ITV

Category: MAM

  • South African Tourism launches ad campaign targeting Indians

    South African Tourism launches ad campaign targeting Indians

    MUMBAI: Post the launch of its cinema campaign recently, South African Tourism has now entered the television and outdoor arena to popularise the destination among Indian travellers.

    The 20 and 30 seconds advertisement captures an Indian couple who share their holiday experience in South Africa. The commercial shows the adventure, nightlife, wildlife, luxury, wine route and beauty of the country.

    South African Tourism country manager Hanneli Slabber said, “Given the fact that Indian television is one of the strongest consumer influencers, we wanted to leverage the medium with the launch of our television campaign. The commercial aims to demonstrate South Africa‘s warmth and affability through the eyes of Indians who have experienced the country. This New Year with our outdoor campaign we want to make South Africa top of the mind recall destination for everyone‘s travel plans. With these two campaigns we want to intrigue desire towards the destination and aid brand recall towards South Africa.”

    Outdoor Advertising Professionals (OAP) has handled the creatives and execution of the outdoor campaign. The scale of the upcoming campaign is spread across 16 types of media that comprises 452 media units covering an outdoor space of approx 1,90,000 sqft across 22 markets. The various media chosen for the campaign are billboards, backlit walls, bus shelters, cantilevers, glass façades, flagpoles, gantries, glow cubes, king-long buses, metro signage‘s, pole kiosks, subway panels, skywalks, standalones, malls and airport displays.

  • Ogilvy gets back Incredible India

    Ogilvy gets back Incredible India

    MUMBAI: Ogilvy Delhi won the Ministry of Tourism account for the India Incredible campaign following a multi-agency pitch from among agencies across India. Earlier, the account resided with Span Communications since 2007.

    Ogilvy‘s mandate over the next three years is to provide a strategy and creative vision to take Incredible India to the next level in both, the domestic and international markets.

    Ogilvy South Asia executive chairman & creative director Piyush Pandey said, “I am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism.”

    Ogilvy & Mather group president – north & east management Sanjay Thapar said, “Building a Brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have received this opportunity once again for India. We launched Incredible India when the journey first began and will now partner the Ministry of Tourism to take it to greater heights again.”

    Ogilvy India has created campaigns for MP Tourism, MTDC (Maharashtra Tourism Development Corporation) and Gujarat Tourism among others. Ogilvy Delhi is currently handling J&K Tourism and has been empanelled with HP and Rajasthan Tourism in the past.

  • SOTC awards creative business to DDB Mudra

    SOTC awards creative business to DDB Mudra

    MUMBAI: Travel and tourism company Kuoni Travel Group India’s brand SOTC has appointed DDB Mudra as its new creative agency.

    Sources said the digital mandate will also move to DDB Mudra which until now was handled by R K Swamy BBDO.

    The agency‘s Mumbai branch will handle the new businesses.

    Network Advertising is the incumbent on the creative account. The agency was awarded the mandate in 2006.Other agencies that have handled the creative mandate for Kuoni in the past include Saatchi & Saatchi, The Republic and Pickle Lintas.

    TSOTC is known for its brand philosophy ‘Expect More‘. This thought — coined five to six years ago — positions the brand as a travel operator that provides more value, superior customer service and high quality.

    In the past, SOTC‘s media duties have been looked after by Maximize, the media planning and buying agency from the GroupM stable (2004-06), and later, by Maxus (2006 onwards). As of now, the media planning and buying duties are being handled by an in-house team.

    SOTC operates in the US, Canada, UK, Kenya, Tanzania, Mauritius, Kuwait, Oman, Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Qatar, Hong Kong, Singapore, Pakistan and South Africa.

  • Red Mango awards brand and creative duties to IBD India

    Red Mango awards brand and creative duties to IBD India

    MUMBAI: Frozen yoghurt chain Red Mango, which has recently launched operations in India, has appointed IBD India, a division of Percept Hakuhodo as its creative and communication partner.

    Red Mango India MD and CEO Rahul Kumar said, “IBD has been chosen because of the integrated services that they provide and also because of their associations and work on esteemed brands in the past.”

    To start with, IBD will be focusing on launching Red Mango and making it a preferred brand in the frozen yoghurt segment in India, which is beginning to see some stiff competition emerge.

    IBD India COO Jyotsna Chauhan said, “Our aim is to create a clear differentiator in terms of branding Red Mango within this segment. Going with the current trend of healthy eating amongst the young masses, it becomes that much more important to build on Red Mango‘s globally existing equity on the health platform.”

