up to the third and fourth positions.

    The BTR India Report 2012 lists India’s 1000 most trusted brands. There are 22 personalities listed in BTR.

    Reliance has slipped from its number six position last year to No.10, while Bajaj at No.7 has eased out Titan from the top 10 positions. LIC and Airtel have retained their last year’s positions of eighth and ninth ranks respectively.

    TRA CEO N Chandramouli said, “In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates. Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically.”

    Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

    The BTR is an attempt to understand and simplify concepts related to Brand Trust – it tries to help decipher, analyse and measure trust as the basis for all human-based engagements and interactions.

    The research has been carried out using TRA’s proprietary Trust Matrix comprising 61 different ingredients or components of trust. The research has been conducted with 2,718 ‘influencer’ respondents from 15 cities in India and is based on more than two million data points from 12,000 hours of research, said TRA.

  • Star’s 2nd GEC strategy clicks, Life OK touches 100 GRPs

    Star’s 2nd GEC strategy clicks, Life OK touches 100 GRPs

    MUMBAI: Star India’s strategy of having a strong second general entertainment channel, supporting its flagship Star Plus, has finally started working.

    Life OK, the four-week-old channel from the stable, has swiftly jumped to 100 GRPs (gross rating points), consolidating its position further. For the channel, the 10 pm show Saubhayawati Bhav, produced by UTV Television, is leading the lineup with an average 2.4 TVR.

    The 9.40 pm show Mai Laxmi Tere Angan Ki, made by BBC Worldwide Productions, is averaging 1.4 TVR.

    As per TAM data for week ended 7 January (C&S, 4+, HSM), the top four GECs have, however, seen a dip in the ratings. Interestingly, after a long time, Star Plus has come below 300 GRPs.

    Though it is holding on to its leading position, Star Plus lost 24 GRPs and registered 287 GRPs in the week (311 GRPs in the last week).

    Sony Entertainment Television (Set) has maintained its second position and closed the week with 226 GRPs (last week 236). Colors saw a 5-GRP loss to end the week with 208 GRPs. The new fiction show, Na Bole Tum Na Maine Kuchh Kaha, opened with 2.2 TVR.

    Zee TV, remained at No. 4 with 180 GRPs, compared to 184 GRPs in the previous week.

    Sab, meanwhile, added six GRPs to end the week with 130 GRPs.

    However, Imagine TV has touched its lowest ratings, ending the week six points lower with 58 GRPs.

    Sahara One was at the end of the ladder with 38 GRPs, compared to 42 GRPs in the previous week.

  • Brand Harvest creates identity for Rajiv Gandhi Jeevandayee Arogya Yojana

    Brand Harvest creates identity for Rajiv Gandhi Jeevandayee Arogya Yojana

    MUMBAI: Brand solutions company, Brand Harvest, has established a new identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana (RGJAY).

    Among the several agencies’ presentations, logo unit and the positioning statement developed by Brand Harvest was selected.

    RGJAY is an initiative by the State Government of Maharashtra that aims to improve the medical access facility for both ‘below poverty line’ and ‘above poverty line’ families.

    Brand Harvest MD Ram Gudipati said, “The logo was chosen for its simplicity of thought and visual expression. It has been developed keeping in mind the various applications in which the logo had to be reproduced. The positioning tag – ‘Nirogi Maharashtra, Pragthisheel Maharashtra’ was recommended for this program with the thought that healthy people enable the state to prosper and progress.”

    Currently the agency is working on developing various signage systems and other applications. No design fee was incurred by the agency for the exercise.

  • Publicis Groupe acquires France-based digital agency Mediagong

    Publicis Groupe acquires France-based digital agency Mediagong

    MUMBAI: Publicis Groupe has acquired independent French digital agency, Mediagong.


    Mediagong will be aligned with Leo Burnett France, one of the top 10 full-service agencies in the country, which has experienced high growth over the past two years.


    Mediagong will retain its current name and will continue to operate under the leadership of its founding partners Guillaume De La Brosse, David Oks and Olivier Zetlers. They will take the title of Deputy Managers of Mediagong, an entity within Groupe Leo Burnett France, and will report to Jean-Paul Brunier, president of GroupeLeo Burnett France.


    Brunier said, “Mediagong is a smart young company with a track-record that‘s already very solid and a management team that is very impressive indeed. They‘re energetic, rigorous, structured and driven to achieve high levels of return on investment for their clients. Every project they undertake is carried out with the same passion for perfection. Digital has become key to our clients, and the French market has the potential for strong growth. This strategic acquisition means Leo Burnett will be among the very few full-service agencies with such a strong grounding in digital expertise.”


    Mediagong founders, Guillaume de la Brosse, David Oks and Olivier Zetlers, added, “When we began almost 10 years ago, our motivation was fundamentally to offer our clients strategies that would be more wide-ranging, more effective and more international. From that viewpoint, our discussions with the Leo Burnett team showed us clearly that there would be huge advantages to pooling our expertise, whether TV, shopper marketing or digital. Uniting our skills, in the sectors of food, beauty, banking and luxury, in particular, will further strengthen the pertinence of our recommendations to clients. Moreover, this bond with one of the world‘s most creative networks will open up stimulating perspectives for our internal talent pool, within an ecosystem that is focused on the observation and understanding of human behavior.”


    Mediagong was founded in 2002 and employs some 50 communications professionals on the conception and development of innovative digital tools and interactive campaigns. The company has demonstrated strong growth, reporting more than 25 per cent in 2011.


    Its many core sectors include digital and community strategising, social media, the development of brand content, advergaming and mobile.


    Mediagong‘s client list is particularly strong in the food, beauty and luxury industries, as well as financial services and retail.


    ZenithOptimedia forecasts a 1.5 per cent increase in total French adspend in 2012, from €9.7 billion in 2011 to €9.8 billion. Within that overall market, expenditure on Internet advertising is forecast to rise to 20 per cent of the total in 2012 and 23 per cent in 2014, up from 19 per cent in 2011.