    The agency will roll out a 360 degree campaign to reach out to the TG of health conscious youngsters.

  • 3 among top 4 GECs gain

    3 among top 4 GECs gain

    MUMBAI: Star Plus, Sony Entertainment Television (Set) and Zee TV, three among the top four Hindi general entertainment channels (GECs), have seen an upswing in ratings in the week ended 21 January, as per TAM (HSM, C&S, 4+). Colors, however, has seen a marginal drop.

    Star Plus has registered a 6-GRP (gross rating points) growth to close the week with 293 GRPs (last week 287). The leading channel’s shows, Saathiya Saath Nibhana (5.69 TVR) and Diya Aur Baati Hum (5.88 TVR), continue to lead the list of top rated shows. Another fiction show, Is Pyaar Ko Kya Naam Doon (4.99 TVR) that failed to find any position in ‘the top 10 rated shows’ last week, hopped up to No.3 position in the list this week. The channel also aired the mahaepisode of its fiction property, Ruk Jana Nahi (1.1 TVR).

    Set too saw an improvement in the performance and added 11 GRPs to close the week with 237 GRPs (last week 226). The rise in the GRPs can be attributed to the improved ratings of its crime based shows, C.I.D (4.85 TVR) and Crime Patrol (4.53 TVR).

    Colors lost 8 GRPs and ended the week with 200 GRPs. However, the channel will see a jump in the ratings the next week as it aired Colors Screen Awards on Sunday.

    Zee TV, meanwhile, saw a marginal rise in the ratings. The channel collected 185 GRPs (last week 180) to its kitty, though no show of the channel figured in the top 10 list.

    Sab added a GRP and recorded 131 GRPs (last week 130).

    Meanwhile, the news is not so good for the newly launched channel from Star Network’s bouquet, Life OK. After seeing a dream run for three continuous weeks, the channel shed 13 GRPs this week, thus becoming the biggest loser of the week. The channel registered 87 GRPs (last week 100).

    Imagine TV with 65 GRPs (last week 58) and Sahara One with 42 GRPs (last week 38) followed behind, Tam data shows.

  • TV viewing remained at record levels in 2011 in the UK

    TV viewing remained at record levels in 2011 in the UK

    MUMBAI: Thinkbox has announced that linear TV viewing figures in the UK for 2011 equaled the record high set in 2010. The average viewer watched 4 hours, 2 minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), according to new figures from the Broadcasters’ Audience Research Board (BARB).

    This strong performance underlines viewers’ preference for watching TV as it is broadcast and on a TV set whenever possible. The many new ways to watch TV via other screens such as laptops, tablets and smartphones are growing, and a welcome solution to out of home viewing, but they are not included in Barb’s figures and are not impacting on linear viewing.

    Commercial TV channels (i.e. non-BBC channels) were responsible for maintaining the record viewing level, accounting for 64 per cent of all linear TV viewing, an increase of 1.3 per cent points on 2010. For the younger 16-34 audience this rises to 72 per cent.

    During 2011, the average person watched 18 hours, 11 minutes of commercial TV a week (2 hours, 36 minutes a day), an increase of 22 minutes a week on 2010. In the last ten years, commercial TV viewing has increased by over 3 hours, 30 minutes a week (31 minutes a day).

    Thinkbox predicts that total linear TV viewing levels will now stabilise after a sustained period of record growth. This growth has been caused by a number of factors, including:

    – Technology innovations (such as digital TV recorders, HD and 3D) that enhance the TV experience and magnetise viewers to TV sets;

    – Greater choice of TV to watch as more households switch to digital TV (97% of homes, according to the BARB Establishment Survey Q3 2011);

    – On-demand TV services which send people back to the broadcast schedules. 89% of people watch on-demand TV mainly to catch- or keep-up with missed broadcast TV (source: Decipher/Thinkbox);

    – Better measurement of TV viewing following the launch of an updated TV measurement system in January 2010, which more accurately captures viewing on second TV sets and on-demand TV viewed on TV sets in-home
    within 7 days of broadcast;

    – Excellent TV programming and a wide variety of channels which cater for all tastes

    – The economic recession encouraging people to stay in more.

    Additional, non-TV set viewing : The Barb figures do not include TV viewed on devices other than TV sets. Barb has been monitoring viewing on devices other than TV sets since 2005. Its data suggests that there is an additional 1.2 per cent of TV viewing via other devices, 2.9 per cent for 16-34 year olds.

    ‘Time-shifted’ viewing : According to Barb, 90.6 per cent of the TV watched in the UK during 2011 was watched live, as it was broadcast. Non-live, ‘time-shifted’ viewing accounted for 9.4 per cent of the UK’s TV consumption during 2011, up from 7.6 per cent in 2010 due to more households now owning a digital television recorder (DTR) such as Sky+ or Freeview+. 50 per cent of UK households now own a DTR.

    In households that own DTRs, 84.7 per cent was watched live and 15.3 per cent viewed time-shifted within seven days. This level of time-shifting has been stable since the first DTRs were released ten years ago.

    Commercial impacts: The increase in commercial viewing has also meant an increase in the number of TV ads viewed. Commercial impacts (the number of ads watched at normal speed) during 2011 were up by 2.6 per cent on 2010, and have grown by 19.6 per cent over the last five years to a new record high. The average viewer watched 47 ads a day during 2011.

    Thinkbox MD Lindsey Clay said, “These figures explain why so many tech companies want to join the TV industry. Many companies are flocking to launch new TV services or social media services that feed off people’s love affair with TV.

    “It is obvious that people want to watch TV programmes on the best screen in the home if they can and 2012 will bring more opportunities to do that with the sale of connected TVs and more catch-up TV services to the TV set. And alongside that there is now a wide variety of personal screens to watch TV on which make TV even more convenient; tablets are really delivering an excellent mobile TV experience.

    “TV continues to be the most effective form of advertising there is and the instant responses that second screens enable is making it even more so.”

  • Hindu awards media & digital duties to Mindshare & OMD

    Hindu awards media & digital duties to Mindshare & OMD

    MUMBAI: The Hindu has awarded its media and digital duties to Mindshare and OMD respectively.

    This is the first time the newspaper brand has appointed agencies for media and digital duties.

    Confirming the development to Indiantelevision.com’s, The Hindu VP-advertising Suresh Srinivasan said, “They were selected on credentials. They approached us with presentations and we assessed the respective competencies (traditional and digital) and local support capabilities. The task that the agencies have in hand right now is brand building of The Hindu and Business Line.”

    The account will be handled by the Chennai offices of the agencies.

  • McDonald’s extends Olympic Games partnership through to 2020

    McDonald’s extends Olympic Games partnership through to 2020

    MUMBAI: The International Olympic Committee (IOC) and McDonald‘s Corporation have announced that McDonald’s has extended its global sponsorship agreement until 2020.

    The announcement was made at the first ever Winter Youth Olympic Games in Innsbruck, Austria, in the presence of IOC president Jacques Rogge and McDonald’s president, COO Don Thompson.

    IOC president Rogge said, “We are delighted that McDonald’s, our long-time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the Olympic Movement around the world and ultimately the athletes themselves.”

    IOC COO Don Thompson said: “We share the Olympic ideals of teamwork, excellence and being your best. Those ideals are at the heart of what McDonald’s stands for and how we’ve brought the Games to life. Feeding the athletes is a tradition we are extremely proud of, and we look forward to continuing our role in helping to make the Games possible.”

    As a Top Sponsor and Official Restaurant of the Olympic Games, the agreement with the Olympic Movement includes sponsorship of the National Olympic Committees and their Olympic teams for the Sochi 2014 Olympic Winter Games, Rio 2016 Olympic Games, PyeongChang 2018 Olympic Winter Games and the 2020 Olympic Games, for which the host city has yet to be elected.

    The agreement also includes the Youth Olympic Games (YOG): the current Innsbruck 2012 Winter YOG, Nanjing 2014 YOG, Lillehammer 2016 Winter YOG and the 2018 YOG and 2020 Winter YOG, for which the host cities have yet to be elected.

    IOC marketing commission chairman Gerhard Heiberg said, “We are very pleased to continue our long-standing relationship with McDonald’s, and we appreciate the quality menu that McDonald’s delivers at the Olympics as the Official Restaurant of the Games. We believe that the long-term agreements we have in place with leading companies are a testament to the continued strength and appeal of the Olympic Games as a global marketing platform for sport”.

  • Bates restructures at the top

    Bates restructures at the top

    MUMBAI: Sandeep Pathak and Sonal Dabral are moving on from their positions at Bates India as the agency reshapes following the network repositioning at the end of 2011.

    Dabral is all set to shift base to Mumbai and bid adieu to Singapore where he was stationed while he served as India chairman and regional ECD. He will be joining DDB Mudra as chairman – CCO.

    Bates chairman Tim Isaac said, “At Bates he had resumed a close working relationship with me – we had worked together as a head of office and ECD partnership to great effect at Ogilvy Singapore. Sonal is a great storyteller and has rich creative talents. I wish him all the very best in his new role at DDB Mudra.”

    “Sandeep has been with Bates for 4 years now and has done an excellent job of catapulting the Mumbai office. Sandeep hasn’t decided on his next assignment yet. I wish him the very best for his future,” he further added.

    Issac said, “With our strengths in strategic planning, creativity, engagement solutions and digital along with the high quality talent pool, we are well set up to provide integrated marketing communications services that take full advantage of the new technologies at our disposal. That is what the ‘changengage’ positioning is all about. We look forward to leading the way as the model agency of the future.”

    The agency said it would continue with its growth plans on the back of a strong India management and a suite of offerings across advertising, out of home and digital activation with entities like Bates WallStreet & Landscape and Bates Sercon powering Bates India group.

    The management team at Bates in India currently includes Dheeraj Sinha (regional planning director), Dinesh Shetty (group CFO), Sagar Mahabaleshwarkar (NCD), Praveen Vadhera (country head OOH), Rajesh Ghatge (CEO Sercon ), Srijib Mallik (head, Delhi), Abeer Chakravarty (head, Kolkata) and Vasantha Krishnamurthy (head, Bangalore). The agency has a national presence across five offices including Mumbai, Delhi, Bangalore and Kolkata and roster of clients.

  • Goafest 2012 to focus on ‘Magic of Ideas’

    Goafest 2012 to focus on ‘Magic of Ideas’

    MUMBAI: The theme of Goafest 2012, to be held on 19-21 April, will be ‘Magic of ideas.‘

    In line with the overall festival theme, Goafest 2012 Conclave is themed ‘Ideas for impacting the full circle‘.

    Also, some changes are introduced this year, one of them being that for the first time it will encompass the geographical area of the entire South Asian region.

    Goafest Committee chairman Arvind Sharma said, “This year, it will be an advertising festival for all in South Asia. We are calling everyone involved in creating ideas from countries across South Asia- Pakistan, Bangladesh, Sri Lanka and Nepal – as delegates as well as award entrants.”

    Held at the Zuri White Sands in South Goa, the organisers will be holding road shows in countries across South Asia to promote the festival in these markets.

    Advertising Agencies Association of India (AAAI) president Nagesh Alai said, “We have received a very positive response from countries in South Asia. We are looking forward to our road shows to promote the festival in these markets. All South Asian agencies will participate in the main awards show. However, there will also be ‘The best of rest of South Asia‘ in each of the verticals.”

    The 2012 edition of the advertising world jamboree is looking at strong client participation. Beyond the Conclave, senior clients are expected to be an integral part of the knowledge seminars.

    The Goafest Committee is also looking to attract young client delegates in large numbers. It is offering a special package for under-30 marketers. “We‘re confident that well over 50 major client organisations will take part in the festival this year,” averred Sharma.

    Following the trend of the past, this year too AAAI and Ad Club Bombay will be working together in partnership for the fifth year to deliver awards to celebrate creativity.

    The Advertising Club Bombay president and chairman of the Awards Governing Council, the joint Advertising Agencies Association of India and Advertising Club Bombay body that runs the awards, Shashi Sinha said, “Last year‘s awards were well received by the industry. The Awards Governing Council will follow the same tight processes with some fine tuning in 2012.”

    Over the years, specialist areas like Out of Home, Ambient, Design, Interactive Digital Advertising, Direct, and Integrated Advertising have been growing in importance. In recognition of this phenomenon, in 2012 Abbies at Goafest will have a provision for Grand Prix in all the nine verticals.

    It may be recalled that last year Grand Prix were given only in Film, Print and Radio verticals. This year Grand Prix is also being introduced in media awards.

    In 2011, over 140 agencies sent entries for Abbies at Goafest. A large number of these were specialist agencies. “Abbies are open to all those who create ideas. They do not have to be Advertising Agencies Association of India or Ad Club members,” Sharma observed.

    Consistent with its growing importance, digital will find a place of pride at Goafest 2012. Digital Awards will be held on 20 April as will Media Awards. Design, Direct Awards will also be held on the same day, while the rest of the Creative will be held on 21 April.

    Throwing light on the novelty of this year‘s do, Sharma said, “We have made the festival more inclusive and professional from the previous installments. Also, we have worked on tightening the jury process of the awards after taking into consideration the industry‘s feedback from last year‘s awards.”